Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit google.com.
Across all media platforms, Bloomberg is the trusted provider of unparalleled news and analysis for the world’s largest, most powerful network of global business executives. Our 2,300 news and multimedia professionals in 152 bureaus across 72 countries cover the world, delivering award-winning intelligence, as it happens, from where it happens. Leveraging the innovation and scale of Bloomberg technology, analytics, data, news, and distribution, the Bloomberg media portfolio spans a full range of channels, including Bloomberg.com, Bloomberg Businessweek, Bloomberg TV, Bloomberg Radio, Bloomberg Mobile, and Bloomberg Markets®. Learn more at http://bloombergmedia.com/.
Quantcast is a digital advertising company specialized in audience measurement and real-time advertising. As the pioneer of direct audience measurement in 2006, Quantcast has today the most in-depth understanding of digital audiences across the web, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market.
Admeld helps the world’s top online publishers sell their ad inventory smarter. Built and run by publishing veterans, the company provides its clients with expertise and technology to capture new revenue streams, control how they sell each impression, and protect their data and brand. Admeld customers include Answers.com, Discovery Communications, FOX News, Hearst Television, IDG TechNetwork, The Weather Channel, and more than 500 others worldwide. The company is headquartered in New York with offices in London, Berlin, San Francisco, and Toronto. Visit www.admeld.com for more information.
CONTEXTWEB is a leading integrated digital media services company that delivers consistent, measurable online ad performance on hundreds of millions of real-time impressions every day. CONTEXTWEB layers online and offline audience data with highly relevant content to deliver unique audiences at scale. Its patented page-level contextual technology delivers brand-safe environments and ranks among the top 20 ad-supported properties, according to comScore. CONTEXTWEB counts among its clients Fortune 500 companies in pharmaceuticals, automotive, consumer goods, among others. CONTEXTWEB is headquartered in New York with offices across the country and in the UK. For more information, please visit: contextweb.com.
Kontera predicts consumer interest to deliver market leading campaign results. The company’s Synapse Engine is able to pinpoints best ad placement, identify consumer interests, and deliver web-wide scale for advertisers. Kontera’s solutions span editorial placement, display on comScore top 250 sites, and social brand amplification.
Kontera is the exclusive in-content analysis and engagement platform for more than 15,000 web publishers, for whom it analyzes over 3 Billion monthly page-views in real time. Kontera delivers relevant content and ads to more than 140 million unique users each month, offering 5 times the efficacy of traditional on-line display.
MediaMath empowers the online marketing professional with technology and services that enable advertisers and their agencies to make efficient, effective, and profitable marketing decisions across display, social, video, and mobile formats. Our math-driven TerminalOne platform brings together digital media and data into a powerful and flexible solution that simplifies planning, execution, optimization, and analysis of both direct response and branding campaigns. MediaMath has delivered results for customers that include every major international ad agency and holding company as well as top 5 retail, financial services, CPG, auto, and travel advertisers. MediaMath is a privately held company headquartered in New York.
DG is the global hub for creation, management, distribution, and optimization of advertising campaigns across broadcast, digital, and mobile channels. DG boasts the only complete digital delivery workflow; the largest cross-channel ad distribution network; and the largest hybrid satellite and Internet network. DG solutions encompass research and analytics, planning and buying, trading services, video, and rich media productions, and content syndication across hybrid delivery systems.
Headquartered in New York, DG connects 12,000+ global advertisers and 5,000 agencies with audiences through a network of 40,000+ media destinations in 75 countries.
About NBCUniversal Digital Entertainment
Every month NBCUniversal Digital Entertainment reaches tens of millions of the web’s most engaged users across our extensive portfolio of entertainment sites including: Fandango, E! Online, NBC.com, DailyCandy, BravoTV.com, Oxygen.com, USAnetwork.com, and Syfy.com. Visitors are immersed in NBCUniversal’s unparalleled digital platforms and experiences. As an industry leader in both premium video and powerful dedicated display, NBCUniversal also focuses on creating innovative content, social, and mobile experiences. NBCUniversal is an industry-leading pioneer in interactive multiscreen executions that provide deep connections between our users, our content, and our advertising partners.
PointRoll, a Gannett company, enables advertisers, agencies, and web publishers to create, deliver, and measure interactive and action-inspiring mobile, tablet, rich media display, online video, and social campaigns. Delivering both the art and science of digital engagement, PointRoll provides the creative tools, analytics, distributed content, and expertise marketers need to effectively engage consumers across screens and make a memorable and measurable impression. Evolving beyond the banner, PointRoll allows marketers to find consumers wherever they are across any digital platform and deliver a relevant and engaging brand or direct response experience, dramatically improving ad effectiveness. For more information, visit www.pointroll.com.
