2011 IAB Sales Excellence Award Winners

The Sales Excellence Awards are given by IAB through the IAB Sales Executive Council in partnership with Advertiser Perceptions, Inc., a highly regarded research firm specializing in agency and marketer communities. The Council worked with Advertiser Perceptions to develop and field a two-part customer feedback survey to identify the sales organizations and individuals who are viewed by the ad buying community as achieving the highest standards of sales excellence.

Approximately 400 agency and marketer decision-makers responded across two waves of research. The respondents represented a broad cross-section of verticals, including Automotive, CPG, Financial, Retail, and Travel. Each individual respondent spent at least $1 million on online advertising over the last year.

2011 Sales Excellence Award Winners include:

• Long Term Achievement:

  • Large digital sales organizations: The New York Times
  • Small to mid-size digital sales organizations: Tremor Video

• Most Innovative: Facebook

• Best Newcomer: Millennial Media

• Salesperson of the Year:

  • West Coast: SARA MASCALL, Wall Street Journal Digital Network
  • Central: LYNSEY DANIEL, Specific Media
  • East Coast: MAGGIE EDWARDS, Meebo Inc.