Speakers
IAB Marketplace - Digital Video

Speakers

Dan BeltramoDan Beltramo
Chief Executive Officer and Co-Founder
Vizu


Dan brings a unique blend of advertising, technology, and data business experience to bear as CEO of Vizu Corporation. Prior to founding Vizu, Dan was Vice President of Marketing at Instill Corporation, a supply chain and market data business serving the food and restaurant industries where clients included Coca Cola, P&G, Nestle, General Mills, Subway, Yum! Brands, Dr. Pepper, etc. Dan joined Instill from the Clorox Company where he had spent several years managing various consumer product brands representing over $500 million in sales including Armor All, Fresh Step, Hidden Valley, Jonny Cat and KC Masterpiece. Dan started his career as a management consultant for the LEK Partnership, where he worked with start-ups and global enterprises.

Dan graduated with an undergraduate degree in Decision Analysis from Stanford University and earned his MBA from the Stanford Graduate School of Business.


Jamie ByrneJamie Byrne
Head, Original Programming
YouTube


Jamie Byrne is Head of Original Programming at YouTube. He is responsible for overseeing the development and management of YouTube’s Entertainment portfolio of original programming including the comedy, pop-culture, celebrity, and hispanic sub-verticals. Jamie has been with YouTube since June 2006 and previously oversaw teams tasked with developing large-scale sponsorship programs for advertisers. Prior to joining YouTube, Jamie worked at Yahoo! And DoubleClick.


Roy ChungRoy Chung
Director, Emerging Solutions, Audience on Demand
VivaKi
@VivaKiNerveCntr

In his current role as Director, Emerging Solutions, at VivaKi Nerve Center, Roy Chung plays an integral role in the development and enhancement of the premier addressable media buying practice, Audience on Demand (AOD). AOD is one of the leading service offerings that sits inside of the Nerve Center, which is the R&D unit dedicated to building next generation tools and technology for the agencies that comprise VivaKi: Digitas, Razorfish, Starcom MediaVest Group, and ZenithOptimedia.

Roy’s core responsibilities include emerging market assessment and overall project design and management for AOD. He works with key industry players and partners on the latest trends to forecast trends in the dynamic and ever-changing marketplace. He also collaborates closely with the VivaKi agencies to ensure that AOD’s capabilities are best in class and built to help their clients connect with targeted audiences across addressable emerging channels. Roy also plays an important operational role on the AOD team, defining roadmaps and timelines for development projects, working with team members to understand workflow and helping to operationalize new AOD formats so that they fit within the current product structures.

He received a Bachelor of Science degree in marketing, with a minor in psychology, from Rutgers College in 2006.


Michael ClarkMichael Clark
Co-Founder and Principal
Beeby Clark+Meyler


Michael Clark is a Co-Founder and Principal at Beeby Clark+Meyler, a digital agency dedicated to innovation in media. A significant amount of his work involves integrating business strategy, advertising, and Internet-based technologies to help clients demonstrate measurable returns on marketing investments. Prior to founding Beeby Clark+Meyler in 2005, Michael was Vice President of Strategic Marketing Services for Modem Media where he had served as the strategic leader for many of the firm’s most important client accounts.

Michael’s marketing and consulting experience spans many industry sectors and parts of the world. Some of his prominent clients have included Avon, Bayer, Chase Bank, Delta Air Lines, GE, General Motors, Johnson & Johnson, Merck, and Royal Caribbean Cruise Lines. His early consulting career was focused on identifying and capturing new product opportunities in emerging international consumer markets with an emphasis on Asia.

Michael received his M.B.A. in Management/Organizational Behavior with a concentration in Corporate Strategy from New York University. He holds a B.S. in Industrial Technology from State University of New York College at Buffalo. Michael is an active member of Project Management Institute (PMI), the IAB, and is often a speaker at national and local conferences.


Robert John DavisRobert John Davis
Executive Director, Content Marketing Practice/Advanced Video Practice
OgilvyOne
@robertjohndavis

Robert John Davis is celebrating his 20th year in the interactive industry and his 5th anniversary at Ogilvy & Mather where he is engaged as founder and Executive Director of the agency’s OgilvyOne Advanced Video and Content Practices.

Rob got his start in television before turning to interactive. In the early 1990’s he ran the creative side of IN Jersey, a pioneering ISP/ news site sold to Gannett before joining MTV Networks as Executive Producer of Convergence where he launched the world’s first mass- audience interactive TV game show, MTV’s 1999 hit webRIOT. He launched iTV shows on NBC, TBS, History Channel and GSN with startup software Spiderdance.

More recently as VP of the digital media operations at Rainbow Media, Rob revitalized the interactive businesses of the AMC, IFC and WE networks, transitioning them from static web sites to dynamic content experiences with interactive advertising and e-commerce businesses.

After completing his BA at the University of Scranton in 1990, Rob earned an MS in TV/Radio/Film from the Newhouse School at Syracuse University in 1993 and was later inducted into the alumni professional gallery “wall of fame.” He has served on the Newhouse Network Board of Directors.

Rob is an avid railroad historian and hockey fan. He lives in New Jersey with is wife, son, a Boxer, a guinea pig and a cockatiel.


Nate ElliottNate Elliott
Vice President and Principal Analyst, Interactive Marketing
Forrester Research


As a vice president and principal analyst serving Interactive Marketing Professionals, Nate Elliott helps companies develop interactive marketing strategies for global and emerging markets, with a special focus on branding channels such as social media and online video advertising. His clients come from nearly every industry — including consumer goods, pharmaceuticals, and financial services — and from all over the world.

Nate is an industry pioneer who's been helping marketers create interactive strategies since 1995. He worked at DoubleClick from 1997 until 2001, managing the DoubleClick Studio advertising design team and serving as the company’s senior manager for rich media products. In 2001, Nate founded the US IAB’s Rich Media Task Force and set the first industry standards for rich media and video ads. He’s also worked for Macromedia (now Adobe) developing rich media products and standards, and has been with Forrester since 2003. Nate has lived and worked in London, New York, Berlin, and Vancouver.

Nate has spoken at hundreds of events around the world, including the Web 2.0 Expo and ad:tech; he writes columns for publications such as Mashable, Forbes, and Adweek; and he regularly offers comment to leading media outlets such as the BBC, The Economist, and The New York Times.


Dan Erck
Senior Director, Ad Platform
Adobe

 


John FeliceJohn Felice
General Manager
Ford Lincoln Sales


John Felice is General Manager, Ford Lincoln Sales, a position to which he was appointed in November 2011. He reports to Ken Czubay, Vice President, U.S. Marketing, Sales and Service.v

In this role, Felice is responsible for all Field sales and distribution related matters for Ford and Lincoln. He will aim to strengthen the distribution channel and improve dealer profitability while also improving employee and dealer satisfaction.

Most recently, Felice served as General Manager, Ford Lincoln Marketing, a position he held from December 2007 until October 2011.

Prior to that, Felice was Director, North American Fleet, Lease and Remarketing Operations.

Felice was president of Ford Thailand Operations, and as a member of the Board of Directors of AutoAlliance (Thailand) Co. Ltd., was the primary Ford interface for the joint venture.

Felice also served as the Executive Director of Marketing, Sales and Service, Ford Asia-Pacific & Africa, where he was responsible for all marketing, sales and service initiatives for the Asia-Pacific & Africa markets—Thailand, Malaysia, Vietnam, Indonesia, Philippines, Taiwan, China, India, Japan, South Africa, Australia and New Zealand. He has served on numerous boards in the region including Ford Japan Ltd, Ford Japan Dealer Ltd, ACSG (Thailand) Co. Ltd, Ford Sales Thailand Co. Ltd, and Ford India Co. Ltd.

Before assuming the assignment in Asia, Felice was Product Marketing Manager for Tough Truck with Ford Division in the U.S., as well as an assignment as Portfolio Brand Strategy Manager for Ford Motor Company from 1999 to 2001.

