Sponsors
About Adobe Auditude
VOD. Linear. Live. One holistic solution for ads, content, and analytics across every screen.
Adobe Auditude empowers media companies with powerful ad decisioning, seamless ad insertion, and comprehensive syndication capabilities that maximize the value of video wherever it’s viewed. Auditude is also the ad serving foundation of Adobe’s Project Primetime, a unified solution that links Adobe streaming, DRM, monetization, data management, analytics, and optimization technologies. Follow us at http://blogs.adobe.com/digitalmedia or on Twitter @Auditude.
About Collective
Collective is the leader in data-driven, multi-screen advertising solutions for 75 of the top 100 national advertisers. Through data science, Collective connects brands to audiences with high impact personalized advertising experiences across display, video, mobile and social. Our technology solutions include Ensemble™, our audience buying, creative optimization and analytics platform for advertisers, and AMP®, our data and media management platform for publishers. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and India, Collective has been recognized for its rapid growth on the Deloitte Technology Fast 500 and Inc. Collective's investors include Accel Partners®, Greycroft Partners and iNovia Capital. For more information, please visit www.collective.com
About FreeWheel
FreeWheel manages the economics of content for the enterprise-class world of entertainment, offering technical infrastructure for revenue rights management and business operations, wrapped in advisory services. Founded and led by a team of executives from the world’s leading technology companies, FreeWheel’s solutions have already armed companies like AOL, ESPN, FOX, Sky, Turner, and VEVO with the technology and services they need to profitably scale their professional content across devices and revenue models. For more information, visit www.freewheel.tv. Follow the company @FreeWheel.
About Specific Media
Specific Media is a digital media company driving viewership for content owners, engagement for brands, and relevance for consumers. With capabilities spanning original programming, cross-channel distribution, and addressable advertising, the company connects audiences, content, and brands, adding meaning to each touch-point. As people discover new ways to consume content, Specific Media creates impactful media experiences no matter where they are.
About Videology
The Videology Addressable Audience Platform (videologygroup.com) is a screenagnostic video advertising technology that works to connect brands with consumers. Videology achieves this through mathematically-driven data analyses that allow us to target precise consumer segments—at scale—by demographics, psychographics, and behavioral segments. This precise targeting permits advertisers to extract increased value from every media impression and allows our content partners to monetize their audience more effectively. Videology is headquartered in Baltimore with key offices in New York, Los Angeles, Chicago, San Francisco, and London.
About Adap.tv
Adap.tv is the video advertising platform of choice for the world’s largest brands, agencies, publishers, and ad networks. A unified, programmatic platform that provides buyers and sellers with automated tools to plan, buy, and measure across linear TV and online video, Adap.tv is transforming the way video advertising is bought and sold. Named by Inc. Magazine as the nation’s fastest-growing video advertising company in its “Inc 500” 2012 annual ranking on private companies, Adap.tv also earned “Fastest-Growing Private Company in Silicon Valley” honors by the editors of the Silicon Valley/ San Jose Business Journal. For more information, please visit http://adap.tv.
About BrightRoll
With more than 160 million monthly unique viewers, BrightRoll is the world’s largest and most trusted video ad network and the leading provider of digital video advertising services. BrightRoll has access to billions of video impressions per month enabling advertisers to execute smart digital video campaigns across a massive pool of web and mobile video inventory. The company’s proprietary buying technology, combined with full site disclosure, detailed performance reports, and flexible targeting provide brands and agencies with the reach, frequency, and scalability needed to achieve their campaign goals.
About eXelate
eXelate provides data and insight on online purchase intent, household demographics, and behavioral propensities that enable digital advertisers to make optimal marketing decisions. Through the collection of directly measured online data and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, Mastercard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 350M online consumers worldwide. eXelate’s proprietary maX data—customized audiences built for advertisers based on first and third party data—delivers 2x campaign performance as compared to standard data sets. As members of the NAI, IAB, trustE, Council for Accountable Advertising, OPA, and Evidon’s Open Data Partnership, eXelate is a leader in privacy compliant advertising practices. For more information, please visit www.exelate.com.
About Innovid
Innovid delivers immersive advertising anywhere. Founded in 2007, Innovid provides visionary marketers with the tools to create, deliver,and measure video campaigns, in any format, on any screen, publishe,r or ad network. Innovid’s Ad Server was developed to address the issues specific to video ad serving and simplify the process for agencies and marketers. Bringing a new dimension to online video, Innovid’s iRoll reimagines the possibilities for interactive engagement across multiple screens. For more information, visit www.Innovid.com.
