
2011 IAB Service Excellence Awards Winners
The IAB Service Excellence Awards honor individual members who have demonstrated strong leadership and provided an exceptional contribution to one or more significant, completed IAB initiatives over the last year. They are selected from participants in 18 IAB councils and committees, and dozens of working groups, all of whom join from across IAB’s more than 500 member companies.
2011 Service Excellence Award Winners include:
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TEG GRENAGER, Vice President of Products, Adap.tv, PRABHAKER GOYAL, Chief Architect-Consumer Ad Experience Group, Yahoo! and PAYAM SHODJAI, Lead Product Manager for Video Monetization, Google, for their dedication as group co-chairs and leading upgrade work for VAST/VPAID/VMAP
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BRIAN BENEDIK, President, Katz 360, and DOUG STERNE, Vice President of Audio Sales, Pandora, for their hard work leading programming and sponsorship efforts for Digital Audio Agency Day
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NATHAN CARVER, Vice President of Software Development, Crisp Media, ANDREW BREEN, Vice President of Product and Strategic Alliances, Medialets, and ALEX LINDE, Director of Mobile & Tablet Advertising, Yahoo!, for their key roles in the development of MRAID
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ULLA MCGEE, Vice President of Business Development, IDG, for her significant leadership role in creating the Tablet Buyers Guide
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MATT BOYD, Senior Vice President, Western Sales, ValueClick, and ROB RASKO, President, CPX, for their key roles in developing and organizing QAG Day for Agencies
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BORJA PEREZ, Vice President of Integrated Solutions and Integrated Media, Telemundo, for his influential role in speaking and programming conferences on behalf of IAB
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CHRIS MERIDA, Director of Federal Government Affairs, American Express Publishing and BERT GOMEZ, Vice President of Government Relations, Univision Interactive Media, for acting as key promoters and participants in Public Policy initiatives
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BETH UYENCO, Global Research Director, Microsoft, and STEPHANIE FRIED, Vice President of Research Insights and Analytics, NBCU, for their contributions in finalizing best practices based on “Evaluation of Methods Used to Assess Effectiveness of Advertising on the Internet” study
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BRIAN MATTHEWS, Vice President of Digital Media Sales, NBCU, and JOY ROBINS, Vice President of Digital Ad Sales, BBC, for their leadership roles in the First Annual Sales Position Salary Survey
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GREG VINCENT, Ad Performance Management & Optimization, AOL, CONNY MIRZA, Director of Ad Strategy and Development, CBS Interactive, and LIBBY BOWEN, Manager of Ad Operations Support, CBS Interactive, for their key roles in the development of Rich Media Creative Format Guidelines
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ANDREW KRAFT, Senior Vice President, AMP Publisher Solutions, Collective, for leading the Data Lexicon project
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STEVE HICKS, General Counsel, Ziff-Davis, for his considerable contributions in the development and promotion of the Code of Conduct
- JOHN GENNA, Director of Display Product Management, Microsoft, STUART BOSLEY, Senior Solutions Consultant, Google, and LUCA MILANO, Vice President of Product Management, Unicast, for their outstanding leadership roles in the Rising Stars initiative

