Overview

Digital Video 2011

 
Principal Sponsor
Tremor Media
 

Featured Speakers Include

Luane Kohnke Luane Kohnke
SVP, Managing Director, Analytics & Accountability,
R/GA
Zvika Netter Zvika Netter
Co-Founder & CEO,
Innovid
Tom Pickett Tom Pickett
Director, Global Content Operations & Online Creators,
YouTube
Lance Podell Lance Podell
Director, Global Head of the YouTube Next Lab & Audience Development,
Google
Kevin Pollak Kevin Pollak
Host,
Kevin Pollak’s Chat Show
Suzie Reider Suzie Reider
Head of Ad Sales,
YouTube & Google Display
Brian Shin Brian Shin
Founder and CEO,
Visible Measures
Chris Young Chris Young
Chairman & CEO,
DBG

Read the 2009 IAB Digital Video Marketplace recap
and watch session highlights below.

Wenda Harris Millard
Peter Naylor
Lisa Valentino
Panel discussion–
Wither the :30?! Long Live the :30!?
 
View the Agenda

Time spent online, on device and on connected TV is growing exponentially, forcing marketers to create content that commands consumer time and attention. The 2011 IAB Digital Video Marketplace addresses the most pressing issues across this vibrant platform by providing insights and expertise to help the ecosystem thrive.

This event is SOLD OUT!
Get your name on the waiting list now.


Major themes include

Branded content
How can brands create content that entertains rather than ads that interrupt?

Balancing Bought, Owned and Earned Media
How are brands complementing paid campaigns with earned and owned media?

Managing Media Rights and Accountability
With so many parties involved in creative production, distribution and measurement, who owns the rights? How is the revenue shared?

Leveraging Mobile
Mobile video is exploding, but can the marketplace address supply chain issues across a device landscape that evolves in real time?

Navigating Video Metrics
With an overabundance of analytical tools each measuring different performance metrics, how are brands evaluating campaign success?