Sponsors
About AudienceScience
AudienceScience is a global digital marketing technology company enabling universal access to audiences through the AudienceScience Gateway. The AudienceScience Gateway is a proprietary audience delivery platform that unleashes the power of data, making it simple to create, understand, and engage relevant audiences. By leveraging industry leading technology, superior service, and unique data assets, AudienceScience drives digital marketing success for advertisers, agencies, publishers, and technology partners. Since 2003, AudienceScience has powered over 300,000 successfully targeted campaigns worldwide. For more information, please visit http://www.AudienceScience.com and follow @AudienceScience on Twitter.
Title Sponsor and Official Video Sponsor of IAB Events:
About FreeWheel
FreeWheel manages the economics of content for the enterprise-class world of entertainment, offering technical infrastructure for revenue rights management and business operations, wrapped in advisory services. Founded and led by a team of executives from the world’s leading technology companies, FreeWheel’s solutions have already armed companies like AOL, ESPN, FOX, Sky, Turner, and VEVO with the technology and services they need to profitably scale their professional content across devices and revenue models. For more information, visit www.freewheel.tv. Follow the company @FreeWheel.
About Datran Media
Datran Media is a leading digital marketing technology company that helps brands, publishers and agencies discover and reach their digital marketing audience. Backed by innovative technology and unparalleled strategic services, Datran Media solutions include audience targeting and measurement, multichannel media distribution and inbox marketing tools. Our solutions make it simple for marketers to drive maximum value from a variety of digital marketing channels and measure the results of digital marketing programs, including branding, acquisition, retention and monetization campaigns.
About Gigya
Gigya is a software-as-a-service technology that delivers scalable social CRM, unifying the most popular identity and social providers including Facebook, Twitter, PayPal and LinkedIn and bringing the features and benefits to corporate web sites. Gigya enables online businesses to deepen customer relationships and tap existing friend networks, driving social registrations, word of mouth and social interaction for web sites and applications. In addition, Gigya provides analytics, best practices, consulting and support to optimize every implementation. Supporting more than 280 million users each month across more than 500,000 sites, Gigya’s technology is the choice of global leaders in publishing and commerce including CBS, Fox Sports, Intuit, The Coca-Cola Company, The Home Depot and Turner Networks.
About Google
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.
About Operative Media
Operative Media (www.operative.com) is the advertising business management company. Our core purpose is to allow the media and advertising industries to run increasingly complex businesses with simplicity. Operative’s next-generation, SaaS platform and services help media industry leaders balance efficiency with innovation to reduce transaction costs and boost advertising revenue. Operative brings together the processes and systems necessary to package, sell, traffic, manage, optimize, and collect revenue on advertising products. More than 200 companies rely on Operative to manage over $6 billion in ad revenue annually, including The Wall Street Journal, MSN, OMD, NBC Universal, and National Public Media.
About Rubicon Project
Rubicon Project is the leading independent advertising technology company for the comScore 500. REVV, Rubicon Project’s real time trading platform, reaches a global audience of 200 million U.S. and 646 million global unique visitors monthly, the largest reach on the Internet (as measured by comScore). REVV helps publishers including 1/3 of the comScore 100 make more money by automating and optimizing monetization of their digital media advertising inventory through a real time auction to digital ad buyers. Hundreds of buyer channels representing more than 70,000 end advertisers access and bid on Rubicon Project’s publishers’ inventory, forming one of the largest scale transaction marketplaces in any industry.
About Undertone
Undertone delivers quality display and video experiences for advertisers, publishers and the audiences they serve. As the singular choice for premium display, high impact and video advertising, Undertone enables marketers to reach the right audience with the right message on brand-safe web sites. Our Digital Advertising Suite™ supports single-cookie execution across formats for integrated targeting, optimization and reporting. Armed with the insights to turn data into better decisions, Undertone helps marketers around the world create value from their online investments. For more information, visit www.undertone.com.
