Sunday Recap

The IAB Annual Leadership Meeting showcases interactive advertising thought leaders as they drive change, break down trends and debate the future of the media marketplace.  View the agenda and follow along on Twitter as they address head-on two non-intersecting conversations taking place right now in the digital industry:

  • the belief that marketing success derives solely from expertise in data gathering and analytics
  • the belief that marketing success derives entirely from creativity, context and content.

Quite simply, is the future of marketing a question of man versus machine?


 

 

IAB Annual Leadership Meeting:
Day One Recap

More than 750 digital leaders gathered on Sunday, February 27, at La Quinta Resort & Club in Palm Springs, CA, to open the sold-out 2011 IAB Annual Leadership Meeting, a three-day discussion of the most significant topics for the interactive advertising industry. This year’s event provides a venue for passionate debate on the pressing issue of, “The People vs. Data.”

Eric SchmidtThe Keynote Speaker, Dr. Eric Schmidt, Chairman of the Board and Chief Executive Officer, Google, engaged the imagination and took the audience into a not too distant future where computers would do what they do best and help people do what they do best. By this sentiment he meant technology would help people remember things, would filter out the overload of information, would help people get where they're going and do what they want to do—no matter young or old, poor or wealthy, as long as they have access to a device, they would have information and tools to make their lives easier and more satisfying. Mobile, he emphasized, is where much of this progress would be focused. Behind these services, he said, would be a flourishing display advertising business that he estimated would be a $200-billion dollar marketplace.

Bob CarriganIntroducing Dr. Schmidt and opening the event, Bob Carrigan, Chief Executive Officer, IDG Communications, and incoming Chairman, IAB Board of Directors, welcomed the crowd—“the le crème de la crème of the interactive industry”—and gave a brief recap of 2010 IAB accomplishments highlighting the strides made in IAB initiatives include the IAB Mobile Marketing Center of Excellence, Reimagining Interactive Advertising, Building Brands Online, Data Demystification, Self-Regulatory Program for Online Behavioral Advertising, Making Measurement Make Sense, and the IAB Code of Conduct, which was adopted by the Board of Directors earlier in the day. A detailed account of 2010 accomplishments can be found in the 2010 IAB Annual Report here.

In his role as the 2011 Chairman, Carrigan laid out critical areas of business—of growth opportunities to demand his attention throughout the next year. The IAB Mobile Center of Excellence, a stepping stone solidified in 2010, paves the way for a focus on the vast advertising opportunities created by tablet devices. He addressed the importance of publishers having direct engagement with consumers to develop relationships based on user feedback and recommended they explore the power of the browse-based experience, not just the app based. And he underscored the significance of the B2B sector in the digital advertising industry, as he is the first IAB chairman representing B2B as well as B2C media.

David MooreMany prestigious awards were presented throughout the evening. The 2011 IAB Founder’s Award, recognizing contribution and service to digital media, was presented to David Moore, Chairman and Founder, Chief Executive Officer, 24/7 Real Media, a WPP Company, and also outgoing Chairman, IAB Board of Directors. Moore, a highly respected leader and innovator, has made significant contributions to the growth and development of the IAB and to the interactive industry in general.

Peter NaylorContinuing the evening of recognition, the 2010 IAB Sales and Service Excellence Awards were presented. The IAB Service Excellence Awards, presented by Senior Vice President, Digital Media Services, NBC Universal, and Vice Chair of the IAB Board of Directors, Peter Naylor, honor individual members who demonstrated strong leadership and provided an exceptional contribution to one or more significant, completed IAB initiatives over the year.

2010 Service Excellence Award Winners include:

Anna Banks, Executive Director, Strategy, Organic and Nichole Goodyear, CEO & President, Brickfish, for their significant contributions to the Social Media Buyer’s Guide
 
Keith Berkelhamer, VP, CNN Digital Research at Turner Broadcasting and Dan Murphy, SVP of Research and Ad Traffic at Univision Interactive Media, for their extensive work with Site Intercept Ad Effectiveness Studies
 
Pablo Chavez, Director of Public Policy, Google and Bryce Harlow, VP Government Relations, CBS Interactive, for their dedication and leadership on the IAB’s self-regulatory efforts
 
Geoffrey Coco, Group Product Manager, Video & Rich Media Advertising at Microsoft and Joey Trotz, Sr. Director, Strategic Advertising & Digital Technologies at Turner Broadcasting, for their participation and guidance on Digital Video Agency Day
 
Peter Horan, Chairman, Goodmail Systems, for his noteworthy influence on the development of the IAB’s Code of Conduct
 
Dave Jacobs, SVP of Publisher Services, AOL/Advertising.com and Jay Sears, General Manager, CONTEXTWEB Ad Exchange at CONTEXTWEB, for their substantial contributions to the development of the Networks & Exchanges Quality Assurance Guidelines
 
Joshua Koran, VP Targeting & Optimization at ValueClick and Nick Weir, VP, Data Strategy, Yahoo!, for their dedication and guidance around the IAB’s Data Primer initiative
 
Jason Ryning, Attorney for Microsoft, for his contributions to the 4A’s/IAB Standard Terms & Conditions version 3.0
 
Shane Wiley, Senior Director, Privacy & Data Governance, Yahoo!, for his considerable contributions to the IAB’s CLEAR initiative

The IAB Sales Excellence Awards honor the sales organizations and individuals who are viewed by the ad buying community as achieving the highest standards of sales excellence and were presented by Sherrill Mane, Senior Vice President, Industry Services, IAB.

2010 Sales Excellence Award Winners include:

  • Long Term Achievement:
    • Large digital sales organizations: Scripps Networks
    • Small to mid-size digital sales organizations: Undertone
  • Most Innovative: Pandora
  • Best Newcomer: Turn
  • Salesperson of the Year:
    • East Coast: Anna Lem, Google
    • Midwest: Todd Hayes, 24/7 Real Media
    • West Coast: Nick Leal, ValueClick Media
The evening’s formal presentation also included an entertaining tribute to recently reinstated IAB President and Chief Executive Office, Randall Rothenberg. As the session adjourned, guests proceeded to the Welcome Reception to pick up conversations that began during the Kick off Networking Happy Hour earlier in the day—and to enjoy the beautiful surroundings of the Santa Rosa Mountains.



Videos from the stage courtesy of
FreeWheel
 
Eric Schmidt Delivers the
Opening Keynote

 
Bob Carrigan Opens the
2011 IAB Annual Meeting


Randall Rothenberg Needs an Office

 

News from IAB Annual Leadership Meeting

IAB Board of Directors Adopts First-Ever Code of Conduct
New Rising Stars Ad Units Revealed
IAB, ANA & 4A's Join Forces to "Make Measurement Make Sense"
IAB Announces 11 New Board Members
IAB Annual Sales & Service Excellence Awards Winners
IAB Launches Data Council
Results of IAB Ad IQ Survey Released
IAB & MMA Publish First-Ever Mobile Web Advertising Measurement Guidelines
Digital Advertising Leaders Converge at IAB Annual Leadership Meeting



IAB Annual Leadership Meeting on Twitter

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