Featured Speakers Include
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Luane Kohnke SVP, Managing Director, Analytics & Accountability, R/GA |
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Zvika Netter Co-Founder & CEO, Innovid |
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Tom Pickett Director, Global Content Operations & Online Creators, YouTube |
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Lance Podell Director, Global Head of the YouTube Next Lab & Audience Development, |
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Kevin Pollak Host, Kevin Pollak’s Chat Show |
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Suzie Reider Head of Ad Sales, YouTube & Google Display |
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Brian Shin Founder and CEO, Visible Measures |
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Chris Young Chairman & CEO, DBG |
Read the 2009 IAB Digital Video Marketplace recap
and watch session highlights below.
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Wenda Harris Millard |
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Peter Naylor |
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Lisa Valentino |
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Panel discussion– Wither the :30?! Long Live the :30!? |
Time spent online, on device and on connected TV is growing exponentially, forcing marketers to create content that commands consumer time and attention. The 2011 IAB Digital Video Marketplace addresses the most pressing issues across this vibrant platform by providing insights and expertise to help the ecosystem thrive.
Get your name on the waiting list now.
Major themes include
Branded content
How can brands create content that entertains rather than ads that interrupt?
Balancing Bought, Owned and Earned Media
How are brands complementing paid campaigns with earned and owned media?
Managing Media Rights and Accountability
With so many parties involved in creative production, distribution and measurement, who owns the rights? How is the revenue shared?
Leveraging Mobile
Mobile video is exploding, but can the marketplace address supply chain issues across a device landscape that evolves in real time?
Navigating Video Metrics
With an overabundance of analytical tools each measuring different performance metrics, how are brands evaluating campaign success?
