Speakers

Speakers

Eric DahlbergEric Dahlberg
Director, Exchange and Channel Partners
Microsoft Advertising


Eric and his team are responsible for Microsoft Advertising’s indirect sales channel in the United States. Accordingly, his team manages relationships with third-party resellers of ad inventory from the Microsoft network of sites, including agency trading desks, ad networks, demand side platforms, and other intermediaries that help advertisers reach their audiences through advanced targeting techniques.

In 2010, the team launched the Microsoft Advertising Exchange, a new platform that provides dramatic efficiencies to buyers and sellers of media. In partnership with Microsoft’s technology partner, AppNexus, the Microsoft Advertising Exchange offers an industry-leading combination of premium display and mobile inventory from Microsoft owned and operated sites, including MSN, Windows Live, FoxSports, MSNBC, Viacom, Verizon, and more.

Eric previously served as Manager of Field Sales Strategy & Operations under Microsoft’s Vice President of US Ad Sales, Keith Lorizio. In this role Eric helped shape Microsoft Advertising’s go-to-market strategy for sales of a broad portfolio of advertising solutions spanning premium brand, audience, and direct response offerings across display, mobile, video, and search.

Eric’s professional experience preceding Microsoft includes work in Finance and the Investment Management industry in Boston, where he lived after graduating from Stanford University with a degree in Economics (and a minor in golf). In his spare time he enjoys running, cycling, and exploring the Pacific Northwest, where he lives with his wife Ann, a pediatric oncologist, and one year old son, Dash.


Teri GalloTeri Gallo
Vice President, Marketplace Development
Cadreon


Teri Gallo is an executive-level marketing strategist who brings a unique mix of experience in digital media strategy, monetization, product development, and consumer platform experiences. She is currently based in New York and is the Vice President, Marketplace Development, at Cadreon—IPG’s cross-channel audience platform. At Cadreon, Teri is responsible for strategic partnerships and oversees the company’s media and data strategy. Before joining Cadreon, she worked as an independent advisor to leading media and entertainment properties including Discovery Communications, Turner Broadcasting, Warner Bros., Martha Stewart Living Omnimedia, and Radio One. Her company was focused on helping clients expand their cross-platform digital value. Prior to consulting, Teri worked at AOL for 15 years. While at AOL, she held leadership positions within the sales organization and was responsible for establishing AOL’s advertising product offering across a full range of capabilities including data targeting, mobile, social media, video, and optimization.


Marc GoldbergMarc Goldberg
Senior Vice President, Business Development
About.com


Marc Goldberg is Senior Vice President, Business Development at About, Inc. where he oversees the company’s corporate development initiatives. He has facilitated the company’s acquisitions of Calorie-Count.com, Ucomparehealthcare.com and Consumersearch.com as well as strategic partnerships, third party vendor relationships and ecommerce deals that help drive revenue or provide additional functionality to the About Group. Marc joined About, Inc. in 2002. Before his post as Senior Vice President, Business Development, Marc held various sales roles within the company. Prior to joining About, Inc., Marc held Sales and Advertising managerial positions at Phase2 Media, J. Walter Thompson and Zenith Media. Marc received his BA in Communications from the University of Hartford.


Seth GreenbergSeth Greenberg
Vice President, Global Media and Digital Marketing
Intuit


Seth is Intuit’s “point-person” responsible for media across all brands (including TurboTax, QuickBooks, Quicken and Mint.com) representing Intuit’s company-wide interests with traditional and digital global media entities with one of the largest media budgets in market.

Seth also leads the TurboTax digital channel marketing team (paid & organic search, display, mobile, social, affiliates, analytics). His teams are responsible for uncovering “NBDs” (Never Been Done) new opportunities in Emerging Media and platforms like mobile, gaming, digital out of home and social media to accelerate innovation and revenue growth.

Seth was named to OMMA’s Top 25 list of Internet Marketing Leaders and Innovators.
August 2009 Seth was recipient of the Intuit Founder’s Innovation Award.
August 2008 Seth was recipient of the Intuit CEO Leadership Award.

With over 15 years experience in Internet Marketing and Sales positions, Seth has worked at start-ups and Fortune 500 companies and prides himself on his ability to execute strategies regardless of budget. He is passionate about learning, leading and building great teams, has provided solid ROI and consistent year-over-year growth in traffic, revenue and profits.

