Agenda

Innovation Days @ Internet Week - June 8 & 9, NY

Agenda

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8:00 AM

Registration Opens

Sponsored by
PubMatic

8:00 AM - 9:00 AM

Networking Breakfast

Sponsored by
NBC Universal Digital Media

9:00 AM

General Session Convenes

9:00 AM - 9:30 AM

Welcome Remarks

Randall Rothenberg, President and Chief Executive Officer, Interactive Advertising Bureau

9:30 AM -10:15 AM

A Fireside Chat with Ross Levinsohn

Ross Levinsohn

Ross Levinsohn
Executive Vice President,
Americas Region,
Yahoo!
 

10:15 AM - 10:45 AM

Networking Refreshment Break

Sponsored by
Vibrant

10:45 AM - 11:15 AM

Investing in the Tech & Tools of Tomorrow
How kbs+p is Seeding the Ecosystem for Success

Irving Fain, Chief Executive Officer and Co-Founder, CrowdTwist
Duncan McCall, Chief Executive Officer and Co-Founder, PlaceIQ
Jonathan Mendez, Chief Executive Officer and Founder, Yieldbot
Nikhil Sethi, Chief Executive Officer and Founder, Adapt.ly

Moderater: Darren Herman, Chief Digital Media Officer, kbs+p and The Media Kitchen, and President, kbs+p Ventures

11:15 AM - 11:30 AM

Objects in Mirror Are Closer Than They Appear
Five Technologies You Should Have Known About Yesterday

Display technology is evolving at breakneck speed creating a brave new world for branding online. This series of short-burst demos, interspersed throughout IAB Innovation Days, will showcase recently possible technologies that are defining the new reality that is taking shape right now.

Demo I: Legolas Media

Yoav Arnstein, Co-Founder and Chief Executive Officer, Legolas Media

11:45 AM - 12:30 PM

Workshops

 

Is Your Audience-Buying Missing Context?
Main Level

Advertisers know audience buying works. One challenge of audience buying is that you can reach a potential customer dozens of times a month, across dozens of different contexts. How can you find the best instances to deliver an ad? Learn how to use context to supercharge your audience buying and to help you deliver the perfect ad to every customer.

Brad Bender, Product Management Director, Google

Google


Bravo Innovation Case Study “Social TV”
Lower Level

From the pioneering network that first brought the social stream to TV, Bravo shares the secrets behind its latest innovations: @BravoTV – a ground-breaking partnership with Twitter, Bravo Now – TV’s first co-viewing tablet app, plus a sneak peak at Bravo’s Transmedia Storytelling.

Lisa Hsia, Executive Vice President, Bravo Digital Media

NBC Universal Digital Media

12:30 PM - 1:30 PM

Networking Luncheon

Sponsored by
Google

1:30 PM

General Session Reconvenes

1:30 PM - 2:00 PM

All Grown Up: Display Comes of Age

Ekapat Chareonlarp, Director, Client Development and Tech Media Lab, IDG TechNetwork

2:00 PM - 2:10 PM

Objects in Mirror Are Closer Than They Appear
Five Technologies You Should Have Known About Yesterday

Demo II: Flite

Will Price, Chief Executive Officer, Flite

2:15 PM - 3:00 PM

Workshops

 

The Future of Display is Big Data and Real-Time Chops
Main Level

Don't miss Quantcast’s Senior Vice President of Sales Richard Kosinski explaining how big data will play such an important role in the future of display. He shares how marketers are leveraging big data to achieve performance, why you should think of media as data, what it really takes to succeed in a real-time future, and more.

Richard Kosinski, Senior Vice President, Sales, Quantcast

Quantcast


Fulfilling the Dream of Display, with Imagination and Precise Contextualization
Lower Level

Display – A perfect window to showcase the magic of a brand while we, the consumers, engage with content. So what went wrong? Online we’ve slid down a narrow funnel of performance, intrusion, and over targeting – compromising the overall experience. Why compromise, when today we can have it all. The new breed of display advertising leverages incredible content, dynamic creative, live feeds, video assets, and social functionality, to create on-the-fly relevant brand experiences that get results. See real examples of ads that are changing the face of display and gain insights and inspiration as we showcase ads that are smarter, cooler looking, and more contextually relevant than ever before.

Anna Kassoway, Senior Vice President, Global Marketing and Creative Solutions, Vibrant

Vibrant

3:00 PM - 3:30 PM

Networking Refreshment Break

Sponsored by
Vibrant

3:30 PM

General Session Reconvenes

3:30 PM - 3:40 PM

IAB Rising Stars: The Buyers View

Peter Minnium takes the audience on a tour through the IAB Rising Star units, unpacking why agencies chose them and how buyers are incorporating them.

Peter Minnium, Consulting Director, Interactive Advertising Bureau

3:40 PM - 4:15 PM

Digital Impact: Building a Bullet-Proof Game Plan

In an era where new technologies and platforms like social networks, online video, and mobile are upending the entire trillion-dollar media and marketing landscape and consumers are empowered to resist marketing pitches like never before, companies large and small need a bullet-proof game plan for digital impact. Learn how to engage with consumers on their terms – and in ways that will lead them to pass your brand message along to others, for free.

Vipin Mayar, Executive Vice President, Global Director, Marketing Performance, McCann Worldgroup
Geoff Ramsey, Co-Founder and Chief Executive Officer, eMarketer

4:15 PM - 4:30 PM

Objects in Mirror Are Closer Than They Appear
Five Technologies You Should Have Known About Yesterday

Demo III: RadiumOne

Gurbaksh Chahal, Chief Executive Officer, RadiumOne

4:30 PM - 4:45 PM

Closing Remarks

4:45 PM

General Session Adjourns

4:45 PM - 6:00 PM

Networking Cocktail Reception

Sponsored by
Quantcast

 

8:00 AM

Registration Opens

Sponsored by
PubMatic

8:00 AM - 9:00 AM

Networking Breakfast

Sponsored by
Kontera

9:00 AM

General Session Convenes

9:00 AM - 9:15 AM

Welcome Remarks

Randall Rothenberg, President and Chief Executive Officer, Interactive Advertising Bureau

9:15 AM - 10:00 AM

There’s a Perfect Ad for Everyone

Of the billions of display ads users see today, how many do they really love? Our industry speaks of connecting with consumers, but we more often talk about things like targeting, reach, efficiency, DSPs, DMPs, and SSPs. Innovations like these are critical to moving our industry forward and are spurring huge growth and opportunity. But now that we’ve created the most advanced advertising platform in human history, the second phase of the display ad revolution is here. In a world in which ads are becoming optional for users, the secret to our industry’s future will be delivering the most loved and valued ads the world has ever seen. Neal Mohan will share his predictions about what this means for the industry in the coming years.

Neal Mohan
Neal Mohan
Vice President,
Display Advertising,
Google
 

10:00 AM - 10:30 AM

Money Trails: How the M&A Landscape Is Predicting the Future of Display

Joe Apprendi, Chief Executive Officer, Collective
Andrew Bloom, Vice President, Strategic Business Development, MediaMind
Greg Coleman, Global President, Criteo
Sheila Spence, Senior Vice President, Corporate Development, WPP Group

Moderator: Tolman Geffs, Co-President, The Jordan, Edmiston Group, Inc.

10:30 AM - 11:00 AM

Networking Refreshment Break

Sponsored by
CONTEXTWEB

11:00 AM - 11:30 AM

The NOW of Digital

Every brand has a story to tell, and in today’s digital and multiscreen world, marketers have never had a richer, broader way to tell it. Hear trends that are redefining the customer purchase funnel – which now resembles a journey – and how marketers can embrace creativity, context, and connected experiences to move their marketing forward.

