IAB Annual Leadership Meeting: Ecosystem 2.0

2012 Speakers

Magid AbrahamDr. Magid Abraham, Ph.D.
President, Chief Executive Officer, and Co-Founder

Dr. Magid Abraham is President, Chief Executive Officer, and Co-Founder of comScore, Inc. He is particularly focused on product development, business strategy, and maintaining comScore’s industry leadership. Prior to co-founding comScore, Dr. Abraham was Founder and Chief Executive Officer of Paragren Technologies, Inc., which specialized in delivering large scale Customer Relationship Marketing (CRM) systems for strategic and target marketing. Paragren is now part of Siebel Systems.

Before founding Paragren, Dr. Abraham was President and Chief Operating Officer of Information Resources, Inc. (IRI), a major international research company, which he led through a period of rapid growth in revenues, market share, and profit. Throughout his IRI career, Dr. Abraham has been a prolific innovator who designed a number of pioneering marketing applications that became standards of CPG marketing practice.

Dr. Abraham is a widely recognized expert on market research, consumer modeling, and innovative information solutions. He has authored many articles in a variety of academic and industry journals. His most recent honor, received in January 2011, was the Buck Weaver Award for Marketing, established by MIT’s Sloan School of Management for individuals who have made important contributions to the advancement of theory and practice in marketing science. In 2009 he received the AMA’s Parlin Award, a preeminent national honor recognizing one individual annually who has demonstrated “outstanding leadership and sustained impact on advancing the evolving profession of marketing research over an extended period of time.” He has received the Paul Green award by the American Marketing Association (AMA) for the “best article that shows or demonstrates the most potential to contribute to the practice of marketing research and research in marketing,” and the AMA’s William F. O’Dell Award for an article “that has made the most significant long-term contribution to the marketing discipline.” Dr. Abraham was also named Ernst & Young Entrepreneur of the Year in 2008.

He was inducted in the Entrepreneurship Hall of Fame, designated along with comScore as a “Technology Pioneer” by the World Economic Forum, and was named a “Great Mind” by the Advertising Research Foundation.

Dr. Abraham received a Ph.D. in Operations Research and an MBA from MIT. He also holds an Engineering degree from the École Polytechnique, France’s premier science and engineering school. Please follow this link to view Magid’s profile on LinkedIn.

Frank AddanteFrank Addante
Founder and Chief Executive Officer
the Rubicon Project

Frank Addante, Chief Executive Officer and Founder of the Rubicon Project, is an early pioneer of online advertising technology and a successful entrepreneur, having founded five companies with a combined market value of more than $1 billion. In 2002, Frank founded the email infrastructure provider StrongMail and led the company to market leadership in less than four years. Prior, Frank was Chief Technology Officer and Technology Founder of L90, an Internet advertising company, where he pioneered one of the Internet’s first ad serving platforms. L90 was acquired by DoubleClick following a successful $112 million IPO. His most recent venture, the Rubicon Project, is one of the fastest growing ad technology companies in history. The company was founded with a mission to develop a technology-driven trading platform to automate the buying and selling of advertising in the $100 billion growing online advertising market, a similar vision to what NASDAQ did for stock trading. REVV, the company’s real-time trading platform, has processed nearly two trillion ad transactions for more than 450 of the largest properties on the Internet including companies such as NBC, Time Inc., and Gannett.

In 2011, Frank was named Ernst and Young Los Angeles Entrepreneur of the Year. You can find Frank on twitter @FrankAddante or read his blog: http://www.founderblog.com/

Tom BedecarréTom Bedecarré
Chief Executive Officer

Tom Bedecarré is one of the most influential leaders in advertising today. Recently named “Silicon Valley’s Favorite Adman” by FORTUNE magazine, he was described as a rare hybrid who has cred with both Silicon Valley techies and advertising’s Mad Men.

Tom is Chief Executive Officer of AKQA, the world’s largest independent digital advertising agency. With 1,000 global employees, AKQA has offices in Amsterdam, Berlin, London, New York, San Francisco, Shanghai, and Washington D.C. and serves leading clients including Audi, Heineken, Nike, Target, Visa, and Xbox.

An enthusiastic entrepreneur, Tom has been an innovator and pioneer of the advertising and communications business over the last three decades. Previously, Tom was founder and Chief Executive Officer of Citron Haligman Bedecarré, San Francisco’s largest independent advertising agency and a leader in launching Internet brands.

