AppNexus, which offers the most powerful, open and customizable advertising technology platform, serves the largest and most innovative buyers and sellers of online advertising, including Microsoft Advertising Exchange, Collective and Technorati Media. Led by the pioneers of the Web’s original ad exchanges at Yahoo!’s Right Media and Google’s DoubleClick, AppNexus offers the industry’s most advanced technology platform that empowers companies to build, manage and optimize their entire online advertising businesses. Based in New York City, AppNexus is backed by an outstanding group of investors including Technology Crossover Ventures, Microsoft, Venrock, Kodiak Venture Partners, Tribeca Venture Partners, First Round Capital, Marc Andreessen, Ben Horowitz, Ron Conway and Khosla Ventures. For more information, visit www.appnexus.com.
Google’s DoubleClick platform provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world’s top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute their digital media strategy more effectively.
MediaMath empowers the online marketing professional with technology and services that enable advertisers and their agencies to make efficient, effective, and profitable marketing decisions across display, social, video, and mobile formats. Our math-driven TerminalOne platform brings together digital media and data into a powerful and flexible solution that simplifies planning, execution, optimization, and analysis of both direct response and branding campaigns. MediaMath has delivered results for customers that include every major international ad agency and holding company as well as top 5 retail, financial services, CPG, auto, and travel advertisers. MediaMath is a privately held company headquartered in New York.
About Right Media, a Yahoo! Company
Right Media, the world’s trusted digital advertising marketplace, launched the first global digital advertising exchange in 2005, evolving to support the needs of businesses in today’s digital media world. From sellers maximizing yield to buyers optimizing their ROI, businesses choose Right Media as the premium, trusted destination where they can build invaluable relationships. With the market as fragmented and complex as it is today, Right Media provides needed simplicity and control by combining multiple supply sources through one flexible interface.
About AT&T AdWorks
AT&T AdWorks is a cross-platform ad network that effectively connects advertisers with their target audiences — at scale across online, mobile, and TV. Its anonymous data and ad offerings allow the company to help advertisers effectively tap into billions of available ad impressions and use advanced targeting technology to effectively find, engage, and understand their audience, all while respecting consumer privacy. For more information, please visit adworks.att.com or follow us on Twitter @ATTAdWorks.
About Casale Media
Casale Media builds innovative, high-performance advertising technology that maximizes digital media value for publishers and advertisers. Its Index platform is the first fully transparent real-time bidding (RTB) management technology that allows publishers to access premium demand through an exchange or a publisher’s own private marketplace.
Casale Media continues to establish its presence in digital advertising through its premium ad network, MediaNet, which is powered by Optimax, the first real-time ad serving and optimization platform. The company works directly with premium media organizations, with a focus on brand-safety and control for advertisers and publishers.
DoubleVerify (www.doubleverify.com) is the world leader in online media verification and campaign effectiveness. It is the top choice of brand marketers, agencies, advertising networks, demand side platforms, exchanges, and digital publishers looking to ensure quality advertising environments, campaign transparency, and performance. DoubleVerify validates over 60 billion advertising impressions per month for hundreds of Fortune 500 brands, advertising networks, and media platforms. DoubleVerify was conferred the World Economic Forum 2012 Technology Pioneer Award for being one of the most innovative stakeholders in the technology space. Headquartered in New York City, DoubleVerify’s investors include JMI Equity, Institutional Venture Partners, Blumberg Capital, First Round Capital, and Genacast Ventures.
About NBCUniversal Audience Platform
The NBCUniversal Audience Platform (NBCUAP) is NBCUniversal’s first-party audience display solution comprising nearly 70 million unique users each month across 21 owned-and-operated properties. Unlike third-party networks, we come from a storied history of creating premium environments that marketers and agencies trust, sold by expert sales teams who take pride in creating innovative solutions and delivering exemplary customer service.
The combination of significant audience scale and high quality content places the NBCUniversal Audience Platform in a unique marketplace position. Whether you're a marketer, an agency digital media buyer, or an agency trading desk specialist, we are open for business and have an audience solution to help you achieve your advertising goals.
OpenX is a global leader in digital and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies. OpenX solutions provide a unique Software as a Service platform by combining ad serving, an ad exchange, which includes Supply Side Platform technology, and content valuation.
OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.
For more information, please visit www.openx.com
OpenX is a trademark of OpenX Limited.
PubMatic is the technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Our innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalized advertising experience across display, mobile, and video. PubMatic's One Platform, proprietary technology and advanced mobile capabilities are utilized by a global roster of comScore publishers, including: NBC, Rodale, IDG, and WebMD. Pioneering online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP), the company also works with over 400 advertising partners. Ranked by Deloitte as the third fastest growing company in the US Internet sector, PubMatic has offices worldwide with headquarters in Redwood City, California.
Quantcast is a digital advertising company specialized in audience measurement and real-time advertising. As the pioneer of direct audience measurement in 2006, Quantcast has today the most in-depth understanding of digital audiences across the web, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market.
About Tribal Fusion
Tribal Fusion is a global online advertising provider that drives sales for the world’s top brands by helping them learn about, reach, and engage their online audiences more effectively.