Seth attended Film School at Loyola Marymount and Graduate Film School at the American Film Institute. He left a career in the entertainment industry, most recently as a talent agent representing writers and directors to start his internet journey in 1996 in search engine optimization.

Seth currently serves on the Proctor & Gamble Digital Advisory board, Advertising Age Media Board, ComScore Cross-Media Advisory board and formerly a Board of Director of Shop.org. Twitter: @sethg


David JacobsDave Jacobs
Senior Vice President, Publisher Services
Advertising.com
@davidjacobslive

Dave Jacobs oversees the continued growth of display and text based third party publisher and monetization partnerships across AOL Advertising's industry-leading network, Advertising.com. Dave also oversees the Advertising.com Group’s ADTECH division, which provides integrated technology solutions for publishers and agencies, across display, video, and mobile formats. He is actively involved with the advertising community as a key contributor to industry events, publications, and trade organizations.

Dave has led a number of different teams since joining Advertising.com in 2000. While heading up Strategy and Business Development, he led AOL’s acquisition of Lightningcast which served as the company’s entry into the third party video space; he also played a key role in the creation of Advertising.com Japan, a joint venture with the Japanese firm Mitsui, in December 2006, where he currently serves in a board capacity.

Prior to joining Advertising.com, Dave spent eight years at Arthur Andersen, most recently as Senior Consulting Manager, where he led a variety of national strategy and operational consulting engagements. Dave holds a B.S. in business administration from Penn State University.


Tom KellyTom Kelly
Director, Regional Sales
Advertising.com


As Regional Sales Director for the West Coast, Tom Kelly is responsible for finding optimal solutions for top clients at Advertising.com, the #1 display network, technology, data and insights arm of AOL Advertising. Kelly trains regional sales teams on techniques and strategies, and oversees more than 25 national account directors. Additionally, Kelly maintains a strong feedback loop with product management at AOL headquarters to ensure that the creation of products for customers are in demand. In doing so, Kelly is able to create innovative, category specific products and solutions for West coast customers. Kelly has established and continues to maintain relationships with clients and agencies such as eBay, Amazon, Microsoft, Nissan, Experian, T-Mobile, Intuit, Initiative, RazorFish, OMD and many others.

Kelly started his tenure at Advertising.com in January 2006 where he has since held a variety of positions within the organization. Kelly’s previous roles, including Strategist for Los Angeles, Strategist for Atlanta and Account Management in Baltimore, have provided him with unique insight and a complete understanding of the sales process and product management at AOL.

Earlier in his career, Kelly served as an Account Executive at Hi-Tech Business Systems, where he was the most profitable salesman for the company and developed a CRM solution to increase company sales. While at Hi-Tech Business Systems, Kelly sold one million dollars in Kyocera Business Systems and worked on high-level accounts including American Express, The Baltimore Shipping Terminal and Games Workshop International.

Kelly also serves on multiple internal consortiums at Advertising.com to provide his network expertise to various lenses of the business.

Kelly holds a Bachelor of Business Administration, with a specialization in marketing, from Loyola University in Baltimore, Maryland.


Neeraj KochharNeeraj Kochhar
President
Varick Media Management


Neeraj Kochhar is the President of Varick Media Management (VMM). He is responsible for all aspects of VMM’s strategic direction including growth, technology, marketing, and talent. He also oversees VMM’s operations and ensures that the company is operating efficiently and providing the highest level and quality of service.

Neeraj joined VMM in 2010 from WPP’s GroupM Interaction in New York where he served as Managing Partner, Director of Operations. Prior to GroupM, he was the Vice President, Director of Search at the Starcom MediaVest Group.

Neeraj began his career in digital marketing at DoubleClick in 1998. During his six-year tenure there, he served in variety of product and business roles including an 18-month assignment in Asia.

Neeraj is a graduate of New York University. He has been quoted in leading industry journals and has participated as a panelist in key industry conferences including SES San Jose, the IAB MIXX Conference, Advertising 2.0, Right Media Open 2010, and Digital Hollywood.


Brian LesserBrian Lesser
Senior Vice President, General Manager
Media Innovation Group


Brian Lesser is Senior Vice President, General Manager of the Media Innovation Group, a WPP Company. He is responsible for the development of new technology and media products for advertisers and agencies.