About Admeld
Admeld helps the world’s top online publishers sell their ad inventory smarter. Built and run by publishing veterans, the company provides its clients with expertise and technology to capture new revenue streams, control how they sell each impression, and protect their data and brand. Admeld customers include Answers.com, Discovery Communications, FOX News, Hearst Television, IDG TechNetwork, The Weather Channel, and more than 500 others worldwide. The company is headquartered in New York with offices in London, Berlin, San Francisco, and Toronto. Visit www.admeld.com for more information.
About ADTECH
ADTECH is a business unit of the AOL Advertising.com Group which was formed in May 2011. The focus of this group is to position AOL as a global partner for leading publishers, advertisers and agencies seeking to maximize the value of their online brands through premium formats, video, content, networks, platforms and monetization. The eight businesses that make up this Group are Advertising.com, ADTECH, AOL Video, goviral, Pictela, Content Solutions, 5min Media and Sponsored Listings.
About AOL
Having helped millions of Americans to get online, AOL Inc. (NYSE: AOL) is on a mission to inform, entertain and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
About Collective
Collective is the leader in data-driven, multiscreen advertising solutions for 75 of the top 100 national advertisers. Through data science, Collective connects brands to audiences with high impact personalized advertising experiences across display, video, mobile, and social. Our technology solutions include Ensemble, our audience buying, creative optimization, and analytics platform for advertisers, and AMP, our data and media management platform for publishers. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London, and India, Collective has been recognized for its rapid growth on the Deloitte Technology Fast 500 and Inc. Collective's investors include Accel Partners, Greycroft Partners, and iNovia Capital. For more information, please visit www.collective.com.
About Compete
Compete, a Kantar Media company, helps the world's top brands improve their marketing based on the online behavior of millions of consumers. Leading advertisers, agencies, and publishers rely on Compete's products and services to create engaging online experiences and highly profitable advertising campaigns. Compete's online panel—the largest in the industry—makes the web as ingrained in marketing as it is in people's lives. Compete is located in Boston, MA, with offices throughout the U.S. For more information, please visit www.compete.com.
About Evidon
Evidon reveals the invisible web.
Its technology gives brands, publishers, and solutions providers around the world unique insight into the digital ecosystem—including unparalleled intelligence on the third-party technologies that underpin the commercial web—and the power to control its impact on their businesses.
That technology includes Ghostery, Evidon’s browser tool that reports on data collection across 26 million web sites and informs the company’s business control solutions. Evidon’s market-leading privacy solutions help companies comply with global privacy regulations by giving over 150 million people a day transparency and control over how their information is used online.
Clients make smarter decisions, protect their businesses and consumer privacy, and grow revenue as a result.
About MediaLink
MediaLink is a leading advisory firm that provides critical counsel to clients in the media, entertainment, and technology industries. Our team of seasoned industry experts delivers informed, innovative, actionable strategies for success in an evolving and interconnected media landscape. We don’t live in a perfect world, so we don’t pretend to operate in one. Instead, we apply our real-world knowledge of your business to help you move it forward.
About Microsoft Advertising
Microsoft Advertising provides advertisers and publishers with media, tools, and services to drive deep and profitable engagement with their audiences. This includes a global media network of Microsoft’s digital advertising businesses: MSN, Windows Live, Office Live, Xbox LIVE, Bing, and more. And now also includes Microsoft Advertising Exchange—a real time bidding solution to help advertisers and publishers untangle the complexities of digital media and get more out of their marketing and content investments. Microsoft Advertising makes buying and selling media simple, smart, and cost effective across media and devices in the Microsoft network of properties and beyond. Visit http://advertising.microsoft.com for more information.
About OpenX
OpenX is one of the world’s leading providers of digital and mobile advertising technology products and services, enabling businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise, OpenX Market, OpenX Lift, and JumpTime, provide a SaaS-based, digital revenue platform by combining ad serving, an ad exchange, a Supply Side Platform, and content optimization.
OpenX is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, and SAP Ventures. OpenX is a trademark of OpenX Limited.
