AudienceScience is a global digital marketing technology company enabling universal access to audiences through the AudienceScience Gateway. The AudienceScience Gateway is a proprietary audience delivery platform that unleashes the power of data, making it simple to create, understand, and engage relevant audiences. By leveraging industry leading technology, superior service, and unique data assets, AudienceScience drives digital marketing success for advertisers, agencies, publishers, and technology partners. Since 2003, AudienceScience has powered over 300,000 successfully targeted campaigns worldwide. For more information, please visit http://www.AudienceScience.com and follow @AudienceScience on Twitter.
FreeWheel manages the economics of content for the enterprise-class world of entertainment, offering technical infrastructure for revenue rights management and business operations, wrapped in advisory services. Founded and led by a team of executives from the world’s leading technology companies, FreeWheel’s solutions have already armed companies like AOL, ESPN, FOX, Sky, Turner, and VEVO with the technology and services they need to profitably scale their professional content across devices and revenue models. For more information, visit freewheel.tv. Follow the company @FreeWheel.
About Datran Media
Datran Media is a leading digital marketing technology company that helps brands, publishers and agencies discover and reach their digital marketing audience. Backed by innovative technology and unparalleled strategic services, Datran Media solutions include audience targeting and measurement, multichannel media distribution and inbox marketing tools. Our solutions make it simple for marketers to drive maximum value from a variety of digital marketing channels and measure the results of digital marketing programs, including branding, acquisition, retention and monetization campaigns.
Gigya is a software-as-a-service technology that delivers scalable social CRM, unifying the most popular identity and social providers including Facebook, Twitter, PayPal and LinkedIn and bringing the features and benefits to corporate web sites. Gigya enables online businesses to deepen customer relationships and tap existing friend networks, driving social registrations, word of mouth and social interaction for web sites and applications. In addition, Gigya provides analytics, best practices, consulting and support to optimize every implementation. Supporting more than 280 million users each month across more than 500,000 sites, Gigya’s technology is the choice of global leaders in publishing and commerce including CBS, Fox Sports, Intuit, The Coca-Cola Company, The Home Depot and Turner Networks.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit google.com.
About Operative Media
Operative Media (www.operative.com) is the advertising business management company. Our core purpose is to allow the media and advertising industries to run increasingly complex businesses with simplicity. Operative’s next-generation, SaaS platform and services help media industry leaders balance efficiency with innovation to reduce transaction costs and boost advertising revenue. Operative brings together the processes and systems necessary to package, sell, traffic, manage, optimize, and collect revenue on advertising products. More than 200 companies rely on Operative to manage over $6 billion in ad revenue annually, including The Wall Street Journal, MSN, OMD, NBC Universal, and National Public Media.
About Rubicon Project
Rubicon Project is the leading independent advertising technology company for the comScore 500. REVV, Rubicon Project’s real-time trading platform, reaches a global audience of 200 million U.S. and 646 million global unique visitors monthly, the largest reach on the internet (as measured by comScore). REVV helps publishers including one-third of the comScore 100 make more money by automating and optimizing monetization of their digital media advertising inventory through a real-time auction to digital ad buyers. Hundreds of buyer channels representing more than 70,000 end advertisers access and bid on Rubicon Project’s publishers’ inventory, forming one of the largest scale transaction marketplaces in any industry.
Undertone is a digital advertising company that sits at the intersection of media, creative, and technology. We develop immersive video, high impact, and display ad units that enable brands to engage consumers beyond the confines of traditional banner ads. Through our technology platforms, we deliver these ads across screens and devices on a handpicked portfolio of the world’s best media properties.
Admeld helps the world’s top online publishers sell their ad inventory smarter. Built and run by publishing veterans, the company provides its clients with expertise and technology to capture new revenue streams, control how they sell each impression, and protect their data and brand. Admeld customers include Answers.com, Discovery Communications, FOX News, Hearst Television, IDG TechNetwork, The Weather Channel, and more than 500 others worldwide. The company is headquartered in New York with offices in London, Berlin, San Francisco, and Toronto. Visit www.admeld.com for more information.
ADTECH is a business unit of the AOL Advertising.com Group which was formed in May 2011. The focus of this group is to position AOL as a global partner for leading publishers, advertisers and agencies seeking to maximize the value of their online brands through premium formats, video, content, networks, platforms and monetization. The eight businesses that make up this Group are Advertising.com, ADTECH, AOL Video, goviral, Pictela, Content Solutions, 5min Media and Sponsored Listings.
Having helped millions of Americans to get online, AOL Inc. (NYSE: AOL) is on a mission to inform, entertain and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
Collective is the leader in data-driven, multiscreen advertising solutions for 75 of the top 100 national advertisers. Through data science, Collective connects brands to audiences with high impact personalized advertising experiences across display, video, mobile, and social. Our technology solutions include Ensemble, our audience buying, creative optimization, and analytics platform for advertisers, and AMP, our data and media management platform for publishers. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London, and India, Collective has been recognized for its rapid growth on the Deloitte Technology Fast 500 and Inc. Collective's investors include Accel Partners, Greycroft Partners, and iNovia Capital. For more information, please visit www.collective.com.
