Managing Director, Digital Advertising Operations
Joe Barone has been buying digital media since 1994 when Hotwired.com became the first publisher to offer banners online. He continued to move in the leading wave of digital media buyers, through the portal period, into content integration, advanced targeting, mobile, social, and performance based buying. In his current role, he provides digital operations support for some of the largest media buying companies in the world, including Mediacom, MEC, Mindshare, and Maxus, The GroupM client roster includes AT&T, Unilever, Dell, Colgate-Palmolive, VW/Audi, Paramount, and many more.
Over the course of his career, Joe has been recognized with industry and client awards, including a Gold Effie, three Media Week Plan of the Year wins, and HP’s Award for Innovation in Technology Marketing. Joe is an active member in several 4A’s and IAB committees and working groups, on a wide range of topics including digital marketing, digital privacy, emerging innovation, operations advisory, and terms and conditions.
Joe has spoken on digital media topics at a wide variety of industry events, including e-Pharma, Digital Hollywood, The Consumer Electronics Show (CES), AdTech, Internet Week, and The Cable Advertising Bureau (CAB) annual meeting.
Chief Strategy Officer
JT helps shape Mediaocean’s product and platform agenda, and provides strategic counsel to the wider community of agencies, media sellers, marketers, and technologies that Mediaocean empowers. He comes to Mediaocean from his role as President, DDS Digital. Prior to joining DDS, JT was EVP at the Rubicon Project where he managed revenue and global development, leading Rubicon’s business expansion across five countries. Before joining Rubicon, JT worked for the Mozilla Corporation, where he led international and retention marketing efforts for Firefox. JT holds a degree in political science from Stanford University.
Chief Digital Investment Officer
GroupM North America
Ari Bluman, an innovative digital media expert with 15 years of wide ranging experience in technology and media operations, is the Chief Digital Investment Officer for GroupM North America, holding company for media agencies Maxus, MEC, MediaCom and Mindshare, and a WPP company. Ari directs and manages all areas of GroupM’s digital trading.
In August 2012, Bluman was appointed to this new role with the mission to lead and coordinate GroupM’s strategy of securing outstanding digital media value for clients, and to oversee the company’s evolving relationships with key media company partners across all inventory categories. He reports to GroupM Chief Investment Officer Rino Scanzoni.
Previously Ari Bluman was President, North America, for Real Media, a business unit of 24/7 Media, WPP’s marketing technology company. He was responsible for all of North American business development, ad operations, sales, and client services. Bluman enjoyed many roles within the company such as Senior Vice President, North American Sales and Operations; Vice President, Distribution and Operations; Vice President, Direct Solutions; Vice President, Direct Marketing, Inside Sales and Email Brokerage, as well as an Account Executive.
Prior to his employment at Real Media Group, Bluman was Vice President of Sales at Now Marketing, Inc.
A graduate of the University of Maryland, from which he holds a Bachelor of Arts Degree in Political Science, Bluman joined Real Media Group (then 24/7 Real Media) in 1997.
Executive Vice President and General Manager, Entertainment, News and Sports
Marc DeBevoise is the Executive Vice President and General Manager of CBS Interactive’s Entertainment, News and Sports division. In this role, he oversees CBSi’s leading sites including CBS.com, CBSNews.com and CBSSports.com. DeBevoise is also responsible for CBSi’s digital content distribution strategies, and the development of both original and show-based digital video content, applications and games.
DeBevoise joined CBSi from premium subscription service Starz, where he was the Senior Vice President of Digital Media, Business Development and Strategy. At Starz DeBevoise was responsible for the company’s overall digital strategy and the digital initiatives supporting its film, television and digital original content properties. He also led the generation, evaluation and execution of business development, strategic investment, and growth opportunities for all of Starz’ business units.
Prior to joining Starz, he held various roles at NBC Universal, in both Digital Media and Business Development, and worked in the Technology, Media & Telecommunications Investment Banking Group at JPMorgan.
DeBevoise has been recognized on Home Media magazine’s “Digital Drivers” list for 2011, The Hollywood Reporter’s “Digital Power 50” for 2010, and Multichannel News’ “40 Under 40” for 2009. He is a member of the Academy of Television Arts & Sciences and the Board President of The Door, a non-profit organization providing youth development services.