We combine our premium publisher network, advanced online ad technology, and integrated audience data on a single platform to deliver audience insights, targeting, and creative solutions that transform the way brands connect with their prospective customers.
Tribal Fusion is a division of Exponential Interactive, a global digital advertising company headquartered in Emeryville, CA, which offers its solution to brand advertisers in 25 countries worldwide.
About 24/7 Media
24/7 Media provides advertisers and publishers with comprehensive digital media solutions that produce competitive advantage. The company brings together every digital channel for the advertiser, offering exceptional creative services, media planning and execution. Its propriety DMP allows clients to leverage and optimize their data, generating a strong return on their advertising investments. For publishers, 24/7 media offers a complete monetization platform including the award winning ad serving technology: 24/7 Open AdStream.
24/7 Media Inc., a WPP Digital company, has been at the forefront of digital marketing technology for fifteen years. For more information, visit www.247Media.com.
AcuityAds is real-time bidding (RTB). Our advanced RTB platform is powered by proprietary machine learning technology that allows advertisers to hyper-target their digital consumers across online display, video, and mobile campaigns. In less than three years, we’ve grown from seven people crammed into one room, to over 50 people North America wide. We’ve been proven by Fortune 500 companies across North America to connect with the right consumers, in the right places, at the right times, and for the right price.
ClearSaleing is an industry leading advertising analytics and attribution platform. We enable innovative marketers and agencies to achieve competitive dominance, increased sales volume, and improved return on investment through a leading edge solution offering data insights across the entire digital marketing spectrum.
With a highly scientific basis, and a user-friendly interface, the ClearSaleing platform delivers advanced analytics and attribution solutions customized to each client’s unique needs and channel mix, including cohesive measurement of paid search, shopping comparison engines, display media, email marketing, social media, and more.
The ClearSaleing platform and related services allow progressive clients such as American Greetings, Rosetta, iProspect, and Nationwide Insurance to achieve true transparency across their marketing mix performance and to capitalize on the channels most influential to profit, engagement, and overall return on investment.
Founded in 2006 and headquartered in Columbus, OH, ClearSaleing is a wholly-owned subsidiary of GSI Commerce, an eBay company.
About ConnexityConnexity’s proprietary streaming solution leverages device bridging technology and multigraph analysis of consumer behavior to deliver true multiscreen campaigns. Reach multiple devices in the same family with household multiscreen targeting. Deliver ads to the same person across their various devices with individual multiscreen targeting. Connexity Audience Discovery provides full-funnel digital marketing solutions focused on connected audience ranging from intelligent prospecting and behavioral lookalikes to multiscreen and enhanced retargeting. The company has offices in New York and Southern California. For more information, visit connexity.com.
eXelate is the smart data company that powers smarter digital marketing decisions worldwide for marketers, agencies, platforms, publishers and data providers. eXelate’s smart data platform provides accurate, actionable, and agile data and analytics on online household demographics, purchase intent, and behavioral propensities. Through the collection of trillions of directly measured online data points and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 700M online consumers worldwide. eXelate is a leader in privacy compliant advertising practices. For more information, please visit http://www.exelate.com or follow @eXelate.
HORN is an award-winning digital communications agency. Named 2011 Technology Agency of the Year, HORN works with Fortune 500 global brands and hot emerging growth companies in technology, media, and consumer markets. Established 20 years ago, the agency is independent, with offices in San Francisco and New York, and is Co-Founder of the Oriella International Network. To learn more, please visit www.horngroup.com.
About Rubicon Project
Rubicon Project is the leading independent advertising technology company for the comScore 500. REVV, Rubicon Project’s real-time trading platform, reaches a global audience of 200 million U.S. and 646 million global unique visitors monthly, the largest reach on the internet (as measured by comScore). REVV helps publishers including one-third of the comScore 100 make more money by automating and optimizing monetization of their digital media advertising inventory through a real-time auction to digital ad buyers. Hundreds of buyer channels representing more than 70,000 end advertisers access and bid on Rubicon Project’s publishers’ inventory, forming one of the largest scale transaction marketplaces in any industry.
About SAY Media
SAY Media is a digital publishing company that creates amazing media brands. Through its technology platform and media services, SAY enables its portfolio of independent content creators to build passionate communities around key consumer interest areas such as Style, Living, Food, and Tech. The company provides simple and accountable ways for the world’s top brands to engage with these passionate audiences at scale, with a reach of more than 500 million people around the world. SAY Media is headquartered in San Francisco, with offices across North America, in the UK, and Australia. For more information visit www.saymedia.com.
TubeMogul is a media-buying platform for video advertising that is simple, safe, and effective. By integrating real-time media buying, ad serving, targeting, optimization, and brand measurement into its PlayTime platform, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent by brand marketers. Advertisers only pay when someone chooses to watch their video and they see exactly which sites their ads ran on, how their ads performed, and who watched them. We are built for branding, but without sacrificing the accountability and measurability of digital advertising.
About Advertising Age
Advertising Age is the leading global source of news, intelligence, and conversation for marketing and media communities. Ongoing coverage of strategic topics like CMO strategies and data-driven marketing is complemented by breaking news on digital, social media, and more.
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