Compete, a Kantar Media company, helps the world's top brands improve their marketing based on the online behavior of millions of consumers. Leading advertisers, agencies, and publishers rely on Compete's products and services to create engaging online experiences and highly profitable advertising campaigns. Compete's online panel—the largest in the industry—makes the web as ingrained in marketing as it is in people's lives. Compete is located in Boston, MA, with offices throughout the U.S. For more information, please visit www.compete.com.
Evidon technology gives businesses around the world unique insight into the digital ecosystem, including unparalleled intelligence on the marketing technologies that underpin the commercial web and the power to control their impact on business. Our technology includes Ghostery, the industry-leading browser tool that reports on data collection across 26 million websites and informs our company's business control solutions. We also provide market-leading privacy controls for more than $2 billion of display media annually that empower more than 150 million people daily to control how their information is used online. Companies make smarter decisions, protect their businesses and consumer privacy, and grow revenue as a result.
MediaLink is a leading advisory firm that provides critical counsel to clients in the media, entertainment, and technology industries. Our team of seasoned industry experts delivers informed, innovative, actionable strategies for success in an evolving and interconnected media landscape. We don’t live in a perfect world, so we don’t pretend to operate in one. Instead, we apply our real-world knowledge of your business to help you move it forward.
Microsoft helps consumers connect with brands through experiences that enhance their digital lives. Microsoft does this by providing advertisers, publishers, and developers with cross-platform opportunities to create meaningful and profitable customer engagement across the Microsoft devices and services people love, including Windows 8 apps, Windows Phone, Xbox, Skype, Bing, and MSN. Microsoft also offers advertisers a media network that reaches hundreds of millions of consumers around the world; and services and sales support technology that helps untangle the complexities of digital media to get more value from marketing and content investments. More information is available at microsoft.com.
OpenX is a global leader in digital and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies. OpenX solutions provide a unique Software as a Service platform by combining ad serving, an ad exchange, which includes Supply Side Platform technology, and content valuation.
OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.
For more information, please visit www.openx.com
OpenX is a trademark of OpenX Limited.
PubMatic is the technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Our innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalized advertising experience across display, mobile, and video. PubMatic's One Platform, proprietary technology and advanced mobile capabilities are utilized by a global roster of comScore publishers, including: NBC, Rodale, IDG, and WebMD. Pioneering online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP), the company also works with over 400 advertising partners. Ranked by Deloitte as the third fastest growing company in the US Internet sector, PubMatic has offices worldwide with headquarters in Redwood City, California.
Unicast has been providing state-of-the-art rich media solutions for publishers, agencies and advertisers since 1998. Integrating creative support with campaign management and detailed analytics, Unicast technologies empower customers to manage the complex process of deploying online advertising campaigns. Unicast is a proud member of the DG family of companies—a multichannel distribution network of thousands of advertisers and media publishers worldwide. Today, our solutions are leveraged globally by some of the world's most esteemed brands, including AOL, Fox Interactive Media, MSN, MindShare, NBC Universal, ABC, CBS and Initiative Media.
Neustar, Inc. (NYSE: NSR), is the trusted real-time information services and marketing analytics provider for leading brands across the financial services, hospitality, media and advertising, automotive, retail, and telecom industries. With the most comprehensive household level information, Neustar helps our clients create a common, enterprise-wide view of their mobile customers and prospects. Neustar combines real-time consumer insights and the richness of the client’s CRM data at every point of interaction. From strategic planning and tactical execution, to consumer engagement and campaign measurement, our clients can make informed actionable decisions across the customer lifecycle and gain a deeper understanding of their audience to drive acquisition and retention, specifically on mobile platforms.
AdXpose is the leader in digital advertising analytics solutions. The company’s SaaS technology provides advertisers and publishers with greater transparency and confidence into the quality, safety, and performance of their digital advertising campaigns. The actionable optimization metrics captured by AdXpose solutions help its customers realize increased ROI, more profitable margins, and measurable ad effectiveness. AdXpose is headquartered in Seattle, with offices in New York City, and is backed by Draper Fischer Jurvetson and Ignition Partners. For more information, visit www.adxpose.com.
Atex, headquartered in the UK with offices worldwide, is a leading software company selling solutions for media-rich industries. We develop smart digital solutions that make a measurable difference and enable our 1000+ customers to to streamline operations and optimise their digital strategy. As a global organisation, we are committed to helping companies build revenues and reduce costs through products that are increasingly personalised, localised, collaborative, contextually relevant, and available on demand.
BlueKai is Big Data for Marketing. The BlueKai Data Activation System enables marketers and publishers to use what they know to power what they do, turning insights into action, and driving higher efficiency & performance in their marketing. Through data activation, our enterprise-level SaaS solution unites fragmented data sources to drive omni-channel data aggregation and targeting. BlueKai’s customers use data to analyze, advertise, optimize and monetize their audiences in ways that were previously unavailable to them and with BlueKai’s “data unchained” methodology, your customized data segmentation can be leveraged anywhere and is not restricted to any single channel.
