Registration Opens

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Networking Breakfast

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Opening Remarks

Three industry leaders set the agenda for the day and put out a call to action to stop digital-on-digital crime.

Event Hosts:

David Jacobs Senior Vice President, Publisher Services, Advertising.com, and IAB Networks & Exchanges Committee, Co-Chair		David Moore Chairman, Founder and Chief Executive Officer, 24/7 Real Media, A WPP Company, and IAB Board of Directors		Jay Sears General Manager, Exchange, CONTEXTWEB, and IAB Networks & Exchanges Committee, Co-Chair

Keynote Presentation
Navigating the Networks & Exchanges Landscape

The blinding complexity of the networks and exchanges landscape makes insightful, unbiased taxonomies nearly impossible to find. In this session an industry authority breaks down all the ad technology players—how they compete, cooperate and connect. Learn how you can make sense of it all.

Doug Weaver Founder and Chief Executive Officer, Upstream Group

Networks & Exchanges Marketplace: Learn From the Solutions Experts

Short, intimate sessions by solutions providers to educate advertisers and publishers. This is your chance to meet the experts and get your most pressing questions answered. Select four of six parallel sessions, each lasting 15 minutes.

Networking and Refreshment Break

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Self Regulation vs. Government Regulation

The drum beat around privacy legislation is getting louder and louder. Find out what’s happening and what it means for your business.

David Vladeck, Director, Bureau of Consumer Protection, Federal Trade Commission
Mike Zaneis, Senior Vice President and General Counsel, Interactive Advertising Bureau

Networking Luncheon
Times Square Ballroom, Lobby Level

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What I Buy and Why: A Brand’s Perspective on Networks & Exchanges

A venerable brand shares how it is leveraging current ad technology platforms to find the right audience at the right time to drive real results. Find out what big advertisers need from the networks and exchanges marketplace to move even bigger spend.

Marleta Ross, Director, Global Prepaid Interactive, American Express
Interviewed by Joanna O’Connell, Senior Analyst, Interactive Marketing Professionals, Forrester Research

Networks & Exchanges Marketplace: Learn From the Solutions Experts

Short, intimate sessions by solutions providers to educate advertisers and publishers. This is your chance to meet the experts and get your most pressing questions answered. Select four of six parallel sessions, each lasting 15 minutes.

Adap.tv



For Advertisers

Admeld



For Publishers

Microsoft Advertising Exchange

For Advertisers

Quantcast



For Advertisers

eXelate



For Advertisers

Adap.tv



For Publishers

Admeld



For Advertisers

Microsoft Advertising Exchange

For Publishers

Quantcast



For Publishers

eXelate



For Publishers

Adap.tv



For Advertisers

Admeld



For Publishers

Microsoft Advertising Exchange

For Advertisers

Quantcast



For Advertisers

eXelate



For Advertisers

Adap.tv



For Publishers

Admeld



For Advertisers

Microsoft Advertising Exchange

For Publishers

Quantcast



For Publishers

eXelate



For Publishers

Networking and Refreshment Break

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A DSP, an SSP, a Network, and an Exchange All Walk Into a Bar...
Case Studies in Audience Buying

Forget the acronym soup—what the industry really needs are clear, real-world examples of how ad technology tools are used to find audiences, ultimately helping partners to do bigger and better business today. This series of fast-paced case studies offers five different proof-points and perspectives on how this can be done.

Moderater: Kelly Metz, Senior Director, Demand Platforms, Yahoo!

Case Study I
571% ROI From Custom and Exclusive Audience Targeting

Extra Space Storage’s website needed a better way to turn visitors who abandoned it into revenue generating customers. The solution takes retargeting to the next level by combining it with custom and exclusive audience targeting. These targeting segments were created with Adobe’s Dynamic Ad Targeting and run across the Rubicon Project’s premium display platform.

Josh Wexler, Senior Vice President, Market Development, The Rubicon Project
J.T. Wheeler, Senior Channel Account Manager, Adobe

Case Study II
How Predictive Segmentation Modeling Improved a Client’s ROI by 832%

During the 2011 tax season Advertising.com and Intuit added predictive segmentation modeling into the Turbo Tax performance campaign to increase the efficiency of the overall ad buy. The results were astounding and contributed to the success of the overall tax season for Intuit.

Seth Greenberg, Vice President, Global Media and Digital Marketing, Intuit
Tom Kelly, Director, Regional Sales, Advertising.com

Case Study III
Delivering AT&T’s Desired Audience with Video

AT&T needed to reach high-level executives at enterprise, medium, and small businesses to educate them on the benefits of the AT&T Network with their “Rethink Possible” video campaign. Driving brand awareness among its target was the primary metric of success. Learn how AT&T was able to reach its target audience at scale and maximize campaign ROI by using YuMe’s Relevance Engine and a combination of content and audience targeting.

Gian Lombardi, Senior Vice President, Sales, YuMe
Erin Petty, Director, Interactive and Innovation, AT&T

Case Study IV
Breaking the Compromise Between Revenue, Control, and Efficiency

As an online publisher in an increasingly dynamic advertising market, About.com was looking for a solution to maximize revenue across multiple sales channels while delivering the best possible experience for its advertisers and end-users. The website used DoubleClick’s DFP platform and ad exchange to dynamically optimize both direct and indirect sales channels and access new demand while maintaining control over its brand and data. The system’s speed and scalability also helped About.com maintain the best possible user experience while maximizing revenue.

Marc Goldberg, Senior Vice President, Business Development, About.com
Scott Spencer, Director, Product Management, DoubleClick Ad Exchange

Case Study V
Collaborating to Increase Conversions by 8x for E-Commerce Advertiser

Accordant Media sought brand-safe inventory at scale for its client, an e-commerce company focused on the moms demographic. They tapped the Microsoft Advertising Exchange, built on AppNexus, to unlock a high volume of quality inventory they were able to buy programmatically. The result: an 8x increase in daily conversions. Learn how Accordant was able to drive significant results and gain actionable insights on behalf of a high-value and niche audience.

Eric Dahlberg, Director, Exchange and Channel Partners, Microsoft Advertising
Art Muldoon, Co-Founder and Chief Executive Officer, Accordant Media
Michael Rubenstein, President, AppNexus

So...We’re All Media Traders. Now What? 

Industry leaders unpack the money, merit, and margin of agency trading desks.

Moderator: Jay Sears, General Manager, Exchange, CONTEXTWEB, and IAB Networks & Exchanges Committee, Co-Chair
Teri Gallo, Vice President, Marketplace Development, Cadreon
Neeraj Kochhar, President, Varick Media Management
Brian Lesser, Senior Vice President, General Manager, Media Innovation Group
Kurt Unkel, Senior Vice President, VivaKi Nerve Center

Networking Reception

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