Vice President and General Manager, Mobile Marketing Center of Excellence
Anna Bager is the Vice President and General Manager of the Mobile Marketing Center of Excellence at IAB. The Mobile Center, an independently funded and staffed unit inside IAB, is charged with driving the growth of the mobile marketing, advertising, and media marketplace. Announced in December 2010, the Mobile Center addresses the growing importance of mobile advertising in the marketing-media ecosystem.
The Mobile Center is devoting resources to market and consumer research, mobile advertising case studies, executive training and education, supply chain standardization, creative showcases, and best practice identification in the burgeoning field of mobile media and marketing. The Mobile Center also focuses on developing an agenda to build profitable revenue growth for companies engaged in mobile marketing, communications, and advertising, and helping publishers, marketers, and agency professionals understand and leverage interactive tools and technologies in order to reach and influence the consumer.
Prior to joining IAB Anna was heading business intelligence at Ericsson Multimedia and head of research at Ericsson’s Business Consulting unit. Before Ericsson, she was a European consulting manager at IDC’s Telecommunications and Networking Center. Anna attended Lund University in Lund, Sweden, where she studied business administration and economics.
Chief Marketing Officer
BBDO & Proximity Worldwide
Simon Bond is the Chief Marketing Officer of BBDO & Proximity Worldwide. Simon has worked at BBDO for over 13 years and has helped establish their digital operations in Europe, Middle East and North Africa, Asia Pacific, and now North America.
Simon spent the first 10 years with BBDO between London, Paris, Dubai, Singapore, and Japan and is now based in New York responsible for driving innovation and business development across BBDO’s international client base and exploring new ways to expand and grow the network globally.
Simon is as seasoned global marketer and has been heavily engaged in building global brands like P&G, J&J, PepsiCo, Campbell’s, and Mars and advising them on their global digital, social, and mobile strategies.
In order to drive new thinking across the global network Simon established BBDO’s innovation and thought leadership initiative called the Digital Lab, which is a best in class education and inspiration centre housed with the agency. The Digital Lab ensures all BBDO clients, staff, and agency partners are on the cusp of change and innovation and understand how to embrace the new opportunities within the digital ecosystem.
Recognized by iMedia as one of 2010’s top 25 Internet Marketing Leaders and Innovators, Adam is known for devising mind-blowing creative strategy that lives at the cross section of technology and marketing. Adam is Partner and Ringleader at Circ.us; an imaginative tech firm that helps brands and their agencies elevate and monetize social interaction through groundbreaking initiatives. Circ.us has done trailblazing work for clients such as Cisco, Red Bull, A&E, Ben&Jerrys, Carls Jr. and many more. Prior to founding Circ.us, Adam was Director of Strategy at Crayon and Director of Emerging and Creative Strategy for Morpheus Media. He started his digital marketing career at Digitas, working on the American Express team.
Chief Executive Officer
Michael Collins is the Chief Executive Officer of Joule, a leading international mobile marketing agency that is part of WPP. Joule is also the designated mobile agency for GroupM, WPP media investment management group.
Michael came to WPP in 2007 to create and launch Joule and has since lead the effort to make Joule into a leading mobile marketing agency working with many of the world’s best known brands. Prior to Joule, Michael was the U.S. General Manager for Refresh Mobile, a global mobile solutions company that was spun out of T-Mobile. Earlier in his career, Michael was a Managing Partner at marchFIRST, which at the time was the world’s largest e-business consultancy, where he led the Strategic Services Practice.
Michael is member of the 4A’s Digital Marketing Committee and is a graduate of the University of Pennsylvania.
Mobile Marketing Strategist
In his role as the Mobile Marketing Strategist, Subject Matter Expert, at Definition 6, Mark Emery is responsible for creating mobile strategies for clients and shaping the agency’s burgeoning mobile practice and assisting clients in deploying mobile solutions that drive real-world business value, complement existing enterprise goals, and engage consumers across an ever-changing mobile landscape.
Prior to this role, Mark served as Director of Channel Marketing/Mobile at INgage Networks, where he created a partner network responsible for driving millions of dollars in revenue in year one and helped develop the company’s blended social and mobile strategy.
Prior to INgage Networks Emery worked as Senior Director of Agency relations at Air2Web, a mobile marketing software company helping brands, agencies and media companies leverage multiple wireless technologies for a unified mobile experience.
In all, Mark has 12 years of experience in digital marketing, 10 years of those concentrating specifically on mobile. He has a BBA from Baylor University.