Tom holds a BA degree from Stanford University and an MBA degree from the Kellogg School of Management at Northwestern University.

Rajeev GoelRajeev Goel
Co-Founder and Chief Executive Officer

Rajeev Goel founded PubMatic in 2006 to give premium publishers a real-time selling platform for managing their revenue and brand strategy. As Co-Founder and Chief Executive Officer, he is responsible for PubMatic’s overall business strategy. Under his leadership, the company’s revenue has grown 33 times in the past two years, attracting a rapidly expanding roster of premium, branded publishers.

Rajeev has more than 10 years of experience building and scaling products. He co-founded Chipshot.com, a leading online retailer of custom-built golf equipment, where he served as Vice President of Technology. At Chipshot, Rajeev led product management and development, helping to grow the company into a $30 million business.

Rajeev is also an experienced management consultant. He was a Principal at Diamond Management and Technology Consultants, an IT strategy consulting firm for Fortune 2000 clients, where he led teams on IT strategy engagements. Before founding PubMatic, Rajeev was a Product Marketing executive at SAP, where he was responsible for global go-to-market strategy for new products.

Rajeev holds a Master’s Degree in Computer Science from the University of Pennsylvania and a Bachelor’s Degree in Economics, Political Science and Spanish from The Johns Hopkins University.

Susan JurevicsSusan Jurevics
Senior Vice President, Global Retail CRM and Brand Marketing, Gryffindor
Sony Corporation of America

Susan Jurevics has more than 20 years of experience in global brand marketing and business for leading entertainment, technology, and consumer products companies. She has spent the past decade at Sony Corporation of America. As Senior Vice President of Global Retail CRM and Brand Marketing, she is responsible for all marketing aspects of the Sony brand in North America, as well as the consumer experience in Sony’s retail stores and digital presence, worldwide. This encompasses brand, social and digital marketing in Sony’s direct-to-consumer global business. Susan also oversees Sony’s association with J. K. Rowling’s Pottermore, the online reading experience built around the world of Harry Potter.

Susan is a key member of a cross-functional team that is currently re-architecting Sony’s global digital presence. She has run Sony.com for several years, winning a 2007 Webby Award, and contributing hundreds of millions of dollars to Sony’s US e-commerce revenue and profitability. Having led the consolidation of media planning and buying across multiple Sony companies, she oversees Sony’s North American Agency of Record agreement with media services agency, Universal McCann. She crafted the product placement function at Sony, integrating Sony electronics products into Sony-produced theatrical, television, and music content. She has worked on hundreds of films, including the Spider-Man franchise, the recent James Bond films, and music videos from artists such as Alicia Keys and Wyclef Jean. Susan created unprecedented global, through-the-line television, digital and outdoor campaigns for both Casino Royale and Quantum of Solace, promoting electronics and mobile products featured in the film. She leads the Sony Marketing Council, a bi-annual, cross-company forum of 100 Sony business executives, championed by Sony’s Chairman and Chief Executive Officer Sir Howard Stringer. Her work has twice been awarded with Sony’s CMO Award for marketing excellence and campaign impact.

She is currently the Chair of the NYU Stern EMT Committee, Former Chair of the NYU Stern Alumni Council and recipient in 2003 of the Stern Women’s In Business (SWIB) Distinguished Alumna Award. Susan serves as a trustee, Executive Board member and Chair of the Marketing Committee of the non-profit organization, The HealthCare Chaplaincy. She received the 2009 Advertising Working Mother of the Year Award from the Advertising Women of New York (AWNY) and Working Mother Magazine.

Susan received an undergraduate degree in Visual Arts from the College of the Holy Cross in Worcester, MA and studied art at the University of London.

Ya LiYa Li
Chief Operation Officer
Phoenix New Media

Mr. Li joined Phoenix New Media in June 2006 as COO, and jointly served as CFO until November 2010. Mr. Li served as COO and CFO of Techedge Inc. from 2004 to 2006, and as the President of the U.S. subsidiary of China Quantum Communications Inc. from 2002 to 2004. As a pioneering Internet entrepreneur, Mr. Li founded and served as the CEO of Global Villager Inc., a New York-based Internet startup, starting in 1995 until the company was acquired by the then NASDAQ-traded Startec Global Communications Inc. in 2000. From 1993 to 1999, Mr. Li worked as a software engineer and senior Internet advisor to various companies, including Verizon Communications Inc., Donaldson, Lufkin & Jenrette, Lehman Brothers and Morgan Stanley.

