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Strategy. Insights. Inspiration. Simply What Works and Why - A New Kind of Conference

In 2012, marketers, agencies and publishers responsible for sharing their groundbreaking campaigns will take the stage again at the IAB Case Study Road Show to explore what transforms advertising from good to great. Get ready for an entire day devoted to "eureka moments" that will change the way you do digital.

Past case studies were presented by:
Kimberly-Clark & Organic    GMC & Microsoft    Hewlett-Packard & LinkedIn 
Skechers & AudienceScience    Intel & Federated Media 

Tabasco & Associated Press  •  Betty Crocker & MRM  •  Toyota Prius & Reuters 
Sony’s The Green Hornet & appssavvy  •  Kmart & CafeMom 
SCEA’s Gran Turismo 5 & IGN  •  Dell & CafeMom 
Ford & Associated Press  •  Kraft & Innovid
And more....

Each session during this first-of-its-kind event provides only the critical nuggets you need to develop groundbreaking cross-platform interactive campaigns. You’ll learn directly from the teams crafting and executing outstanding integrated work. And bring your questions—the intimate setting offers plenty of time to engage the speakers and your fellow attendees.

Launched in 2010, this unprecedented new event series is comprised exclusively of case studies. The sold-out audiences in San Francisco, Chicago and New York prove that this new format is just what the market wants.

**Join us after each Road Show event for IAB.networking. Don’t miss an opportunity to make connections and have a drink with presenters, attendees and other media professionals in your area. Check back soon for more details.

Save the Date for the 2012 Case Study Road Shows near you:

 
March 20, 2012
San Francisco
Followed by
IAB.networking


March 22, 2012
Los Angeles
Followed by
IAB.networking



March 27, 2012
Detroit
Followed by
IAB.networking


In 2010, digital success stories were presented from:

Ace Hardware
AOL
appssavvy
Betty Crocker
CafeMom
Disney
Dove
Electronic Arts
Ford
Game Show Network
Horizon
Jack Daniels
Lifetime
Mary Kay
Mindshare
MTV
NBC
OMD
Pillsbury
Saatchi + Saatchi
The History Channel
Toyota
Universal McCann
Wieden+Kennedy
WildTangent
Xbox
Zubi
... and more!
 
For further inquiries please contact Mara Medoff at [email protected]