Creating cohesive, emotional expression at scale has never been more challenging or more important—for brands, agencies, publishers, and technologists. The increasingly multidimensional nature of digital media, matched with the expanding universe of platforms and screens, has introduced a near infinite amount of places and spaces to reach and engage consumers.
Competition for consumers’ attention is fiercer than ever. IAB Innovation Days @ Internet Week 2012 connects the dots of the transforming media ecosystem—one built on screens to the Nth power.
In 2011 more than 600 digital leaders came together for Innovation Days @ Internet Week to close the gap between what brands need from interactive and what they get. The second annual IAB Innovation Days @ Internet Week sold out early. View the recap, including photos and video footage here. Don’t wait to register for 2012.