Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit google.com.
About Operative Media
Operative Media (www.operative.com) is the advertising business management company. Our core purpose is to allow the media and advertising industries to run increasingly complex businesses with simplicity. Operative’s next-generation, SaaS platform and services help media industry leaders balance efficiency with innovation to reduce transaction costs and boost advertising revenue. Operative brings together the processes and systems necessary to package, sell, traffic, manage, optimize, and collect revenue on advertising products. More than 200 companies rely on Operative to manage over $6 billion in ad revenue annually, including The Wall Street Journal, MSN, OMD, NBC Universal, and National Public Media.
FreeWheel manages the economics of content for the enterprise-class world of entertainment, offering technical infrastructure for revenue rights management and business operations, wrapped in advisory services. Founded and led by a team of executives from the world’s leading technology companies, FreeWheel’s solutions have already armed companies like AOL, ESPN, FOX, Sky, Turner, and VEVO with the technology and services they need to profitably scale their professional content across devices and revenue models. For more information, visit freewheel.tv. Follow the company @FreeWheel.
About Adobe Auditude
VOD. Linear. Live. One holistic solution for ads, content, and analytics across every screen.
Adobe Auditude empowers media companies with powerful ad decisioning, seamless ad insertion, and comprehensive syndication capabilities that maximize the value of video wherever it’s viewed. Auditude is also the ad serving foundation of Adobe’s Project Primetime, a unified solution that links Adobe streaming, DRM, monetization, data management, analytics, and optimization technologies. Follow us at http://blogs.adobe.com/digitalmedia or on Twitter @Auditude.
About Rubicon Project
Rubicon Project is the leading independent advertising technology company for the comScore 500. REVV, Rubicon Project’s real-time trading platform, reaches a global audience of 200 million U.S. and 646 million global unique visitors monthly, the largest reach on the internet (as measured by comScore). REVV helps publishers including one-third of the comScore 100 make more money by automating and optimizing monetization of their digital media advertising inventory through a real-time auction to digital ad buyers. Hundreds of buyer channels representing more than 70,000 end advertisers access and bid on Rubicon Project’s publishers’ inventory, forming one of the largest scale transaction marketplaces in any industry.
Videology (videologygroup.com) is the world’s largest video advertising platform. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in Baltimore, MD, with key offices in New York, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney and sales teams across North America.
About 24/7 Media
24/7 Media provides advertisers and publishers with comprehensive digital media solutions that produce competitive advantage. The company brings together every digital channel for the advertiser, offering exceptional creative services, media planning and execution. Its propriety DMP allows clients to leverage and optimize their data, generating a strong return on their advertising investments. For publishers, 24/7 media offers a complete monetization platform including the award winning ad serving technology: 24/7 Open AdStream.
24/7 Media Inc., a WPP Digital company, has been at the forefront of digital marketing technology for fifteen years. For more information, visit www.247Media.com.
Admeld helps the world’s top online publishers sell their ad inventory smarter. Built and run by publishing veterans, the company provides its clients with expertise and technology to capture new revenue streams, control how they sell each impression, and protect their data and brand. Admeld customers include Answers.com, Discovery Communications, FOX News, Hearst Television, IDG TechNetwork, The Weather Channel, and more than 500 others worldwide. The company is headquartered in New York with offices in London, Berlin, San Francisco, and Toronto. Visit www.admeld.com for more information.
About AMP by Collective
The AMP Data and Media Management Platform, a Collective product, was designed from the ground up to give premium publishers and networks the necessary tools to maximize display advertising revenue. Adding value to both audience and content-centric media offerings, AMP provides revenue analytics tools, a data management platform, audience analytics, reach extension opportunities, and a private exchange builder, all in one holistic system built on top of DFP. Targeting more than 300 million attributes daily, AMP powers 20 billion impressions each month, and is used by more than 100 brand publishers and premium networks such as Electronic Arts, Meredith, IDG TechNetwork, Everyday Health, AARP, Say Media, Jumpstart Automotive, and COX Digital Solutions.
Having helped millions of Americans to get online, AOL Inc. (NYSE: AOL) is on a mission to inform, entertain and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
AudienceScience is a global digital marketing technology company enabling universal access to audiences through the AudienceScience Gateway. The AudienceScience Gateway is a proprietary audience delivery platform that unleashes the power of data, making it simple to create, understand, and engage relevant audiences. By leveraging industry leading technology, superior service, and unique data assets, AudienceScience drives digital marketing success for advertisers, agencies, publishers, and technology partners. Since 2003, AudienceScience has powered over 300,000 successfully targeted campaigns worldwide. For more information, please visit http://www.AudienceScience.com and follow @AudienceScience on Twitter.
About Casale Media
Casale Media builds innovative, high-performance advertising technology that maximizes digital media value for publishers and advertisers. Its Index platform is the first fully transparent real-time bidding (RTB) management technology that allows publishers to access premium demand through an exchange or a publisher’s own private marketplace.
Casale Media continues to establish its presence in digital advertising through its premium ad network, MediaNet, which is powered by Optimax, the first real-time ad serving and optimization platform. The company works directly with premium media organizations, with a focus on brand-safety and control for advertisers and publishers.
Evidon technology gives businesses around the world unique insight into the digital ecosystem, including unparalleled intelligence on the marketing technologies that underpin the commercial web and the power to control their impact on business. Our technology includes Ghostery, the industry-leading browser tool that reports on data collection across 26 million websites and informs our company's business control solutions. We also provide market-leading privacy controls for more than $2 billion of display media annually that empower more than 150 million people daily to control how their information is used online. Companies make smarter decisions, protect their businesses and consumer privacy, and grow revenue as a result.
interclick is a technology company which has built the only data-valuation platform for advertisers. Combining its unique technology with analytical expertise and media fulfillment, interclick helps marketers navigate the complex data ecosystem to drive successful online display and video campaigns. The company's proprietary data-valuation platform, OSM, is a powerful solution which aggregates and organizes billions of data points from third-party providers—delivering actionable consumer insights, scalable audiences, and the most effective campaign execution. For more information, visit www.interclick.com.
MediaLink is a leading advisory firm that provides critical counsel to clients in the media, entertainment, and technology industries. Our team of seasoned industry experts delivers informed, innovative, actionable strategies for success in an evolving and interconnected media landscape. We don’t live in a perfect world, so we don’t pretend to operate in one. Instead, we apply our real-world knowledge of your business to help you move it forward.
DG is the global hub for creation, management, distribution, and optimization of advertising campaigns across broadcast, digital, and mobile channels. DG boasts the only complete digital delivery workflow; the largest cross-channel ad distribution network; and the largest hybrid satellite and Internet network. DG solutions encompass research and analytics, planning and buying, trading services, video, and rich media productions, and content syndication across hybrid delivery systems.
Headquartered in New York, DG connects 12,000+ global advertisers and 5,000 agencies with audiences through a network of 40,000+ media destinations in 75 countries.
OpenX is a global leader in digital and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies. OpenX solutions provide a unique Software as a Service platform by combining ad serving, an ad exchange, which includes Supply Side Platform technology, and content valuation.
OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.
For more information, please visit www.openx.com
OpenX is a trademark of OpenX Limited.
Since 2006, PubMatic (www.PubMatic.com) has been at the forefront of developing innovative technology. PubMatic provides a strategic sales platform that gives premium publishers the control to manage revenue and brand strategies in the growing real-time media environment. PubMatic combines some of the industry’s most comprehensive brand control tools with a true real-time bidding platform. Uniquely, these capabilities are combined with a complete audience data management suite and open APIs that allow publishers to engage with additional advertising technology vendors and data providers. PubMatic is privately held, with eight offices around the world in the U.S., Europe, Asia, and Australia.
Neustar, Inc. (NYSE: NSR), is the trusted real-time information services and marketing analytics provider for leading brands across the financial services, hospitality, media and advertising, automotive, retail, and telecom industries. With the most comprehensive household level information, Neustar helps our clients create a common, enterprise-wide view of their mobile customers and prospects. Neustar combines real-time consumer insights and the richness of the client’s CRM data at every point of interaction. From strategic planning and tactical execution, to consumer engagement and campaign measurement, our clients can make informed actionable decisions across the customer lifecycle and gain a deeper understanding of their audience to drive acquisition and retention, specifically on mobile platforms.
Teradata is the world’s largest company focused on integrated data warehousing, big data analytics, and business applications. Our powerful solutions portfolio and database are the foundation on which we’ve built our leadership position in business intelligence and are designed to address any business or technology need for companies of all sizes.