The Media Innovation Group (MIG) develops technology products that improve the process of acquiring, optimizing and measuring digital media. The MIG uses its proprietary technology and strategic partnerships to dramatically increase the performance of digital advertising. ZAP, the MIG’s integrated advertising and analytics product, gives advertisers unprecedented visibility into the performance of digital advertising campaigns. B3, the MIG’s digital-advertising optimization service, is the leading agency tool for acquiring and optimizing display advertising. With offices in New York and London, the MIG operates across North America and Europe.

Prior to his current role, Brian was Vice President, Product Management and Director of Product Marketing at 24/7 Real Media. He has over 15 years of experience in advertising and technology.

Brian has a B.A. in Political Science from the University of Pennsylvania and an M.B.A. from Columbia Business School. He is regularly quoted in digital marketing publications and has been a featured speaker at various industry conferences. Brian currently serves on the WPP Digital Advisory Board.


Gian LombardiGian Lombardi
Senior Vice President, Sales
YuMe


Gian Lombardi is the SVP of Eastern Sales at YuMe, where he’s lead YuMe’s sales efforts for the eastern region for the past 3 years. Gian joined Yume from PointRoll, where he served as the Vice President of National Sales and managed a team of over 20 salespeople nationally, establishing PointRoll as the leading player in the rich media space. Prior to PointRoll, Gian held a variety of sales management positions at DoubleClick, managing sales teams for DoubleClick’s email platform business, research business, DART for Advertisers business at its inception in 1998 and also as the first salesperson selling the DART for Publishers ad serving platform in 1997. Gian began his career in online advertising in 1995 in the New York sales office of Wired Magazine and the Hotwired website, the Internet’s first ad-supported website, and also worked at Firefly Networks. Gian received his B.A. cum laude from Colgate University.


Kelly MetzKelly Metz
Senior Director, Demand Platforms
Yahoo!


Kelly Metz is responsible for helping Right Media’s premium demand partners develop strategic solutions on the Exchange platform. Prior to this position, Kelly worked within Yahoo! and Right Media for three years creating and managing publisher and advertiser partnerships. Before joining Right Media, Kelly held leadership roles in sales and business development at a variety of technology companies – from small start-ups to Oracle Corporation. Kelly earned a BA from Stanford University.


David J. MooreDavid Moore
Chairman, Xaxis
President, WPP Digital


David J. Moore is Chairman of Xaxis and President of WPP Digital. In both roles, he seeks to accelerate Xaxis’ and WPP Digital’s growth worldwide.

Dave has over 35 years of experience in media and technology. He finds new ways of making technologies work for marketers – from the early ad networks to search engine marketing, behavioral targeting, and today's opportunity: big data. He founded and led 24/7 Media’s (now Xaxis) growth from start-up to a leader in digital marketing and ad technology. He is a seasoned executive with expertise in all facets of the digital advertising industry. He is a member of the Interactive Advertising Bureau’s (IAB’s) Board of Directors and Executive Committee. Previously the IAB’s Chairman from 2009 to 2011, Dave has been an active member since 2002. He also serves on the boards of DASL and DTSI, which are both joint ventures with Dentsu in Japan and Korea; the Board of Directors of the Advertising Education Foundation (AEF), and on the Board of Directors for Visible Technologies, an industry leading provider of social media monitoring and engagement solutions.

Dave is a triathlete and has run the last 12 NYC Marathons.


Art Muldoon
Co-Founder and Chief Executive Officer
Accordant Media

 


Joanna O’ConnellJoanna O’Connell
Senior Analyst, Interactive Marketing Professionals
Forrester Research


Joanna O'Connell joined Forrester Research in July 2010 as a Senior Analyst serving Interactive Marketing Professionals. She covers display marketing, audience targeting, optimization, and measurement, focusing specifically on marketer and vendor best practices in using display and search technologies and tactics, as well as how to measure and improve results over time. She has more than 10 years of experience in the interactive marketing industry, beginning her career at Avenue A in New York City as a digital media planner. Joanna was later a founding member of Razorfish’s ATOM Systems agency trading desk. Most recently, she ran Brand Relations for the Audience on Demand practice at VivaKi, helping advertising clients target and optimize broad reaching interactive campaigns. Joanna was recently featured on NPR’s All Things Considered and is a frequent speaker and panelist. Joanna graduated Phi Beta Kappa from Vassar College with a BA in Psychology. See Joanna’s work at http://www.forrester.com/rb/analyst/Joanna_OConnell.


