Sponsors
About Google
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.
About Operative Media
Operative Media (www.operative.com) is the advertising business management company. Our core purpose is to allow the media and advertising industries to run increasingly complex businesses with simplicity. Operative’s next-generation, SaaS platform and services help media industry leaders balance efficiency with innovation to reduce transaction costs and boost advertising revenue. Operative brings together the processes and systems necessary to package, sell, traffic, manage, optimize, and collect revenue on advertising products. More than 200 companies rely on Operative to manage over $6 billion in ad revenue annually, including The Wall Street Journal, MSN, OMD, NBC Universal, and National Public Media.
About FreeWheel
FreeWheel manages the economics of content for the enterprise-class world of entertainment, offering technical infrastructure for revenue rights management and business operations, wrapped in advisory services. Founded and led by a team of executives from the world’s leading technology companies, FreeWheel’s solutions have already armed companies like AOL, ESPN, FOX, Sky, Turner, and VEVO with the technology and services they need to profitably scale their professional content across devices and revenue models. For more information, visit www.freewheel.tv. Follow the company @FreeWheel.
About Adobe Auditude
VOD. Linear. Live. One holistic solution for ads, content, and analytics across every screen.
Adobe Auditude empowers media companies with powerful ad decisioning, seamless ad insertion, and comprehensive syndication capabilities that maximize the value of video wherever it’s viewed. Auditude is also the ad serving foundation of Adobe’s Project Primetime, a unified solution that links Adobe streaming, DRM, monetization, data management, analytics, and optimization technologies. Follow us at http://blogs.adobe.com/digitalmedia or on Twitter @Auditude.
About Rubicon Project
Rubicon Project is the leading independent advertising technology company for the comScore 500. REVV, Rubicon Project’s real time trading platform, reaches a global audience of 200 million U.S. and 646 million global unique visitors monthly, the largest reach on the Internet (as measured by comScore). REVV helps publishers including 1/3 of the comScore 100 make more money by automating and optimizing monetization of their digital media advertising inventory through a real time auction to digital ad buyers. Hundreds of buyer channels representing more than 70,000 end advertisers access and bid on Rubicon Project’s publishers’ inventory, forming one of the largest scale transaction marketplaces in any industry.
About Videology
The Videology Addressable Audience Platform (videologygroup.com) is a screenagnostic video advertising technology that works to connect brands with consumers. Videology achieves this through mathematically-driven data analyses that allow us to target precise consumer segments—at scale—by demographics, psychographics, and behavioral segments. This precise targeting permits advertisers to extract increased value from every media impression and allows our content partners to monetize their audience more effectively. Videology is headquartered in Baltimore with key offices in New York, Los Angeles, Chicago, San Francisco, and London.
About 24/7 Media
24/7 Media, a leader in digital marketing technology, serving advertisers, agencies, and digital publishers worldwide, has been in the forefront of media innovation for fifteen years. The 24/7 technology platform spans every digital channel, providing users with unprecedented control and consolidated data analysis. This technology powers two specialized business units: Real Media Group helps marketing organizations engage their audiences with superior precision, transparency, and return on investment. The group also helps digital publishers monetize their properties and manage advertising operations more effectively. Media Innovation Group provides advertisers and agencies with strategic consulting and implementation services that deliver competitive advantage.
About Admeld
Admeld helps the world’s top online publishers sell their ad inventory smarter. Built and run by publishing veterans, the company provides its clients with expertise and technology to capture new revenue streams, control how they sell each impression, and protect their data and brand. Admeld customers include Answers.com, Discovery Communications, FOX News, Hearst Television, IDG TechNetwork, The Weather Channel, and more than 500 others worldwide. The company is headquartered in New York with offices in London, Berlin, San Francisco, and Toronto. Visit www.admeld.com for more information.
About AMP by Collective
The AMP Data and Media Management Platform, a Collective product, was designed from the ground up to give premium publishers and networks the necessary tools to maximize display advertising revenue. Adding value to both audience and content-centric media offerings, AMP provides revenue analytics tools, a data management platform, audience analytics, reach extension opportunities, and a private exchange builder, all in one holistic system built on top of DFP. Targeting more than 300 million attributes daily, AMP powers 20 billion impressions each month, and is used by more than 100 brand publishers and premium networks such as Electronic Arts, Meredith, IDG TechNetwork, Everyday Health, AARP, Say Media, Jumpstart Automotive, and COX Digital Solutions.
