IAB Annual Leadership Meeting: Ecosystem 2.0


Principal Sponsor


About Google

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.

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About Operative Media

Operative Media (www.operative.com) is the advertising business management company. Our core purpose is to allow the media and advertising industries to run increasingly complex businesses with simplicity. Operative’s next-generation, SaaS platform and services help media industry leaders balance efficiency with innovation to reduce transaction costs and boost advertising revenue. Operative brings together the processes and systems necessary to package, sell, traffic, manage, optimize, and collect revenue on advertising products. More than 200 companies rely on Operative to manage over $6 billion in ad revenue annually, including The Wall Street Journal, MSN, OMD, NBC Universal, and National Public Media.

Title Sponsor


About FreeWheel

FreeWheel, an independent subsidiary of Comcast, helps the largest players in the television industry generate revenue from their ad-supported content through a robust technology platform for ad management and monetization, a private marketplace for premium television inventory, and advisory services. FreeWheel's solutions are used by companies like AOL, Inc., BSkyB, DIRECTV, Discovery, ESPN, NBCUniversal, Turner Broadcasting System, and Viacom, Inc. to profitably monetize their professional content on desktop, mobile, OTT, and traditional STB devices.

Title Sponsor

Adobe Auditude

About Adobe Auditude

VOD. Linear. Live. One holistic solution for ads, content, and analytics across every screen.

Adobe Auditude empowers media companies with powerful ad decisioning, seamless ad insertion, and comprehensive syndication capabilities that maximize the value of video wherever it’s viewed. Auditude is also the ad serving foundation of Adobe’s Project Primetime, a unified solution that links Adobe streaming, DRM, monetization, data management, analytics, and optimization technologies. Follow us at http://blogs.adobe.com/digitalmedia or on Twitter @Auditude.

Title Sponsor

Rubicon Project

About Rubicon Project

Rubicon Project pioneered advertising automation and is now doing for advertising what companies like NASDAQ did for stock trading. The company’s automated advertising platform is used by more than 700 of the world’s premium publishers and applications to transact with over 100,000 advertising brands globally.

A company driven by innovation, Rubicon Project has engineered the Advertising Automation Cloud, one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month. According to comScore March 2014, Rubicon Project reaches 97 percent of U.S. Internet users per month.

Headquartered in Los Angeles, Rubicon Project has ten offices across the globe including New York, San Francisco, Paris, Hamburg, Sydney, London, and Tokyo.

Title Sponsor


About Videology

Videology (videologygroup.com) is one of the world’s largest video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.

Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in Baltimore, MD, with key offices in New York, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore, Sydney and sales teams across North America.

VIP Sponsor


About Xaxis

Xaxis is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique data assets and exclusive media relationships with the brightest team of audience analysts, data scientists and software engineers. Advertisers working with Xaxis achieve higher ROI from digital marketing campaigns. Publishers deliver relevant content and advertising to new and valuable audiences. Xaxis works with over 2,700 clients across 32 markets in North America, Europe, Asia Pacific and Latin America.

For more information, visit www.xaxis.com.

VIP Sponsor


About Admeld

Admeld helps the world’s top online publishers sell their ad inventory smarter. Built and run by publishing veterans, the company provides its clients with expertise and technology to capture new revenue streams, control how they sell each impression, and protect their data and brand. Admeld customers include Answers.com, Discovery Communications, FOX News, Hearst Television, IDG TechNetwork, The Weather Channel, and more than 500 others worldwide. The company is headquartered in New York with offices in London, Berlin, San Francisco, and Toronto. Visit www.admeld.com for more information.

VIP Sponsor

AMP by Collective

About AMP by Collective

The AMP Data and Media Management Platform, a Collective product, was designed from the ground up to give premium publishers and networks the necessary tools to maximize display advertising revenue. Adding value to both audience and content-centric media offerings, AMP provides revenue analytics tools, a data management platform, audience analytics, reach extension opportunities, and a private exchange builder, all in one holistic system built on top of DFP. Targeting more than 300 million attributes daily, AMP powers 20 billion impressions each month, and is used by more than 100 brand publishers and premium networks such as Electronic Arts, Meredith, IDG TechNetwork, Everyday Health, AARP, Say Media, Jumpstart Automotive, and COX Digital Solutions.

VIP Sponsor


About AOL

Having helped millions of Americans to get online, AOL Inc. (NYSE: AOL) is on a mission to inform, entertain and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

VIP Sponsor

Audience Science

About AudienceScience

AudienceScience is a global digital marketing technology company enabling universal access to audiences through the AudienceScience Gateway. The AudienceScience Gateway is a proprietary audience delivery platform that unleashes the power of data, making it simple to create, understand, and engage relevant audiences. By leveraging industry leading technology, superior service, and unique data assets, AudienceScience drives digital marketing success for advertisers, agencies, publishers, and technology partners. Since 2003, AudienceScience has powered over 300,000 successfully targeted campaigns worldwide. For more information, please visit http://www.AudienceScience.com and follow @AudienceScience on Twitter.