Erin PettyErin Petty
Director, Interactive and Innovation
AT&T


Erin currently works in the AT&T media services group and is responsible for traditional and digital media strategies for AT&T Small Business/ Enterprise products. Prior to coming AT&T, Erin headed up the media department at The Container Store. She started her career on the advertising agency side of the business and has 10+ years of experience developing media strategies for blue chip clients such as: Honda Motor Company, General Motors, Travelocity, and the diversity division of the Walt Disney Company.


Marleta RossMarleta Ross
Director, Global Prepaid Interactive
American Express


Marleta Ross is Director, Interactive Marketing and Acquisitions for the Global Prepaid division of American Express. In this position, she is responsible for driving profitable growth of gift cards and new pre-paid product sales online. In addition, she drives strategy for growth and penetration of B2B direct sales channels.

Prior to this position, Marleta was Director, Advertising Optimization within the Global Advertising and Brand Management group where she was responsible for quantifying and improving return on investment of advertising investments globally through use of econometrics. In addition, she managed an advertising budget of over $500 million to ensure achievement of financial targets.

Marleta began her career with Exxon Chemical Company where she was a technical account manager responsible for oil company clients with annual sales over $20 million.

A New York native, Marleta holds an M.B.A. degree in General Management from Harvard Business School and a B.S.E. in Mechanical Engineering from The Cooper Union.


Michael RubensteinMichael Rubenstein
President
AppNexus


Prior to joining AppNexus in September 2009, Michael was a 10-year veteran of Google/DoubleClick. He founded and successfully commercialized the DoubleClick Ad Exchange, acting as VP and General Manager reporting to the company’s CEO. After Google’s acquisition, he continued to serve as Director of the Google Ad Exchange. Michael previously held a variety of senior management roles at DoubleClick, including VP, Global Accounts, where he spearheaded the company’s landmark partnership with AOL. Michael joined DoubleClick in 2001 as part of the company’s acquisition of FloNetwork, an email marketing ASP. Michael started his first ad network while earning his BA from McGill University. He also holds an MBA from Columbia Business School.


sp_sears_jayJay Sears
Senior Vice President, Marketplace Development, Rubicon Project
Co-Chair, IAB Advertising Technology Council
@jaysears

Jay Sears is SVP Marketplace Development for the Rubicon Project, working with management, business unit heads and business development across the company to expand Rubicon’s potential market. Sears has also served as GM, REVV Buyer, where he was responsible for global relations with the buy side including ad holding companies, ad agencies, agency trading desks and demand side platforms headquartered in North America.

Prior to joining Rubicon, Sears was General Manager of the PulsePoint Ad Exchange for PulsePoint (FKA ContextWeb, Inc.). At PulsePoint, Sears brought new products to market and drove key strategic relationships resulting in audience and revenue acquisition. Most recently, he focused on the company’s real-time bidding (RTB) initiatives with ad networks, agency trading desks and demand side platforms (DSPs).

Sears joined ContextWeb in 2004 and helped build its media business from inception. He created the company’s original publisher development team and launched the self-service ContextWeb Exchange Selling Desk, in use by over 11,000 web publishers today. He then oversaw the subsequent launch of ContextWeb’s self-service offering for advertisers—the ContextWeb Exchange Buying Desk and its inside sales team. In 2011, ContextWeb merged with Datran Media to form PulsePoint.

Prior to joining ContextWeb in 2004, Sears was SVP Business & Strategy Development for EDGAR Online, where he drove the strategy that took the company from an under $1 million entrepreneurial business to a publicly traded NASDAQ company. He created over 300 partnerships including ones with Yahoo!, The NASDAQ Stock Market and Microsoft. Prior to EDGAR Online, he served as VP Marketing for Wolff New Media, the subject of Burn Rate by Vanity Fair media columnist Michael Wolff.

