Speakers
IAB Marketplace - Advertising Technology

Speakers

Bob ArnoldBob Arnold
Associate Director, Global Digital Strategy
Kellogg Company
@KelloggCompany

Bob Arnold is Associate Director, Global Digital Strategy, for Kellogg’s where he works to define and enable digital strategy for some of the world’s most iconic brands. Prior to Kellogg, he was a 10 year veteran at Procter & Gamble, leading digital marketing efforts across several global categories. This included Feminine Care where he led the awarding winning beinggirl.com digital platform into 50 countries and consistently delivered the category’s highest ROIs—several times higher than traditional media. Bob and his work have been featured in The Wall Street Journal, New York Times, as a case study by Forrester and in “Groundswell,” a BusinessWeek bestselling book.


Adam CahillAdam Cahill
Executive Vice President and Co-Media Director
Hill Holliday
@adamcahill

Adam Cahill co-leads Hill Holliday’s integrated media department with a focus on digital initiatives, working for clients like Dunkin’ Donuts, Major League Baseball, Liberty Mutual, and Chili’s. Prior to joining Hill Holliday, Adam worked at Carat, Agency.com, and C2 Creative. Adam is actively involved in the adtech startup community, serving as an advisor to Angel Street Capital and Azigo, and leading the launch of Project Beacon, Hill Holliday’s partnership initiative with startups that accelerates innovation. Adam writes frequently for industry publications like AdAge and ClickZ, has been named a Media All-Star by both Adweek and The Ad Club, and the team at Hill Holliday has been named Media Agency of the Year by Media Magazine. Adam received a B.A. in Psychology from Trinity College and an M.B.A. from the Olin School of Business at Babson.


Patrick DolanPatrick Dolan
Executive Vice President and Chief Operating Officer
IAB
@patrickdolan

Patrick Dolan is the Executive Vice President and Chief Operating Officer at the Interactive Advertising Bureau. He is responsible for finance, operations, costs, compliance, and risk management. In addition, he works closely with the rest of the executive management team to supervise strategy and revenue optimization.

Patrick served as the Director of Finance for George Soros’ network of philanthropic entities, the Open Society Institute, in Europe. Based in Budapest, he managed a budget of over $500 million disbursed in over 20 countries in Europe and the former Soviet Union.

Following the Open Society Institute, Patrick joined DoubleClick, first as their Director of International Finance and later as Director of Business Operations. He was responsible for establishing international financial operations as well as developing new businesses that DoubleClick acquired, including Abacus.

In 2001, he moved to Miami to assume the position of Executive Director of Finance and Operations for The Locomotion Channel, a cable channel co-owned by Hearst Entertainment and Corus Entertainment which broadcast in Latin America.

Patrick later served as Chief Financial Officer of the Early Learning Coalition of South Florida, a not-for-profit with a budget of over $160 million, and most recently ran his own business management consulting firm where he worked with clients in New York, Miami, and other U.S. cities on issues including trade association product development, business operations, forecasting, budgeting, financial management, and marketing.

He received his B.A. in Economics from the University of Virginia and his M.B.A. from Virginia Commonwealth University.


Eric FranchiEric Franchi
Co-Founder and Chief Evangelist
Undertone
@ericfranchi

Co-founder Eric Franchi leads Undertone’s thought leadership program and media relations. In his role, Eric acts as the company’s main spokesperson, commenting on company developments and broader industry trends through the press, on speaker platforms, and via training and educational programs.

Eric has played a pivotal role since the company’s founding in 2001. In the second half of the decade, he led Undertone’s sales division, building its North American presence and establishing relationships with key agencies and marketers. Most recently, he served as head of publisher development, responsible for managing and growing Undertone’s extensive portfolio of more than 350 premium publishers.

Eric began his interactive career as a sales executive for About.com. He is a graduate of the Pennsylvania State University.


Steven GoldbergSteven Goldberg
Vice President and General Manager, Advertising Sales and Strategy
HomeAway
@homeaway


As the vice president and general manager of Advertising Sales and Strategy, Goldberg leads advertising initiatives for all global HomeAway brands. Goldberg has been with HomeAway since 2007and has more than 10 years of experience in Internet advertising sales.

Prior to HomeAway, Goldberg served as vice president of Business Development at 24/7 Real Media where he managed relationships with 850 Website Partners, and was responsible for growing the U.S. Media Network. He was also integral in building new advertising opportunities across the network and managing third party vendor relationships.

Earlier in his career, Goldberg was director of Business Development at Eyeblaster Inc., where he evangelized the benefits of Rich Media. He has also held positions with Prudential Securities and Oppenheimer & Company.

Goldberg holds his Bachelor of Science in Management from the Tulane University, A.B. Freeman School of Business.


Teg GrenagerTeg Grenager
Founder, Vice President, Product
Adap.tv
@grenager

Teg runs the product management group at Adap.tv, and is responsible for translating market dynamics and customer needs into a coherent product strategy and detailed specifications for each release. He interfaces closely with engineering, sales, account management, technical support, and of course Adap.tv's customers. Before founding Adap.tv, Teg was a PhD candidate in the Computer Science Department at Stanford University with a research focus on machine learning and natural language processing. Prior to graduate school, Teg provided strategic consulting services to many Fortune 100 companies with global management consulting firm Arthur D. Little. Teg holds a MS in Computer Science from Stanford University and a BA from Brown University.


Stu IngisStu Ingis
Partner
Venable
@VenableLLP

Stuart Ingis is nationally recognized as a leading attorney and thought leader on privacy, marketing, advertising, and E-Commerce and Internet law. Mr. Ingis co-leads Venable’s privacy practice, which won the Chambers USA Award for Excellence for the top privacy practice and top advertising practice in the United States. Mr. Ingis has also been repeatedly listed in the first tier of privacy attorneys in Chambers USA, Legal 500 and ComputerWorld magazine.

Mr. Ingis regularly represents companies in the media, communications, information services, advertising, and retail industries before the US Congress and the Federal Trade Commission as well as before other Federal and state agencies.

Mr. Ingis regularly defends companies in investigations by the Federal Trade Commission and State Consumer Protection Authorities. Mr. Ingis regularly counsels companies with federal and state marketing, privacy and advertising laws. Mr. Ingis and the Venable compliance team conduct internal assessments of company practices and products, and works with companies to design and implement compliance systems and best practices.

Mr. Ingis has represented a number of CEOs in testimony before Congressional Committees. Mr. Ingis also represents clients in Congressional investigations and is well-known for representing clients in crisis management situations, in particular with Congressional relations.

Mr. Ingis serves as the Partner In Charge of the Washington, DC office and is a member of the Venable Board.


David JacobsDave Jacobs
Senior Vice President, Publisher Services
Advertising.com
@davidjacobslive

Dave Jacobs oversees the continued growth of display and text based third party publisher and monetization partnerships across AOL Advertising's industry-leading network, Advertising.com. Dave also oversees the Advertising.com Group’s ADTECH division, which provides integrated technology solutions for publishers and agencies, across display, video, and mobile formats. He is actively involved with the advertising community as a key contributor to industry events, publications, and trade organizations.

Dave has led a number of different teams since joining Advertising.com in 2000. While heading up Strategy and Business Development, he led AOL’s acquisition of Lightningcast which served as the company’s entry into the third party video space; he also played a key role in the creation of Advertising.com Japan, a joint venture with the Japanese firm Mitsui, in December 2006, where he currently serves in a board capacity.

Prior to joining Advertising.com, Dave spent eight years at Arthur Andersen, most recently as Senior Consulting Manager, where he led a variety of national strategy and operational consulting engagements. Dave holds a B.S. in business administration from Penn State University.


