Chief Executive Officer
The visionary behind Collective, Joe brings more than 15 years in founding, board and executive management experience to the Company. Prior to founding Collective, Joe served as CEO of Falk eSolution’s Falk North America. Previous to Falk he was the Executive Vice President at Eyeblaster™, responsible for global sales and marketing where he led the company in building its client base to include more than 400 agency and 500 publisher customers worldwide, ultimately securing its position as the number one rich media technology provider as reported by Nielsen NetRatings AdRelevance.
Earlier in his career Joe served as Senior Vice President, North American Sales Operations at 24/7 Real Media, for 24/7 Mail, 24/7 Network, and 24/7 Media Canada on multiple product lines including Online Media, Email, Promotions, Loyalty Programs, and Wireless Advertising. Joe was recognized by Business Insider on its 2011 Silicon Alley List of technology leaders, and is an Ernst & Young Entrepreneur of the Year® for the Metro NY award honoree.
Co-Founder and Chief Executive Officer
An experienced industry thought leader and revenue expert; Yoav Arnstein is renowned for building brands in the interactive space. He brings more than 13 years of management, operations, sales, and service experience to Legolas Media where he leads the company’s value positioning in the marketplace and the company’s revenue operations.
Prior to founding Legolas, Yoav served as General Manager, North America, and General Manager, International, for Eyeblaster where he developed and managed its $20+ million sales and service organization. Earlier career achievements include helping to establish SeeBeyond’s (today, part of Sun Microsystems) presence in the Nordic countries. He holds a bachelor’s degree in Computer Science from Tel Aviv University and a master’s in Computer Engineering from the Technical University of Denmark.
Director, Product Management
Brad Bender is responsible for global product management for the Google Display Network, in addition to building other emerging display advertising businesses for Google. He is a frequent guest speaker at industry events and conferences around the world and has been cited in Ad Age, Business Week, and The Wall Street Journal, among many other publications. Brad was named by Crain’s New York Business to their “40 under 40” list in 2012.
Vice President, Strategic Business Development
Andrew Bloom leads the company’s global business development and corporate development function. Mr. Bloom is responsible for identifying and developing new capabilities and business models that grow the company’s revenues and footprint, through partnerships and acquisition.
Prior to MediaMind, Mr. Bloom served as vice president of agency sales and partner development at Spot Runner. In this role, he was part of the executive team that developed a trading platform for buying and selling TV inventory and was responsible for all agency, advertiser and technology partnerships.
Mr. Bloom joined Spot Runner from Getty Images, the world’s leading provider of imagery, film and digital services, where he was director of business development. At Getty, he was responsible for acquisitions, partnerships and strategy, as well as developing new ideas for driving revenue. Prior to Getty Images, Mr. Bloom served as a senior associate at the Accelerator Group, a New York-based technology incubator. Mr. Bloom previously worked as a corporate lawyer at Davis Polk & Wardwell, one of the world’s preeminent merger and acquisition advisors, and at Slaughter and May, a leading international law firm.
Chief Revenue Officer
Joanne Bradford oversees Demand Media’s efforts to drive growth as brand advertisers participate on the company’s top 20 owned and operated web sites, and as business partners adopt the company’s professional content and social media platform.
Most recently, Joanne served as Senior Vice President at Yahoo! where she was responsible for North American revenue generation activities amounting to $4 billion in sales and also struck innovative branded entertainment partnerships. Previously, Joanne established herself as a new media trailblazer at Microsoft’s Internet Business unit where she helped grow online revenue to more than $2 billion and introduced innovative services such as in-game advertising and self-serve advertising platforms.
Joanne began her career at McGraw-Hill, where in the span of a decade she moved up the ranks from an Account Manager to Vice President of Sales for North America, ultimately responsible for annual advertising revenue of $325+ million.
Joanne has served on the IAB and Ad Council boards. She has a B.A. in Journalism/Advertising from San Diego State University.
Chief Executive Officer
Gurbaksh Chahal is the Founder and Chief Executive Officer of RadiumOne—his third online ad network. RadiumOne delivers unprecedented results for brands by leveraging anonymous social media signals and overlaying social and intent data to enhance ad targeting.
Previously, Gurbaksh was the founder of BlueLithium, which brought major brands into the ad network space for the first time. BlueLithium quickly became an online advertising leader by focusing on data, optimization, and analytics and also introduced some of the first behavioral targeting capabilities online. BlueLithium was acquired by Yahoo! for $300 million.
Gurbaksh founded his first ad start up, ClickAgents, in 1999. ClickAgents focused on performance-based advertising and was eventually merged with ValueClick in a $40 million transaction.
Director, Client Development and Tech Media Lab
As Director of Client Development at IDG TechNetwork, Ekapat Charleonlarp is responsible for custom marketing programs for advertisers, client research, strategic account development, and marketing of the IDG TechNetwork. In April 2011, he launched the Tech Media Lab, a group dedicated to innovation in ad technology and digital marketing. Tech Media Lab uses third-party technologies to create best-in-class marketing programs and products for tech marketers and agencies.
For 13 years, he has served marketing clients at IDG and The Wall Street Journal. He began his career at IDG as a Director of Marketing and Research working with sales colleagues worldwide. As Director of Global Integrated Programs, Ekapat worked with tech marketers to develop multimedia campaigns across print, online, and events for brands including Computerworld, CIO, PCWorld, Macworld, and GamePro. Clients included some the largest tech vendors such as Cisco, HP, IBM, Dell, and Oracle.
From 2006 to 2008, Charleonlarp while at The Wall Street Journal served as Director of Sales Development where he formed strategic partnerships with Gartner and Wharton, and helped create multimedia programs for Fortune 500 companies such as Verizon Wireless, HP, Sharp, and Intel.
Charleonlarp returned to IDG in 2008 as Director of Program Development in IDG Communications, the media and events subsidiary in the U.S. and then moved to IDG TechNetwork in 2011.
Greg Coleman has made a career in explosive sales growth for influential media and technology companies. Simply put, he builds and revs the commerce engine around great content. As global President of Criteo (www.criteo.com) beginning April 2011, Greg is leading the U.S. expansion of the company that created performance advertising and leads the pay-per-click market in Europe. At his command are the retargeting tools that can truly personalize marketing online.
As the President and Chief Revenue Officer of The Huffington Post, he built a $30 million ad business in one year. As Executive Vice President of Global Sales at Yahoo!, he assembled a pre-eminent sales team to grow ad revenues from $600 million to more than $6 billion. As President of U.S. Magazine publishing for Reader’s Digest Association, he turned advertising from an afterthought to more than 25 percent of corporate profit.
Greg’s experience has translated to the top-ranked class for three years running at the McDonough School of Business at Georgetown University, and he was recently appointed adjunct professor at The New York University business school. He is a Board member and Chairman Emeritus of The Advertising Council.
Chief Executive Officer and Co-Founder
Irving is the CEO & Co-founder of CrowdTwist, a NYC-based social loyalty and rewards platform which helps brands increase sales and engagement in an increasingly cross-platform world. Prior to founding CrowdTwist, Irving ran Digital Marketing & Social Platforms for Clear Channel Radio Digital, developing and implementing an online marketing and social strategy for 1,000+ radio stations. Prior to that role he led the Content Team, creating fresh content and experiences for artists and advertisers to get noticed amongst the myriad of programming online. Irving knows first-hand the challenges of developing programs which create lasting engagement and is excited to lead a company which can drive change quickly in the rapidly developing social loyalty space. Prior to his life as a media entrepreneur, Irving wore a suit everyday in the world of finance. He spent time both as a venture investor here in New York as well as an investment banker, specializing in raising capital for early stage companies. He holds a B.A. from Brown University.
In his free time, you can find Irving in search of surf or else planning his next traveling adventure.
Co-Founder and Chief Executive Officer
Konrad Feldman co-founded Quantcast with the aim of transforming the consistency and performance of online advertising through science and scalable computing. Mr. Feldman has over 15 years’ experience in applying machine learning to the analysis of massive data sets across a diverse range of industries including banking, insurance, telecommunications, utilities and retail.
Quantcast is an audience measurement and targeting company. The pioneer of direct audience measurement, we start with the industry’s most in-depth understanding of digital audiences to help marketers and publishers buy and sell the most effective targeted advertising and drive conversions through the full funnel. Our products let publishers match their audience to the exact consumers an advertiser wants to reach with impression level targeting.
Today, Quantcast directly measures more than 100 million web destinations, collects well in excess of 500 Billion new data records every month and routinely processes more than 10 Petabytes of data every day.
Prior to Quantcast, Mr. Feldman received his BSc in Computer Science from University College London (UCL). Then, while enrolled as a Research Fellow and PhD candidate at UCL, Mr. Feldman co-founded his first company, Searchspace, which helped the global financial services industry detect terrorist financing and money laundering.
The Jordan, Edmiston Group, Inc.
Tolman Geffs, Co-President of media investment bank The Jordan, Edmiston Group, represents digital media, marketing, and technology companies. Notable transactions include the sale of Investopedia, a leading financial information and investing education web site, to ValueClick; sale of online behavioral targeting network Acerno to Akamai; sale of M:Metrics, the leader in mobile media measurement, to comScore; a major investment in online ad network Undertone Networks by JMI Equity; sale of premier IT lead generation platforms KnowledgeStorm and BitPipe to TechTarget; a major investment in online ad rep firm Gorilla Nation by Great Hill Partners; sale of Klipmart to DoubleClick; and sale of PointRoll to Gannett.
Tolman brings a unique combination of experience as a Chief Executive Officer and business builder in traditional and new media companies, and in corporate finance and M&A. Prior to joining JEGI in 2004, he was Chief Executive Officer of Internet Broadcasting Systems, a national network of 70 local television web sites operated in partnership with NBC, Hearst, Washington Post, and other major broadcasters. IBS was one of the first online/offline media plays to achieve both scale and profitability. Earlier in his career, he was a magazine executive, a consultant at McKinsey & Company serving media companies, and an investment banker in M&A with Lehman Brothers.
He earned an M.B.A. from Harvard Business School as a Baker Scholar and a B.A. and B.S. from the University of California at Berkeley. Tolman can be reached at [email protected].
Chief Marketing Officer
Vice President, Content Services
As VP of Content Services, Darren Herman is responsible for diversifying revenue and sustaining Mozilla’s mission through innovation in content and personalization products and services. He joined in 2013 after overseeing digital media for MDC Partners Maxxcom Media Group and running the MDC Partners/kbs+ corporate venture fund, focused on advertising and marketing technologies. Previously Darren co-founded the first programmatic trading desk on Madison Avenue, Varick Media Management. Prior to joining the agency world in 2007, Darren spent 12 years as a marketing technology entrepreneur and raised over $40 million for his own ventures from venture capitalists such as Intel Capital and NBC Universal.
Over the years, Darren has received several awards, including being named one of the Top 25 Marketing Innovators and Thought Leaders by iMedia and named a Media All Star by Media Post.
Executive Vice President
Bravo Digital Media
Lisa Hsia is EVP of Bravo Digital Media overseeing Bravo’s digital businesses including Bravotv.com and TelevisionWithoutPity.com as well as Bravo’s initiatives in emerging media – wireless, interactive TV, apps, gaming and multi-platform programming. During her tenure at Bravo, Hsia has built Digital Media into an interactive powerhouse with numerous initiatives that serve to enhance viewer engagement. Her innovations include the Infoframe, the first technology to make both on-air programming and commercials interactive, Talk Bubble, the first real-time viewing party and social TV event, and Bravo Now, the first tablet and smart phone application that allows fans to participate in a live viewing companion experience.
Senior Vice President, Global Marketing and Creative Solutions
Anna Kassoway is the Senior Vice President of Global Marketing & Creative Director. Anna is responsible for the company’s corporate brand positioning and customized product solutions for strategic partners. During her time at Vibrant, Anna has helped drive the evolution of the company’s product suite, which today reaches more than 250 million unique users worldwide per month. Anna oversees the creative department which provides Vibrant’s custom product solutions for clients including Microsoft, Unilever, and Chrysler. Prior to joining Vibrant Anna was the Regional Media Director for Beyond Interactive, the interactive arm of Grey Worldwide. In this role she managed multi-million dollar global media campaigns. Anna is an active member of the IAB, OPA, Advertising Women of NY, and the ABM.
General Manager, Global Creative Solutions
Stephen Kim is General Manager for Microsoft’s Global Creative Solutions organization, which comprises design, strategy, editorial, and client service expertise to build bespoke branding solutions for leading global advertisers. In its eight-year history, the team has broken new ground in innovation areas ranging from social media advertising, streaming video marketing, in-game advertising, and integrated multiscreen campaigns. Stephen currently serves on several industry boards, including the Advertising Research Foundation, the Center for the Digital Future at the University of Southern California Annenberg School, and the Future of Advertising Project at the Wharton School of Business. Stephen also served as a Co-Chair of the IAB's Research Council from 2004 to 2008.