Mr. Li had served on the boards of directors of the U.S. China Chamber of Commerce, Chinese Finance Society, National Council of Chinese Americans, and Council on U.S.-China Affairs.

Mr. Li received a two-year Executive Management Education from Wharton School of Business, a M.S. in Computer Science from Temple University and a bachelor’s degree in control systems engineering from the University of Science & Technology of China. Mr. Li was appointed Visiting Research Fellow at New Media Marketing Communications Research Center of Beijing University in Dec 2009.

Geoffrey MooreGeoffrey Moore
Author, Speaker, Advisor

Geoffrey Moore is an author, speaker, and advisor, as well as a Venture Partner at Mohr Davidow Ventures (MDV). Recognized as a leading business advisor, Geoffrey divides his time between consulting on strategy and transformation challenges with senior executives and on developing mental models to support his advisory practice. With this intent in mind he has written his newest book published by HarperCollins in September of 2011: Escape Velocity: Free Your Company’s Future from the Pull of the Past, the result of his years of experience working with large enterprises in his former role as a Managing Director at TCG Advisors. Recognized as well for his expertise in market development and business and investment strategies, as a Venture Partner at Mohr Davidow Ventures he also serves as an advisor to MDV portfolio companies by drawing upon best practices derived from his extensive experience working with technology startups over the last two decades.

Geoffrey has made the understanding and effective exploitation of disruptive technologies the core of his life’s work. His books, Crossing the Chasm, Inside the Tornado, The Gorilla Game, Living on the Fault Line and Dealing with Darwin are best sellers and required reading at leading business schools.

He is a Founder of both The Chasm Group and TCG Advisors. He holds a bachelor’s degree in literature from Stanford University and a doctorate in literature from the University of Washington.

Peter MoorePeter Moore
Chief Operating Officer
Electronic Arts

Peter Moore is Chief Operating Officer of Electronic Arts, providing strategic leadership for all global operations that enable EA to bring products to market via retail and digital direct-to-consumer channels, including publishing, sales, media, central development, and channel management.

He has more than 25 years of experience in gaming, entertainment, and consumer products. From September 2007 to August 2011, he held the position of President of EA SPORTS, leading one of the most recognized brands in sports and entertainment. During his tenure, EA SPORTS delivered some of the top-selling sports video games of the current console generation from franchises including FIFA, Madden NFL, NCAA Football, and NHL. Peter’s leadership was also instrumental in the expansion of digital game experiences from EA SPORTS, extending console games through downloadable content as well as bringing EA SPORTS franchises to new gaming platforms including social media and mobile devices.

Prior to joining EA, Peter was Corporate Vice President of the Interactive Entertainment Business of Microsoft Corp., where he was responsible for leading both the Xbox® and Games for Windows® businesses, driving games development at Microsoft® Game Studios, as well as cultivating relationships with third-party game publishers and developers around the world.

Mr. Moore holds a bachelor’s degree from Keele University, United Kingdom, and a Master’s Degree from California State University, Long Beach.

Dave MorganDave Morgan
Chief Executive Officer

Dave Morgan is the CEO and founder of Simulmedia, Inc., a New York City-based start-up which has built the world’s first fully-scaled digital ad targeting platform for television. Its audience network, powered by the largest anonymous TV viewing database ever created, reaches all 116 million US television homes.

Mr. Morgan previously founded and ran TACODA, Inc., an online advertising company that pioneered behavioral online marketing and was acquired by AOL in 2007 for $275 million. After the sale of TACODA, Mr. Morgan served a year as Executive Vice President, Global Advertising Strategy, at AOL, a Time Warner Company (TWX). In 1995, Mr. Morgan launched and built Real Media, Inc., one of the world’s first ad serving and online ad network companies and a predecessor to 24/7 Real Media (which was later sold to WPP.)

A lawyer by training, Mr. Morgan served as General Counsel and Director of New Media Ventures at the Pennsylvania Newspaper Association in the early 1990’s.

Mr. Morgan is a Political Science graduate of The Pennsylvania State University and a holds a J.D. from the Dickinson School of Law. He serves on the boards of the International Radio and Television Society (IRTS) and the American Press Institute (API), and was a long-time member of the executive committee and board of directors of the Interactive Advertising Bureau (IAB). Mr. Morgan, his wife writer Lorea Canales, and their two daughters live in Manhattan.

