Overview



Principal Sponsor
AppNexus
 

 

 
Event Hosts

David Jacobs
David Jacobs
Senior Vice President, Publisher Services,
Advertising.com

David Moore
David Moore
Chairman,
Founder & CEO,
24/7 Real Media

Jay Sears
Jay Sears
  General Manager,
Exchange,
CONTEXTWEB

 
 


Speakers at IAB events include the industry’s most influential thought leaders. Click on the pictures below to watch videos of onstage presentations from last year’s IAB Networks & Exchanges event.
 
Alan Chapell, Chapell & Associates; Joe Apprendi, Collective; Ramsey McGrory, Yahoo!; George Pappachen, Kantar/WPP and Kirby Winfield, Mpire, offer their perspectives on who owns the data and who should be responsible for privacy.

Josh Wexler presents a case study on how the Rubicon Project and CareerBuilder.com worked together to target specific audiences and reach a variety of different goals.

David Moore, Chairman & Founder, 24/7 Real Media and Chairman of the IAB Board of Directors proclaims that “Networks are part of the ecosystem - we are here to stay.”
Jay Sears, ContextWeb’s ADSDAQ Exchange;
Michael Baker, DataXu; Sloan Broderick, MediaCom Interaction; Steve Katelman, Omnicom and Philip Smolin, Turn, offer their vision of the future landscape and business models poised to emerge.

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  David Vladeck, Director of the FTC's Bureau of Consumer Protection, joins long list of industry authorities onstage

PLUS
Teri Gallo
Teri Gallo
Vice President,
Marketplace Development,
Cadreon
Brian Lesser
Brian Lesser
Senior Vice President,
General Manager,
Media Innovation Group
Kelly Metz
Kelly Metz
Senior Director,
Demand Platforms,
Yahoo!
Joanna O’Connell
Joanna O’Connell
Senior Analyst,
Interactive Marketing Professionals,
Forrester Research
Marleta Ross
Marleta Ross
Director,
Global Prepaid Interactive,
American Express
Kurt Unkel
Kurt Unkel
Senior Vice President,
VivaKi Nerve Center
Doug Weaver
Doug Weaver
Founder & CEO,
Upstream Group
Mike Zaneis
Mike Zaneis
Senior Vice President
and General Counsel,
IAB

Complexity in the networks and exchanges marketplace grows exponentially each year—and the acronym soup gets thicker and thicker. DSPs, SSPs, ATDs…even if we can’t all just get along, we can focus on reducing tensions, raising transparency, assuring quality and putting consumers first.

The 2011 IAB Networks and Exchanges Marketplace educates and advances the conversation beyond the pain points that plague the interactive ecosystem. The goal? To create bigger, better business for all invested parties. The interactive industry faces an increasingly fragmented digital landscape and potentially adverse governmental regulation. There has never been a more important time to work together.

Register now to gain insights and expertise that will directly impact how you do business now and next year. Be there to meet the senior executives who are the driving force behind the dynamic network and exchange marketplace.

Topics include

  • Navigating the Landscape - Breaking down the different models, creating clarity in the marketplace
  • Agency Trading Desks - If everyone is a media trader, then now what? Unpacking money, merit and margin of agency trading desks
  • Buying Audience - The Who, What, Why and How
  • RTB: All real time, all the time. Who wins and who loses?
  • Self regulation vs. government regulation. Find out how it will impact your business—and who is leading the charge.

SOLD OUT!
Get your name on the waiting list now.

Waiting List

Photos from the 2010 IAB Networks & Exchanges event: