Overview
 
Mobile in the Mainstream…and as the New Main Screen
How Brands Connect with Customers on the Device They Hold Most Near (and Dear)
 
Speakers at IAB events include the industry's most influential thought leaders.  Click on the pictures below to watch videos of onstage presentations from last year's IAB Mobile event.
 
Check out the complete 2010 sold-out IAB Mobile Marketplace recap here.
 
Faris Yakob, Chief Innovation Officer at MDC Partners, kicks off the day with his keynote presentation on the Mobility of the Earth.

The Hyperfactory's Derek Handley gets excited about his mobile marketing strategy aimed to convince Alberto Culver that mobile is the place to be.
appssavvy's Chris Cunningham and Joy Liuzzo reveal the findings from Powermat and InsightExpress research conducted on a successful campaign.
 
View the Just-Released Agenda
 
Heather Hopkins Freeland - Keynote Presenter
 
While the mobile landscape explodes, so does the complexity of integrating the platform into a comprehensive campaign strategy. The IAB Mobile Marketplace is the perfect mix of high-level strategy and real-world practical application to give marketers the answers they need to take full advantage of the unique attributes of a device that lives in the palm of a consumer’s hand.
 
  • Where does mobile fit into a 360-degree marketing plan?
  • How is location-based mobile advertising impacting ROI?
  • Is it working? How do I know?
  • What do customers really want when they engage with brands on the small screen?
  • How are brands leveraging mobile to bridge the gap between digital and traditional advertising?
 Join brands, ad agencies, publishers, and technology providers to attack the big issues such as metrics, standards, and developing great creative. Learn from industry thought leaders who are driving innovation. Walk away with actionable insights and best practices that can be applied immediately.
 

Already registered to attend are executives from AccuWeather, Apple, Avon, Bayer Pharmaceuticals, Carat, Consumers Union, Deutsch, E*TRADE, Edmunds, Ernst & Young, Expedia, March of Dimes, MasterCard, MEC, Merkley+Partner, MTV Networks, Nestle, Ogilvy and Mather, Pandora, PepsiCo, Red Roof Inn, Rodale, Starcom, Talbots, Time Inc., Victoria's Secret, Vivaki, Warner Bros., Weight Watchers, Wells Fargo, Zenith Media, and more. 

Sessions Include

Keynote Presentation: Mobile Marketing as the Center of Your Business Strategy

Keynote Presentation: Real Rewards for Virtual Achievements

Who's Buying...Who's Not...And Why? The Buyer's Side of the Story

What Works and Why — A Series of Mobile Success Stories


This event is SOLD OUT.

Photos from the 2010 Mobile Marketplace: