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Networking Breakfast

Opening Remarks

Randall Rothenberg, President and Chief Executive Officer, IAB

Brand Matters

Kimberly Kadlec Worldwide Vice President, Global Marketing Group, Johnson & Johnson

Programming Matters

Paul Greenberg, Chief Executive Officer, CollegeHumor Media

Networking and Refreshment Break

Platform Matters
A Fireside Chat with Flipboard’s First Editorial Director

Josh Quittner Editorial Director, Flipboard

Technology Matters
Reaching Audiences Today (and Tomorrow)

New technologies have made reaching the right audiences, at the right time and place, at great scale and speed, a reality. This has extended the possibility of true addressability to the multi-screen universe—including mobile and connected TV—creating enormous opportunity for the entire marketing and media ecosystem. Advertisers can better identify their customers, publishers can better monetize and sell their inventory, while consumers receive content and offers with true relevance. In this presentation Konrad Feldman addresses the present and future of reaching the untethered consumer by showing how the back-end inner workings of RTB and targeting result in a new front-end approach to advertising.

Konrad Feldman, Co-Founder and Chief Executive Officer, Quantcast

MediaMind
Room: Workshop⁽¹⁾

Engagement Everywhere

Digital media has evolved beyond desktops and mobile devices and onto TV; in-car and public displays; and the screens of the future. How can marketers develop strategies and creative experiences that work across these diverse mediums? In this session, explore innovative technologies and second-screen solutions to connect with the hyper-connected consumer.

Ryan Manchee, Director, Innovation Strategy, MediaMind

Quantcast
Room: Workshop⁽²⁾

Increasing Ad Spend ROI: Put Audience Targeting to Work and Deliver Personalized Advertising

Major League Baseball Advanced Media (MLBAM) and MLB teams including the New York Yankees and the Los Angeles Dodgers, partnered with Quantcast to reach fans in local markets. Through cutting-edge real-time advertising technology, teams were able to find more potential game-goers and drive online ticket sales conversions. Combining impression level targeting, real-time bidding, and lookalike technology delivered the highest return on advertising spend, ultimately finding the most new customers.

Jag Duggal, Vice President, Product Management, Quantcast
Barbara McHugh, Senior Director, Marketing, Major League Baseball Advanced Media

Networking Picnic Luncheon

Google+
Room: Workshop⁽²⁾

Connecting the Whole Web Across Screens

Have you ever had the serendipitous luck of running into a “flash mob”—or seen a video of one on YouTube? You can thank the mobile and social technologies that allow us all to connect, create, and organize our lives and our communications across millions of screens both big and small. This session encourages the marketing world to think of mobile and social technologies as a dual force of anything-and-anywhere communications, a strategic approach that helps both consumers and marketers bridge the gap between online and offline, reaching one another at precisely the most relevant moment.

Kate Stanford, Group Product Marketing Manager, Social Advertising, Google

Rubicon Project
Room: Workshop⁽¹⁾

Private Marketplaces Done Right

In a market where trades happen in real time, sellers must decide who has access to their inventory and at what price. At the same time, buyers are exposed to deeper levels of insight and must develop new ways to identify and purchase valuable inventory. Today, while private marketplaces begin to play a role in this transformation, publishers continue to face obstacles in leveraging this new revenue channel. Learn how the Rubicon Project is simplifying the creation of private marketplaces and creating workflow efficiency by automating the entire process for buyers and sellers.

Ed Carey, Vice President, Demand Sales, Rubicon Project
Jeremy Fain, Vice President, Client Services, Rubicon Project

Content Matters

Elizabeth Pizzinato, Senior Vice President, Marketing and Communications, Four Seasons Hotels and Resorts

Platform Matters

David Bennahum, Co-Founder and Chief Executive Officer, Punch! Media
Dany Levy, Co-Founder, Punch! Media
Jim Windolf, Chief Creative Officer, Punch! Media

Research Matters
Simultaneous Screen Usage
Data on What Viewers Do and Why

What consumers now do with devices and content changes the way we envision audiences and the future of programming. In this session IAB and IPSOS MediaCT unveil a new study that explores different types of simultaneous viewing and key drivers of those behaviors. Do users surf unrelated sites with the TV on as background or are they actively involved with TV content and seeking out related info online? Do certain genres of TV shows inspire viewers to seek out online content and commentary around the show and do others encourage unrelated surfing? Data-driven insights and real-world consumer feedback answer these questions and more.