About AOL
Having helped millions of Americans to get online, AOL Inc. (NYSE: AOL) is on a mission to inform, entertain and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
About AudienceScience
AudienceScience is a global digital marketing technology company enabling universal access to audiences through the AudienceScience Gateway. The AudienceScience Gateway is a proprietary audience delivery platform that unleashes the power of data, making it simple to create, understand, and engage relevant audiences. By leveraging industry leading technology, superior service, and unique data assets, AudienceScience drives digital marketing success for advertisers, agencies, publishers, and technology partners. Since 2003, AudienceScience has powered over 300,000 successfully targeted campaigns worldwide. For more information, please visit http://www.AudienceScience.com and follow @AudienceScience on Twitter.
About Casale Media
Casale Media builds innovative, high-performance advertising technology that maximizes digital media value for publishers and advertisers. Its Index platform is the first fully transparent real-time bidding (RTB) management technology that allows publishers to access premium demand through an exchange or a publisher’s own private marketplace.
Casale Media continues to establish its presence in digital advertising through its premium ad network, MediaNet, which is powered by Optimax, the first real-time ad serving and optimization platform. The company works directly with premium media organizations, with a focus on brand-safety and control for advertisers and publishers.
About Evidon
Evidon reveals the invisible web.
Its technology gives brands, publishers, and solutions providers around the world unique insight into the digital ecosystem—including unparalleled intelligence on the third-party technologies that underpin the commercial web—and the power to control its impact on their businesses.
That technology includes Ghostery, Evidon’s browser tool that reports on data collection across 26 million web sites and informs the company’s business control solutions. Evidon’s market-leading privacy solutions help companies comply with global privacy regulations by giving over 150 million people a day transparency and control over how their information is used online.
Clients make smarter decisions, protect their businesses and consumer privacy, and grow revenue as a result.
About interclick
interclick is a technology company which has built the only data-valuation platform for advertisers. Combining its unique technology with analytical expertise and media fulfillment, interclick helps marketers navigate the complex data ecosystem to drive successful online display and video campaigns. The company's proprietary data-valuation platform, OSM, is a powerful solution which aggregates and organizes billions of data points from third-party providers—delivering actionable consumer insights, scalable audiences, and the most effective campaign execution. For more information, visit www.interclick.com.
About MediaLink
MediaLink is a leading advisory firm that provides critical counsel to clients in the media, entertainment, and technology industries. Our team of seasoned industry experts delivers informed, innovative, actionable strategies for success in an evolving and interconnected media landscape. We don’t live in a perfect world, so we don’t pretend to operate in one. Instead, we apply our real-world knowledge of your business to help you move it forward.
About MediaMind
MediaMind, a division of DG (NASDAQ:DGIT), is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. MediaMind provides media and creative agencies, advertisers, and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display, and search. The MediaMind platform runs digital campaigns for 11,000 brand advertisers, servicing over 4,200 media and creative agencies, across 11,500 global web publishers in 75 countries.
About OpenX
OpenX is one of the world’s leading providers of digital and mobile advertising technology products and services, enabling businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise, OpenX Market, OpenX Lift, and JumpTime, provide a SaaS-based, digital revenue platform by combining ad serving, an ad exchange, a Supply Side Platform, and content optimization.
OpenX is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, and SAP Ventures. OpenX is a trademark of OpenX Limited.
About PubMatic
Since 2006, PubMatic (www.PubMatic.com) has been at the forefront of developing innovative technology. PubMatic provides a strategic sales platform that gives premium publishers the control to manage revenue and brand strategies in the growing real-time media environment. PubMatic combines some of the industry’s most comprehensive brand control tools with a true real-time bidding platform. Uniquely, these capabilities are combined with a complete audience data management suite and open APIs that allow publishers to engage with additional advertising technology vendors and data providers. PubMatic is privately held, with eight offices around the world in the U.S., Europe, Asia, and Australia.
About Neustar AdAdvisor
Neustar AdAdvisor is a suite of data-driven audience targeting solutions that start with verified, scalable offline data to provide portable, cross-platform online display targeting. AdAdvisor is the only service built on IAN, a market-proven, real-time consumer insight engine, fueled by the broad, authoritative consumer information available. Powered by an exclusive predictive analytics platform, combined with proprietary IAN data assets and a direct data delivery network, AdAdvisor enables seamless, targeted matching of display ads with the highest quality online audiences in the industry. Using AdAdvisor, online marketers can target prospects most predisposed to a brand, product, or service.
About Teradata
Teradata is the world’s largest company focused on integrated data warehousing, big data analytics, and business applications. Our powerful solutions portfolio and database are the foundation on which we’ve built our leadership position in business intelligence and are designed to address any business or technology need for companies of all sizes.
