Overview
IAB Marketplace - Advertising Technology

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Principal Sponsor
AppNexus
 
Check out Patrick Dolan’s recent blog post on the dynamic advertising technology marketplace.
Speakers at IAB events include the industry’s most influential thought leaders. Click on the pictures below to watch videos of onstage presentations from last year’s IAB Networks & Exchanges event.
 
Michael Rubenstein, AppNexus, is interviewed at the 2011 IAB Networks & Exchanges Marketplace.

Joe Zawadzki, MediaMath, is interviewed at the 2011 IAB Networks & Exchanges Marketplace.

Gian Lombardi, YuMe, is interviewed at the 2011 IAB Networks & Exchanges Marketplace.

Kelly Metz, Right Media/Yahoo!, is interviewed at the 2011 IAB Networks & Exchanges Marketplace.

Josh Wexler, The Rubicon Project, is interviewed at the 2011 IAB Networks & Exchanges Marketplace.
Beyond Acronyms and Algorithms…
Defining Value in the Marketplace
 
Featuring live reporting from the
W3C Tracking Protection Working Group Meeting

Tired of listening to people admire our industry’s advertising technology problems rather than offer relevant, practical, implementable solutions? IAB Advertising Technology Marketplace brings ad agencies executives, brand marketers, and publishers together to speak their minds and hash out a path forward—defining, and finding, value for buyers and sellers in the dynamic landscape. Add your voice to the conversation.


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The 2012 program comprehensively addresses the developments, opportunities, and impact of technology on the industry as we work together to reduce complexity and assure quality across the digital media ecosystem.

2012 topics include:

  • Beyond Display: Programmatic buying for video and mobile
  • Private Exchanges: The current and future state of the marketplace
  • Building Your Stack: Case studies exploring real-world campaigns executed across the value chain
  • Consumer Experience, Protection, and Privacy: Dealing with self-regulation and quality assurance
  • What’s Big Data Anyway? Data standards, brand safety, quality, and best practices
  • From Bidding to Buying: OpenRTB and the future of the exchange infrastructure
The IAB Networks & Exchanges Marketplace is now the IAB Advertising Technology Marketplace. Since the inception of the event in 2008, the tools and technologies that enable efficient buying and selling of media have increased exponentially. In response, we’ve reframed the program to reflect the current scope of the marketplace.