He received his M.B.A. with distinction in Entertainment, Media & Technology and Finance from New York University’s Stern School of Business and his B.A. in Economics and Computer Science from Tufts University. He lives in New York City along with his wife and their two children.
Vice President, Media Platforms & Emerging Media
Angelina Eng is a seasoned executive with 20 years+ of digital media, marketing & operations experience, and has worked with a broad spectrum of clients including: Macy’s, Pfizer, Disney Parks & Resorts, General Motors, Delta Airlines, Kraft Foods, General Mills and Unilever. Eng is the VP, media platforms & emerging media for Merkle, Inc and is responsible for defining, building and managing the digital media platforms solutions group, including the development of internal systems to improve communications and workflow across departments; establishment of standard deliverables and protocol; creation of ad trafficking and tracking guidelines and requirements; implementation of emerging platforms; standardization of reporting and analysis systems; and institution of media optimization best practices. Prior to Merkle, Angelina was the VP/Director, digital operations at Dentsu Aegis. She is an active member of the Interactive Advertising Bureau, where she is a part of the Ad Ops committee and the Ad Technology committee.
Vice President, Digital Client Services
The Nielsen Company
Eric Ferguson is Vice President of Digital Client Services at Nielsen, a leading global provider of information and analytics around what consumers watch and what they buy. In this role he is responsible for the company’s digital products and advisory work among brand, retail, tech, and entertainment clients. With nearly a decade of experience in the mobile industry, Eric has advised many of the world’s largest advertisers and publishers on how they can make the most of their mobile media and marketing. Prior to joining Nielsen, Eric was a management consultant with Booz & Company, where he focused on growth strategy and digital media. Eric received his M.B.A. from Cornell University and B.A. from the University of Pennsylvania.
Chief Operating Officer
As COO of Medialets, Glassberg brings with him over two decades of experience across a wide range of digital advertising, sales and operations disciplines. Starting in the cable industry in the mid-1980′s at MTVN and then Turner Broadcasting where he launched CNN.com’s advertising business in 1995, Glassberg was a pioneer in the early digital age. He was a co-founder of the IAB and served as Vice Chairman for the formative years, helping to establish the organization as the leader in providing industry standards, research and guidance. Glassberg served as the Executive Vice President of Ad Sales for Lionsgate/TV Guide, where he directed media ad sales for TV Guide’s broadcast, online, mobile, broadband and video-on-demand platforms. He ran News Corp’s speed channel ad sales after the acquisition, and in 1999, Glassberg founded and served as the CEO of Phase2Media, one of the first online sales and marketing firms dedicated to exclusive representation of branded sites. He is also a founding board member of Breastcancer.org and the Chairman of the Breastcancer.org Bowl-a-Thon.
Co-Founder and Chief Executive Officer
Jonah Goodhart has been helping build technology companies for more than 14 years. He co-founded Moat, WGI Group, Billions.org, Colonize.com, and was the founding investor and board member of Right Media, which was acquired by Yahoo!. Jonah is based in New York City and attended Cornell University where he received a B.A. degree in political science. He is a member of Mayor Bloomberg’s Council on Technology and Innovation as well as the Broadcasting Board of Governors Commission on Innovation.
Senior Vice President and Associate Director
Media Rating Council
David Gunzerath is Senior Vice President and Associate Director of the Media Rating Council (MRC). In addition to his work on MRC’s accreditation-related activities, he also is heavily involved in the development of new measurement standards for emerging media.
David joined MRC in July 2007 after eight years with the National Association of Broadcasters (NAB), where he led NAB’s Research Group and was responsible for directing all industry and policy research and polling conducted by and for the association. Prior to joining NAB, he held a series of research, management, and editorial positions with TV Guide, including a role as a regular national feature columnist on television ratings-related news. He received his Ph.D. in Media Studies from the University of Iowa and also holds an M.A. in Communications from Temple University, and a B.S. in Business Administration from La Salle College.
Vice President, Software Engineering
Elaine Harvey’s 25 years of software development experience and 20 years of management expertise have enabled her to successfully build and motivate impressive technology teams. At Resonate, she is responsible for expanding and innovating Resonate’s unique values-targeting and insights platform. She manages highly motivated teams in development, big data, qa, and hosting and technical operations.