VIP Sponsor

Casale Media

About Casale Media

Casale Media builds innovative, high-performance advertising technology that maximizes digital media value for publishers and advertisers. Its Index platform is the first fully transparent real-time bidding (RTB) management technology that allows publishers to access premium demand through an exchange or a publisher’s own private marketplace.

Casale Media continues to establish its presence in digital advertising through its premium ad network, MediaNet, which is powered by Optimax, the first real-time ad serving and optimization platform. The company works directly with premium media organizations, with a focus on brand-safety and control for advertisers and publishers.

VIP Sponsor


About Evidon

Evidon technology gives businesses around the world unique insight into the digital ecosystem, including unparalleled intelligence on the marketing technologies that underpin the commercial web and the power to control their impact on business. Our technology includes Ghostery, the industry-leading browser tool that reports on data collection across 26 million websites and informs our company's business control solutions. We also provide market-leading privacy controls for more than $2 billion of display media annually that empower more than 150 million people daily to control how their information is used online. Companies make smarter decisions, protect their businesses and consumer privacy, and grow revenue as a result.

VIP Sponsor


About interclick

interclick is a technology company which has built the only data-valuation platform for advertisers. Combining its unique technology with analytical expertise and media fulfillment, interclick helps marketers navigate the complex data ecosystem to drive successful online display and video campaigns. The company's proprietary data-valuation platform, OSM, is a powerful solution which aggregates and organizes billions of data points from third-party providers—delivering actionable consumer insights, scalable audiences, and the most effective campaign execution. For more information, visit www.interclick.com.

VIP Sponsor


About MediaLink

Founded in 2004, MediaLink provides strategic advisory and implementation services to companies at all stages of the business life cycle at the convergence of media, marketing, technology and entertainment. In addition to developing, refining and executing strategies that drive competitive advantage and business acceleration for its partners, the company has diversified its product suite to include executive search, conference programming and event production. MediaLink’s client partners are companies in the Fortune 500, media, entertainment and emerging technology companies, and private equity and venture capital firms. With headquarters in New York and Los Angeles, MediaLink is led by Michael Kassan and Wenda Harris Millard alongside a team of 70+, including senior executives with deep and broad operational expertise in their respective fields.

VIP Sponsor


About DG

DG is the global hub for creation, management, distribution, and optimization of advertising campaigns across broadcast, digital, and mobile channels. DG boasts the only complete digital delivery workflow; the largest cross-channel ad distribution network; and the largest hybrid satellite and Internet network. DG solutions encompass research and analytics, planning and buying, trading services, video, and rich media productions, and content syndication across hybrid delivery systems.

Headquartered in New York, DG connects 12,000+ global advertisers and 5,000 agencies with audiences through a network of 40,000+ media destinations in 75 countries.

VIP Sponsor


About OpenX

OpenX is a global leader in web and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology. OpenX provides a comprehensive technology platform for publishers that includes one of the first and largest programmatic ad exchanges, a next generation supply side platform and fully featured ad serving. All these products are multiscreen and OpenX also offers one of the industry’s most robust SDKs for app developers.

OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation. OpenX is a trademark of OpenX Limited.

For more information, please visit www.openx.com

Please follow us on Twitter: @OpenX and Facebook: http://www.facebook.com/OpenX

VIP Sponsor


About PubMatic

PubMatic is the technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Our innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalized advertising experience across display, mobile, and video. PubMatic's One Platform, proprietary technology and advanced mobile capabilities are utilized by a global roster of comScore publishers. Pioneering online auctions for the buying and selling of media through Real-Time Bidding and Private Marketplace, PubMatic also works with over 400 advertising partners and has offices worldwide with headquarters in Redwood City, California.

VIP Sponsor

Neustar AdAdvisor

About Neustar

Identity matters and it’s time to talk about it. As marketers, we need to be relevant all the time and Neustar can help you do just that. We’re your authoritative source for accurate identity information with privacy-by-design at its core. In today’s complex marketing ecosystem, consumer information changes rapidly. Built on Neustar PlatformOne™, we enable activation of customer and media intelligence in real time so that agencies and brands have a comprehensive, up-to-date portrait of customers and prospects. By linking online consumer interactions with offline authoritative datasets, you can use a single identity across all channels and devices in order to understand your best consumers, create a personalized experiences, and drive an increase in reach and sales. For more information, visit www.neustar.biz.

