With more force and velocity than ever before, contemporary storytelling—and storybuilding—are changing the world, impacting every dimension of our daily lives. Technology now powers the creation of immersive, interactive, and all encompassing stories, while evolving digital platforms decentralize and democratize their origins. United, these forces spark revolution—creating social, political, individual, and industrial change with unmatched speed and scale.

Never before has the marketing-media ecosystem been so primed to allow brands and consumers to create stories that cross borders, blurring the line between who is telling the story and who is shaping it along the way. MIXX 2011 navigates this new science and art of building narrative in the digital age.

In 2011, the IAB collaborates with The Martin Agency to curate the most thought-provoking content and to convene the industry’s most adept storytellers and storybuilders. Together, in this unprecedented partnership, we couple the worlds of media and brand—defining and driving the next chapter of consumer engagement.

Join us again this year during Advertising Week as the brightest minds in the interactive space converge for the preeminent digital marketing event of the year—the always sold-out MIXX Conference & Expo. Come ready to hear from the industry champions who are stretching the envelope, leveraging new tools and ideas. Register now to guarantee you'll be there.

Photos From 2010 MIXX Conference & Expo

Videos From 2010 MIXX Conference

MIXX 2010: Day 1 Highlights