Sponsors
About AppNexus
AppNexus, which offers the most powerful, open and customizable advertising technology platform, serves the largest and most innovative buyers and sellers of online advertising, including Microsoft Advertising Exchange, Collective and Technorati Media. Led by the pioneers of the Web’s original ad exchanges at Yahoo!’s Right Media and Google’s DoubleClick, AppNexus offers the industry’s most advanced technology platform that empowers companies to build, manage and optimize their entire online advertising businesses. Based in New York City, AppNexus is backed by an outstanding group of investors including Technology Crossover Ventures, Microsoft, Venrock, Kodiak Venture Partners, Tribeca Venture Partners, First Round Capital, Marc Andreessen, Ben Horowitz, Ron Conway and Khosla Ventures. For more information, visit www.appnexus.com.
About DoubleClick
Google’s DoubleClick platform provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world’s top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute their digital media strategy more effectively.
About MediaMath
MediaMath empowers the online marketing professional with technology and services that enable advertisers and their agencies to make efficient, effective, and profitable marketing decisions across display, social, video, and mobile formats. Our math-driven TerminalOne platform brings together digital media and data into a powerful and flexible solution that simplifies planning, execution, optimization, and analysis of both direct response and branding campaigns. MediaMath has delivered results for customers that include every major international ad agency and holding company as well as top 5 retail, financial services, CPG, auto, and travel advertisers. MediaMath is a privately held company headquartered in New York.
About Right Media, a Yahoo! Company
Right Media, the world’s trusted digital advertising marketplace, launched the first global digital advertising exchange in 2005, evolving to support the needs of businesses in today’s digital media world. From sellers maximizing yield to buyers optimizing their ROI, businesses choose Right Media as the premium, trusted destination where they can build invaluable relationships. With the market as fragmented and complex as it is today, Right Media provides needed simplicity and control by combining multiple supply sources through one flexible interface.
About AT&T AdWorks
AT&T AdWorks is a digital media group within AT&T. Utilizing the inherent strengths of the world's largest telecommunications company and its superior data advantage, AT&T AdWorks connects advertisers with their audiences across online, mobile and TV platforms. Our proprietary, aggregate data and ad offering give us the ability to help advertisers effectively tap into billions of available ad impressions and use advanced optimization technology to increase ad effectiveness. For more information, please visit adworks.att.com.
About Casale Media
Casale Media builds innovative, high-performance advertising technology that maximizes digital media value for publishers and advertisers. Its Index platform is the first fully transparent real-time bidding (RTB) management technology that allows publishers to access premium demand through an exchange or a publisher’s own private marketplace.
Casale Media continues to establish its presence in digital advertising through its premium ad network, MediaNet, which is powered by Optimax, the first real-time ad serving and optimization platform. The company works directly with premium media organizations, with a focus on brand-safety and control for advertisers and publishers.
About DoubleVerify
DoubleVerify (www.doubleverify.com) is the world leader in online media verification and campaign effectiveness. It is the top choice of brand marketers, agencies, advertising networks, demand side platforms, exchanges, and digital publishers looking to ensure quality advertising environments, campaign transparency, and performance. DoubleVerify validates over 60 billion advertising impressions per month for hundreds of Fortune 500 brands, advertising networks, and media platforms. DoubleVerify was conferred the World Economic Forum 2012 Technology Pioneer Award for being one of the most innovative stakeholders in the technology space. Headquartered in New York City, DoubleVerify’s investors include JMI Equity, Institutional Venture Partners, Blumberg Capital, First Round Capital, and Genacast Ventures.
About NBCUniversal Audience Platform
The NBCUniversal Audience Platform (NBCUAP) is NBCUniversal’s first-party audience display solution comprising nearly 70 million unique users each month across 21 owned-and-operated properties. Unlike third-party networks, we come from a storied history of creating premium environments that marketers and agencies trust, sold by expert sales teams who take pride in creating innovative solutions and delivering exemplary customer service.
The combination of significant audience scale and high quality content places the NBCUniversal Audience Platform in a unique marketplace position. Whether you're a marketer, an agency digital media buyer, or an agency trading desk specialist, we are open for business and have an audience solution to help you achieve your advertising goals.
About OpenX
OpenX is one of the world’s leading providers of digital and mobile advertising technology products and services, enabling businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise, OpenX Market, OpenX Lift, and JumpTime, provide a SaaS-based, digital revenue platform by combining ad serving, an ad exchange, a Supply Side Platform, and content optimization.
OpenX is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, and SAP Ventures. OpenX is a trademark of OpenX Limited.
About PubMatic
Since 2006, PubMatic (www.PubMatic.com) has been at the forefront of developing innovative technology. PubMatic provides a strategic sales platform that gives premium publishers the control to manage revenue and brand strategies in the growing real-time media environment. PubMatic combines some of the industry’s most comprehensive brand control tools with a true real-time bidding platform. Uniquely, these capabilities are combined with a complete audience data management suite and open APIs that allow publishers to engage with additional advertising technology vendors and data providers. PubMatic is privately held, with eight offices around the world in the U.S., Europe, Asia, and Australia.
About Quantcast
Quantcast is an audience measurement and targeting company. The pioneer of direct audience measurement, we start with the industry’s most in-depth understanding of digital audiences to help marketers and publishers buy and sell the most effective targeted advertising and drive conversions through the full funnel. Our products let publishers match their audience to the exact consumers an advertiser wants to reach with impression level targeting. Ranked Fast Company’s #3 Most Innovative Company on the web and the overall winner of AlwaysOn’s Global 250 Top Private Companies, Quantcast is used by the world’s leading advertisers, the top 10 media agencies and 100+ million web destinations. Launched in 2006, Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners, Revolution Ventures, and Cisco Systems.
