Overview

IAB Annual Leadership Meeting: Ecosystem 2.0

View the Just Released Agenda
 
 

This event is SOLD OUT.
The waiting list is now closed.  
No onsite registration will be available.

The 2012 IAB Annual Leadership Meeting explores how digital media has reshaped the foundation of the advertising-based ecosystem from the transacting of two-dimensional physical products—time-and-space sales—to the multidimensional building of immersive, holistic experiences. That disruption has created enormous opportunities for brands and for media companies, as well as consumers—and brought with it enormous challenges, too. Brands, advertising agencies, digital native companies, and transformed traditional media companies are continuously adapting their business models and infrastructures in order to thrive in this dynamic new world and connect deeply with consumers wherever they are. Learn from those who are setting the pace for the industry as they reinvent themselves for the future.

New In 2012

Engage on a Whole New Level
Convening more than 700 senior leaders means an audience packed with deep knowledge, unmatched expertise, and strong opinions. This year many sessions conclude with open forum Q&A. Industry leaders Tina Sharkey and Doug Weaver moderate, driving discourse and debate by roving the audience, taking questions, and asking their own—ultimately transforming the IAB Annual Leadership Meeting into a platform for true industry conversation.

Get Even More Connected with Your Peers
Longer networking breaks and innovative new social activities expand your opportunities to interact with advertising’s brightest minds at the most important industry event of 2012. The IAB Party Crawl on February 27 takes you to four different South Beach hot spots for networking, nightlife, and more.

The IAB Annual Leadership Meeting, Ecosystem 2.0, celebrates its fifth year as media’s central thought leadership venue where senior voices from across the marketing and advertising ecosystem discuss, debate, and define the key issues facing the industry in the coming year. Expect nothing less in 2012.

For a look at the 2011 IAB Annual Leadership meeting that attracted more than 750 digital leaders to commit to common idea development—and fierce competition, see highlights here.

This event is SOLD OUT.
The waiting list is now closed.  
No onsite registration will be available.

Speakers at IAB events include the industry's most influential thought leaders. Click on the thumbnails below to watch videos of onstage presentations from last year's IAB Annual Leadership Meeting.

Eric Schmidt, CEO and Chairman of the Board, Google, shares his vision for technology, mobile, advertising, the world and beyond.

Wendy Clark, Senior Vice-President of Coca-Cola, explains consumer connections, content, and the new "liquid and linked" marketing landscape.

John Battelle, Founder and Executive Chairman, Federated Media, leads the annual Great Debate. In 2011 industry thought leaders tackled whether a data-driven ecosystem is good or bad for premium publishers.

Jason Kilar, CEO of Hulu, breaks it down on why there is no better time to be innovating in digital advertising than right now, and the times ahead for the future of tv and advertising.

Byron Reese, Executive Vice President, Innovation, Demand Media, produces the questions from listening to the Internet, and the power of delivering a relevant ad in relevant time.