Grace LiauGrace Liau
Senior Vice President, Partnerships
Vivaki Nerve Center
@VivaKi


Grace Liau leads the Ad Operations Center of Excellence for the VivaKi Nerve Center. The Ad Operations Center of Excellence (Ad Ops COE) is an internal consultancy focused on establishing a community of world-class digital advertising professionals that develop and lead digital ad operations best practices across VivaKi. In her role, she is responsible for supporting the VivaKi agency teams by assessing and integrating best-in-class technology partners that generate efficiencies in the implementation, procurement and optimization of digital advertising.

Grace is a digital marketing pioneer; driving client businesses with the latest media technologies and helping them keep tabs on the developments.

Prior to VivaKi, she spent time at Digitas, where she led the Media Operations & Technology practice. Developing many bespoke strategies for clients and leading their Advanced Targeting technologies work.

Prior to Digitas, she worked at Family Education Network where she was responsible for yield management, monetizing and setting ad product strategy for all of the company’s sites. She oversaw the integrating of the company's eleven sites into the extended Family Education Network.


Lara Mehanna
General Manager, Mobile
DataXu
@DataXu

Lara Mehanna is General Manager of Mobile at DataXu, leveraging her years of experience in mobile advertising and search marketing to guide the company’s mobile go-to-market strategy. Prior to DataXu, Lara spent almost four years leading mobile market development for Jumptap, helping to build the mobile ad network and managing network and publisher relationships. Lara started her career in search marketing, running the global search product/business team at AOL, where she re-built the first AOL Instant Messenger product for international distribution and was awarded several patents related to smart searching and browsing.


Chris MejiaChris Mejia
Director, Digital Supply Chain Solutions
IAB
@oskibearchris

Chris Mejia works for the IAB in the Ad Technology Group, where he also serves as Technical Advisor to the Digital Advertising Alliance (DAA). Prior to joining the IAB in 2010, Chris founded venture-funded ad technology companies ADSOVO in 2008 and Contextual Media Group in 2009. Chris launched the Americas operation for European-based ad network easyAd Group AG in 2007 and founded Elements Lifestyle Group in 2002. An 18-year technology veteran, Chris honed his entrepreneurial skills working for various high-tech start-ups in and around Silicon Valley in the 1990s. His experience in the technology field includes interactive advertising, privacy and industry self-regulation, semantic and contextual solutions, online publishing, biotechnology, video game development, IC chip development, telecommunications services, and entertainment technology infrastructure. Chris has unique talent for infusing creativity into business combined with a passion for connecting with people through explorations of technology and culture.


Ari OsurAri Osur
Principal Analyst, Interactive Marketing
Forrester
@aosur

Ari Osur is a principal analyst at Forrester Research serving interactive marketing professionals. He focuses on measurement and analysis; digital messaging through email, mobile, and social media channels; digital marketing technologies; and influencer marketing. Before joining Forrester, he served as Director of Relationship Marketing for the National Basketball Association, where he managed database and email marketing, CRM, and membership programs. In this role, Ari focused on fan acquisition, engagement, and monetization primarily through digital channels. Prior to the NBA, he was director of strategic services for the interactive unit at Epsilon, where he helped clients develop, execute, and analyze digital marketing programs and strategies. Ari has an M.B.A. in marketing and finance from New York University’s Stern School of Business and a B.S. degree in communications from Cornell University.


Chip ScovicChip Scovic
Head, Sales
Google
@google

Chip Scovic manages the Advertiser and Independent Agency DoubleClick Media Platforms businesses at Google and has been leading Google’s Programmatic Brand Buying strategy for advertisers. He came to Google via the Teracent acquisition. Prior to Teracent, Chip ran Yahoo! Video Ad Sales and was responsible for launching and managing the Yahoo! Smart Ads Retail business.

Chip started his digital career at DoubleClick in 2000 where he worked on both the sell and buy side having built out the DoubleClick for Publishers West Coast account management team and managed the Strategic Accounts practice for the marketer vertical.

Chip is a reformed attorney who practiced law in the State of Delaware as a Criminal Prosecutor for the State of Delaware Department of Justice. It was shortly after joining a law firm and practicing Bankruptcy and Commercial litigation though that Chip realized it was time for him to move west and pursue the Internet dream.

