The rapid evolution of digital video platforms and technologies creates endless opportunities for brands to connect relevant content with consumers on a personal level, anytime, anywhere, and on any screen. With this explosive growth comes enormous challenges in discovery and distribution, buying and selling, and metrics and measurement.
The 2012 IAB Digital Video Marketplace addresses all of these challenges with actionable insights from the industry leaders driving innovation in the ecosystem.
Navigating the Digital Video Landscape
With one eye on what’s now and one eye on what’s next, industry thought leaders break down the video marketplace
Overcoming Audience Fragmentation
A series of case studies illustrate how content creators find and engage audiences wherever they are
What I Buy and Why—The Agency Perspective
Senior agency executives share insights on how they buy across broadcast and digital media—and what they need from the industry to buy more holistically
What’s Premium Anyway?
Industry leaders debate and discuss the definition of premium video inventory and how to leverage UGC and programmatic buying
Original for Digital: Will Made-for-Online Ever Really Be Ready for Primetime?
Hear from the next generation of online video content creators
The 2011 IAB Digital Video Marketplace sold out. Check out the recap, including videos, photos, and more here.