Elaine most recently was the Vice President of Engineering at Parature, a leader in the online Customer Support software space, where she delivered a SaaS solution to millions of end users.
Prior to Parature, Elaine was the Director of the Secure Software Development practice at NetSec (now Verizon Business) Government Solutions Group, a leading secure software developer within the U.S. intelligence community. At NetSec, she developed innovative software and hardware products, and is an inventor on three patents in wireless intrusion detection and secure one-way network bridging technology.
Prior to NetSec, Elaine held senior software architecture and programming positions with several high tech companies including Ubizen, provider of managed security software for corporate networks. She holds a B.S. in Computer Engineering from Florida Institute of Technology and is a Certified Scrum Master. Elaine is an organizer of the DC-area Google Developers Group.
Chief Executive Officer and Executive Director
Media Rating Council
George Ivie is the Executive Director and Chief Executive Officer of the Media Rating Council (MRC), a not-for-profit industry organization created in 1963 at the request of the U.S. Congress to assure high ethical and operational standards in audience measurement services. His background includes almost 30 years of experience in media research auditing, oversight, and consulting. Prior to being appointed the Executive Director of the MRC in January 2000, George was a partner at Ernst & Young and their lead representative and advisor to the MRC, conducting all MRC audits and interacting with MRC management and member organizations. George has a thorough knowledge of research best practices, operations, controls, and information systems in internet, multimedia, print, radio, and television measurement services.
Senior Vice President, Sales, North America East Region
Alison Kennedy is a seasoned digital sales veteran with more than 12 years of experience in the women's lifestyle space. Alison joined Glam in 2008 to launch and grow Glam’s Living channel and rose to lead all of east coast sales. After significantly growing her team and the business year over year, in 2012 she expanded her duties internationally with a unique focus on product development and marketplace insights. Prior to Glam, Alison was among the handful of people to launch the interactive team at Scripps, eventually leading their New York sales team. Alison is an alumnae of the University of Michigan.
Senior Vice President, Strategy and New Solutions
JiYoung Kim is tasked with integrating emerging industry trends in mobile to proactively develop new capabilities for all Ansible and Mediabrands clients including Johnson & Johnson, Intel, Intuit TurboTax, Microsoft, and Wells Fargo. She brings over a decade of experience leading cross-functional marketing and technology teams in promoting new offerings in the digital and mobile space.
Prior to Ansible Mobile, JiYoung served as Vice President of Marketing for Vettro, a leading enterprise mobile application provider, where she spearheaded the company’s expansion efforts into new vertical and global markets. She also led product and corporate marketing programs supporting the Vettro’s mobile application portfolio and played an instrumental role in establishing preferred relationships with major mobile carriers, OEM, and ISV partners.
Previously, JiYoung held senior Planning and New Business roles at Stein Rogan + Partners, where she managed several B2B and B2C brand launches including BlackBoard, Music Choice, Cars.com (ClassifiedVentures), and eRisk.
President and Chief Executive Officer
In his role as Chief Executive Officer and President of Operative, Mike Leo has utilized his entrepreneurial drive and vision to spearhead corporate growth. With Mike at the helm, Operative has experienced revenue growth for the past six consecutive years and recruited some of advertising’s most recognizable talent. Mike’s leadership style and industry perspective is based on more than 17 years at the executive level at some of the most prestigious marketing and media companies in the digital world.
He is consistently cited by interactive media and marketing industry publications such as BusinessWeek, DigiDay and iMedia Connection on trends, best practices, and cutting-edge innovation in digital advertising. Mike is also a regular speaker at IAB, iMedia, AdMonsters, Venture Capital, and DM2Pro conferences, where he lends his passion for the space and perspective on disruptive, bleeding-edge solutions for media companies and their partners.
Prior to Operative, Mike cofounded aQuantive (NASDAQ: AQNT), a digital marketing organization now owned by Microsoft that became one of the industry’s biggest success stories. He assembled the team that helped to grow aQuantive to one of the best and largest interactive agencies in the world.
Silicon Alley Insider ranked Mike as one of the top 100 most influential New Yorker’s in digital media for two consecutive years and AlwaysOn and KPMG named him as one of the ten executives in the first annual Madison Avenue IT list.
Executive Vice President of Advertising
The New York Times Co.