About Tribal Fusion
Tribal Fusion is a global online advertising provider that drives sales for the world’s top brands by helping them learn about, reach, and engage their online audiences more effectively.
We combine our premium publisher network, advanced online ad technology, and integrated audience data on a single platform to deliver audience insights, targeting, and creative solutions that transform the way brands connect with their prospective customers.
Tribal Fusion is a division of Exponential Interactive, a global digital advertising company headquartered in Emeryville, CA, which offers its solution to brand advertisers in 25 countries worldwide.
About 24/7 Media
24/7 Media, a leader in digital marketing technology, serving advertisers, agencies, and digital publishers worldwide, has been in the forefront of media innovation for fifteen years. The 24/7 technology platform spans every digital channel, providing users with unprecedented control and consolidated data analysis. This technology powers two specialized business units: Real Media Group helps marketing organizations engage their audiences with superior precision, transparency, and return on investment. The group also helps digital publishers monetize their properties and manage advertising operations more effectively. Media Innovation Group provides advertisers and agencies with strategic consulting and implementation services that deliver competitive advantage.
About Acuity
AcuityAds is real time bidding. We take online display advertising to the next level by connecting advertisers to individual consumers in real time. We are a turbo-charged RTB platform which uses cutting edge machine learning algorithms, consumer profiling technology and an industry leading brand safety solution to deliver superior results for our clients. Our clients include North America’s top brands and agencies, and we’re the fastest growing company in the real time bidding space. We’re changing online display, are you in?
About ClearSaleing
ClearSaleing is an industry leading advertising analytics and attribution platform. We enable innovative marketers and agencies to achieve competitive dominance, increased sales volume, and improved return on investment through a leading edge solution offering data insights across the entire digital marketing spectrum.
With a highly scientific basis, and a user-friendly interface, the ClearSaleing platform delivers advanced analytics and attribution solutions customized to each client’s unique needs and channel mix, including cohesive measurement of paid search, shopping comparison engines, display media, email marketing, social media, and more.
The ClearSaleing platform and related services allow progressive clients such as American Greetings, Rosetta, iProspect, and Nationwide Insurance to achieve true transparency across their marketing mix performance and to capitalize on the channels most influential to profit, engagement, and overall return on investment.
Founded in 2006 and headquartered in Columbus, OH, ClearSaleing is a wholly-owned subsidiary of GSI Commerce, an eBay company.
About Connexity
Connexity is an integrated ad technology company focused on optimized audience buying and selling through our streaming real-time platform. Our Audience Discovery solution extracts relevant connections, interests, and consumer intent using graph analysis, seeded with advertiser and publisher first party data. This unique approach applies a social networking architecture to the entire online audience and treats every ad as a product recommendation.
Our executive team has decades of online advertising experience from the birth of Internet media through today. A dedicated Media Manager for each publisher and guaranteed payment in less than 30 days. You need a partner, not a platform.
About eXelate
eXelate provides data and insight on online purchase intent, household demographics, and behavioral propensities that enable digital advertisers to make optimal marketing decisions. Through the collection of directly measured online data and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, Mastercard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 350M online consumers worldwide. eXelate’s proprietary maX data—customized audiences built for advertisers based on first and third party data—delivers 2x campaign performance as compared to standard data sets. As members of the NAI, IAB, trustE, Council for Accountable Advertising, OPA, and Evidon’s Open Data Partnership, eXelate is a leader in privacy compliant advertising practices. For more information, please visit www.exelate.com.
About HORN
HORN is an award-winning digital communications agency. Named 2011 Technology Agency of the Year, HORN works with Fortune 500 global brands and hot emerging growth companies in technology, media, and consumer markets. Established 20 years ago, the agency is independent, with offices in San Francisco and New York, and is Co-Founder of the Oriella International Network. To learn more, please visit www.horngroup.com.
About Rubicon Project
Rubicon Project is the leading independent advertising technology company for the comScore 500. REVV, Rubicon Project’s real time trading platform, reaches a global audience of 200 million U.S. and 646 million global unique visitors monthly, the largest reach on the Internet (as measured by comScore). REVV helps publishers including 1/3 of the comScore 100 make more money by automating and optimizing monetization of their digital media advertising inventory through a real time auction to digital ad buyers. Hundreds of buyer channels representing more than 70,000 end advertisers access and bid on Rubicon Project’s publishers’ inventory, forming one of the largest scale transaction marketplaces in any industry.
About SAY Media
SAY Media is a digital publishing company that creates amazing media brands. Through its technology platform and media services, SAY enables its portfolio of independent content creators to build passionate communities around key consumer interest areas such as Style, Living, Food, and Tech. The company provides simple and accountable ways for the world’s top brands to engage with these passionate audiences at scale, with a reach of more than 500 million people around the world. SAY Media is headquartered in San Francisco, with offices across North America, in the UK, and Australia. For more information visit www.saymedia.com.
About TubeMogul
TubeMogul is a media buying platform for video advertising that is simple, safe, and effective. By integrating real-time media buying, ad serving, targeting, optimization, and brand measurement into its PlayTime platform, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent by brand marketers. Advertisers only pay when someone chooses to watch their video and they see exactly which sites their ads ran on, how their ads performed, and who watched them. We are built for branding, but without sacrificing the accountability and measurability of digital advertising.
About Advertising Age
Advertising Age is the leading global source of news, intelligence and conversation for marketing and media communities. Ongoing coverage of strategic topics like CMO Strategies and data-driven marketing is complemented by breaking news on digital, social media, and more.
To find out more about sponsorship and exhibit opportunities, please contact Phil Ardizzone, Director of Event Sales, at phil@iab.net.