Only Teradata gives you the ability to integrate your organization’s data, optimize your business processes, and accelerate new insights like never before. The power unleashed from your data brings a level of confidence across the organization that drives key audience and advertising decisions. Learn more at teradata.com.
AdSafe Media is the digital advertising industry’s recognized leader in preventative brand protection, ad verification, and campaign performance data. AdSafe’s products work across the digital landscape, driving increased performance and profits for its partners on both the buy and sell side. AdSafe is headquartered in New York with operations in San Francisco, and London. For more information visit www.AdSafeMedia.com, follow @AdSafe on Twitter, or join us on Facebook at www.facebook.com/adsafemedia.
BlueKai is Big Data for Marketing. The BlueKai Data Activation System enables marketers and publishers to use what they know to power what they do, turning insights into action, and driving higher efficiency & performance in their marketing. Through data activation, our enterprise-level SaaS solution unites fragmented data sources to drive omni-channel data aggregation and targeting. BlueKai’s customers use data to analyze, advertise, optimize and monetize their audiences in ways that were previously unavailable to them and with BlueKai’s “data unchained” methodology, your customized data segmentation can be leveraged anywhere and is not restricted to any single channel.
Compete, a Kantar Media company, helps the world's top brands improve their marketing based on the online behavior of millions of consumers. Leading advertisers, agencies, and publishers rely on Compete's products and services to create engaging online experiences and highly profitable advertising campaigns. Compete's online panel—the largest in the industry—makes the web as ingrained in marketing as it is in people's lives. Compete is located in Boston, MA, with offices throughout the U.S. For more information, please visit www.compete.com.
comScore is a global leader in measuring the digital world and preferred source of digital business analytics. comScore helps clients better understand, leverage, and profit from the rapidly evolving digital marketing landscape by providing data, analytics, and on-demand software solutions for the measurement of online ads and audiences, media planning, website analytics, advertising effectiveness, copy-testing, social media, search, video, mobile, cross-media, e-commerce, and a broad variety of emerging forms of digital consumer behavior. comScore services, which now include the product suites of recent acquisitions AdXpose, Nedstat, Nexius XPlore, ARSGroup, and Certifica, are used by more than 1,800 clients worldwide.
About Donovan Data Systems
Donovan Data Systems (DDS) provides market-leading media and creative workflow tools.
Widely used by agencies in North America and Europe, our iDesk digital campaign management application handles digital campaigns in one place, from plan to bill. Our Agency OS platform will encompass open standards and universal APIs to enable easy integration for agencies, pubs, and third parties.
Our clients benefit from the eBusiness capabilities in all our applications, and we collaborate with business partners to pursue a development agenda that makes trading simpler and serves the growth of the advertising industry.
eXelate is the smart data company that powers smarter digital marketing decisions worldwide for marketers, agencies, platforms, publishers and data providers. eXelate’s smart data platform provides accurate, actionable, and agile data and analytics on online household demographics, purchase intent, and behavioral propensities. Through the collection of trillions of directly measured online data points and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 700M online consumers worldwide. eXelate is a leader in privacy compliant advertising practices. For more information, please visit http://www.exelate.com or follow @eXelate.
Extole is the leading consumer-to-consumer (C2C) social marketing platform for brands to tap into the power of customer advocates to drive measurable marketing results through social word of mouth. With Extole-powered social referrals, promotions, expressions, and analytics, brands can drive advocacy, amplify awareness, and acquire new high-value customers, while gaining insight into customer behavior and advocates. Extole powers C2C social marketing programs for over 250 brands including Redbox, T-Mobile, Vistaprint, Shutterfly, Kate Spade New York, The Travel Channel, New York Times, and SkyMall.
Jivox is the leading multiscreen interactive advertising technology company. The Jivox IQ Ad platform enables agencies and publishers to produce and deliver highly-engaging ads featuring video, rich media, dynamic content, customizable widgets, and social sharing. Using Jivox, interactive ads can be easily authored and served in-stream, in-banner, and on mobile devices. Jivox technology eliminates the time consuming process of traditional code-based approaches. Jivox also provides sophisticated campaign measurement, demographic and purchase intent analytics via BrandGage—its real-time analytics platform. Several hundred media companies and agencies use Jivox, including College Humor, Federated Media, Weiden+Kennedy, Havas, Interactive One, Martha Stewart, Martini Media, Mojiva, Universal McCann, and Videology.
Founded in 2010, Krux delivers data fabric for the consumer web via our data management platform (DMP). Krux helps our clients protect, manage, and monetize data across all digital screens and sources. Hundreds of digital businesses worldwide have adopted Krux technology including NBC Universal, Sanoma Media, IDG, New York Times, Meredith, Centro, Forbes Media, Washington Post, Telegraph, Bloomberg, GateHouse Media, and Financial Times. Through our diverse community of clients and partners, Krux helps improve digital experiences for almost 800 million internet users worldwide. Krux is privately held with offices in San Francisco, New York City, and London. Find out more at krux.com.
LiveRail is the leading publisher monetization platform for video. LiveRail delivers over 4bn impressions (25% of all online video ads) each month—setting the standard for innovative video advertising technology solutions. Our mission is to provide premium publishers with the technology to sell video inventory smarter and safer, across all devices. Our publishers benefit from sophisticated analytics, advanced controls and unparalleled transparency—generating maximum yield for every ad impression.
Founded in 2007, LiveRail’s senior team is led by founders Mark Trefgarne (CEO) and Andrei Dunca (CTO). LiveRail is headquartered in San Francisco with offices in New York, London, and Romania.
About Millennial Media
Millennial Media is the leading independent mobile advertising platform company. Our technology, tools and services help app developers and mobile website publishers to maximize their advertising revenue, acquire users for their apps and gain insight about their users. We offer advertisers significant audience reach, sophisticated targeting capabilities and the ability to deliver rich and engaging ad experiences to consumers on their mobile connected devices. Visit www.millennialmedia.com for more information.
The team from Mojiva makes your job easier by developing unique, cutting-edge mobile advertising strategies for agencies, brand advertisers, and publishers around the world. Mojiva provides more than 750 million unique user devices worldwide with an alliance of experts in mobile rich media (mojivamca.com), and executions that can run across every device and tablet, mobile site, and app. Launching in 2008, Mojiva is headquartered in New York with offices in San Francisco, Los Angeles, Seattle, Detroit, Chicago, and London, and offers a team with experience from Google, AdMob, DoubleClick, Microsoft, and Motricity.
NextMark takes the hassle out of buying and selling premium guaranteed inventory.
Founded in 1999, NextMark provides match-making and collaborative workflow systems for media planning, ad sales, and ad operations. More than 1,500 leading agencies, publishers, brokers, consultants, and rep firms use NextMark’s patented technology to buy and sell more than 125,000 media programs in 15 online and offline channels. NextMark is headquartered in Hanover, NH, and on the web at http://www.NextMark.com.
About Sales Athlete
Sales Athlete Executive Search is a premier executive search firm based in Beverly Hills and New York, serving media, technology, and entertainment clients internationally. We partner with leading global brands and diverse industries in need of high performing media sales, marketing, and management talent. Superior service and confidentiality are the cornerstones of our practice.
Sales Athlete Media Network, a wholly owned division of The Sales Athlete, Inc. is launching salesathlete.net, a closed network of 46,000 success driven media sales, marketing and management Sales Athletes. SalesAthlete.net will provide sponsored news, digitally driven events, and career opportunities to this dynamic audience.
TRUSTe is the leading online privacy solutions provider offering services to help businesses build trust and increase engagement across all online channels—including web sites, apps, email, cloud, and behavioral advertising. Our DAA-approved TRUSTed Ads Platform delivers over 10 billion impressions per month, demonstrating an unsurpassed ability to scale and meet the needs of the largest advertisers, publishers, and networks. Over 4,000 companies including Apple, AT&T, Disney, eBay, Facebook, Groupon, HP, and Microsoft rely on TRUSTe to ensure compliance with evolving privacy requirements. TRUSTe’s Certified Privacy Seal is trusted by millions of consumers as a sign of responsible privacy practices. www.truste.com
Vibrant (www.vibrantmedia.com) is a world leader in contextual technology, aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,500 premium publishers, reaching more than 250 million unique users per month (comScore, 2011), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium web content and offers publishers premium editorial tools to re-circulate users throughout their web sites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Chrysler, and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich, and Dusseldorf. For more information, please visit www.vibrantmedia.com or www.facebook.com/vibrantmedia or twitter.com/vibrantmedia.
About Advertising Age
Advertising Age is the leading global source of news, intelligence, and conversation for marketing and media communities. Ongoing coverage of strategic topics like CMO strategies and data-driven marketing is complemented by breaking news on digital, social media, and more.
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