Felice joined Ford in April 1984 and during his tenure at Ford has held various management positions in the Sales & Marketing organization including market research, franchising, advertising, product planning, programming and direct dealer interface in several sales and marketing roles.


Brian FuhrerBrian Fuhrer
Senior Vice President, Product Leadership
Nielsen


Brian Fuhrer is Senior Vice President, Product Leadership, for Nielsen. In this role, Brian is responsible for Nielsen’s national television and cross-platform audience measurement initiatives, as well as identifying the opportunities digital media creates for the traditional media and advertising industries.

Brian’s expertise stems from over 25 years in media research and product development at Nielsen. His experience spans both the U.S. advertising industry and overseas markets where Nielsen has a media presence in more than 30 countries.

Brian holds a B.A. in Marketing from the University of South Florida and is based at Nielsen’s Global Technology and Information Center in Tampa.


Andy GallagherAndy Gallagher
Senior Director, Marketing Research and Consumer Insights
NBC News Digital Network


Andy Gallagher is Senior Director of Marketing Research and Consumer Insights for NBC News Digital Network.

At NBC News, Andy runs a team tasked with delivering insights to drive a broad range of marketing and sales initiatives, including cross-media sales, communications and PR, new product development, market analytics, multiscreen consumer insights, and thought leadership initiatives.

Prior to joining NBC News Digital in 2006, Andy worked in Sales and Marketing Research at The Washington Post and prior to that at USA TODAY.


Ran HarnevoRan Harnevo
Senior Vice President of Video
AOL
@harnevo

Ran Harnevo is Senior Vice President of Video at The AOL On Network. In 2007, he co-founded 5min Media, the industry’s first online video syndication platform for news, entertainment and lifestyle video. Ran was one of the first people to evangelize syndication as a means for publishers and content creators to scale their video business and make the economics of video production work.

After 5min Media was acquired by AOL in 2010, Ran’s vision became the cornerstone of AOL’s video strategy. He currently leads The AOL On Network -- a curated video experience providing the most relevant content on every topic across 14 channels -- and oversees the creation and production of high-quality original programming at AOL. A reputable voice in online video, Ran has spoken at numerous industry conferences, including Ad Age Digital and Monaco Media Forum.

Prior to starting 5min Media, Harnevo worked as a reporter and deputy editor at Tel-Aviv Magazine. Harnevo studied Philosophy and Computer Science at Tel Aviv University after serving in the Israeli Air Force for seven years. He currently resides in New York with his wife and their two children.


Ed HaslamEd Haslam
Senior Vice President, Marketing
YuMe


Ed is a strategic marketing executive with substantial experience in online media, networked communications, and infrastructure computing. Prior to joining YuMe to oversee Marketing, Ed was co-founder & VP Marketing of Ludic Labs (Groupon), which developed both the social media community Diddit.com and local commerce service OfferFoundry.com. Prior to Ludic Labs, he served as the founding marketing executive for several other venture-backed technology companies including Orbital Data (Citrix) and Inktomi Corporation (Yahoo!).

Ed holds a B.S. in Structural Engineering, an M.S. in Systems Engineering and ABD in Operations Research from Purdue University.


Brad HermanBrad Herman
Chief Supply Officer
Videology


In his role as Chief Supply Officer, Brad Herman is responsible for setting product strategy and managing the execution of such strategy across the organization. He is charged with managing the supply side of Videology’s operations, including driving inventory strategy and developing publisher relationships.

Prior to joining Videology, Brad was Senior Vice President of Digital Operations at MTV Networks in New York, where he oversaw digital sales operations, digital strategy, yield optimization, business intelligence, new product development, and campaign operations. Previously, he held sales, publishing, operations, and corporate development positions at Advertising.com and worked as a corporate law associate at Willkie Farr & Gallagher in New York.

Brad holds a J.D. from the University of Virginia School of Law in Charlottesville, VA, and a B.A. in economics from Duke University in Durham, NC.


Mark HimmelsbachMark Himmelsbach
Senior Vice President, Director, Digital Strategy, North America
BBDO


Mark leads the digital strategy group and is responsible for inspiring and extending creative ideas across digital, social, mobile, and emerging platforms. His job is to foster ideas that encourage consumers to engage in and share compelling commercial content, push BBDO to the forefront of innovation, and demonstrate digital advertising’s impact on business results.