VIP Sponsor


About Teradata

Teradata is the world’s largest company focused on integrated data warehousing, big data analytics, and business applications. Our powerful solutions portfolio and database are the foundation on which we’ve built our leadership position in business intelligence and are designed to address any business or technology need for companies of all sizes.

Only Teradata gives you the ability to integrate your organization’s data, optimize your business processes, and accelerate new insights like never before. The power unleashed from your data brings a level of confidence across the organization that drives key audience and advertising decisions. Learn more at teradata.com.

Supporting Sponsor


About AdSafe

AdSafe Media is the digital advertising industry’s recognized leader in preventative brand protection, ad verification, and campaign performance data. AdSafe’s products work across the digital landscape, driving increased performance and profits for its partners on both the buy and sell side. AdSafe is headquartered in New York with operations in San Francisco, and London. For more information visit www.AdSafeMedia.com, follow @AdSafe on Twitter, or join us on Facebook at www.facebook.com/adsafemedia.

Supporting Sponsor


About BlueKai

BlueKai is Big Data for Marketing. The BlueKai Data Activation System enables marketers and publishers to use what they know to power what they do, turning insights into action, and driving higher efficiency & performance in their marketing. Through data activation, our enterprise-level SaaS solution unites fragmented data sources to drive omni-channel data aggregation and targeting. BlueKai’s customers use data to analyze, advertise, optimize and monetize their audiences in ways that were previously unavailable to them and with BlueKai’s “data unchained” methodology, your customized data segmentation can be leveraged anywhere and is not restricted to any single channel.

Supporting Sponsor


About Compete

Compete, a Kantar Media company, helps the world's top brands improve their marketing based on the online behavior of millions of consumers. Leading advertisers, agencies, and publishers rely on Compete's products and services to create engaging online experiences and highly profitable advertising campaigns. Compete's online panel—the largest in the industry—makes the web as ingrained in marketing as it is in people's lives. Compete is located in Boston, MA, with offices throughout the U.S. For more information, please visit www.compete.com.

Supporting Sponsor


About comScore

comScore is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.

Through its Audience Analytics, Advertising Analytics, and Enterprise Analytics product suites, comScore provides its clients with a variety of on-demand software, real-time analytics and custom solutions to succeed in a multi-platform world. The proprietary comScore Census NetworkTM (CCN) leverages a world-class technology infrastructure to capture trillions of digital interactions a month and power big data analytics on a global scale for its more than 2,000 clients.

Supporting Sponsor

Donovan Data Systems

About Donovan Data Systems

Donovan Data Systems (DDS) provides market-leading media and creative workflow tools.

Widely used by agencies in North America and Europe, our iDesk digital campaign management application handles digital campaigns in one place, from plan to bill. Our Agency OS platform will encompass open standards and universal APIs to enable easy integration for agencies, pubs, and third parties.

Our clients benefit from the eBusiness capabilities in all our applications, and we collaborate with business partners to pursue a development agenda that makes trading simpler and serves the growth of the advertising industry.


Supporting Sponsor


About eXelate

eXelate is the smart data company that powers smarter digital marketing decisions worldwide for marketers, agencies, platforms, publishers and data providers. eXelate’s smart data platform provides accurate, actionable, and agile data and analytics on online household demographics, purchase intent, and behavioral propensities. Through the collection of trillions of directly measured online data points and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 700M online consumers worldwide. eXelate is a leader in privacy compliant advertising practices. For more information, please visit http://www.exelate.com or follow @eXelate.

Supporting Sponsor


About Extole

Extole is the leading consumer-to-consumer (C2C) social marketing platform for brands to tap into the power of customer advocates to drive measurable marketing results through social word of mouth. With Extole-powered social referrals, promotions, expressions, and analytics, brands can drive advocacy, amplify awareness, and acquire new high-value customers, while gaining insight into customer behavior and advocates. Extole powers C2C social marketing programs for over 250 brands including Redbox, T-Mobile, Vistaprint, Shutterfly, Kate Spade New York, The Travel Channel, New York Times, and SkyMall.

Supporting Sponsor


About Jivox

Jivox is the leading multiscreen interactive advertising technology company. The Jivox IQ Ad platform enables agencies and publishers to produce and deliver highly-engaging ads featuring video, rich media, dynamic content, customizable widgets, and social sharing. Using Jivox, interactive ads can be easily authored and served in-stream, in-banner, and on mobile devices. Jivox technology eliminates the time consuming process of traditional code-based approaches. Jivox also provides sophisticated campaign measurement, demographic and purchase intent analytics via BrandGage—its real-time analytics platform. Several hundred media companies and agencies use Jivox, including College Humor, Federated Media, Weiden+Kennedy, Havas, Interactive One, Martha Stewart, Martini Media, Mojiva, Universal McCann, and Videology.