Prior to joining Microsoft, Stephen was Chief Research Officer at Media Metrix, a global provider of online audience panel measurement. During his six years there, Stephen was responsible for working with a wide range of clients in the publisher and advertising agency community to help those companies understand how to use online research to increase the effectiveness of their Internet activities. More recently at Media Metrix, Stephen was also responsible for overall product development and strategy, focusing on the role of audience measurement in the rapidly changing online media marketplace. Before joining the online world, Stephen was an attorney with the law firm of Morrison & Foerster specializing in the regulation of new technologies and the use of statistics in complex litigation.
Stephen holds an M.A. in Communications Research from the Annenberg School at the University of Pennsylvania. At the Annenberg School, Stephen’s graduate work focused on media effects research. Stephen also holds an A.B. in Political Science from Brown University and a J.D. from the University of Pennsylvania Law School. At the Law School, Stephen was an Editor for the University of Pennsylvania Law Review, where he published an article examining the communications and regulatory issues surrounding television violence.
Senior Vice President, Sales
Richard Kosinski joined Quantcast as Senior Vice President, Sales in March 2011, responsible for scaling Quantcast’s targeting advertising business in the US and internationally. A seasoned executive with more than twenty years of media and sales experience, Kosinski has provided strategic direction for some of the world’s largest marketers and agencies in the US, Asia and Europe, making him a valuable asset as the company expands its product in the US and abroad. Recognized for being an industry sales leader, Kosinski previously held the position of VP, Political Advertising at Yahoo!, Chief Digital Officer at Westwood One and senior executive roles at both Dow Jones and The Wall Street Journal. Under his leadership, Yahoo! became the world’s largest online display media platform for paid political communications in the 2008 election. He holds a BA from the University of Arizona and completed management education programs at the Harvard Business School and Columbia University.
Executive Vice President, Americas Region
Ross Levinsohn is Executive Vice President of the Americas region for Yahoo!. In this role, he is responsible for Yahoo!’s North, Central, and South American business including advertising sales, partnerships, and media. Ross reports to Chief Executive Officer, Carol Bartz.
Ross has long been on the forefront of digital media innovation. He was the Co-Founder and Managing Director of Fuse Capital, an investment and strategic equity management firm focused on investing in and building digital media and communications companies. He previously served as the President of News Corporation’s Fox Interactive Media, where he was responsible for the day to day operations, strategy, and acquisitions that helped transformed the company into a leader in digital media.
He also held senior management positions with AltaVista, an early pioneer and leader in search, CBS Sportsline where he oversaw all content and development for the top rated sports site, and HBO where he launched and oversaw a unit developing new programming and revenue streams.
Ross holds a B.A. in Communications from The American University.
Vice President, U.S. Sales and Marketing
Keith Lorizio is Vice President of US Sales and Marketing for the Advertising & Online organization at Microsoft. Keith leads more than 400 sales and service professionals who drive scalable and profitable engagement for top US marketers and leading advertising agencies seeking to connect with audiences across Microsoft’s premium media brands and multi-platform portfolio including display advertising across MSN, Windows 8, XBOX, Skype, Wonderwall, Glo, NBC Digital News Network, and Fox Sports as well as Microsoft’s premium display advertising network of third-party publishers, the Microsoft Media Network.
Keith joined Microsoft in 2005 as General Manager of Strategic Sales where he designed and implemented a new US market field segmentation and founded a mid-market sales team that remains the fastest growing business in the division today. He’s doubled the sale force and tripled US revenues since then, earning a promotion to Vice President leading all of US Sales & Service in 2010. During his tenure, Microsoft Advertising launched the first multi-screen marketing deal for a national advertiser which differentiated the company and paved the way for other marketers to connect advertising experiences across PC, Mobile, and TV screens through one publisher.