Most recently, Mark has worked with Visa to develop its 2012 Olympics global campaign, partnered with AT&T to launch its 4G LTE mobile broadband network and devices, and created the first ever Facebook film for Barefoot Wine. Mark has been with BBDO for over two years and has worked across clients including GE, Mars, FedEx, and Hyatt.

Prior to BBDO, he was the Director of Emerging Media at PHD Media and developed ideas for Discovery Channel, HBO, Charles Schwab, and New Balance. He helped develop the Bank of America 2008 Olympics strategy while at Organic.

Before his career path turned towards marketing, Mark helped build playgrounds for the nonprofit KaBOOM! and evaluated technology plans for the US Secret Service.

Mark has a BA from Georgetown University and an MBA from the Kellogg School of Management at Northwestern University. You can find him @himmelsblog.


Danny HongDanny Hong
Manager
Bain & Company


Danny Hong is a manager in the New York Office of Bain & Company. He joined Bain in 2002 and has also worked out of the Johannesburg, South Africa and New Delhi, India offices.

He is a leader in the Media and Technology practice. Recent experiences include leading an ecosystem-wide digital advertising metrics initiative sponsored by the IAB, ANA and 4As. He also led a global study on the future of content for the World Economic Forum. During his time at Bain, Danny has also worked extensively in the cable and telecommunications industry.

In addition to his client work, he has worked on a number of pro bono cases, including work with the New York City Department of Education. Danny graduated from Brown University with a BA in business economics and received an MBA from the Harvard Business School.


George IvieGeorge Ivie
Chief Executive Officer and Executive Director
Media Rating Council
@gwivieMRC

George Ivie is the Executive Director and Chief Executive Officer of the Media Rating Council (MRC), a not-for-profit industry organization created in 1963 at the request of the U.S. Congress to assure high ethical and operational standards in audience measurement services. His background includes almost 30 years of experience in media research auditing, oversight, and consulting. Prior to being appointed the Executive Director of the MRC in January 2000, George was a partner at Ernst & Young and their lead representative and advisor to the MRC, conducting all MRC audits and interacting with MRC management and member organizations. George has a thorough knowledge of research best practices, operations, controls, and information systems in internet, multimedia, print, radio, and television measurement services.


Matt Kaplan
Chief Revenue Officer
My Damn Channel

 


Moritz LoewMoritz Loew
Vice President, Sales
Time Inc.

 


Sherrill ManeSherrill Mane
Senior Vice President, Research, Analytics, and Measurement
IAB
@SherrillMane

Sherrill Mane joined the IAB in 2007 as our first SVP Industry Services. Sherrill has led industry efforts to establish metrics and build measurement systems that facilitate the growth of interactive media. Sherrill is responsible for numerous IAB initiatives, including fostering greater awareness of interactive advertising opportunities in the traditional media agency community. She oversees the creation of market-making research and the collateral materials associated with findings that grow the business. Since 2011, Sherrill has been the IAB lead on the groundbreaking cross ecosystem collaboration with the agencies (4A’s) and marketers (ANA) known as Making Measurement Make Sense (3MS). Previously, she spent 14 years at Turner Broadcasting Sales, holding a variety of senior advertising sales support positions for the News division, most recently as Senior Vice President of Market Strategy. Earlier in her career, she held diverse positions at Nielsen Media Research and Group W Satellite Communications. Sherrill draws on her experience in TV and digital sales marketing to lead IAB’s Sales Executive Council. She holds a B.A. in Sociology with a minor in Psychology from the Hebrew University of Jerusalem, Israel. Her graduate studies focused on the social psychology of mass media.

In 2012, Sherrill was named a Media Maven by Advertising Age.


Erin McPhersonErin McPherson
Vice President, Head, Video
Yahoo!