Meredith Levien has been Executive Vice President of Advertising at The New York Times Company since August 2013. Meredith is responsible for the generation of all advertising revenue from The Times's multiplatform products and services and for leadership of the global advertising sales team. Prior to joining The Times, she served as the Chief Revenue Officer at Forbes Media, where she led the North American and European revenue operations for Forbes.com, the Forbes Magazine Group and Forbes Conferences since 2011.
Meredith began her professional career in 1993 at the Advisory Board Company in Washington, DC. From 1999 to 2001, she served as an Account Manager and Director of New Business for the digital advertising agency and web site development firm, I33 Communications. Prior to joining Forbes in 2010 as Vice President and Publisher of ForbesLife and ForbesWoman.com, she held various senior and strategic advertising sales positions at The Atlantic Media Company from 2001 to 2008.
Vice President, Edge Computing
Mirror Image Internet
Joe Lichtenberg is Vice President, Edge Computing, for Mirror Image Internet, which enables advertising-related businesses to implement, integrate, and simplify highly tailored advertising logic that executes worldwide and at scale. Mirror Image Internet delivers an infrastructure-agnostic Dynamic Delivery Network used by a wide range advertising-related providers, enabling organizations to execute highly custom application logic that makes their advertising perform better through increased competitive differentiation, faster speed-to-market, very low latency worldwide, and lower cost.
Joe is an accomplished executive in the enterprise software space, working with various infrastructure, cloud, and high performance data management companies over the past twenty years.
Senior Vice President, Research, Analytics, and Measurement
Sherrill Mane joined the IAB in 2007 as our first SVP Industry Services. Sherrill has led industry efforts to establish metrics and build measurement systems that facilitate the growth of interactive media. Sherrill is responsible for numerous IAB initiatives, including fostering greater awareness of interactive advertising opportunities in the traditional media agency community. She oversees the creation of market-making research and the collateral materials associated with findings that grow the business. Since 2011, Sherrill has been the IAB lead on the groundbreaking cross ecosystem collaboration with the agencies (4A’s) and marketers (ANA) known as Making Measurement Make Sense (3MS). Previously, she spent 14 years at Turner Broadcasting Sales, holding a variety of senior advertising sales support positions for the News division, most recently as Senior Vice President of Market Strategy. Earlier in her career, she held diverse positions at Nielsen Media Research and Group W Satellite Communications. Sherrill draws on her experience in TV and digital sales marketing to lead IAB’s Sales Executive Council. She holds a B.A. in Sociology with a minor in Psychology from the Hebrew University of Jerusalem, Israel. Her graduate studies focused on the social psychology of mass media.
In 2012, Sherrill was named a Media Maven by Advertising Age.
Head, Brand Initiatives
Peter Minnium, formally Managing Director of Lowe Worldwide, the global creative agency network of the Interpublic Group, joined the IAB in 2010 to lead the Reimagining Interactive Advertising initiative tasked with reigniting a creative revolution in brand advertising in interactive media. For the past decade, Peter served in leadership roles overseeing the international operations of Lowe Worldwide, rising to Managing Director of the global company. He has extensive experience across the globe from Brazil to France to China, among many other countries, in addition to the U.S. He has been an international account leader for several of the world’s iconic brands—including Coca-Cola and Shell—at agencies renowned for their creativity. As an internationalist, Peter focused on the intersection of creative ideas and borders; At the IAB he continues his obsession with creative ideas and how they cross with technology.
Group Product Manager, Display Advertising
Rany Ng is a Group Product Manager on the display advertising team at Google, where she leads the video monetization and audience data strategy for publishers. Previously, she was Vice President of Product Management at DoubleClick, which was acquired by Google in 2007. Over the past eight years, Rany has focused on developing innovative advertising solutions to help publishers grow revenue and extend their inventory. Rany has previously worked at IBM’s Venture Capital Group and Goldman Sach’s Technology Division in New York and London. She is the founding board of trustees chairperson for Central Queens Academy Charter School in New York City. Rany holds an M.B.A. from UC Berkeley and a bachelor’s degree in electrical engineering from Brown University.