Vice President, Mobile Practice Lead
Paul Gelb helps clients on the road to innovation by pioneering media and development executions in mobile and integrated campaigns across digital out-of-home, broadband video, interactive television, social networks, and gaming. In an ever changing media landscape, Paul is also a trusted consultant to Razorfish’s largest clients as they evolve their media and business strategies to include breakthrough technology and advanced platforms.
Paul's mobile clients include Unilever, Kellogg, Citibank, Ford, Nike, Disney, Coors, Mercedes Benz, JCPenney, Staples, Ralph Lauren, Victoria’s Secret, Starwood, Intel, AT&T, QVC, The Hollywood Reporter, Terra, Morgan Stanley Smith Barney, Experian, and T Rowe Price.
Paul was awarded the 2010 Media All Star Award by Mediaweek. He was recognized for his Ralph Lauren work with a mobile marketer of the year award and for his Mercedes work with Mobi and MIN awards. He has created concepts for 17 applications featured in the iTunes app store, one application featured on CNBC, the top branded iPhone application of 2008, a #2 grossing iPad app, a #2 finance iPhone app, and a top free iPad application.
Paul has written about mobile industry trends for the Razorfish 2009 and 2010 Outlook reports, the Razorfish Tech 5 report and Mobile Marketer. His groundbreaking work, point of view and industry projections have been sought out by and received press in The New York Times, Wall Street Journal, Forbes, Ad Age, MediaPost, Crain’s, Forrester Research, Parks Associates, Jupiter Research and Mobile Marketer. Recent and upcoming conference speaking engagements include SXSW, Mobile Marketing and Media 2010, SIIA: ISVs All About Mobile, Digiday, Streaming Media, PluggedIn MobileEco Summit, AMA Mobile Marketing, MM's Mobile Marketing Summit, and the Navigation Intelligence Executive Roundtable.
Paul holds an MBA from the Anderson School of Business at UCLA and a B.S. in international business and macro-economic theory from the ILR School at Cornell University.
President and Chief Executive Officer
Gridley & Company
President and Chief Executive Officer of Gridley & Company LLC, Linda Gridley has over 20 years of Wall Street investment banking experience with 15 years of transactional experience focused in the Company’s targeted industry sectors.
Linda founded Gridley & Company LLC in August 2001. Immediately prior, she was Managing Director in the U.S. Media Client Services Group at ABN Amro. She joined ABN Amro in May 2001 when the firm acquired the U.S. Investment Banking business of ING Barings, where she was a Managing Director and head of the firm’s Information and Internet Services Group.
At ING Barings, Linda was responsible for the origination and execution of all of the firm’s U.S. Investment Banking business in the Information and Internet Services sector. She was also a member of the firm’s Fairness Opinion Committee. She joined ING Barings in October, 1997 when the firm acquired Furman Selz LLC where she was a Managing Director covering Information and Internet Services companies.
Prior to joining Furman Selz in February 1996, Linda spent 10 years in the M&A Department and the Technology Group at Lehman Brothers. Her 20+ year career in investment banking includes financial advisory work on behalf of technology industry leaders and emerging growth and middle market companies in all product areas (M&A, Public and Private Equity, and Public and Private Debt).
She received her MBA degree from the Amos Tuck School and her AB degree from Dartmouth College.
Chief Executive Officer and Co-Founder
Chief Marketing Officer
Heather Hopkins Freeland serves as the Chief Marketing Officer of Gilt City, a subsidiary of Gilt Groupe, Inc. Prior to joining Gilt City she served as the Senior Vice President of Marketing and Sales Development at MTV Networks Digital, where she worked to build MTVN Tribes, a series of vertical ad networks designed to provide advertisers with greater reach, efficiency and targeting. Previously, Heather was a Senior Vice President of Marketing at Digitas. She also worked with American Express to lead that company’s local travel, retail and dining offers programs, and larger promotional marketing efforts. She holds a BA at the University of Virginia and an MBA from Columbia University.
Director, Advertising and Brand Management
At TD Ameritrade, Michael Lacorazza runs all things digital, including media, creative, as well as the public-facing web site, TD Ameritrade.com. He joined TD from Digitas, where he led client relationships on a diverse set of verticals, including GM, AOL, and Intercontinental Hotels. Prior to Digitas, Michael held senior client-side marketing roles at Marriott Hotels and Lexus.
