IAB Annual Leadership Meeting: Ecosystem 2.0



12:00 PM

Registration Opens

Sponsored by

12:00 PM - 1:00 PM

IAB Board of Directors Luncheon

1:00 PM - 3:00 PM

IAB Board of Directors Meeting

4:00 PM - 5:00 PM

Kick Off Networking Happy Hour

Sponsored by

5:00 PM

General Session Convenes

5:00 PM - 6:00 PM

Chairman’s Remarks & IAB Service Excellence Awards

Sponsored by

6:00 PM - 7:15 PM

The New Standard Ad Unit Portfolio: A Creative Showcase

The new IAB standard Ad Unit Portfolio, completely revamped for 2012, is unveiled onstage—with the help of the nation’s most creative advertising agencies. See the magic when top creative directors tackle the industry’s most brand-friendly ad formats. AKQA, BBH, Big Spaceship, Code and Theory, The Studio at Condé Nast, Crispin Porter + Bogusky, and The Martin Agency show off the new portfolio’s capabilities with their sexiest interpretations. IPG Media Labs also reveals the results of a study designed to measure the new units’ impact on attention, emotional connection, and brand lift.

7:15 PM - 7:45 PM

IAB Sales Excellence Awards

7:45 PM

General Session Concludes

7:45 PM - 9:45 PM

Welcome Reception

Sponsored by


7:30 AM

Registration Opens

Sponsored by

7:45 AM - 8:45 AM

VIP Roundtable Breakfast
Invitation only

Sponsored by

8:00 AM - 9:00 AM

Continental Breakfast

Sponsored by
24/7 Real Media

9:00 AM

General Session Reconvenes

9:00 AM - 9:20 AM

Opening Remarks

Randall Rothenberg, President and Chief Executive Officer, Interactive Advertising Bureau

9:20 AM - 10:00 AM

Business Network Transformation
What Digital Is Doing to Marketing, Media, and Advertising

Digital content distribution is turning our world upside down. The question is—What are we supposed to do about it? Geoffrey Moore has spent his life helping clients deal with the impacts of this kind of disruptive innovation. In 2008, sponsored by SAP, he and his colleagues researched how business ecosystems transform to adapt to such changes. He shares insights from that research and how they apply to the world of marketing, media, and advertising.

Geoffrey Moore, Author, Speaker, Advisor

10:00 AM - 10:30 AM

We Need to Talk
The Trials and Tribulations of Healthy and Happy (Brand) Relationships

Part brand manager’s manifesto on the complexity of building enduring consumer relationships online and part “Dear John” letter to the digital agency, this session arms you with insights on how to be a better partner and collaborator with companies like Sony who are looking for more effective, efficient, and meaningful brand platforms.

This straightforward, honest presentation highlights the challenges and opportunities implicit in the relationship between brand and digital agencies, between brand and consumers, and between brand and the online universe beyond time and space.

Susan Jurevics, Senior Vice President, Global Retail CRM and Brand Marketing, Gryffindor, Sony Corporation of America

10:30 AM - 11:15 AM

Networking Refreshment Break

Sponsored by

11:15 AM - 12:00 PM

Consumers in Control

Gaming’s transition to digital content platforms, mirroring the transitions of many content industries in recent history, has been a chronicle of opportunity and challenge, of risk and reward. More platforms and greater accessibility has led gaming’s audience to grow from 200 million to 1.5 billion in just 10 years—bringing with it dramatic changes in consumption patterns and more competition for consumers’ time.

Peter Moore—developer, marketer, and content publisher—shares insights on engaging consumers in today’s overcrowded world of content choices, translating those insights into learnings publishers can glean from the gaming world to reach audiences with measurable success.

Peter Moore, Chief Operating Officer, Electronic Arts

12:00 PM - 2:00 PM

Networking Luncheon

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VIP Roundtable Luncheon

Sponsored by
Auditude (now part of Adobe)

2:00 PM - 2:45 PM

California Dreamin'

Tom Bedecarré, the Chief Executive Officer of AKQA—the world’s largest independent full-service digital advertising agency—has been dubbed “Silicon Valley’s favorite ad man” by Fortune magazine because he’s a unique hybrid of marketing’s past and future. A Stanford graduate, he lives and works among the Valley’s hottest engineering-driven startups, but also maintains close ties with his Madison Avenue roots. An early leader of advertising’s second “creative revolution” who understands the power of words and images to change minds and shape lives, he’s got a tough message for the IAB ecosystem: If you're not infusing Madison Avenue creativity with Silicon Valley technology, you're toast.