About PubMatic
Since 2006, PubMatic (www.PubMatic.com) has been at the forefront of developing innovative technology. PubMatic provides a strategic sales platform that gives premium publishers the control to manage revenue and brand strategies in the growing real-time media environment. PubMatic combines some of the industry’s most comprehensive brand control tools with a true real-time bidding platform. Uniquely, these capabilities are combined with a complete audience data management suite and open APIs that allow publishers to engage with additional advertising technology vendors and data providers. PubMatic is privately held, with eight offices around the world in the U.S., Europe, Asia, and Australia.
About Unicast
Unicast has been providing state-of-the-art rich media solutions for publishers, agencies and advertisers since 1998. Integrating creative support with campaign management and detailed analytics, Unicast technologies empower customers to manage the complex process of deploying online advertising campaigns. Unicast is a proud member of the DG family of companies—a multichannel distribution network of thousands of advertisers and media publishers worldwide. Today, our solutions are leveraged globally by some of the world's most esteemed brands, including AOL, Fox Interactive Media, MSN, MindShare, NBC Universal, ABC, CBS and Initiative Media.
About Neustar AdAdvisor
Neustar AdAdvisor is a suite of data-driven audience targeting solutions that start with verified, scalable offline data to provide portable, cross-platform online display targeting. AdAdvisor is the only service built on IAN, a market-proven, real-time consumer insight engine, fueled by the broad, authoritative consumer information available. Powered by an exclusive predictive analytics platform, combined with proprietary IAN data assets and a direct data delivery network, AdAdvisor enables seamless, targeted matching of display ads with the highest quality online audiences in the industry. Using AdAdvisor, online marketers can target prospects most predisposed to a brand, product, or service.
About AdXpose
AdXpose is the leader in digital advertising analytics solutions. The company’s SaaS technology provides advertisers and publishers with greater transparency and confidence into the quality, safety, and performance of their digital advertising campaigns. The actionable optimization metrics captured by AdXpose solutions help its customers realize increased ROI, more profitable margins, and measurable ad effectiveness. AdXpose is headquartered in Seattle, with offices in New York City, and is backed by Draper Fischer Jurvetson and Ignition Partners. For more information, visit www.adxpose.com.
About Atex
Atex, headquartered in the UK with offices worldwide, is a leading software company selling solutions for media-rich industries. We develop smart digital solutions that make a measurable difference and enable our 1000+ customers to to streamline operations and optimise their digital strategy. As a global organisation, we are committed to helping companies build revenues and reduce costs through products that are increasingly personalised, localised, collaborative, contextually relevant, and available on demand.
About BlueKai
BlueKai is the world’s first complete enterprise data activation system for intelligent marketing. BlueKai offers its customers a solution for managing and activating all their 1st and 3rd party data for use in all marketing and customer interactions. BlueKai represents the only end-to-end SaaS solution for marketers and publishers who are looking to maximize their cross-channel marketing efforts and create a proprietary solution for unlocking reach, scale, and efficiency using data. BlueKai has led the data-driven marketing category since 2008 when it launched the world’s first data exchange and then branched out to create the first data management platform for marketers.
About Casale Media
Casale Media builds innovative, high-performance advertising technology that maximizes digital media value for publishers and advertisers. Its Index platform is the first fully transparent real-time bidding (RTB) management technology that allows publishers to access premium demand through an exchange or a publisher’s own private marketplace.
Casale Media continues to establish its presence in digital advertising through its premium ad network, MediaNet, which is powered by Optimax, the first real-time ad serving and optimization platform. The company works directly with premium media organizations, with a focus on brand-safety and control for advertisers and publishers.
About Donovan Data Systems
Donovan Data Systems (DDS) provides market-leading media and creative workflow tools.
Widely used by agencies in North America and Europe, our iDesk digital campaign management application handles digital campaigns in one place, from plan to bill. Our Agency OS platform will encompass open standards and universal APIs to enable easy integration for agencies, pubs, and third parties.
Our clients benefit from the eBusiness capabilities in all our applications, and we collaborate with business partners to pursue a development agenda that makes trading simpler and serves the growth of the advertising industry.
