8:00 AM	Registration Opens Sponsored by
8:00 AM - 9:00 AM	Networking Breakfast Sponsored by
9:00 AM	General Session Convenes
9:00 AM - 9:30 AM	Welcome Remarks Randall Rothenberg, President and Chief Executive Officer, Interactive Advertising Bureau
9:30 AM -10:15 AM	A Fireside Chat with Ross Levinsohn Ross Levinsohn Executive Vice President, Americas Region, Yahoo!
10:15 AM - 10:45 AM	Networking Refreshment Break Sponsored by
10:45 AM - 11:15 AM	Investing in the Tech & Tools of Tomorrow How kbs+p is Seeding the Ecosystem for Success Irving Fain, Chief Executive Officer and Co-Founder, CrowdTwist Duncan McCall, Chief Executive Officer and Co-Founder, PlaceIQ Jonathan Mendez, Chief Executive Officer and Founder, Yieldbot Nikhil Sethi, Chief Executive Officer and Founder, Adapt.ly Moderater: Darren Herman, Chief Digital Media Officer, kbs+p and The Media Kitchen, and President, kbs+p Ventures
11:15 AM - 11:30 AM	Objects in Mirror Are Closer Than They Appear Five Technologies You Should Have Known About Yesterday Display technology is evolving at breakneck speed creating a brave new world for branding online. This series of short-burst demos, interspersed throughout IAB Innovation Days, will showcase recently possible technologies that are defining the new reality that is taking shape right now. Demo I: Legolas Media Yoav Arnstein, Co-Founder and Chief Executive Officer, Legolas Media
11:45 AM - 12:30 PM	Workshops
	Is Your Audience-Buying Missing Context? Main Level Advertisers know audience buying works. One challenge of audience buying is that you can reach a potential customer dozens of times a month, across dozens of different contexts. How can you find the best instances to deliver an ad? Learn how to use context to supercharge your audience buying and to help you deliver the perfect ad to every customer. Brad Bender, Product Management Director, Google Bravo Innovation Case Study “Social TV” Lower Level From the pioneering network that first brought the social stream to TV, Bravo shares the secrets behind its latest innovations: @BravoTV – a ground-breaking partnership with Twitter, Bravo Now – TV’s first co-viewing tablet app, plus a sneak peak at Bravo’s Transmedia Storytelling. Lisa Hsia, Executive Vice President, Bravo Digital Media
12:30 PM - 1:30 PM	Networking Luncheon Sponsored by
1:30 PM	General Session Reconvenes
1:30 PM - 2:00 PM	All Grown Up: Display Comes of Age Ekapat Chareonlarp, Director, Client Development and Tech Media Lab, IDG TechNetwork
2:00 PM - 2:10 PM	Objects in Mirror Are Closer Than They Appear Five Technologies You Should Have Known About Yesterday Demo II: Flite Will Price, Chief Executive Officer, Flite
2:15 PM - 3:00 PM	Workshops
	The Future of Display is Big Data and Real-Time Chops Main Level Don't miss Quantcast’s Senior Vice President of Sales Richard Kosinski explaining how big data will play such an important role in the future of display. He shares how marketers are leveraging big data to achieve performance, why you should think of media as data, what it really takes to succeed in a real-time future, and more. Richard Kosinski, Senior Vice President, Sales, Quantcast Fulfilling the Dream of Display, with Imagination and Precise Contextualization Lower Level Display – A perfect window to showcase the magic of a brand while we, the consumers, engage with content. So what went wrong? Online we’ve slid down a narrow funnel of performance, intrusion, and over targeting – compromising the overall experience. Why compromise, when today we can have it all. The new breed of display advertising leverages incredible content, dynamic creative, live feeds, video assets, and social functionality, to create on-the-fly relevant brand experiences that get results. See real examples of ads that are changing the face of display and gain insights and inspiration as we showcase ads that are smarter, cooler looking, and more contextually relevant than ever before. Anna Kassoway, Senior Vice President, Global Marketing and Creative Solutions, Vibrant
3:00 PM - 3:30 PM	Networking Refreshment Break Sponsored by
3:30 PM	General Session Reconvenes
3:30 PM - 3:40 PM	IAB Rising Stars: The Buyers View Peter Minnium takes the audience on a tour through the IAB Rising Star units, unpacking why agencies chose them and how buyers are incorporating them. Peter Minnium, Consulting Director, Interactive Advertising Bureau
3:40 PM - 4:15 PM	Digital Impact: Building a Bullet-Proof Game Plan In an era where new technologies and platforms like social networks, online video, and mobile are upending the entire trillion-dollar media and marketing landscape and consumers are empowered to resist marketing pitches like never before, companies large and small need a bullet-proof game plan for digital impact. Learn how to engage with consumers on their terms – and in ways that will lead them to pass your brand message along to others, for free. Vipin Mayar, Executive Vice President, Global Director, Marketing Performance, McCann Worldgroup Geoff Ramsey, Co-Founder and Chief Executive Officer, eMarketer
4:15 PM - 4:30 PM	Objects in Mirror Are Closer Than They Appear Five Technologies You Should Have Known About Yesterday Demo III: RadiumOne Gurbaksh Chahal, Chief Executive Officer, RadiumOne
4:30 PM - 4:45 PM	Closing Remarks
4:45 PM	General Session Adjourns
4:45 PM - 6:00 PM	Networking Cocktail Reception Sponsored by

8:00 AM	Registration Opens Sponsored by
8:00 AM - 9:00 AM	Networking Breakfast Sponsored by
9:00 AM	General Session Convenes
9:00 AM - 9:15 AM	Welcome Remarks Randall Rothenberg, President and Chief Executive Officer, Interactive Advertising Bureau
9:15 AM - 10:00 AM	There’s a Perfect Ad for Everyone Of the billions of display ads users see today, how many do they really love? Our industry speaks of connecting with consumers, but we more often talk about things like targeting, reach, efficiency, DSPs, DMPs, and SSPs. Innovations like these are critical to moving our industry forward and are spurring huge growth and opportunity. But now that we’ve created the most advanced advertising platform in human history, the second phase of the display ad revolution is here. In a world in which ads are becoming optional for users, the secret to our industry’s future will be delivering the most loved and valued ads the world has ever seen. Neal Mohan will share his predictions about what this means for the industry in the coming years. Neal Mohan Vice President, Display Advertising, Google
10:00 AM - 10:30 AM	Money Trails: How the M&A Landscape Is Predicting the Future of Display Joe Apprendi, Chief Executive Officer, Collective Andrew Bloom, Vice President, Strategic Business Development, MediaMind Greg Coleman, Global President, Criteo Sheila Spence, Senior Vice President, Corporate Development, WPP Group Moderator: Tolman Geffs, Co-President, The Jordan, Edmiston Group, Inc.
10:30 AM - 11:00 AM	Networking Refreshment Break Sponsored by
11:00 AM - 11:30 AM	The NOW of Digital Every brand has a story to tell, and in today’s digital and multiscreen world, marketers have never had a richer, broader way to tell it. Hear trends that are redefining the customer purchase funnel – which now resembles a journey – and how marketers can embrace creativity, context, and connected experiences to move their marketing forward. Stephen Kim, General Manager, Global Creative Solutions, Microsoft Advertising Keith Lorizio, Vice President, U.S. Sales and Marketing, Microsoft Advertising
11:30 AM - 11:40 AM	Objects in Mirror Are Closer Than They Appear Five Technologies You Should Have Known About Yesterday Demo IV: ShareThis Tim Schigel, Chief Executive Officer, ShareThis
11:45 AM - 12:30 PM	Workshops
	Phase 2 of Video: Evolution of the Revolution Main Level In just two short years, we’ve observed an evolution in online video that signals a maturation of this online format. Along with a 49 percent growth in consumption, consumers are also showing greater engagement with professionally-produced video, especially when attached to other content like news and sports articles. Marketers must understand how these new video consumption habits and consumer expectations affect advertising receptivity in order to tap into the tremendous potential of this revolutionary medium. Edwin Wong, Director, B2B Strategic Research and Insights, Yahoo! How to End Impression Addiction and Engage Your Audience in Social Media Lower Level For all the sophisticated talk of cookies, targeting, and reach, display advertising is lucky if it gets a 1 percent click-through rate. It’s time to end our $100 billion-a-year addiction to impression-based ads, stage a Dr. Drew-style intervention and check ourselves into Impression Rehab. Hear from SocialVibe Chief Executive Officer Jay Samit and client-side brand reps as we present engagement marketing case studies from top brand marketers and show you how to measure ROI based on time-spent, share rates, CTR on shares, video plays, likes, and interactions. Jay Samit, Chief Executive Officer, SocialVibe
12:30 PM - 1:30 PM	Networking Luncheon Sponsored by
1:30 PM	General Session Reconvenes
1:30 PM - 2:15 PM	From the Pony-Tail to the Long Tail Driving Innovation at the Point of Intent Introduced by: Joanne Bradford, Chief Revenue Officer, Demand Media Marc Speichert Chief Marketing Officer, L’Oréal
2:15 PM - 2:25 PM	Objects in Mirror Are Closer Than They Appear Five Technologies You Should Have Known About Yesterday Demo V: Eyeview Tal Riesenfeld, Co-Founder and Vice President, Business Development, Eyeview
2:30 PM - 3:15 PM	Workshops
	The Alchemy of Display: It’s Neither the Medium Nor the Message Main Level Display is a fluid opportunity. A message takes on the attributes of the medium, the interpretation of the viewer, and the voice that amplifies it. Each medium fills a human requirement of emotional or tactical gratification. This workshop will challenge you to engage on emerging platforms to bring you closer to your consumer. Rose Ann Haran, Chief Marketing Officer, CONTEXTWEB Candace Marks, Senior Product Manager, CONTEXTWEB Checkmate! Winning Strategies For Display Results in a Social and Audience-Buying World Lower Level If content is king, social is your next move, and interest targeting is your strategy, how will you win? The intersection of interests, context, and social marketing creates brand opportunities. This session will provide case studies and thought leadership discussion on three powerful emerging advertising trends: Upper funnel interest targeting “Placement matters” Social brand activation Hal Muchnick, President, Kontera Barbara Rentschler, Chief Marketing Officer, K’NEX Brands Michael Rubenstein, President, AppNexus
3:15 PM - 4:00 PM	Networking Refreshment Break Sponsored by
4:00 PM	General Session Reconvenes
4:00 PM - 4:45 PM	Hacking the Organization Michael Wolf Co-Founder and Managing Director, ACTIVATE
4:45 PM - 5:00 PM	Closing Remarks
5:00 PM	General Session Adjourns
5:00 PM - 6:00 PM	Networking Cocktail Reception Sponsored by