Keith has spent more than 20 years in media sales and management, the last 14 years in digital. He was formerly Vice President of Sales at Yahoo! Inc., and built a mid-market sales team which grew revenue to in excess of $300 million during his tenure. Previous to that, Keith was Vice President of East Cost and Inside Sales for AltaVista, and also served as senior director of Strategic Alliances & e-commerce responsible for negotiating large content partnerships and monetizing the Shopping.com site within the AltaVista family of companies. Keith began his sales career in the print advertising division of Bell Atlantic, quickly ascending into senior sales management being named director of e-Commerce for the company’s interactive product, Big Yellow in 1996.
Keith is active in the advertising community and serves on the Board of Directors for the Boston chapter of The Ad Club. He graduated from Saint Michael’s College in Vermont with a degree in business administration. Keith is based in Boston and New York City. He resides in Boston with his wife and four children.
Senior Product Manager
Executive Vice President, Global Director, Marketing Performance
Vipin Mayar is the global head of McCann Worldgroup’s data and analytics practice consisting of over 300 data and marketing professionals. He is a member of the McCann Global Board and a recipient of the HK McCann Leadership Award for extraordinary excellence in analytics. Vipin was selected in the 2010 iMedia Top 25, an annual list of 25 thought leaders in the field of digital marketing. His book on driving Digital Impact through Performance Measurement and Engagement is being released in June 2011.
Vipin is a recognized industry expert in CRM, marketing research, analytics and digital marketing. During the past 20 years he has been responsible for creating industry leading CRM programs, database platforms, research, launching marketing mix and online optimization models. His unique experience spans the client, consulting and agency side. He has been a service provider to AARP, Department of Defense, US Army and several Fortune 500 Companies that include Dell, Microsoft, Intel, Verizon, Time Warner Cable, Coke, J&J, MasterCard, American Airlines, Nestle, General Mills, iShares, AT&T, Showtime, General Motors, Kohl’s, BMS, Whirlpool, PACCAR and Exxon Mobil.
At Bank of America, Vipin led a central research and analytics organization, $55 MM marketing program budget, 130-person team of marketing professionals and helped direct over a $1Billion of marketing investments.
As Vice President Sales & Marketing, Vipin led efforts at Fidelity Investments to create sales and marketing programs, technology & tools, and analytics for its B to B partners.
Vipin has been a keynote speaker at industry conferences including the American Management Association, OMMA, Retail Financial Services Best Practices Conferences, and the Marketing Services Institute. He graduated magna cum laude with an MBA in Finance and Marketing from Tulane University and an undergraduate in Chemical Engineering from the prestigious Indian Institutes of Technology (IIT), Delhi.
Chief Executive Officer and Co-Founder
Duncan McCall is the CEO and Co-Founder of PlaceIQ. PlaceIQ is turning ‘location into context’. Extracting intelligence and meaning from the ever increasing mass of location specific data being created, enabling an understanding of a hyper local location like never before. Empowering advertisers, marketers and more to connect the right message with the right location, at the right time…
Duncan has a passion and background in the “location” space spanning many years. From time spent in RFID and universal positioning startups, through to founding and leading a venture backed consumer Internet business with the goal of enabling and empowering users of location aware devices. Much of this experience has led to the vision behind PlaceIQ. Duncan’s experience in early stage businesses goes beyond this market, having lead the operational and system build of a successful retail organization, growing it to a multi location, multi state enterprise. He also built and led IS Solutions INC, a premier Silicon Valley based System Integrator. Outside of the startup environment Duncan has also made an impact for one of the world’s largest organizations in working for ExxonMobil, in the UK and Asia.
Chief Executive Officer and Founder
Jonathan is Founder & CEO of realtime intent harvesting technology Yieldbot. He is recognized as a pioneer in digital media optimization having spearheaded the rise of realtime matching rules technology with online advertising and web pages. Prior to Yieldbot Jonathan was Chief Strategy Officer of Offermatica through its acquisition by Omniture and founded its Agency business that is now Adobe Digital. Jonathan has worked optimizing over 60 companies in digital media including Amazon.com, AutoNation, Disney, Citibank, H&R Block, IBM, Intuit, Microsoft, Salesforce, Sears, Skype and T-Mobile. He is a frequent speaker, noted blogger and active tweeter @jonathanmendez.
Head, Brand Initiatives
Peter Minnium, formally Managing Director of Lowe Worldwide, the global creative agency network of the Interpublic Group, joined the IAB in 2010 to lead the Reimagining Interactive Advertising initiative tasked with reigniting a creative revolution in brand advertising in interactive media. For the past decade, Peter served in leadership roles overseeing the international operations of Lowe Worldwide, rising to Managing Director of the global company. He has extensive experience across the globe from Brazil to France to China, among many other countries, in addition to the U.S. He has been an international account leader for several of the world’s iconic brands—including Coca-Cola and Shell—at agencies renowned for their creativity. As an internationalist, Peter focused on the intersection of creative ideas and borders; At the IAB he continues his obsession with creative ideas and how they cross with technology.
Vice President, Display Advertising
Neal Mohan is Vice President of Display Advertising Products at Google. He is responsible for the company’s display advertising offerings across all desktop, tablet and mobile devices. This includes the Google Display Network, AdSense, AdMob, Ad Exchange, InviteMedia, AdMeld, Wildfire and the suite of DoubleClick products.
Neal’s efforts focus on growing the overall digital media industry by building innovative media and technology solutions for Google's partners around the world. His clients include millions of publishers and advertisers, from the largest media conglomerates and leading global brands to small businesses, applications, and websites built by individuals.
Neal serves on the Boards of Directors of the Interactive Advertising Bureau and the Mobile Marketing Association and was recently named one of Ad Age's 10 Most Influential Players in Marketing. He is also a member of the Management Board of the Stanford Graduate School of Business.
Prior to joining Google, Neal was Senior Vice President of Strategy and Product Development at DoubleClick where he built the company's strategic plan, led the product management team, and grew the business rapidly. Previously, Neal held various leadership positions at DoubleClick and NetGravity in technology development, business operations, and client services where he helped pioneer the digital marketing industry. Neal has also served in strategy and consulting roles at Microsoft and Accenture.
As Kontera’s President, Hal is responsible for sales, services, business development, account management and field operations at Kontera. In his most recent position, Hal served as Executive Vice President / General Manager at Operative, a global advertising resource management (ARM) platform provider, where he oversaw global sales, consulting, professional and client services. Previously, Hal served as Vice President, Global Sales and Account Management for DoubleClick, where he was responsible for revenue and customer growth in the web publisher, interactive agency, and Rich Media segments. Prior to DoubleClick, Hal was Chief Operating Officer of LowerMyBills.com, where he was responsible for technology, product, sales and marketing. Previously he spent over 10 years at Experian, which he helped evolve from a TRW operating unit into a stand-alone global marketing information services company.
Chief Executive Officer
Will Price is the CEO of Flite, an online advertising technology company. Flite pioneered the category of cloud-based advertising, helping brands and publishers deliver ads, powered by the real-time web, that outperform traditional display by 10+ times. Today, the company powers advertising solutions for Yahoo!, LinkedIn, IDG, CBS, L’Oreal, Microsoft, Toyota, Schwab, and other leading companies. Each day, Flite collects over 50,000,000 ad interactions and each month Flite’s ads reach over 120,000,000 unique users.
Prior to joining Flite, Will was Managing Director at Hummer Winblad Venture Partners. Previously, Will served as CEO and COO of several software startups. Will graduated from Harvard College and earned his M.B.A. from the Kellogg Graduate School of Management at Northwestern University, where he graduated at the top of his class.
Will is married and the father of two active boys. In addition to Flite, Will’s passions include the outdoors, coaching youth sports, and the English Premier League.
Co-Founder and Chief Executive Officer
Geoff Ramsey is one of the most exciting visionaries in digital marketing today. In his role as Chief Executive Officer and Co-Founder of eMarketer, Geoff is not only on the cutting edge of new research trends and best practices, he offers a rich understanding and big-picture perspective of the digital age and its impact on marketing and media.
Geoff leads eMarketer on its mission to provide objective intelligence and insights for marketers, publishers, agencies, and others in the online marketing ecosystem, to help them make sense of the numbers and trends.
Geoff’s book, Digital Impact: The Two Secrets to Online Marketing Success (Wiley, 2011), co-authored with Vipin Mayar, Executive Vice President of McCann Worldwide, has earned critical praise from industry leaders.
In 2011, Geoff received the ad:tech Industry Achievement Award, which honors individuals in the digital marketing space who have demonstrated consistent outstanding service, generated breakthrough ideas and fostered industry growth.
Prior to founding eMarketer, Geoff worked at several large New York ad agencies, including TBWA and Ogilvy & Mather, where he ran multinational accounts for brands including Procter & Gamble, Kraft Foods, M&M Mars, and AT&T.
Chief Marketing Officer
Vice President, Sales, and Co-Founder
Tal Riesenfeld is Co-Founder and VP Business Development of Eyeview, the leading technology for Personalized Video Adverting. Eyeview’s technology helps brands customize their TV commercials for the digital medium by delivering local, real-time, personal messages to each and every viewer, making video ads more relevant and effective.
Prior to Eyeview, Tal was an Online Sales Operations manager in Google (YouTube) and before that served as a Strategic Marketing Product Manager at Hewlett- Packard. Tal has and a B.Sc. degree in Computer Science and an MBA with distinction from Harvard Business School.
President and Chief Executive Officer
Randall Rothenberg is the President and Chief Executive Officer of IAB, the trade association for interactive marketing. IAB represents over 500 leading interactive companies. Its members include Google, Yahoo, Microsoft, AOL, The New York Times, Walt Disney Co., NBC Universal, CBS, Cars.com, Yelp, and scores of other ad-supported digital media companies, which are responsible for selling more than 86 percent of online advertising in the U.S. To support the growth of the interactive advertising and marketing industries, IAB serves as the industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of technical standards and operating best practices. IAB has 40 affiliate associations around the world.
Randall led the IAB from 2007 through 2010, and rejoined the association in March 2011, after a stint as Executive Vice President and Chief Digital Officer of Time Inc. Prior to his IAB role, Randall was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer.
Prior to Booz Allen, he spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age, and he continues to blog on the subject at www.randallrothenberg.com. Randall is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.
Prior to joining AppNexus in September 2009, Michael was a 10-year veteran of Google/DoubleClick. He founded and successfully commercialized the DoubleClick Ad Exchange, acting as VP and General Manager reporting to the company’s CEO. After Google’s acquisition, he continued to serve as Director of the Google Ad Exchange. Michael previously held a variety of senior management roles at DoubleClick, including VP, Global Accounts, where he spearheaded the company’s landmark partnership with AOL. Michael joined DoubleClick in 2001 as part of the company’s acquisition of FloNetwork, an email marketing ASP. Michael started his first ad network while earning his BA from McGill University. He also holds an MBA from Columbia Business School.
Chief Executive Officer
Jay Samit is CEO of SocialVibe, the Internet’s largest engagement advertising platform. SocialVibe reaches over 200 million hyper-connected social media users each month across leading digital and mobile properties.
A 25-year digital media veteran, Samit has held senior management positions at Sony, EMI, and Universal Studios with the responsibility for the development of new digital media businesses. Samit pioneered social media in the 1990s by developing one of the first million-member online communities for college students. Prior to joining corporate America, Samit founded Jasmine Multimedia Publishing, creating more than 300 software titles, and developing key advances in music and video technologies for Microsoft, Apple, Intel, and IBM.
Committed to giving back to the community, Samit was invited by President Clinton to lead the White House’s Initiative for Education & Technology, and spearheaded the effort to create Internet access for America’s schools. Samit’s other charity work ranges from the first Internet Charity Auction to Tsunami Aid (with NBC) and the Concert for Hurricane Relief (with MTV).
Chief Executive Officer
Tim Schigel is the Chief Executive Officer of ShareThis, the world’s largest sharing network and a market for influence across the web. Prior to founding ShareThis, Tim was Director with Blue Chip Venture Company, where he led the firm’s investment in marketing and technology leaders such as Advertising.com (AOL/TW), Nielsen Buzzmetrics (Nielsen), and Third Screen Media (AOL/TW). Prior to Blue Chip, he was an entrepreneur and international consultant leading innovative projects for Apple Computer, Hitachi, Hallmark Cards, Motorola, and Procter & Gamble. Tim received his B.S. in electrical engineering from Case Western Reserve University.
Chief Executive Officer and Founder
Chief Marketing Officer
Marc Speichert joined L’Oréal USA in the newly-created role of Chief Marketing Officer in April 2010. Reporting directly to L’Oréal USA Chief Executive Officer, Frédéric Rozé, Marc is responsible for driving and enhancing innovation throughout L’Oréal USA’s four Divisions. These divisions include Consumer Products (mass,) Luxury Products (prestige,) Professional Products (salons,) and Active Cosmetics (dermatologist offices, medi-spas.) In his role, he is also responsible for corporate strategic marketing, media and digital, as well as consumer market intelligence.