Erin leads the video business for the Yahoo Media Network, which is comprised of the U.S. consumer-facing media sites on Yahoo.com, including News, Sports, Finance, the entertainment sites, and Yahoo’s new video destination, Yahoo! Screen. Erin oversees both licensed video and the development, production and distribution of original video content across the Network.

Erin has spent the last five years at Yahoo, during which time she also oversaw the business development and partnerships team for the Yahoo Media Network. Prior to joining Yahoo, Erin was an entertainment attorney at Stone, Meyer, Genow et al., a boutique law firm in Beverly Hills, California, where she represented a wide number of individuals in the film and television industry, including Halle Berry, Kevin Spacey, Daniel Craig, and others. Erin has over 15 years experience in the media industry, including serving as in-house counsel and strategist for LivePlanet, a new media venture founded by Ben Affleck and Matt Damon, and Z.com, an internet start-up backed by Idealabs’ Bill Gross in partnership with entertainment management and production companies Brillstein-Grey (now Brillstein Entertainment) and 3 Arts.

Erin is a graduate of Middlebury College and Harvard Law School and resides in Los Angeles, California.


Seneca MuddSeneca Mudd
Director, Industry Initiatives
IAB


Seneca Mudd directs IAB’s programs and member initiatives for the Digital Video, Networks and Exchanges, Social Media, and Multicultural Committees and Councils. He specializes in industrial solutions, market development, and revenue advocacy among the advertising agency community. His prior roles include business development executive posts at Yahoo! and DoubleClick, after an investment banking career at J.P. Morgan Securities. Seneca graduated with an M.B.A. from Harvard Business School.


Chris NeedhamChris Needham
Vice President, Interactive
Fidelity Investments
@cneedham1968

Innovative digital leader and integrated marketing advisor. Track record of developing and executing strategies that motivate customers and drive real results.

Started out building and selling online games with Seth Godin at Yoyodyne. Lead the British Airways and Goldman Sachs accounts at the pioneering digital agency, agency.com. Designed the experience to sell high thread count sheets at bargain basement prices for local online retailer, SmartBargains.

Today Chris Needham runs a small team inside Fidelity that focuses on marketing innovation and effectiveness.


Atul PatelAtul Patel
Chief Executive Officer and Founder
OneScreen


Atul Patel is the Chief Executive Officer and Founder of OneScreen, a company committed to giving people more access to watch content when, where, and how they want. Atul has over 12 years experience in strategy and product development in display, video, and mobile advertising, and lead generation. He has served as an advisor to various companies in digital advertising. He is currently a Board Member of XA.net, a social advertising platform, which he was instrumental in founding. He is also currently a Board Member of Lead Intel, a verification platform for the lead generation industry that he helped launch. Atul Co-Founded LeadROI, a lead management system for financial services companies. LeadROI was sold to MediaWhiz Holdings in 2008. Before LeadROI, Atul was with Countrywide Financial, where he served in various roles including lead generation, acquisition and marketing analytics. Atul earned his bachelor's degree in economics, with a specialization in computing, from the University of California at Los Angeles. Atul is a frequent author, speaker, and panel participant, for IAB, Digiday, AdExchanger, Niche Digital, OMMA Global, and more.


Sandy Portanova
Associate Media Director
OMD

 


Suzie ReiderSuzie Reider
Managing Director Brand Solutions
Google~ YouTube


Suzie was hired as the CMO of YouTube in summer of 2006 and prior to that served as Senior Vice President and General Manager for the Games and Entertainment Division of CNET Networks (now CBS Interactive). Before joining CNET Networks, Suzie spent 14 years with Ziff-Davis Publishing.

In her eight years at Google Suzie has run the YouTube sales organization, launched the BrandLab and launched Google's Brandcast, now in its 3rd year. Today, Suzie leads team at Google focused on all things Brand Solutions. Her focus (and passion) is working with Google's sales organization to guide brands as they activate across Google's products.

Suzie is a graduate of Middlebury College in Vermont. A native of Cambridge, MA lives in San Francisco with her husband and two teenage daughters.