Only Teradata gives you the ability to integrate your organization’s data, optimize your business processes, and accelerate new insights like never before. The power unleashed from your data brings a level of confidence across the organization that drives key audience and advertising decisions. Learn more at teradata.com.
About AdSafe
AdSafe Media is the digital advertising industry’s recognized leader in preventative brand protection, ad verification, and campaign performance data. AdSafe’s products work across the digital landscape, driving increased performance and profits for its partners on both the buy and sell side. AdSafe is headquartered in New York with operations in San Francisco, and London. For more information visit www.AdSafeMedia.com, follow @AdSafe on Twitter, or join us on Facebook at www.facebook.com/adsafemedia.
About BlueKai
BlueKai is the world’s first complete enterprise data activation system for intelligent marketing. BlueKai offers its customers a solution for managing and activating all their 1st and 3rd party data for use in all marketing and customer interactions. BlueKai represents the only end-to-end SaaS solution for marketers and publishers who are looking to maximize their cross-channel marketing efforts and create a proprietary solution for unlocking reach, scale, and efficiency using data. BlueKai has led the data-driven marketing category since 2008 when it launched the world’s first data exchange and then branched out to create the first data management platform for marketers.
About Compete
Compete, a Kantar Media company, helps the world's top brands improve their marketing based on the online behavior of millions of consumers. Leading advertisers, agencies, and publishers rely on Compete's products and services to create engaging online experiences and highly profitable advertising campaigns. Compete's online panel—the largest in the industry—makes the web as ingrained in marketing as it is in people's lives. Compete is located in Boston, MA, with offices throughout the U.S. For more information, please visit www.compete.com.
About comScore, Inc.
comScore is a global leader in measuring the digital world and preferred source of digital business analytics. comScore helps clients better understand, leverage and profit from the rapidly evolving digital marketing landscape by providing data, analytics and on-demand software solutions for the measurement of online ads and audiences, media planning, website analytics, advertising effectiveness, copy-testing, social media, search, video, mobile, cross-media, e- commerce, and a broad variety of emerging forms of digital consumer behavior. comScore services, which now include the product suites of recent acquisitions AdXpose, Nedstat, Nexius XPlore, ARSGroup and Certifica, are used by more than 1,800 clients worldwide.
About Donovan Data Systems
Donovan Data Systems (DDS) provides market-leading media and creative workflow tools.
Widely used by agencies in North America and Europe, our iDesk digital campaign management application handles digital campaigns in one place, from plan to bill. Our Agency OS platform will encompass open standards and universal APIs to enable easy integration for agencies, pubs, and third parties.
Our clients benefit from the eBusiness capabilities in all our applications, and we collaborate with business partners to pursue a development agenda that makes trading simpler and serves the growth of the advertising industry.
About eXelate
eXelate provides data and insight on online purchase intent, household demographics, and behavioral propensities that enable digital advertisers to make optimal marketing decisions. Through the collection of directly measured online data and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, Mastercard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 350M online consumers worldwide. eXelate’s proprietary maX data—customized audiences built for advertisers based on first and third party data—delivers 2x campaign performance as compared to standard data sets. As members of the NAI, IAB, trustE, Council for Accountable Advertising, OPA, and Evidon’s Open Data Partnership, eXelate is a leader in privacy compliant advertising practices. For more information, please visit www.exelate.com.
About Extole
Extole is the leading consumer-to-consumer (C2C) social marketing platform for brands to tap into the power of customer advocates to drive measurable marketing results through social word of mouth. With Extole-powered social referrals, promotions, expressions, and analytics, brands can drive advocacy, amplify awareness, and acquire new high-value customers, while gaining insight into customer behavior and advocates. Extole powers C2C social marketing programs for over 250 brands including Redbox, T-Mobile, Vistaprint, Shutterfly, Kate Spade New York, The Travel Channel, New York Times, and SkyMall.
About Jivox
Jivox is the leading multiscreen interactive video advertising technology company. The Jivox platform enables brand advertisers, digital agencies, and publishers to deliver highly engaging video ads powered by interactive and social sharing features. Using Jivox creative tools, interactive video ads can be easily authored and served in-stream, in-banner, and on mobile devices and tablets. Jivox technology eliminates typical challenges associated with delivering video ads across multiple screens and connected devices, such as HTML5/Flash, operating systems, browsers, video encoding, and form factor. Jivox also provides sophisticated campaign performance tracking, brand awarenes, and purchase intent analytics for advertisers via BrandGage—its proprietary real-time analytics platform. Jivox was recently recognized as a winner of the IAB Mobile Rising Stars Awards for its innovation in cross-platform interactive video ads. For examples of Jivox ads see www.jivox.com/demoads.
About Krux
Founded in 2010, Krux delivers data fabric for the consumer web. The company’s platform helps web sites capture, control, and connect data across all screens and sources. With Krux, companies deliver cooler, safer, faster, smarter web experiences. With Krux, consumers gain confidence that their favorite web sites are operating under the plain light of day. Dozens of web site operators in the U.S., Europe, and Asia have adopted Krux technology, including companies like NBC Universal, Sanoma, Recruit, Financial Times, and The Wall Street Journal Digital Network. Find out more at www.krux.com.
About LiveRail
LiveRail is the leading publisher monetization platform for video. LiveRail delivers over 3bn impressions (25 percent of all online video ads) each month—setting the standard for innovative video advertising technology solutions. Our mission is to provide premium publishers with the technology to sell video inventory smarter and safer, across all devices. Our publishers benefit from sophisticated analytics, advanced controls, and unparalleled transparency—generating maximum yield for every ad impression.
Founded in 2007, LiveRail’s senior team is led by founders Mark Trefgarne (Chief Executive Officer) and Andrei Dunca (Chief Technology Officer). LiveRail is headquartered in San Francisco with offices in New York and Romania.
About Millennial Media
Millennial Media is the leading independent mobile advertising platform company. Our technology, tools and services help app developers and mobile website publishers to maximize their advertising revenue, acquire users for their apps and gain insight about their users. We offer advertisers significant audience reach, sophisticated targeting capabilities and the ability to deliver rich and engaging ad experiences to consumers on their mobile connected devices. Visit www.millennialmedia.com for more information.
About Mojiva
The team from Mojiva makes your job easier by developing unique, cutting-edge mobile advertising strategies for agencies, brand advertisers, and publishers around the world. Mojiva provides more than 750 million unique user devices worldwide with an alliance of experts in mobile rich media (mojivamca.com), and executions that can run across every device and tablet, mobile site, and app. Launching in 2008, Mojiva is headquartered in New York with offices in San Francisco, Los Angeles, Seattle, Detroit, Chicago, and London, and offers a team with experience from Google, AdMob, DoubleClick, Microsoft, and Motricity.
About NextMark
NextMark takes the hassle out of buying and selling premium guaranteed inventory.
Founded in 1999, NextMark provides match-making and collaborative workflow systems for media planning, ad sales, and ad operations. More than 1,500 leading agencies, publishers, brokers, consultants, and rep firms use NextMark’s patented technology to buy and sell more than 125,000 media programs in 15 online and offline channels. NextMark is headquartered in Hanover, NH, and on the web at http://www.NextMark.com.
About Sales Athlete
Sales Athlete Executive Search is a premier executive search firm based in Beverly Hills and New York, serving media, technology, and entertainment clients internationally. We partner with leading global brands and diverse industries in need of high performing media sales, marketing, and management talent. Superior service and confidentiality are the cornerstones of our practice.
Sales Athlete Media Network, a wholly owned division of The Sales Athlete, Inc. is launching salesathlete.net, a closed network of 46,000 success driven media sales, marketing and management Sales Athletes. SalesAthlete.net will provide sponsored news, digitally driven events, and career opportunities to this dynamic audience.
About TRUSTe
TRUSTe is the leading online privacy solutions provider offering services to help businesses build trust and increase engagement across all online channels—including web sites, apps, email, cloud, and behavioral advertising. Our DAA-approved TRUSTed Ads Platform delivers over 10 billion impressions per month, demonstrating an unsurpassed ability to scale and meet the needs of the largest advertisers, publishers, and networks. Over 4,000 companies including Apple, AT&T, Disney, eBay, Facebook, Groupon, HP, and Microsoft rely on TRUSTe to ensure compliance with evolving privacy requirements. TRUSTe’s Certified Privacy Seal is trusted by millions of consumers as a sign of responsible privacy practices. www.truste.com
About Vibrant
Vibrant (www.vibrantmedia.com) is a world leader in contextual technology, aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,500 premium publishers, reaching more than 250 million unique users per month (comScore, 2011), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium web content and offers publishers premium editorial tools to re-circulate users throughout their web sites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Chrysler, and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich, and Dusseldorf. For more information, please visit www.vibrantmedia.com or www.facebook.com/vibrantmedia or twitter.com/vibrantmedia.
About Advertising Age
Advertising Age is the leading global source of news, intelligence and conversation for marketing and media communities. Ongoing coverage of strategic topics like CMO Strategies and data-driven marketing is complemented by breaking news on digital, social media, and more.
To find out more about sponsorship opportunities please contact Phil Ardizzone, Director of Event Sales, at phil@iab.net.