About LiveRail
LiveRail is the leading publisher monetization platform for video. LiveRail delivers over 3bn impressions (25 percent of all online video ads) each month—setting the standard for innovative video advertising technology solutions. Our mission is to provide premium publishers with the technology to sell video inventory smarter and safer, across all devices. Our publishers benefit from sophisticated analytics, advanced controls, and unparalleled transparency—generating maximum yield for every ad impression.
Founded in 2007, LiveRail’s senior team is led by founders Mark Trefgarne (Chief Executive Officer) and Andrei Dunca (Chief Technology Officer). LiveRail is headquartered in San Francisco with offices in New York and Romania.
About MediaMind
MediaMind, a division of DG (NASDAQ:DGIT), is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. MediaMind provides media and creative agencies, advertisers, and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display, and search. The MediaMind platform runs digital campaigns for 11,000 brand advertisers, servicing over 4,200 media and creative agencies, across 11,500 global web publishers in 75 countries.
About AdoTube
AdoTube™ is a global in-stream video advertising company. AdoTube provides publishers and advertisers with easy and efficient access to in-stream video advertising and the solutions to target and optimize across multiple devices and video formats. AdoTube is a division of exponential, the global digital advertising company headquartered in Emeryville, California with presence in 25 countries worldwide. For more information, please visit www.adotube.com.
About AOL Video
Having helped millions of Americans to get online, AOL Inc. (NYSE: AOL) is on a mission to inform, entertain and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
About Jivox
Jivox is the leading multiscreen interactive video advertising technology company. The Jivox platform enables brand advertisers, digital agencies, and publishers to deliver highly engaging video ads powered by interactive and social sharing features. Using Jivox creative tools, interactive video ads can be easily authored and served in-stream, in-banner, and on mobile devices and tablets. Jivox technology eliminates typical challenges associated with delivering video ads across multiple screens and connected devices, such as HTML5/Flash, operating systems, browsers, video encoding, and form factor. Jivox also provides sophisticated campaign performance tracking, brand awarenes, and purchase intent analytics for advertisers via BrandGage—its proprietary real-time analytics platform. Jivox was recently recognized as a winner of the IAB Mobile Rising Stars Awards for its innovation in cross-platform interactive video ads. For examples of Jivox ads see www.jivox.com/demoads.
About Playwire
Playwire, a division of Intergi Entertainment, offers video solutions for both publishers and advertisers. Playwire is the first in its class to present an online video platform complete with a built in video SSP. With Playwire both publishers and advertisers now have one place where they can encode, host and stream their videos as well as competitively buy and sell their video inventory. In essence, Playwire makes online video simple. For more information please visit: http://www.playwire.com and follow us on Twitter @PlaywireVideo.
About Real Media Group
Real Media Group provides marketing organizations and digital publishers with comprehensive digital media solutions that produce competitive advantage. Powered by 24/7 technology, Real Media Group brings together every digital channel for the advertiser, while helping publishers monetize their content and run every facet of their advertising operations more effectively. Real Media Group is business unit of digital marketing technology leader 24/7 Media Inc., a WPP Digital company. For more information, visit www.realmedia.com.
About TubeMogul
TubeMogul is a media buying platform for video advertising that is simple, safe, and effective. By integrating real-time media buying, ad serving, targeting, optimization, and brand measurement into its PlayTime platform, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent by brand marketers. Advertisers only pay when someone chooses to watch their video and they see exactly which sites their ads ran on, how their ads performed, and who watched them. We are built for branding, but without sacrificing the accountability and measurability of digital advertising.
About VideoHub
VideoHub, a division of Tremor Video, is a first of its kind analytics console that helps marketers and agencies monitor the complex video ecosystem to dynamically match ads with content and viewers, deliver upon marketing goals, and maximize brand impact. Unlike traditional video management platforms, VideoHub focuses on effectiveness and delivers real-time analytics for deep transparency across ads, content, viewers, and performance. To request a demo, visit VideoHub.tv and follow us @VideoHubENT.
About Adweek
With $1.3 trillion in annual spending and rising, the global media industry is more influential than ever. At the center of this dynamic and ever-evolving industry is Adweek—The Voice of Media.
Adweek covers all the aspects of the modern communications business—from advertising, media buying, and brand building to content, social networks, and digital strategies—with its weekly magazine and cutting-edge web destination.
To find out more about sponsorship and exhibit opportunities, please contact Phil Ardizzone, Director of Event Sales, at phil@iab.net.