Scott RodgersScott Rodgers
Senior Vice President, Creative Director
BBDO

 


Randall Rothenberg
President and Chief Executive Officer
IAB
@R2Rothenberg

Randall Rothenberg is the President and Chief Executive Officer of IAB, the trade association for interactive marketing. IAB represents over 500 leading interactive companies. Its members include Google, Yahoo, Microsoft, AOL, The New York Times, Walt Disney Co., NBC Universal, CBS, Cars.com, Yelp, and scores of other ad-supported digital media companies, which are responsible for selling more than 86 percent of online advertising in the U.S. To support the growth of the interactive advertising and marketing industries, IAB serves as the industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of technical standards and operating best practices. IAB has 40 affiliate associations around the world.

Randall led the IAB from 2007 through 2010, and rejoined the association in March 2011, after a stint as Executive Vice President and Chief Digital Officer of Time Inc. Prior to his IAB role, Randall was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer.

Prior to Booz Allen, he spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age, and he continues to blog on the subject at www.randallrothenberg.com. Randall is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.


Tod SacerdotiTod Sacerdoti
Chief Executive Officer and Founder
BrightRoll


Tod Sacerdoti is the Chief Executive Officer and Founder of BrightRoll, the leading provider of online video advertising services. Under his direction, BrightRoll has grown from conception into the world’s largest and most trusted video ad network and a leader in online video advertising.

Prior to founding BrightRoll, Tod served as the Director of Revenue at Plaxo, one of the fastest growing Internet companies in history. He also led business development at Spoke Software, an Internet pioneer in sales and marketing efficiency solutions and also held positions at Interscope, Geffen and A&M Records, a division of the Universal Music Group. Prior to this, Tod worked as an investment banker in the Internet marketing group at Robertson Stephens.

A 2011 Stevie Award winner for Executive of the Year in the Media and Entertainment category, he holds a B.A. in Economics from Yale University and an MBA from the Stanford Graduate School of Business.


Payam ShodjaiPayam Shodjai
Lead Product Manager
Google


Payam Shodjai is the product manager leading Google’s publisher-facing video and game monetization products, including DoubleClick for Publishers Video, AdSense for Video, AdX Video and AdSense for Games. He also co-leads the IAB’s VAST and VPAID Technical Working Group. He joined Google in 2006 as the product manager responsible for Search Personalization on the Search Quality team. Prior to Google, Payam worked at Microsoft, McKinsey and a number of Internet startups. He holds a BSc in Computer Science from McGill and an MBA from Harvard.


Jared Skolnick
Vice President, Product Marketing
Undertone

 


Sam SussmanSam Sussman
Senior Vice President, Director, Broadcast Buying
Starcom


Wearing many hats, helmets, and facemasks, Sam Sussman plays a dual role at Starcom by leading the agency’s sports video and media practice on behalf of all clients, plus managing the activation side of the agency’s Best Buy business. He is responsible for creating valued human experiences and placing ad dollars on behalf of some of the nation’s mightiest marketers, including Best Buy, Allstate, Bank of America, Kellogg’s, RIM/BlackBerry, and more.

During his time at media agency Starcom, he has earned a strong reputation in the industry by crafting unique, innovative partnerships that provide clients with a competitive advantage in the marketplace. In addition, Sam’s unique combination of strategic expertise along with extensive knowledge in the sports marketing space has made him the go-to person across the Starcom MediaVest Group (SMG) agency network.

Sam was inducted into the Sports Business & Journal 40 under 40 Class of 2007, identifying and honoring him as one of the most promising young executives in sports business under the age of 40. He was also acknowledged for his contributions to Starcom’s broadcast prowess with a mention in the “Most Influential in Sports Advertising” feature in 2003.