He is a member of the California, Delaware and Illinois Bars, and received his JD from Ohio Northern University and B.A. from Miami University.


sp_sears_jayJay Sears
Senior Vice President, Marketplace Development, Rubicon Project
Co-Chair, IAB Advertising Technology Council
@jaysears

Jay Sears is SVP Marketplace Development for the Rubicon Project, working with management, business unit heads and business development across the company to expand Rubicon’s potential market. Sears has also served as GM, REVV Buyer, where he was responsible for global relations with the buy side including ad holding companies, ad agencies, agency trading desks and demand side platforms headquartered in North America.

Prior to joining Rubicon, Sears was General Manager of the PulsePoint Ad Exchange for PulsePoint (FKA ContextWeb, Inc.). At PulsePoint, Sears brought new products to market and drove key strategic relationships resulting in audience and revenue acquisition. Most recently, he focused on the company’s real-time bidding (RTB) initiatives with ad networks, agency trading desks and demand side platforms (DSPs).

Sears joined ContextWeb in 2004 and helped build its media business from inception. He created the company’s original publisher development team and launched the self-service ContextWeb Exchange Selling Desk, in use by over 11,000 web publishers today. He then oversaw the subsequent launch of ContextWeb’s self-service offering for advertisers—the ContextWeb Exchange Buying Desk and its inside sales team. In 2011, ContextWeb merged with Datran Media to form PulsePoint.

Prior to joining ContextWeb in 2004, Sears was SVP Business & Strategy Development for EDGAR Online, where he drove the strategy that took the company from an under $1 million entrepreneurial business to a publicly traded NASDAQ company. He created over 300 partnerships including ones with Yahoo!, The NASDAQ Stock Market and Microsoft. Prior to EDGAR Online, he served as VP Marketing for Wolff New Media, the subject of Burn Rate by Vanity Fair media columnist Michael Wolff.

Sears speaks about internet advertising at various industry events including Advertising Week (New York and London), CannesLions, IAB, iMedia, Monaco Media Forum, OMMA, Search Engine Strategies, UBS, WebmasterWorld and interactive marketing associations including ones in Boston, Chicago and Dallas. He co-chairs the Interactive Advertising Bureau’s Advertising Technology Advisory Board and is the former co-chair of the Ad Networks and Exchanges Committee and helped write its Quality Assurance Guidelines. Sears received the 2009 President Award from The Advertising Club. He is the hyperlocal publisher behind the local media site MyRye.com, provides commentary at JaySears.com and tweets from @jaysears. Sears holds a BA in political science from Kenyon College. He lives in Rye, NY with his wife Lauren Rosen and their three boys.


Steve SullivanSteve Sullivan
Vice President, Advertising Technology
IAB
@stevesullivan32

Steve Sullivan currently leads the IAB West Coast office as Vice President, Advertising Technology. He draws on his deep expertise in online advertising technology to help the industry improve operational efficiency and reduce costs. He joined IAB from Microsoft Corporation, where he served as Senior Program Manager, Ad Security, within Microsoft’s Online Services Division.

In 2009, Steve was recognized with an IAB Service Excellence Award and has been an active member of IAB committees and working groups since 2005, including the Measurement Task Force and most recently the Ad Ops Council. His career in online advertising technology began in the late 1990s, and he has since earned an industry-wide reputation for working collaboratively with partners and competitors on standards, guidelines, and related data quality issues. Most recently he sat on the Board of Directors of the Media Rating Council (MRC) and was a member of its internet committee. Before joining Microsoft, he held positions at Atlas DMT (which was acquired by Microsoft in 2004), Foretelligence, Expedia, and BlueStreak.