PubMatic is the technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Our innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalized advertising experience across display, mobile, and video. PubMatic's One Platform, proprietary technology and advanced mobile capabilities are utilized by a global roster of comScore publishers, including: NBC, Rodale, IDG, and WebMD. Pioneering online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP), the company also works with over 400 advertising partners. Ranked by Deloitte as the third fastest growing company in the US Internet sector, PubMatic has offices worldwide with headquarters in Redwood City, California.
SocialVibe is a digital advertising technology company that provides the most effective form of brand advertising for some of the world’s top brands. Unlike ad networks that simply deliver impressions through display advertising, SocialVibe provides opt-in engagements that consumers can share across their social graph. SocialVibe enables advertisers to engage at a time when consumers are most motivated to participate in brand experiences, such as while playing a social game, donating to charity or accessing premium content. SocialVibe enables engagements on the Web and on mobile, reaching a universe of more than 200 million socially-connected global consumers. Visit www.socialvibe.com or check out twitter.com/socialvibeads.
Vibrant (www.vibrantmedia.com) is a world leader in contextual technology, aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,500 premium publishers, reaching more than 250 million unique users per month (comScore, 2011), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium web content and offers publishers premium editorial tools to re-circulate users throughout their web sites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Chrysler, and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich, and Dusseldorf. For more information, please visit www.vibrantmedia.com or www.facebook.com/vibrantmedia or twitter.com/vibrantmedia.
About Right Media, a Yahoo! Company
Right Media, the world’s trusted digital advertising marketplace, launched the first global digital advertising exchange in 2005, evolving to support the needs of businesses in today’s digital media world. From sellers maximizing yield to buyers optimizing their ROI, businesses choose Right Media as the premium, trusted destination where they can build invaluable relationships. With the market as fragmented and complex as it is today, Right Media provides needed simplicity and control by combining multiple supply sources through one flexible interface.
ADTECH is a business unit of the AOL Advertising.com Group which was formed in May 2011. The focus of this group is to position AOL as a global partner for leading publishers, advertisers and agencies seeking to maximize the value of their online brands through premium formats, video, content, networks, platforms and monetization. The eight businesses that make up this Group are Advertising.com, ADTECH, AOL Video, goviral, Pictela, Content Solutions, 5min Media and Sponsored Listings.
About Casale Media
Casale Media builds innovative, high-performance advertising technology that maximizes digital media value for publishers and advertisers. Its Index platform is the first fully transparent real-time bidding (RTB) management technology that allows publishers to access premium demand through an exchange or a publisher’s own private marketplace.
Casale Media continues to establish its presence in digital advertising through its premium ad network, MediaNet, which is powered by Optimax, the first real-time ad serving and optimization platform. The company works directly with premium media organizations, with a focus on brand-safety and control for advertisers and publishers.
HORN is an award-winning digital communications agency. Named 2011 Technology Agency of the Year, HORN works with Fortune 500 global brands and hot emerging growth companies in technology, media, and consumer markets. Established 20 years ago, the agency is independent, with offices in San Francisco and New York, and is Co-Founder of the Oriella International Network. To learn more, please visit www.horngroup.com.
ShareThis powers the social web, touching the lives of 95 percent of U.S. internet users across more than two million publisher sites and 120+ social media channels. It makes content more engaging for publishers and marketing more effective for brands by tapping into the purest expression of interest-based social activity. ShareThis is the company for those wanting to make the world more connected, trusted, and valuable through sharing. Based in Palo Alto, CA, the company is privately held. To learn more visit sharethis.com.
About Advertising Age
Advertising Age is the leading global source of news, intelligence, and conversation for marketing and media communities. Ongoing coverage of strategic topics like CMO strategies and data-driven marketing is complemented by breaking news on digital, social media, and more.
About Conversational Marketing Summit
Federated Media presents — The Conversational Marketing Summit (June 6-7). The rise of digital platforms present massive opportunities, but one significant challenge: finding the signal in an increasingly noisy ecosystem of sites, apps, and services. Demand side platforms, real time bidding, engagement metrics, firehoses of Twitter, Google, and Facebook actions, not to mention all the third party data services—it’s easy to get lost in the sea of data now available to marketers. Hosted by John Battelle, The CM Summit New York brings bring together all signals for two days of robust case studies, insightful one-on-one conversations, and compelling introductions of new products, startups, and services. More info at cmsummit.com.
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