Supporting Sponsor


About Krux

Krux is the data decision system that helps brands, agencies, and publishers increase revenue through smarter content, commerce, and marketing experiences. Krux’s cloud-based data management platform (DMP) operates in real time, unifying people data from all screens and sources into a single view, activating the data across any delivery channel and every consumer touch point. Monthly, Krux interacts with more than 3 billion browsers and devices, serves over 20 billion page views, and processes nearly 2 billion CRM records. Founded in 2010, Krux is headquartered in San Francisco with ten offices across five continents. Clients include companies like Kellogg, Time Warner, Meredith, BBC, and Ticketmaster, with enterprises achieving a 10x return or higher on their investment. To learn more, visit www.krux.com.

Supporting Sponsor


About LiveRail

LiveRail, a Facebook company, is a leading monetization platform for publishers, broadcasters, and mobile app developers, providing them with technology to sell their inventory smarter and safer across devices.

Through advanced people-based targeting, high performing formats, and granular controls, we empower our partners to successfully navigate the programmatic landscape and maximize ad revenue.

Founded in 2007, LiveRail Inc. is headquartered in Menlo Park, Calif., with offices worldwide.

Supporting Sponsor

Millennial Media

About Millennial Media

Millennial Media (NYSE: MM) is the leading independent mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. Our unique data and technology assets enable our advertising clients and partners to connect with their target audiences at scale. Millennial Media also drives monetization for its publisher and developer partners by connecting them to networks, advertisers, and an RTB exchange. For more information, visit us at www.millennialmedia.com.

Supporting Sponsor


About Mojiva

The team from Mojiva makes your job easier by developing unique, cutting-edge mobile advertising strategies for agencies, brand advertisers, and publishers around the world. Mojiva provides more than 750 million unique user devices worldwide with an alliance of experts in mobile rich media (mojivamca.com), and executions that can run across every device and tablet, mobile site, and app. Launching in 2008, Mojiva is headquartered in New York with offices in San Francisco, Los Angeles, Seattle, Detroit, Chicago, and London, and offers a team with experience from Google, AdMob, DoubleClick, Microsoft, and Motricity.

Supporting Sponsor


About NextMark

NextMark takes the hassle out of buying and selling premium guaranteed inventory.

Founded in 1999, NextMark provides match-making and collaborative workflow systems for media planning, ad sales, and ad operations. More than 1,500 leading agencies, publishers, brokers, consultants, and rep firms use NextMark’s patented technology to buy and sell more than 125,000 media programs in 15 online and offline channels. NextMark is headquartered in Hanover, NH, and on the web at http://www.NextMark.com.

Supporting Sponsor

Sales Athlete

About Sales Athlete

Sales Athlete Executive Search® is a premier executive search firm based in Beverly Hills and New York, serving clients internationally. We partner with leading global brands and diverse industries in need of high performing sales, marketing, and management talent. Superior service and confidentiality are the cornerstones of our practice.

We specialize in enabling investors and senior management to achieve their personal and professional goals by providing transformational talent; people who shape powerful ideas and competitive solutions for the companies they work for and their clients. Client references tell our story best.

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About TRUSTe

TRUSTe is the leading online privacy solutions provider offering services to help businesses build trust and increase engagement across all online channels—including web sites, apps, email, cloud, and behavioral advertising. Our DAA-approved TRUSTed Ads Platform delivers over 10 billion impressions per month, demonstrating an unsurpassed ability to scale and meet the needs of the largest advertisers, publishers, and networks. Over 4,000 companies including Apple, AT&T, Disney, eBay, Facebook, Groupon, HP, and Microsoft rely on TRUSTe to ensure compliance with evolving privacy requirements. TRUSTe’s Certified Privacy Seal is trusted by millions of consumers as a sign of responsible privacy practices. www.truste.com

Supporting Sponsor

Vibrant Media

About Vibrant

Vibrant (www.vibrantmedia.com) is a world leader in contextual technology, aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,500 premium publishers, reaching more than 250 million unique users per month (comScore, 2011), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium web content and offers publishers premium editorial tools to re-circulate users throughout their web sites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Chrysler, and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich, and Dusseldorf. For more information, please visit www.vibrantmedia.com or www.facebook.com/vibrantmedia or twitter.com/vibrantmedia.

Media Sponsor

Advertising Age

About Advertising Age

Advertising Age (adage.com) is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries, as well as targeted strategies for brand building and messaging in today’s complex business world. From the digital community to the entertainment industries, from the Hispanic market to the global stage itself, agencies, media, and marketers all turn to Ad Age print, digital, and special event brands for the insights and analysis they need to succeed.

To find out more about sponsorship opportunities please contact Phil Ardizzone, Director of Event Sales, at [email protected].