Sears speaks about internet advertising at various industry events including Advertising Week (New York and London), CannesLions, IAB, iMedia, Monaco Media Forum, OMMA, Search Engine Strategies, UBS, WebmasterWorld and interactive marketing associations including ones in Boston, Chicago and Dallas. He co-chairs the Interactive Advertising Bureau’s Advertising Technology Advisory Board and is the former co-chair of the Ad Networks and Exchanges Committee and helped write its Quality Assurance Guidelines. Sears received the 2009 President Award from The Advertising Club. He is the hyperlocal publisher behind the local media site MyRye.com, provides commentary at JaySears.com and tweets from @jaysears. Sears holds a BA in political science from Kenyon College. He lives in Rye, NY with his wife Lauren Rosen and their three boys.


Scott SpencerScott Spencer
Director, Product Management
DoubleClick Ad Exchange


Scott Spencer is the Director of Product Management for the DoubleClick Ad Exchange. With over thirteen years experience in developing online solutions for buyers and sellers, Scott has built many Google and DoubleClick products. Currently, Scott heads up the DoubleClick Ad Exchange — a unique product that enables ad networks and trading desks to bid on display inventory, and helps publishers centrally manage multiple ad networks to generate the highest yield, while protecting their key site and audience assets. Additionally, Scott often represents Google in industry forums and committees.

Prior to joining Google, Scott was a management consultant at Integral, Inc. providing strategy analysis to fortune 500 companies on Product Development Processes and Customer Satisfaction leverage. Scott holds a BS in Economics from MIT.


Kurt UnkelKurt Unkel
Senior Vice President
VivaKi Nerve Center


Kurt Unkel is a digital advertising expert who has created and led strategy, investment, analytics, and ad operations teams for nearly a decade within Publicis Groupe, with special focus on General Motors. In his roles on GM, he helped lead and develop the strategic building blocks, custom metrics and data architecture that fueled its growth in digital media spending to over $500 million annually.

As a Senior Vice President within the VivaKi Nerve Center, Kurt now has the fortune of leading a team of seasoned digital advertising experts focused on scaling emerging technology across VivaKi. Most of his time is spent driving the vision and execution of the Audience on Demand™  (AOD) solution, VivaKi’s next generation media buying strategy. His AOD team, made up of passionate search and display veterans, help educate, evangelize, and execute campaigns across the display ad exchange and data-buying marketplaces on behalf of VivaKi clients.

Passionate about the future of media and technology, Kurt is an active member of the 4A's Digital Marketing Committee, IAB Ad Pperations Committee, and numerous client advisory boards.


David VladeckDavid Vladeck
Director, Bureau of Consumer Protection
Federal Trade Commission


David Vladeck is the Director of the Federal Trage Commission’s (FTC) Bureau of Consumer Protection. While at the FTC, he is on leave from Georgetown University Law Center, where he is a professor of law. He has taught courses in federal courts, government processes, civil procedure, First Amendment litigation, and co-directed the Institute for Public Representation, a clinical law program at the Law Center where he handled a broad array of litigation. Prior to joining the Georgetown faculty in 2002, David spent nearly 30 years with Public Citizen Litigation Group, serving as its Director from 1992 to 2002. He has handled a wide range of complex litigation, primarily in federal courts. He has argued a number of First Amendment and civil rights cases before the U.S. Supreme Court, and more than 60 cases before the federal courts of appeal and state courts of last resort. David has testified frequently before Congress, advised Members of Congress on legal matters, and written on administrative law, preemption, First Amendment, legal ethics, and access to justice issues. He received his undergraduate degree from New York University, his law degree from Columbia University School of Law, and an LL.M. degree from Georgetown University Law Center. In May 2008, Legal Times of Washington recognized him as one of 30 “champions of justice,” and one of the 90 greatest lawyers in Washington, D.C., over the past 30 years.


Doug WeaverDoug Weaver
Founder and Chief Executive Officer
Upstream Group
@UpstreamDW

Doug Weaver is a highly‐regarded strategist and opinion leader in the world of online advertising. Over the past 14 years he’s worked with over 400 leading companies, including Yahoo!, USA TODAY, CBS Interactive, YuMe, Dow Jones, WebMD, National Public Radio, Tremor Media, ESPN, About.com, Collective, and The New York Times.

Online marketing and sales people know him through many different venues. Doug is a frequent moderator, host and speaker at the iMedia Summit series; he’s keynoted leading conferences hosted by IAB, PubMatic, and AdMonsters; he’s the author of The Drift, a provocative industry blog that directly reaches nearly 7,000 top industry executives and is syndicated and referred to thousands more; and he’s trained thousands of Internet salespeople through both public and private sales workshops.