Peter NaylorPeter Naylor
Senior Vice President, Advertising Sales

Peter Naylor is the SVP of Advertising Sales at Hulu where he oversees the company's advertising sales and sales operations functions. Prior to Hulu, Naylor was an EVP of Digital Media Sales for NBCUniversal (NBCU) where, during his tenure, he ran digital advertising sales for NBCU's entertainment, news and sports digital properties. Prior to his time at NBCU, Naylor served as the SVP of Sales for the iVillage Properties, which was acquired by NBCU in May 2006. Before joining iVillage, he served as VP of Sales for Terra Lycos. He started his internet sales career at Wired Digital. In the advertising community, Naylor served as the Chairman of the Board of the Internet Advertising Bureau (IAB) in 2012 and sat on the board for over ten years. Naylor also served as Treasurer for the Online Publishers' Association from 2010 to 2013 and sat on the board for over ten years. Naylor is the recipient of the 2015 ASPY Industry Luminary Award and the 2014 ad: tech Industry Achievement award. Currently, Naylor is the founding chairman for the IAB's Video Center of Excellence.

Rob NormanRob Norman
Chief Executive Officer, GroupM North America
Chief Executive Officer, GroupM Interaction Worldwide

Rob  Norman serves as Chief Executive Officer of GroupM North America and Chief Executive Officer of GroupM Interaction Worldwide. He has P&L responsibility for all GroupM’s operations in the USA and Canada. Rob was appointed to this position in January 2010 in addition to his responsibility for global digital thought leadership, a position held since 2008.

In 2005, Rob moved to the U.S. to create MEC Interaction, a merger of all MEC’s interests in digital, search, social, and direct response media. In 2003 and 2004, he served as Chairman of MEC’s UK operations and managed the merger between Mediaedge and CIA, laying the foundation for the agency to become the most awarded U.K. agency of the last five years.

Prior to the merger, Rob led the global digital practice of CIA which he founded in 1994 and was a director of its parent company at the time of its acquisition by WPP in 2001. Rob has worked across almost every industry sector from packaged goods, to automotive, telecommunications, and technology. In addition, he has had management responsibility for businesses and practices in Europe and Asia as well as North America.

Rob has 25 years of experience in the industry and holds relationships with key media market players. Since moving to the USA, Rob has been named an Advertising Age Media Maven and an OMMA All-Star and has keynoted events such as ad:tech New York and the IAB Annual Conference. Rob is a director of WPP Digital, Wild Tangent, 4A’s, The Ad Council, and is a member of the Greycroft Advisory Board. He also leads GroupM’s U.S. diversity initiatives including a scholarship program at City College New York.

Brian O’KelleyBrian O’Kelley
Chief Executive Officer and Co-Founder

As Chief Executive Officer of AppNexus, the leading real-time ad platform, Brian O'Kelley and his team are building the company to be the lynchpin of the display advertising industry, offering a highly scalable ad technology platform upon which other companies build their advertising businesses. Widely considered a visionary in online advertising, Brian O’Kelley created the first successful ad exchange as Chief Technology Officer of Right Media (acquired by Yahoo! for $850 million in July 2007) before co-founding AppNexus.

An innovator throughout his career, Brian was Chief Executive Officer of Netamorphosis, an early social networking and e-commerce site; Co-Founder of Cetova, a web-based reporting and analytics platform for enterprise financial systems, and Exectuive Vice President at LogicSpan, a consulting and technology integration firm specializing in real-time personalization and real-time ad optimization.

While earning a computer science degree at Princeton University, Brian started a web design firm, building an open-source e-commerce engine used by more than 100 companies. Today, in addition to his role at AppNexus, Brian is also an active investor in and early-stage advisor to dozens of ad technology companies in the ecosystem including Invite Media (now owned by Google), Media Math, Media6Degrees, and SolveMedia.

Jimmy PitaroJimmy Pitaro
Disney Interactive Media Group

James Pitaro is Co-President of Disney Interactive Media Group (DIMG), the interactive entertainment segment of The Walt Disney Company.

In his role, Jimmy oversees Disney Online, which serves as the online, mobile web, and social media gateway to everything Disney. Disney Online produces number one ranked community-family and parenting web destinations, made up of Disney.com and the Disney Family network of web sites, which includes Disney Family.com, FamilyFun.com, Kaboose.com, and Babyzone.com. He also oversees DigiSynd, which manages The Walt Disney Company’s brand presence in the social media space.