Joey TrotzJoey Trotz
Senior Director, Strategic Advertising and Digital Technologies
Turner Broadcasting


Joey Trotz is the Senior Director, Advertising and Digital Strategy in AMPT—the Audience and Multi-Platform Technology division at Turner Broadcasting System. He works on the policies, strategies, and vision where technology and monetization intersect. He provides guidance to clients across Turner, including the heads of sales, as well as brand owners at CNN.com, NBA.com, TBS.com, PGATour.com, Cartoonnetwork.com, and others. He also serves as Co-Chair of the IAB Digital Video Committee, supporting the development of the VAST and VPAID standards and other initiatives. Previously at Turner, Joey held roles managing enterprise-wide digital advertising technology and product development. He has also directed product development for interactive television and emerging platforms for the company’s web sites and cable networks. He began his career at Turner in executive leadership roles in event coverage, program management, and advertising operations for SI.com, the web site of Sports Illustrated magazine. Earlier in his career, Joey was a photojournalist and digital media executive in the newspaper industry.


Megan TweedMegan Tweed
Vice President, Media
Razorfish


Megan Tweed brings bleeding-edge media strategy and planning innovation to clients like Best Buy, Weight Watchers, and Nike. She is a leading agency and industry voice on the benefits of holistic, platform-agnostic planning, and measurement across all viable video platforms. A key force in driving inter-agency collaboration between Publicis/Vivaki-owned agencies, her inventive use of digital technology and media strategy exhibits the essence of what Razorfish has become well known for.

Prior to joining Razorfish Seattle, Megan was Media Director at Carat, San Francisco, overseeing an integrated media planning department and working with clients like Seagate, Virgin America, GAP, and Foster’s Wine Estates. She also invested time at Universal McCann, San Francisco, working on global Microsoft business units including Windows, Connected Systems, and Visual Studio. She began her career working in Kansas City ad agencies on businesses such as Pizza Hut and Sprint. Megan also owns and operates an independent record label, Fainting Room Collective, and is front-woman for the band The Family Curse.


Lisa ValentinoLisa Valentino
Vice President, Digital, Mobile Advertising Sales, Strategy Development
ESPN


Lisa Valentino is the Vice President, Digital and Mobile Advertising Sales, ESPN Customer Marketing and Sales. In this role she oversees and manages digital and mobile ad sales revenue for the company. Valentino works across the ESPN organization to define the company’s digital and mobile priorities, focusing on those initiatives that differentiate ESPN in the marketplace. She and her team set the strategic direction for the digital and mobile business and work in conjunction with ESPN’s sales team to lead the company’s multi-media and digital sales efforts. She joined the company in June, 2006.

Valentino joined ESPN from Yahoo! Inc., where she held several different positions, eventually as a sales director at Yahoo! Sports sales, where she oversaw the East and Central regions of the country. Prior to Yahoo! Valentino was a media buyer at Televest, where she worked on the Procter & Gamble account.

Valentino was graduated from Lafayette College in Pennsylvania in 1996 and received a Bachelor of Arts degree in English and Art History.


Tim WareTim Ware
Director, Mobile Sales
The Wall Street Journal Digital Network


Tim has worked in digital sales capacities for 15 years and the electronic media business for 20. He is the first dedicated mobile sales executive employed by Dow Jones tasked with driving mobile ad revenue across the The Wall Street Journal Digital Network’s suite of mobile products. Those responsibilities are inclusive of tablet and smartphone apps and mobile web audiences across the Dow Jones franchise of publications and spectrum of devices. Tim additionally has played active role in the ad sales efforts for WSJ Live, The Wall Street Journal’s cutting edge video application which showcases live and on-demand news clips geared toward audiences consuming greater amount of video through tablets and smart connected TV devices.

Previous to joining The Wall Street Journal, Tim worked for top sports and entertainment brands such as ESPN, NFL, NHL, and WWE as well as Internet start-ups, InterZine Productions, and Yardbarker. At Starwave/ESPN he was intimately involved in developing its digital advertising business within the organizations array of multimedia offerings having served multiple roles within the organizations evolving advertising business. At WWE, he sold integrated partnerships, onsite activations and international media opportunities. Throughout his digital sales career Tim has worked across a diverse array of digital display advertising arenas including mobile, social media, and video. Prior to jumping into the digital media space, Tim worked at Media buying shops McCann-Erickson and Saatchi & Saatchi where he purchased sports sponsorships, broadcast, and local television advertising.


Brett Wilson
Chief Executive Officer
TubeMogul