About Casale Media
Casale Media builds innovative, high-performance advertising technology that maximizes digital media value for publishers and advertisers. Its Index platform is the first fully transparent real-time bidding (RTB) management technology that allows publishers to access premium demand through an exchange or a publisher’s own private marketplace.
Casale Media continues to establish its presence in digital advertising through its premium ad network, MediaNet, which is powered by Optimax, the first real-time ad serving and optimization platform. The company works directly with premium media organizations, with a focus on brand-safety and control for advertisers and publishers.
About Donovan Data Systems
Donovan Data Systems (DDS) provides market-leading media and creative workflow tools.
Widely used by agencies in North America and Europe, our iDesk digital campaign management application handles digital campaigns in one place, from plan to bill. Our Agency OS platform will encompass open standards and universal APIs to enable easy integration for agencies, pubs, and third parties.
Our clients benefit from the eBusiness capabilities in all our applications, and we collaborate with business partners to pursue a development agenda that makes trading simpler and serves the growth of the advertising industry.
Founded in 2010, Krux delivers data fabric for the consumer web via our data management platform (DMP). Krux helps our clients protect, manage, and monetize data across all digital screens and sources. Hundreds of digital businesses worldwide have adopted Krux technology including NBC Universal, Sanoma Media, IDG, New York Times, Meredith, Centro, Forbes Media, Washington Post, Telegraph, Bloomberg, GateHouse Media, and Financial Times. Through our diverse community of clients and partners, Krux helps improve digital experiences for almost 800 million internet users worldwide. Krux is privately held with offices in San Francisco, New York City, and London. Find out more at krux.com.
Lotame is the DMP for Maximum Audience Impact—helping publishers, marketers and agencies maximize the way they collect, unify, protect, and activate audience data. Leveraging the industry’s most robust audience management engine, they’re able to intelligently monetize data, create premium properties, target more efficiently, and drive higher campaign performance and revenue. We’re dedicated to constant innovation, and helping our clients take full advantage of big data. Together, we’re doing things that others haven’t thought of yet. To learn more, visit lotame.com.
About Men's Health & Women's Health
The Ultimate Digital Power Couple
Menshealth.com and Womenshealthmag.com are the healthy lifestyle digital resources for today’s active, achievement-oriented men and women. Updated daily, these premier online destinations are the 24/7 companions for nearly 6 million monthly unique visitors and anchor a digital portfolio that also includes 24 iPhone apps and iPad issues for both brands.
About Mocean Mobile
The Mocean Mobile platform offers publishers, mobile ad networks, and app stores a variety of simple tools, analytics, and is integrated with mobile rich media providers. Your sales teams can sell cutting-edge, higher CPM mobile advertising campaigns and your ad ops team can easily traffic and report activity. Mocean Mobile is also integrated with over 30 third party mediation partners, to ensure any unsold inventory is generating revenue. Headquartered in New York City with offices in Boston, San Francisco, and London, the team at Mocean Mobile is helping some of the biggest content producers all over the world maximize revenue through mobile.
Nexage provides a market-leading mobile advertising revenue platform, powered by the Nexage RTB Exchange, which enables publishers, developers, buyers, and advertisers to maximize revenues and ROI. As a worldwide provider, Nexage’s mission is to provide superior platform performance that creates an efficient and vibrant mobile advertising market for both buyers and sellers. Nexage is rapidly scaling as buyers and sellers realize greater value for their mobile advertising business; today, Nexage serves over 70 global ad sources and over 160 publishers with over 500 mobile sites and applications. Come visit us at www.nexage.com or follow us on Twitter @Nexage.
RichRelevance powers personalized shopping experiences for the world’s largest retailers, including Wal-Mart, Target, Sears, Overstock and others. Led by the e-commerce expert who helped pioneer personalization at Amazon.com, RichRelevance helps retailers increase sales by providing the most relevant experience throughout the consumer shopping process. In addition, RichRelevance powers personalized ads across many of these top-tier retail sites called "Shopping Media," which allows brands to engage shoppers where it matters most—at the point of purchase on the largest retail sites in the world.
About Sales Athlete
Sales Athlete Executive Search is a premier executive search firm based in Beverly Hills and New York, serving media, technology, and entertainment clients internationally. We partner with leading global brands and diverse industries in need of high performing media sales, marketing, and management talent. Superior service and confidentiality are the cornerstones of our practice.
Sales Athlete Media Network, a wholly owned division of The Sales Athlete, Inc. is launching salesathlete.net, a closed network of 46,000 success driven media sales, marketing and management Sales Athletes. SalesAthlete.net will provide sponsored news, digitally driven events, and career opportunities to this dynamic audience.
About Advertising Age
Advertising Age is the leading global source of news, intelligence, and conversation for marketing and media communities. Ongoing coverage of strategic topics like CMO strategies and data-driven marketing is complemented by breaking news on digital, social media, and more.
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