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"What's the Story?" Building Narrative in the Digital Age
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Join your colleagues, peers, and competitors already registered to attend from:

360i
Adweek
AOL
Arbitron
Blue Bus
BorghiErh/Lowe
Carat
Carnegie Hall
Casa Digital
Chiquita/Fresh Express
Cisco
Citibank, NA
Cole & Weber
Collective Media
Comedy Central
Court TV
DDB Brazil
Digitas
Disney Channels Worldwide
eMarketer
ESPN
Experian
Flixster
Fox Channels
Google
Gourmandia
Gunggo.com
Harren Media
Havas Digital Brazil
Heineken
Hertz
Honda
IDG Communications
IGN
InMobi
Interclick
Intuit
IQ: TRAFFIQ Professional Services
Johnson & Johnson
Jumptap
Kantar Video
Kelley Blue Book
Kenneth Cole Productions
Kraft Foods
Krux Digitail
Lightspeed Financial
Loungerie
Luckie & Company
Mansueto Ventures: Inc. & Fast Company
MasterCard Worldwide
Mattel
MediaVest
Merkley+Partners
Microsoft
Mocean Mobile
Mojiva
Move Media
NBC Local Media
Nickelodeon
NYC & Company
R/GA
Rapp Brasil
Razorfish
Reckitt Benckiser
Register.com
Rosetta Stone
Samsung
Seamless
Serino Coyne
Shecky's
SocialShield
SocialVibe
Specific Media
Spil Games
Starcom Mediavest Group
TargetSpot
Theorem
Time Inc.
Time Out North America
Time Warner Cable Media
Travel-Ticker.com
TripAdvisor
True North
Turner
TV Globo / Globo.com
UBS
Universal McCann
Urbanspoon
Verizon
VH1
Vibrant Media
W/McCann
Wunderman
Yahoo!
YuMe

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With more force and velocity than ever before, contemporary storytelling—and storybuilding—are changing the world, impacting every dimension of our daily lives. Technology now powers the creation of immersive, interactive, and all encompassing stories, while evolving digital platforms decentralize and democratize their origins. United, these forces spark revolution—creating social, political, individual, and industrial change with unmatched speed and scale.

Never before has the marketing-media ecosystem been so primed to allow brands and consumers to create stories that cross borders, blurring the line between who is telling the story and who is shaping it along the way. MIXX 2011 navigates this new science and art of building narrative in the digital age.

In 2011, the IAB collaborates with The Martin Agency to curate the most thought-provoking content and to convene the industry’s most adept storytellers and storybuilders. Together, in this unprecedented partnership, we couple the worlds of media and brand—defining and driving the next chapter of consumer engagement.

Join us again this year during Advertising Week as the brightest minds in the interactive space converge for the preeminent digital marketing event of the year—the always sold-out MIXX Conference & Expo. Come ready to hear from the industry champions who are stretching the envelope, leveraging new tools and ideas. Register now to guarantee you'll be there.


Photos From 2010 MIXX Conference & Expo

Videos From 2010 MIXX Conference

MIXX 2010: Day 1 Highlights

 

 

 

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