Stephen Kim, General Manager, Global Creative Solutions, Microsoft Advertising
Keith Lorizio, Vice President, U.S. Sales and Marketing, Microsoft Advertising

11:30 AM - 11:40 AM

Objects in Mirror Are Closer Than They Appear
Five Technologies You Should Have Known About Yesterday

Demo IV: ShareThis

Tim Schigel, Chief Executive Officer, ShareThis

11:45 AM - 12:30 PM

Workshops

 

Phase 2 of Video: Evolution of the Revolution
Main Level

In just two short years, we’ve observed an evolution in online video that signals a maturation of this online format. Along with a 49 percent growth in consumption, consumers are also showing greater engagement with professionally-produced video, especially when attached to other content like news and sports articles. Marketers must understand how these new video consumption habits and consumer expectations affect advertising receptivity in order to tap into the tremendous potential of this revolutionary medium.

Edwin Wong, Director, B2B Strategic Research and Insights, Yahoo!

Yahoo!


How to End Impression Addiction and Engage Your Audience in Social Media
Lower Level

For all the sophisticated talk of cookies, targeting, and reach, display advertising is lucky if it gets a 1 percent click-through rate. It’s time to end our $100 billion-a-year addiction to impression-based ads, stage a Dr. Drew-style intervention and check ourselves into Impression Rehab. Hear from SocialVibe Chief Executive Officer Jay Samit and client-side brand reps as we present engagement marketing case studies from top brand marketers and show you how to measure ROI based on time-spent, share rates, CTR on shares, video plays, likes, and interactions.

Jay Samit, Chief Executive Officer, SocialVibe

SocialVibe

12:30 PM - 1:30 PM

Networking Luncheon

Sponsored by
Bloomberg

1:30 PM

General Session Reconvenes

1:30 PM - 2:15 PM

From the Pony-Tail to the Long Tail
Driving Innovation at the Point of Intent

Introduced by: Joanne Bradford, Chief Revenue Officer, Demand Media

Marc Speichert
Marc Speichert
Chief Marketing Officer,
L’Oréal
 

2:15 PM - 2:25 PM

Objects in Mirror Are Closer Than They Appear
Five Technologies You Should Have Known About Yesterday

Demo V: Eyeview

Tal Riesenfeld, Co-Founder and Vice President, Business Development, Eyeview

2:30 PM - 3:15 PM

Workshops

 

The Alchemy of Display: It’s Neither the Medium Nor the Message
Main Level

Display is a fluid opportunity. A message takes on the attributes of the medium, the interpretation of the viewer, and the voice that amplifies it. Each medium fills a human requirement of emotional or tactical gratification. This workshop will challenge you to engage on emerging platforms to bring you closer to your consumer.

Rose Ann Haran, Chief Marketing Officer, CONTEXTWEB
Candace Marks, Senior Product Manager, CONTEXTWEB

CONTEXTWEB


Checkmate! Winning Strategies For Display Results in a Social and Audience-Buying World
Lower Level

If content is king, social is your next move, and interest targeting is your strategy, how will you win?

The intersection of interests, context, and social marketing creates brand opportunities. This session will provide case studies and thought leadership discussion on three powerful emerging advertising trends:

  1. Upper funnel interest targeting
  2. “Placement matters”
  3. Social brand activation

Hal Muchnick, President, Kontera
Barbara Rentschler, Chief Marketing Officer, K’NEX Brands
Michael Rubenstein, President, AppNexus

Kontera

3:15 PM - 4:00 PM

Networking Refreshment Break

Sponsored by
CONTEXTWEB

4:00 PM

General Session Reconvenes

4:00 PM - 4:45 PM

Hacking the Organization

Michael Wolf
Michael Wolf
Co-Founder and
Managing Director,
ACTIVATE
 

4:45 PM - 5:00 PM

Closing Remarks

5:00 PM

General Session Adjourns

5:00 PM - 6:00 PM

Networking Cocktail Reception

Sponsored by
Admeld

 

 
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