Tom Bedecarré, Chief Executive Officer, AKQA

2:45 PM - 3:15 PM

Razing Silos, Raising Revenue
Mobile, Video, Platform Opportunities

Karim Temsamani, Vice President, New Products and Solutions, Americas, Google

3:15 PM - 4:00 PM

A Fireside Chat with Disney’s Jimmy Pitaro

Jimmy Pitaro, Co-President, Disney Interactive Media Group

4:00 PM - 4:45 PM

Networking Refreshment Break

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4:45 PM - 5:45 PM

A Global Focus: Innovation in the Chinese Media Ecosystem

Senior executives from Chinese media companies and advertising agencies share insights into their innovative business models and strategies. Following the series of speeches will be an open forum where audience members can ask questions and exchange ideas with these global business leaders.

Ya Li, Chief Operation Officer, Phoenix New Media
Tong Su, Chief Executive Officer, Hylink
Chen Yong, Secretary General, IIACC (The Interactive Internet Advertising Committee of China), and President, Modern Advertising Magazine, China

*Translation from Mandarin to English will be provided.

5:45 PM

General Session Concludes

5:45 PM - 6:45 PM

Networking Cocktail Reception

Sponsored by
the Rubicon Project


7:00 PM - 9:00 PM

Havana Nights: Dinner and Entertainment

Dinner sponsored by
AMP by Collective

Entertainment sponsored by

9:00 PM - 12:00 AM

IAB Party Crawl

Tour Miami Beach after dark alongside the most important decision makers in advertising. Visit multiple hot spots for networking, nightlife, and more.

Soho Beach House
9:00 PM - 12:00 AM
RSVP required. Details here. Questions? Contact Kristen Renda [email protected]

You're invited to join Kantar Media Compete for drinks, light-bites, dessert and the sounds of South Beach DJ, at this exclusive, members-only venue.
The Soho Beach House is walking distance from the Fontainebleau.
4385 Collins Avenue, Miami Beach, FL 33140

Sponsored by

comScore vCE’s “Hot on the Yacht” Party
9:00 PM - 12:00 AM
You’re invited to cool off with comScore aboard the vCE Yacht

Boat will remain docked the entire time, so you can hop on anytime.

Enjoy warm sea breezes, cool drinks, fresh bites and amazing Miami views aboard this luxury yacht. Join us at the “Hot on the Yacht” party following the IAB dinner.
Biscayne Lady
Fontainebleau Docks (directly across the street from the resort)
Dock Slip Number will be provided one week prior to the event


Sponsored by


8:00 AM

Registration Opens

Sponsored by

8:00 AM - 9:00 AM

Continental Breakfast

9:00 AM

General Session Reconvenes

9:00 AM - 9:15 AM

Opening Remarks

9:15 AM - 10:00 AM

Understanding the Economics of Online Advertising

Dr. Magid Abraham, Ph.D., President, Chief Executive Officer, and Co-Founder, comScore

10:00 AM - 11:00 AM

For the Good of the Ecosystem: Ad Tech in the Hot Seat
How and Why Ad Technology Makes the World a Better Place (and What You Really Think About That)

Ad tech chief executive officers take the stage to answer tough questions about how their unique technology solutions reshape the marketing-media value chain for the better. Following these short burst presentations, industry veteran Doug Weaver puts these CEOs in the hot seat by soliciting questions, challenges, and rebuttals from the audience.

This session takes one of digital’s most heavily debated issues out of backrooms and onto the center stage.

Frank Addante, Founder and Chief Executive Officer, the Rubicon Project
Rajeev Goel, Co-Founder and Chief Executive Officer, PubMatic
Brian O’Kelley, Chief Executive Officer and Co-Founder, AppNexus
Bill Wise, Chief Executive Officer, MediaBank
Joe Zawadzki, Chief Executive Officer, MediaMath

11:00 AM - 11:45 AM

The Great Debate
Resolved: The Future of the Media Agency Is...

Dave Morgan, Chief Executive Officer, Simulmedia
Rob Norman, Chief Executive Officer, GroupM North America, and Chief Executive Officer, GroupM Interaction Worldwide

11:45 AM

General Session Adjourns

11:45 AM - 1:00 PM

Departure Lounge

1:45 PM

Golf Tournament
Invitation only

Sponsored by
Donovan Data Systems


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