Doug WeaverDoug Weaver
Founder and Chief Executive Officer
Upstream Group
@UpstreamDW

Doug Weaver is a highly‐regarded strategist and opinion leader in the world of online advertising. Over the past 14 years he’s worked with over 400 leading companies, including Yahoo!, USA TODAY, CBS Interactive, YuMe, Dow Jones, WebMD, National Public Radio, Tremor Media, ESPN, About.com, Collective, and The New York Times.

Online marketing and sales people know him through many different venues. Doug is a frequent moderator, host and speaker at the iMedia Summit series; he’s keynoted leading conferences hosted by IAB, PubMatic, and AdMonsters; he’s the author of The Drift, a provocative industry blog that directly reaches nearly 7,000 top industry executives and is syndicated and referred to thousands more; and he’s trained thousands of Internet salespeople through both public and private sales workshops.

After a 15‐year career in print advertising sales with companies like Hearst and Conde Nast, Doug became the Advertising Director for Wired Magazine in 1994 and sold some of the web’s first ads on the company’s Hot Wired site. He then served as Vice President of Sales for Firefly Network, a pioneering company in personalization, targeting and community. Doug was elected to the Board of Directors for the Internet (now “Interactive”) Advertising Bureau and managed the development of both the IAB RoadShow (the organization’s main presentation to marketers) and the IAB Professional Development Series. In 1999, he received the first IAB Service Award for commitment and contribution to the industry. In 2007 Doug received the “Oldtimers Award” from the Aspen Group, a gathering of top digital agencies, and in 2011, AdTech honored him with its Industry Achievement Award for lifetime service.

Doug's company, Upstream Group, is based near his home in Vermont.


Michael WechslerMichael Wechsler
Founder
TheLaw.com
@thelawnetwork

Michael M. Wechsler, JD, MBA, is an Internet attorney, online entrepreneur and former mobile web executive. In 1992, Michael co-founded EastNet, a popular Macintosh-based bulletin board which made appearances in MacWorld and Connect magazines. As a law student in 1994, Michael founded TheLaw.com, currently a leading free legal advice consumer website with popular mobile apps.

Mr. Wechsler also served as in-house counsel for iVillage.com and as a legal consultant for Kroll Ontrack, a leading electronic data discovery and computer forensics service provider. In addition, Michael was a senior executive at Zedge, a leading mobile content community site.


Mike ZaneisMike Zaneis
Senior Vice President, Public Policy and General Counsel
IAB
@mikezaneis

Mike Zaneis is the Senior Vice President and General Counsel for the Interactive Advertising Bureau (IAB). Mike heads the Washington, D.C. Public Policy office, which he created in January of 2007. In this role he develops and manages the interactive advertising industry’s legislative, regulatory, and policy-making agenda. Mike runs IAB’s Public Policy Council, comprised of over 80 leading Internet and media companies, and serves as the Treasurer for the IAB Political Action Committee. He represents the industry before the United States Congress, federal regulatory agencies, state legislatures, and at public conferences. As General Counsel for the IAB, Mike oversees the legal operations of the organization and provides leadership on key judicial proceedings impacting the interactive advertising industry.

Prior to joining IAB, Mike served as Executive Director of Technology and E-Commerce at the U.S. Chamber of Commerce, the world’s largest trade association. As the chief technology and telecommunications lobbyist, he oversaw issues affecting the business community pertaining to online and consumer privacy, data security, telecommunications, intellectual property, counterfeiting, piracy, and e-commerce. Mike has worked in the political arena since 1994 and has engaged in government affairs at the local, state, and federal levels. He received his bachelors degree from Michigan State University and both his Juris Doctor and Masters in Public Policy from Georgetown University. Mike currently serves as an adjunct professor for Georgetown University’s Graduate Public Policy Institute.


Joe ZawadzkiJoe Zawadzki
Chief Executive Officer
MediaMath
@JoeZawadzki

MediaMath Chief Executive Officer Joe Zawadzki is a respected pioneer in the online marketing industry, known especially for establishing the demand-side platform sector. With his deep experience in audience targeting and optimization, ad networks and exchanges, and real-time bidding Joe is a frequent speaker at industry conferences, roundtables, and major events.