Vice President, Digital Revenue Planning and Operations, ABC Television Network
Co-Chair IAB Ad Operations Council
Zach Putnam is the Vice President of Digital Revenue Planning and Operations for ABC Television Network. He provides leadership, oversight, and strategic direction for teams responsible for pricing, packaging, and advertising campaign execution across ABC branded digital properties (ABC.com, ABCNews.com, etc.). He is also responsible for advertising systems and solutions integration in support of ABC’s digital advertising sales objectives. Zach has served on the IAB Ad Operations Council Advisory Board since 2006, and is active in several IAB committees and industry forums focused on digital ad operations efficiency, standardization and compliance.
Zach has held a variety of leadership, technology, and ad operations roles within The Walt Disney Company since joining in 2000 with responsibilities ranging from analytics, ad system support, training, ad integration, and ad scheduling supporting all of the company’s digital properties (ABC, ESPN, Disney). He received a BA in Economics and Political Science from The Colorado College in Colorado Springs, CO.
Founder, Managing Partner, The 614 Group, and
Executive Advisor, IAB
A global digital marketing industry veteran and visionary, Rob Rasko is Founder and Managing Partner of The 614 Group. He has established a successful track record in driving interactive companies to sustainable business models and profitability.
Prior to building The 614 Group, Rob served as President and Chief Operating Officer of CPX Interactive, where he led and grew the sales, legal, and marketing teams, in addition to executing the company’s financing strategy. During his five-year tenure at CPX, he drove 500 percent revenue growth, recruited a world-class management team and board of directors, and created a global footprint for the company.
Throughout Rob’s career, he has been a thought leader for international digital policy and creating consistent standards across borders, building effective digital media and marketing compliance programs, and bridging the gap between traditional and interactive media.
He has served on the Board of the Interactive Advertising Bureau (IAB) in the U.S. and was also selected as Co-Chair of the IAB Europe’s Brand Advertising Committee.
Rob began his professional life in the financial sector with companies such as Dean Witter and Oppenheimer.
He is a graduate of the State University of New York at Albany, where he received a B.A. in Economics, with a minor in Computer Science.
Neal Richter, Chief Scientist, oversees the ad serving, auction, and optimization of algorithms at Rubicon Project. He joined the Rubicon Project in 2009 via the acquisition of the audience optimization company, OthersOnline, where he worked on audience analytics and analysis code. Prior to OthersOnline, Neal worked at RightNow Technologies on the self-learning search engine for CRM. He has 15 years of industry experience implementing software ranging from advanced data mining algorithms, web serving at scale, to low level hardware drivers. Neal has a Ph.D. in Computer Science from Montana State University.
Vice President, Adapt Platform
Art Schram is responsible for Adapt, Glam’s proprietary ad platform technology, which he helped to develop and bring to market. Art joined Glam in early 2009, as part of the company’s acquisition of AdaptiveAds, an ad technology company, where he managed successful interactive campaigns for numerous top brands, including HP, Levi’s, McDonald’s, Paramount, and many others. Prior to this, Art was Director of Product Management at Pictureal, an early consumer video startup, and in a previous life he was a beat reporter and freelance journalist, published in national publications including The Boston Globe, and the managing editor of siliconindia. He holds a B.A. from Stanford University. Art is a member of the IAB’s Ad Ops Council and helps manage Glam’s relationship with the MRC.
Oppenheimer & Co.
Todd Simon joined Oppenheimer & Co. as a Managing Director to lead Digital Media Banking on March 31, 2011. Prior to working at Oppenheimer, he guided the M&A and Corporate Development efforts at The Rubicon Project and currently serves on Rubicon’s Strategy Board. He is also an Advisor to China’s CITIC Capital. Todd has been a senior media M&A banker with Bank of America, Credit Suisse, and Donaldson, Lufkin & Jenrette. He received his bachelor’s degree from Brandeis University and his M.B.A. with Honors from Columbia University.
Senior Web Software Engineer, Yahoo!
Co-Chair, IAB SafeFrame Working Group
Sean Snider is a senior web software engineer for Yahoo! where he has been employed for over 7 years.
Sean has been an architect and lead developer on Yahoo! Mail, and on Yahoo! Display Advertising technology, as well as having been an engineering manager for Yahoo! Music Unlimited. Sean has been building web applications and platforms for over 15 years for companies such as Yahoo!, Musicmatch, Electronic Arts, and iVillage.com
Vice President, Business Development
Grant Stratemeyer is a sales and business development executive with more than 15 years experience in digital media and SaaS platform technologies. Prior to Celtra, he was the Managing Director of Agency Development for Yahoo! where he was responsible for building mutually beneficial relationships with Yahoo’s! strategic agency partners. Grant joined Yahoo! from their acquisition of Maven Networks in which he was the Director of Sales and Alliances responsible for worldwide sales of Maven’s video publishing and advertising platforms to leading media and entertainment companies.
