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The Operational Impact of OpenRTB |
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Understand VAST and VPAID |
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The Future of Ad Operations is Video |
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Explore Viewability Standards and Debate Viewable Impressions |
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Making Measurement Make Sense (3MS) Ad Ops Style |
All Screens Lead to Operations
Increasing Revenue and Profitability in a Multiscreen World
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JT Batson Chief Strategy Officer, Mediaocean |
Ari Bluman Chief Digital Investment Officer, GroupM North America |
JiYoung Kim Senior Vice President, Strategy and New Solutions, Ansible Mobile |
How can content be connected to audience—regardless of consumption method—efficiently, effectively, and in a way that increases revenue and profitability for buyers and sellers?
It’s all about the operations!
Reaching and engaging audiences—wherever, whenever, on every screen, platform, or device—is the mission of today’s digital advertising industry. Getting and retaining the attention of an ever-present consumer requires the ad operations community to overcome enormous challenges, by delivering and measuring campaigns seamlessly across every channel.
The 2012 IAB Ad Operations Summit uncovers how evolving technologies and initiatives—VSUITE, HTML5, data management, Safe Frame, Making Measurement Make Sense (3MS), viewable impressions, and more—combine with display, mobile, TV, social, and video operations to tackle the demands of today’s multiscreen world.
Conversations you and your team can’t afford to miss include:
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Viewability Across Screens
Explore results from the 3MS pilot program to understand the definition, direction, and implication of creating a viewable impression standard.
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Preparing for a Mobile-First Future
When content is mobile—how do we take operations across all screens?
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Big Data Takes Center Stage in the 2012 Presidential Election: A Lesson for Operations
Real Time Delivery of Accurate, Actionable, Big Data
Ad Ops is SOLD OUT
Check out highlights from the
2011 IAB Ad Operations Summit