Vice President, Marketing, Chief Evangelist
Jeffrey Sass is the Vice President of Marketing, and Chief Evangelist, for mobile entertainment company Myxer. Jeff has 30 years of experience in the technology and entertainment industries and first got involved in mobile in 1998 as a Co-Founder and Chief Executive Officer of mobile commerce pioneer BarPoint.com. Before that he was a senior marketing exec in the video and computer game industry and he has also written and produced for film and television. Jeff is a frequent speaker and panelist at mobile, music, and digital media events and has had articles published in AdAge Digital, DMNews, Mobile Marketer, iMedia Connection, Forbes, and others. Jeff has served on the Mobile Marketing Association’s Education and Evangelism Committee and is a founding Board Member of the Mobile Internet Content Coalition (MICC). He is also an adjunct professor for the University of San Francisco’s online mobile marketing training program. A recognized blogger and social media enthusiast Jeff has been a Sony DigiDad and is an Intel Advisor. Jeff grew up in New York and attended Cornell University.
As Director of Mobile at Mindshare, Craig Weinberg is the strategic lead for mobile marketing on Mindshare’s Sprint Account. With a strong background in mobile marketing, Craig provides the overall mobile marketing strategy for Sprint, which includes planning, buying and execution. He is also responsible for incorporating mobile strategies and tactics into Sprint’s digital and traditional marketing plans. Craig is new to the Mindshare family, joining in April 2011.
Prior to Mindshare, Craig was the Mobile Strategy Manager at MediaVest, where he oversaw the mobile communications strategy and provided direction on holistic digital communications integration to maximize North American mobile investments for P&G.
Before joining MediaVest in March 2010, Craig worked at Sony Music Entertainment for four years, where he held multiple digital roles, including Mobile Marketing & Mobile Sales Analyst.
His career achievements include orchestrating the launch of numerous iconic recording artists mobile music catalogues through mobile distribution channels such as ring tones, ring backs and short-form music videos, and spearheading the development and launch of Sony’s first-ever and largest Artist Mobile Web Optimized Site, m.michaeljackson.com.
Craig has a BA in History from Columbia University.
Brian is the founder of kiip (pronounced “keep”), a mobile rewards network backed by True Ventures and Hummer Winblad. Kiip has raised over $4.4 million in funding to date and is redefining the advertising industry through a “moments” based value model, as opposed to the traditional attention based screen estate model. Very recently, Techcrunch and the Wall Street Journal called him the “youngest person to ever receive funding by a venture capital firm”. He was an early Bachelors of Commerce graduate from the University of British Columbia, graduating at the age of 18, after skipping four grades in elementary and high school.
He was recently lauded in Mashable as one of “The Top 5 Young Entrepreneurs to Watch”, and the Vancouver Sun called him “a budding internet visionary”. He was also recently a recipient of the Top 20 Under 20 awards in all of Canada, and the Impact Young Entrepreneur of the Year award. He is the youngest charter member of the C100, an invitation only Silicon Valley based organization of top Canadian entrepreneurs, executives, and venture capitalists.
Before starting kiip, Brian was responsible for key publisher and tech partnerships at the social news website Digg.com. He also launched the Digg Android mobile app, adding to the company’s rising mobile presence.
Senior Vice President, Public Policy and General Counsel
Mike Zaneis is the Senior Vice President and General Counsel for the Interactive Advertising Bureau (IAB). Mike heads the Washington, D.C. Public Policy office, which he created in January of 2007. In this role he develops and manages the interactive advertising industry’s legislative, regulatory, and policy-making agenda. Mike runs IAB’s Public Policy Council, comprised of over 80 leading Internet and media companies, and serves as the Treasurer for the IAB Political Action Committee. He represents the industry before the United States Congress, federal regulatory agencies, state legislatures, and at public conferences. As General Counsel for the IAB, Mike oversees the legal operations of the organization and provides leadership on key judicial proceedings impacting the interactive advertising industry.
Prior to joining IAB, Mike served as Executive Director of Technology and E-Commerce at the U.S. Chamber of Commerce, the world’s largest trade association. As the chief technology and telecommunications lobbyist, he oversaw issues affecting the business community pertaining to online and consumer privacy, data security, telecommunications, intellectual property, counterfeiting, piracy, and e-commerce. Mike has worked in the political arena since 1994 and has engaged in government affairs at the local, state, and federal levels. He received his bachelors degree from Michigan State University and both his Juris Doctor and Masters in Public Policy from Georgetown University. Mike currently serves as an adjunct professor for Georgetown University’s Graduate Public Policy Institute.