Prior to joining DIMG, Jimmy served as Vice President of Yahoo! Media where he was responsible for guiding the strategic growth and continued development of Yahoo!’s media properties. Prior to that role, he was Vice President and General Manager of Yahoo! Sports where he was credited with leading the web site to its position as the number one online sports destination. Previous to that role, Jimmy served as Vice President and Head of Business Affairs for Yahoo! Music, where he was instrumental in making it the web’s number one music site.

Jimmy holds a Bachelor of Science in economics from Cornell University and a Juris Doctor from St. John’s Law School.

Randall Rothenberg
President and Chief Executive Officer

Randall Rothenberg is the President and Chief Executive Officer of IAB, the trade association for interactive marketing. IAB represents over 500 leading interactive companies. Its members include Google, Yahoo, Microsoft, AOL, The New York Times, Walt Disney Co., NBC Universal, CBS, Cars.com, Yelp, and scores of other ad-supported digital media companies, which are responsible for selling more than 86 percent of online advertising in the U.S. To support the growth of the interactive advertising and marketing industries, IAB serves as the industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of technical standards and operating best practices. IAB has 40 affiliate associations around the world.

Randall led the IAB from 2007 through 2010, and rejoined the association in March 2011, after a stint as Executive Vice President and Chief Digital Officer of Time Inc. Prior to his IAB role, Randall was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer.

Prior to Booz Allen, he spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age, and he continues to blog on the subject at www.randallrothenberg.com. Randall is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.

Mr. Rothenberg received an undergraduate degree in Classics from Princeton and currently lives in New York City.

Tina SharkeyTina Sharkey
Chairman and Global President
IAB Board of Directors

Tina Sharkey, BabyCenter's Chairman and Global President, is a pioneer in the development of leading consumer media brands and new media applications that bring value to consumers' lives. She has more than 20 years of experience in the evolution of new media, ranging from the introduction of HDTV to the forefront of Web 2.0.

Tina has been featured as a Top Leader in Technology by Businessweek, Fast Company, USA Today and Advertising Age, and currently serves on the boards of the Interactive Advertising Bureau and ad:tech.

Tina has led BabyCenter to become the web's number one global interactive parenting and pregnancy destination, reaching more than 25 million parents across 22 markets worldwide every month. She has also positioned BabyCenter as the established leader in providing mom insights and innovative interactive marketing solutions to the world's leading brands.

Tina is also a strong believer in BabyCenter's emotional connection to moms and its role in guiding them on their journey through motherhood. As part of that effort, she has been an advocate for new global mobile health initiatives that will empower women to take a more active role in their own health and the health of their children.

Su TongTong Su
Chief Executive Officer

Su Tong is the founder and CEO of Hylink Advertising, the leading full service digital advertising agency in China. Dedicated in advertising for more than 10 years, Su Tong has accumulated abundant media and advertising experience, and became the trailblazer and driving force in development of digital advertising in China.

Focused in development of online advertising since 2002, Su Tong has led the Hylink to become China’s leading agency in online advertising and e-Marketing. Hylink has lots of premium clients, including: BMW, China Mobile, BOC, Shanghai GM, KFC, Midea, and Suning, etc.

Su Tong has original and insightful views in the trend, traits, core value and implementation strategy of digital marketing. He has played an important part in the development of China’s online advertising market through his outstanding strategic thinking, resources reorganization capability and control of overall situation.

Su Tong was named by the China Advertising Association as “National Top Ten Managers” in 2005, named by Internet Society of China as “Top One Hundred People in China Online Advertising 1997-2007” in 2007 and named by the China Advertising Association as one of the “30 Most Influential Figures in China Advertising During the Past 30 Years” in 2008.

Karim TemsamaniKarim Temsamani
Vice President, New Products and Solutions, Americas

Karim is Google’s Vice President for New Products and Solutions for the Americas region. In this role, he leads Google’s business and strategy for its rapidly growing newer businesses; a wide range of services including mobile advertising, display advertising, publisher products, DoubleClick platforms, YouTube & video, local advertising, social products and new search ad formats. His role involves the commercialization of Google’s latest advertising innovations, widely used by thousands of large and small American businesses.

Prior to this role, he was Google’s Global Head of Mobile. He oversees the growth of Google’s mobile advertising business worldwide, leading the teams charged with providing advertising services and solutions to thousands of advertisers, developers, and publishers.

