Dallas: April 12, 2011
Cityplace Conference Center
2711 North Haskell, Suite 100
Dallas, TX 75204
|9:30 AM – 10:00 AM||
Breakfast and Networking
|10:00 AM - 10:20 AM||
|10:20 AM – 11:00 AM||
Hewlett-Packard & LinkedIn
Putting Peer Recommendations to Work
Discover the power of branded paid media thoughtfully orchestrated together with social and promotional initiatives.
Hewlett-Packard (HP) was looking for innovative ways to leverage peer recommendations for its enterprise and small business audiences. They teamed with LinkedIn Marketing Solutions to capture and share endorsements of HP products in a professional, business-oriented context. Concurrently, HP and Omnicom Media Group (OMG), launched an ad campaign showcasing customer recommendations received across multiple product lines – dramatically accelerating the rate that HP products were recommended by LinkedIn professionals. The campaign generated over 2,000 new recommendations and over 500,000 viral updates in just the first two weeks.
Larry Nelson, Director, Digital Strategy, Hewlett-Packard
Steve Patrizi, Vice President, LinkedIn Marketing Solutions, LinkedIn
Oracle, Flite (formerly Widgetbox) & IDG
Discover how to continually engage your audience with optimized interactive content.
Looking to go beyond a traditional display campaign, IDG partnered with Flite to produce a new ad format – the Nano Site unit – which delivers an interactive micro-site like experience for Oracle. Audiences were able to read white papers, watch video tutorials, and access other interactive content within a single ad unit. Using their nano site, Oracle was able to get their content closer to the consumer and capture engagement from the “non click through” audience that usually bypass ads.
Ekapat Chareonlarp, Director, Tech Media Lab, IDG TechNetwork
Kelly Haxton, Director of Marketing, Flite
11:40 AM - 12:00 PM
Networking Refreshment Break
Dell & CafeMom
Mom, you’re getting a Dell!
Learn how Dell became the go-to technology advisor to moms during the busy holiday season, keeping Dell top of mind and driving purchase intent through coordinated social media programs united as a single hub.
Dell came to CafeMom to engage the vibrant mom community with expert technology advice, encouraging moms to discuss gadgets and more while planning for their holiday gifts. Dell successfully engaged Moms through; The Dell Hub, Word of Mouth Influencer Moms, Sponsored Blogger Group Integration and a Sweepstakes to win a Dell Inspiron All-In-One Desktop computer.
Sarah Fox, US Consumer GTM Media Planner, Dell
Robert Palma, Senior Vice President, Sales, CafeMom
|12:40 PM - 1:20 PM||
Symantec & TubeMogul
7 Steps to Windows 7
Discover how to boost branded video views through targeted social media engagement methods.
Needing to reach IT professionals within large organizations, as well as strategic IT businesses, Symantec partnered with TubeMogul to develop creative videos explaining their products for IT migrations. By leveraging video delivery platforms, their instructional “7 Steps to Windows 7” campaign was served as a standalone ad within social applications and display ad units on targeted technology sites, increasing audience reach and engagement.
Mike Downs, Vice President, Sales, TubeMogul
|1:20 PM – 2:20 PM||
|2:20 PM – 2:40 PM||Afternoon Remarks
|2:40 PM - 3:20 PM||
SKECHERS & AudienceScience
Shaping Up in the New Year
Discover the impact of combining online and offline data to create highly targeted online campaigns.
SKECHERS teamed with AudienceScience to target diet and fitness enthusiasts, as well as individuals with fitness-related New Year’s resolutions, as part of the “Love Your Butt” campaign. This three-year continuous operation utilized digital, TV and print media, including the launch of new ads featuring Brooke Burke and Joe Montana, and received an 827 percent ad spend ROI.
David Alpern, Online Marketing & Ecommerce, SKECHERS
Monica Seebohm, Director of Sales, West, AudienceScience
McDonalds, iNSPIRE! & DBG
Latinos are One
Learn how to engage and excite a young, hard to reach audience through original web distributed branded content.
McDonald's was looking for opportunities to speak to their Latin Teen customers - a.k.a. LaTeens - in a fun and engaging way through relevant content. Through a collaboration with DBG and agency iNSPIRE! an innovative original series for the web “Latinos are One” was formed. McDonalds provided LaTeens with a fun look at what it takes to become the next Latin music sensation, creating an opportunity to engage younger customers on a local level with current promotional features through the series distribution. Launched in February 2011, Latinos are One has been targeted to 13 different DMAs with growing engagement and viewership.
Lyndsey Barfield, Director of Sales, Southwest, Digital Broadcasting Group
Tommy Thompson, President, iNSPIRE!
|4:00 PM - 4:10 PM||Closing Remarks|
|5:00 PM - 7:00 PM||