Vice President, Advertising Technology
Steve Sullivan currently leads the IAB West Coast office as Vice President, Advertising Technology. He draws on his deep expertise in online advertising technology to help the industry improve operational efficiency and reduce costs. He joined IAB from Microsoft Corporation, where he served as Senior Program Manager, Ad Security, within Microsoft’s Online Services Division.
In 2009, Steve was recognized with an IAB Service Excellence Award and has been an active member of IAB committees and working groups since 2005, including the Measurement Task Force and most recently the Ad Ops Council. His career in online advertising technology began in the late 1990s, and he has since earned an industry-wide reputation for working collaboratively with partners and competitors on standards, guidelines, and related data quality issues. Most recently he sat on the Board of Directors of the Media Rating Council (MRC) and was a member of its internet committee. Before joining Microsoft, he held positions at Atlas DMT (which was acquired by Microsoft in 2004), Foretelligence, Expedia, and BlueStreak.
Senior Vice President, Managing Partner, U.S. Ad Operations
Mitch Weinstein, Senior Vice President, Managing Partner, U.S. Ad Operations, oversees trafficking, reporting, and overall campaign management and implementation at UM. He focuses on the latest in ad serving, targeting, and measurment technologies, ensuring that clients are making the most of their budgets, reaching their target audiences, and achieving their objectives in the most efficient manner possible.
Prior to joining UM in October 2008, Mitch was the Director of Sales Planning and Operations at Revolution Health Group, later purchased by Everyday Health, where he was responsible for inventory management, proposal development, revenue analysis, and ad operations. Before Revolution Health, Mitch worked for BabyCenter, a division of Johnson & Johnson, for over 4 years in planning and operations.
Senior Vice President, Public Policy and General Counsel
Mike Zaneis is the Senior Vice President and General Counsel for the Interactive Advertising Bureau (IAB). Mike heads the Washington, D.C. Public Policy office, which he created in January of 2007. In this role he develops and manages the interactive advertising industry’s legislative, regulatory, and policy-making agenda. Mike runs IAB’s Public Policy Council, comprised of over 80 leading Internet and media companies, and serves as the Treasurer for the IAB Political Action Committee. He represents the industry before the United States Congress, federal regulatory agencies, state legislatures, and at public conferences. As General Counsel for the IAB, Mike oversees the legal operations of the organization and provides leadership on key judicial proceedings impacting the interactive advertising industry.
Prior to joining IAB, Mike served as Executive Director of Technology and E-Commerce at the U.S. Chamber of Commerce, the world’s largest trade association. As the chief technology and telecommunications lobbyist, he oversaw issues affecting the business community pertaining to online and consumer privacy, data security, telecommunications, intellectual property, counterfeiting, piracy, and e-commerce. Mike has worked in the political arena since 1994 and has engaged in government affairs at the local, state, and federal levels. He received his bachelors degree from Michigan State University and both his Juris Doctor and Masters in Public Policy from Georgetown University. Mike currently serves as an adjunct professor for Georgetown University’s Graduate Public Policy Institute.
Senior Vice President, Global Digital Director, Technology Activation Group
Starcom Mediavest Group
As Senior Vice President, Digital Director, Technology Activation Group, Julian Zilberbrand oversees the implementation and reporting of digital campaigns for clients across the global SMG network. In this role, he leads training on buying, planning, trafficking, and billing tools for all digital staff and manages digital and technology vendor relationships. In addition, Julian has helped lead and oversee the development of the Digital Mediabank platform throughout the entire Starcom MediaVest Group network in the U.S.
Before joining MediaVest in 2004, Julian held product specialist and client service specialist roles at rich media technology provider Eyeblaster and developed the company's Eyeblaster University training program. Earlier in his career, he worked at Doubleclick as a project manager and technical analyst, where he balanced product engineering and operational roles while providing support for clients on rich media, third party ad serving, and campaign reporting.