Bruce Friend, President, IPSOS MediaCT
Sherrill Mane, Senior Vice President, Research, Analytics, and Measurement, IAB

Cocktail Party in the Beer Garden

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Networking Breakfast

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Opening Remarks

Randall Rothenberg, President and Chief Executive Officer, IAB

Platform Matters

Rio Caraeff, President and Chief Executive Officer, VEVO

Content Matters
No Place for Ads?
Social Advertising and Branded Content

On the social web there is no place for ads—only content and sharing. Increasingly users are accustomed to consuming and sharing a blend of the personal, funny, and serious, all in an intermingled feed. Brands can succeed on the social web by developing “content gifts” for audiences and measuring the social lift that comes from harnessing the network effects of SuperSharers on major social platforms. Through a mix of data, case studies, and anecdotes, Jon Steinberg, President, and Andy Wieldin, Chief Revenue Office, both of BuzzFeed, discuss the origins and future of social advertising.

Jon Steinberg, President, BuzzFeed
Andy Wiedlin, Chief Revenue Officer, BuzzFeed

Networking and Refreshment Break

Slates Political Gabfest

Featuring Slate’s Emily Bazelon, John Dickerson, and David Plotz, the Political Gabfest aims to recreate the kind of informal and irreverent discussions Washington journalists have after hours over drinks. Tailored for the IAB audience, this LIVE version of the hugely popular podcast is focused on how the 2012 election cycle is being impacted by the multiscreen media-verse. If digital channels put politicos in the same boat as marketers facing challenges around reach, engagement and attribution then what can we learn from one another?

Emily Bazelon Senior Editor, Slate	John Dickerson Chief Political Correspondent, Slate	David Plotz Editor, Slate

Innovid
Room: Workshop⁽¹⁾

A Marketer’s View: The Future of Video for Brands. At Scale. Today.

Learn what happens when you think about video advertising in a completely new way. Gain insights into a ground-breaking partnership between PHD and Innovid that increased brand awareness, drove product trial, tune-in, and much more across their client base. Hear how PHD and Innovid have put their clients at the cutting edge of video advertising technology.

Zvika Netter, Co-Founder, Chief Executive Officer, Innovid

Yahoo!
Room: Workshop⁽²⁾

Connected TV: Dawn of a New Era

Consumers have entered a new era of TV watching behavior—the simultaneous consumption of TV and Internet content. Whether they are interacting with content related to the show they’re watching or communicating with their social network, TV viewers are expressing a growing desire to engage online—and advertisers are taking notice. As a pioneer in connected TV platforms, Yahoo! reveals what this opportunity looks like for marketers. In this must-attend session, you’ll learn how consumers are using connected TV, the market penetration of the platform, and the future of cross-device experiences.

Edwin Wong, Senior Director, B2B Strategic Insights, Yahoo!

Networking Picnic Luncheon

Extreme Reach
Room: Workshop⁽¹⁾

Managing the Risks Involved with Talent and 3rd-Party Rights in Online Video Advertising

Many online video ads are also run on television, but typically, the production and business affairs details are handled by those involved on the TV side. By unifying TV and online video business affairs, particularly talent contract terms and 3rd-party rights, advertisers can bring control, efficiencies, and opportunities to online advertising. This workshop outlines several of the nuances involved in talent and 3rd-party rights agreements, how they can adversely affect online campaigns and how to proactively avoid issues that can be expensive and restrictive when it comes to campaign execution and results.

Tim Hale, Chief Talent Officer, Extreme Reach
Robert Haskitt, Chief Marketing Officer, Extreme Reach

PubMatic
Room: Workshop⁽²⁾

The Publisher’s Innovation Dilemma

The rapid pace of innovation in advertising and audience management technology has been a runaway locomotive for all publishers—putting automation, integration, and scale as the dominant concerns as publishers work to stay ahead of the market. This interactive workshop addresses the key strategic questions facing publishers as they work to solve the Publisher’s Innovation Dilemma.

Richard Sobel, Director, Platform Strategy, PubMatic

Platform Matters

Bob Bowman, President and Chief Executive Officer, Major League Baseball Advanced Media

Content Matters
Swapping the USP for POV
Why Point of-View Is Everything Now and Why Marketers Need To Get More of It

Mass media and a TV-dominated advertising industry created the modern marketing communications strategy of 1) distill the product difference 2) communicate it quickly and 3) repeat. Content marketing and the social ecosystem is changing how we need to think about our briefs, our strategies, and our marketing organizations holistically. Troy Young breaks down why our needs are different now, which brands have embraced the change effectively, and how we should be thinking in a world where point of view is everything.

Troy Young, President, SAY Media

Model Matters
Lessons from the Music Business on Consumer-Centric Content Models

Disruption from digital technologies plus consumer desire for portable content have resulted in universal challenges for all content businesses—whether print, television, film, or music. Drawing analogs between music and these other industries Spotify’s Content and Distribution Guru explores the creation of new revenue models which blend subscription and ad-supported content—ultimately leading to portable multiplatform experiences that put brands in the mix, and consumers first.

Sachin Doshi, Content and Distribution Guru, Spotify

Closing Cocktail Party

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