In 2012, marketers, agencies and publishers responsible for sharing their groundbreaking campaigns will take the stage again at the IAB Case Study Road Show to explore what transforms advertising from good to great. Get ready for an entire day devoted to "eureka moments" that will change the way you do digital.
Each session during this first-of-its-kind event provides only the critical nuggets you need to develop groundbreaking cross-platform interactive campaigns. You’ll learn directly from the teams crafting and executing outstanding integrated work. And bring your questions—the intimate setting offers plenty of time to engage the speakers and your fellow attendees.
Launched in 2010, this unprecedented new event series is comprised exclusively of case studies. The sold-out audiences in San Francisco, Chicago and New York prove that this new format is just what the market wants.
**Join us after each Road Show event for IAB.networking. Don’t miss an opportunity to make connections and have a drink with presenters, attendees and other media professionals in your area. Check back soon for more details.
Save the Date for the 2012 Case Study Road Shows near you:
March 20, 2012
In 2010, digital success stories were presented from:
Game Show Network
Saatchi + Saatchi
|The History Channel
... and more!