As Chief Marketing Officer, Marc is leading an organizational and cultural breakthrough. His focus is in three key areas: First the identification of synergies to create a more transversal view of consumers that will provide a base of knowledge to further innovation and gain new consumer and shopper insights. Second, Marc and his team are focusing on identifying platforms and creating a pipeline for driving media and digital efficiencies and innovation through such vehicles as investment strategies for TV, print, and digital; creating digital listening capabilities through the company’s consumer affairs department; and the creation of the NEXT fund—a digital and media incubator fund which will benefit all L’Oréal USA divisions and brands. Third is business development, which includes investigating new growth areas in which to help L’Oréal USA deliver against the L’Oréal Group’s global goal of bringing one billion new consumers into its franchise within the next ten years.
Marc received his Masters in Marketing Management from ESCP Europe, and from there went on to hold various marketing positions at Colgate-Palmolive beginning in 1997. He accepted a number of international assignments while at Colgate including Marketing Director in Latin America for Personal Care and Fabric Care; Marketing Director in Greece.
Senior Vice President, Corporate Development
Sheila Spence is the Senior Vice President, Corporate Development, for WPP Group. She is responsible for corporate development transactions in North America for WPP, including evaluating, structuring and negotiating acquisitions, divestitures, joint ventures, minority investments and partnerships. With over $14 billion in revenue, WPP is one of the world's largest communications services groups, made up of leading companies in advertising, media investment management, information, insight & consultancy, public relations & public affairs, branding & identity, healthcare communications, and direct, promotion & relationship marketing. WPP companies include Ogilvy & Mather, Young & Rubicam, Grey, JWT, GroupM, Hill and Knowlton, Burson-Marsteller and Kantar, Millward Brown and TNS.
Prior to joining WPP in 2006, Ms Spence was the Senior Vice President, Corporate Development, for PRIMEDIA Inc., a KKR-portfolio company in the business of targeted media and content. At PRIMEDIA, she was head of corporate development, responsible for numerous transactions including EMAP/Petersen USA, Automotive.com, About.com, Seventeen and New York Magazine. PRIMEDIA (NYSE: PRM) is a leading targeted media company in the United States, majority-owned by KKR.
Prior to joining PRIMEDIA, Ms. Spence worked in the Investment Banking division of Salomon Brothers (now Citigroup). She holds an MBA from Harvard Business School and an HBA from The University of Western Ontario.
Co-Founder and Managing Director
Michael J. Wolf is Co-Founder & Managing Director of ACTIVATE, the strategy and technology consulting firm that helps the world’s major media, technology and entertainment companies reinvent their businesses and build new ones. He is also a member of the board of directors of Yahoo, Inc. which he joined after a successful proxy battle and was part of the group that installed new executive leadership to turn the company around.
Previously, Wolf was President & COO of MTV Networks and led the business, tech. and production operations of the $7Bn company’s major brands, including MTV, Nickelodeon, Comedy Central and VH1. Prior to MTVN he was with McKinsey & Co. as global managing partner of the Media, Entertainment & Internet practice. He joined McKinsey from Booz Allen Hamilton where he was Sr. Partner and Founder of the global Media, Entertainment & Internet Practice and on the executive management team and board of directors. He is a graduate of Columbia University and lives in New York City.
Director, B2B Strategic Research and Insights
Edwin Wong is Director, B2B Strategic Research & Insights at Yahoo! Inc. In this role he leads research efforts to identify key trends in consumer behavior and help advertisers and marketers capitalize on these trends to effectively connect with their core audiences.
His key studies have included Advertising by Mindset, Yahoo!’s Connectonomics, a co-authored study with Forrester Research, “Watching the Web: How Online Video Engages Audiences,” Yahoo!’s Life Series, a partnership work with the Consumer Electronics Association, Engaging Brand Advocates through Search & Social Media, The Rise of Citizen 2.0 – Radically Rethinking Democracy in the Digital Age, and Passionistas.
Edwin has been published in the Journal of Social Psychology and was a 2010 finalist for the ARF’s Great Mind Award.
Wong received his BA from Pomona College.