After a 15‐year career in print advertising sales with companies like Hearst and Conde Nast, Doug became the Advertising Director for Wired Magazine in 1994 and sold some of the web’s first ads on the company’s Hot Wired site. He then served as Vice President of Sales for Firefly Network, a pioneering company in personalization, targeting and community. Doug was elected to the Board of Directors for the Internet (now “Interactive”) Advertising Bureau and managed the development of both the IAB RoadShow (the organization’s main presentation to marketers) and the IAB Professional Development Series. In 1999, he received the first IAB Service Award for commitment and contribution to the industry. In 2007 Doug received the “Oldtimers Award” from the Aspen Group, a gathering of top digital agencies, and in 2011, AdTech honored him with its Industry Achievement Award for lifetime service.

Doug's company, Upstream Group, is based near his home in Vermont.


Josh WexlerJosh Wexler
Senior Vice President, Market Development
The Rubicon Project


A seasoned entrepreneur and business leader, Josh Wexler currently serves as the Rubicon Project’s SVP of Market Development, driving the adoption of the company’s world leading yield optimization technology for major web publishers and media companies. Previous to his current role, Josh was VP of Global Sales and has been responsible for strategic wins such Gannett, NBC Universal, Time Inc, and Electronic Arts, among others. In the 3 years he’s been with the company, the Rubicon Project has grown to serving one trillion ad transactions for more than 350 of the largest properties on the Internet – generating $100 million in revenue in 2010.

Previous to the Rubicon Project, Josh crisscrossed the US media-technology ecosystem with SWMX - SoftWave Media Exchange - where he was a co-founder and CEO. Evangelizing and growing the company into the largest ad exchange for the radio, cable, and television industry; SWMX groundbreaking platform competed fiercely against the likes of Google and eBay in a quest to create the leading media traditional platform.

Josh’s first foray into the entrepreneurial world came as co-founder and VP of Hypnotic Hats Ltd., (HYP), a boutique apparel and accessories company that received significant marketplace attention in the early ’90s as a brand-favorite among celebrities, professional athletes, the fashion elite and music industry icons. HYP became a global brand within 9 months of its founding. The company was featured extensively in print including profiles in Esquire, New York Magazine, USA Today, among others, featured on broadcast television networks CNN, ABC, and MTV, and carried by leading retailers including Fred Segal, Bloomingdales, and Footlocker, among others.

Josh attended Cornell University where, as a four-year starter on the men’s basketball team, he was a member of Cornell’s 1988 Ivy League Championship team. Additionally, Josh was a three time member of the United States Men’s Maccabiah Basketball team, winning a gold medal in 1985 and silver medals in 1989 and 1993.

Josh has spoken at numerous industry events including DPAC, Digidays, AdTech, AdMonsters, OMMA and IAB, among others.


J.T. Wheeler
Senior Channel Account Manager
Adobe

 


Mike ZaneisMike Zaneis
Senior Vice President, Public Policy and General Counsel
IAB
@mikezaneis

Mike Zaneis is the Senior Vice President and General Counsel for the Interactive Advertising Bureau (IAB). Mike heads the Washington, D.C. Public Policy office, which he created in January of 2007. In this role he develops and manages the interactive advertising industry’s legislative, regulatory, and policy-making agenda. Mike runs IAB’s Public Policy Council, comprised of over 80 leading Internet and media companies, and serves as the Treasurer for the IAB Political Action Committee. He represents the industry before the United States Congress, federal regulatory agencies, state legislatures, and at public conferences. As General Counsel for the IAB, Mike oversees the legal operations of the organization and provides leadership on key judicial proceedings impacting the interactive advertising industry.

Prior to joining IAB, Mike served as Executive Director of Technology and E-Commerce at the U.S. Chamber of Commerce, the world’s largest trade association. As the chief technology and telecommunications lobbyist, he oversaw issues affecting the business community pertaining to online and consumer privacy, data security, telecommunications, intellectual property, counterfeiting, piracy, and e-commerce. Mike has worked in the political arena since 1994 and has engaged in government affairs at the local, state, and federal levels. He received his bachelors degree from Michigan State University and both his Juris Doctor and Masters in Public Policy from Georgetown University. Mike currently serves as an adjunct professor for Georgetown University’s Graduate Public Policy Institute.