Previously, Karim was Managing Director, Google Australia and New Zealand, leading its business and strategic partnerships in those countries. Karim joined Google from Fairfax Media, where he was most recently Commercial Director for Newspapers (responsible for agency and group sales, trade marketing and business development) and Group Director, Fairfax General Magazines. Prior to this he was the Publisher and Vice President of Who Weekly at Time Inc South Pacific from 1999 to 2002. He has previously served in a variety of senior capacities with Hachette Filippachi Media, in Hong Kong, Korea and Australia.

Karim is based in Mountain View, California.

Doug WeaverDoug Weaver
Founder and Chief Executive Officer
Upstream Group, Inc.

Over the past 17 years Doug Weaver has worked with over 600 leading companies including Facebook, ESPN, Yahoo!, Apple, Twitter, Fox Sports, Acxiom, USA TODAY, CBS Digital Media, YuMe, The Wall Street Journal, NBC Universal, MediaMath and The New York Times.  For these and many other clients, he’s trained thousands of Internet media and technology sellers through both public and private workshops focusing on sales strategy and digital landscape perspective.

Doug has been a frequent moderator, host and keynote speaker at leading conferences produced by the IAB, AdExchanger, iMedia, PubMatic and AdMonsters.  For the past dozen years, he’s hosted The Seller Forum, the industry’s only peer-to-peer networking and content event just for digital sales leaders.  And each week he writes The Drift, a provocative industry blog that directly reaches nearly 5,000 top industry executives and is syndicated and referred to thousands more.

After a 15-year career in print advertising sales with companies like Hearst and Conde Nast, Doug became advertising director and east coast employee number one for Wired Magazine in 1994, and sold some of the Web’s first ads on the company’s Hot Wired site. He then served as vice president of sales for Firefly Network, a pioneering company in personalization, targeting and community. Doug was elected to the Board of Directors for the Internet (now “Interactive”) Advertising Bureau in 1997 and managed the development of both the IAB Roadshow (the organization’s first omnibus presentation to marketers) and the IAB Professional Development Series  (its first seller training initiative.)   In 1999, he received the first IAB Service Award for commitment and contribution to the industry. In 2007 Doug received the “Oldtimers Award” from the Aspen Group, a gathering of top digital agencies, and in 2011, ad:tech honored him with its Industry Achievement Award for lifetime service.

Doug’s company, Upstream Group, is based near his home in Vermont, which he shares with his wife of 28 years, Sharon Richards. They have two grown daughters, Lucy & Madeline.  Doug is a proud graduate of both Long Beach Community College and California State University, Fullerton.

Bill WiseBill Wise
Chief Executive Officer

Bill Wise has spent over a decade leading and unleashing the potential of revolutionary advertising technologies. He comes to MediaBank from his role as General Manager, Ad Platforms and Global Exchange at Yahoo!, where he oversaw the company’s advertising platforms business including the Right Media Exchange and APT by Yahoo, Yahoo’s intelligent media planning and buying platform. Bill joined Yahoo! from his role as President of Right Media, which Yahoo! acquired in 2007, bringing Bill on board and integrating Right Media’s Exchange as the solution for Yahoo's entire non-guaranteed, spot market inventory. Before leading Right Media, he was Chief Executive Officer of Didit, the largest independent search marketing firm, from 2005 to 2007. Immediately prior to Didit, he served as Senior Vice President, Products and Strategy at Ask.com; he joined Ask.com when MaxOnline, of which he was Chief Executive Officer from 2002-2004, was acquired by Ask.com in 2004. Bill served at DoubleClick from 1997–2002, first as Director, Financial Planning and Investor Relations and then as Vice President/General Manager of DoubleClick Media.

Chen Yong
Secretary General, IIACC (The Interactive Internet Advertising Committee of China)
President, Modern Advertising Magazine, China

Senior journalist and marketing professional with a wide range of experience on improving and boosting the advertising (especially in interactive Internet advertising) industry of China, supporting and promoting the popularization and development of international advertising organizations and campaigns in China, and advancing the advertising contact between China and the world.

Joe ZawadzkiJoe Zawadzki
Chief Executive Officer

MediaMath Chief Executive Officer Joe Zawadzki is a respected pioneer in the online marketing industry, known especially for establishing the demand-side platform sector. With his deep experience in audience targeting and optimization, ad networks and exchanges, and real-time bidding Joe is a frequent speaker at industry conferences, roundtables, and major events.