About Krux
Founded in 2010, Krux delivers data fabric for the consumer web. The company’s platform helps web sites capture, control, and connect data across all screens and sources. With Krux, companies deliver cooler, safer, faster, smarter web experiences. With Krux, consumers gain confidence that their favorite web sites are operating under the plain light of day. Dozens of web site operators in the U.S., Europe, and Asia have adopted Krux technology, including companies like NBC Universal, Sanoma, Recruit, Financial Times, and The Wall Street Journal Digital Network. Find out more at www.krux.com.
About Lotame
Lotame™ is a marketing technology company powered by the superior segmentation of audience data. Lotame's flagship audience and data management platform, Crowd Control™, collects and interprets unstructured publisher data to make audience planning as easy as keyword buying. The company activates audiences for advertisers with comprehensive online advertising solutions, provides publishers with multiple revenue streams from data and media, and sells to data buyers Lotame Audience Segments derived from its unparalleled knowledge of human behavior. Lotame is a member of the Network Advertising Initiative (NAI), the Interactive Advertising Bureau (IAB) and the Online Publishers Association (OPA).
About Men's Health & Women's Health
The Ultimate Digital Power Couple
Menshealth.com and Womenshealthmag.com are the healthy lifestyle digital resources for today’s active, achievement-oriented men and women. Updated daily, these premier online destinations are the 24/7 companions for nearly 6 million monthly unique visitors and anchor a digital portfolio that also includes 24 iPhone apps and iPad issues for both brands.
About Mocean Mobile
The Mocean Mobile platform offers publishers, mobile ad networks, and app stores a variety of simple tools, analytics, and is integrated with mobile rich media providers. Your sales teams can sell cutting-edge, higher CPM mobile advertising campaigns and your ad ops team can easily traffic and report activity. Mocean Mobile is also integrated with over 30 third party mediation partners, to ensure any unsold inventory is generating revenue. Headquartered in New York City with offices in Boston, San Francisco, and London, the team at Mocean Mobile is helping some of the biggest content producers all over the world maximize revenue through mobile.
About Nexage
Nexage provides a market-leading mobile advertising revenue platform, powered by the Nexage RTB Exchange, which enables publishers, developers, buyers, and advertisers to maximize revenues and ROI. As a worldwide provider, Nexage’s mission is to provide superior platform performance that creates an efficient and vibrant mobile advertising market for both buyers and sellers. Nexage is rapidly scaling as buyers and sellers realize greater value for their mobile advertising business; today, Nexage serves over 70 global ad sources and over 160 publishers with over 500 mobile sites and applications. Come visit us at www.nexage.com or follow us on Twitter @Nexage.
About RichRelevance
RichRelevance powers personalized shopping experiences for the world’s largest retailers, including Wal-Mart, Target, Sears, Overstock and others. Led by the e-commerce expert who helped pioneer personalization at Amazon.com, RichRelevance helps retailers increase sales by providing the most relevant experience throughout the consumer shopping process. In addition, RichRelevance powers personalized ads across many of these top-tier retail sites called "Shopping Media," which allows brands to engage shoppers where it matters most—at the point of purchase on the largest retail sites in the world.
About Sales Athlete
Sales Athlete Executive Search is a premier executive search firm based in Beverly Hills and New York, serving media, technology, and entertainment clients internationally. We partner with leading global brands and diverse industries in need of high performing media sales, marketing, and management talent. Superior service and confidentiality are the cornerstones of our practice.
Sales Athlete Media Network, a wholly owned division of The Sales Athlete, Inc. is launching salesathlete.net, a closed network of 46,000 success driven media sales, marketing and management Sales Athletes. SalesAthlete.net will provide sponsored news, digitally driven events, and career opportunities to this dynamic audience.
About Advertising Age
Advertising Age is the leading global source of news, intelligence and conversation for marketing and media communities. Ongoing coverage of strategic topics like CMO Strategies and data-driven marketing is complemented by breaking news on digital, social media, and more.
To find out more about sponsorship opportunities please contact Phil Ardizzone, Director of Event Sales, at phil@iab.net.
