Press Coverage

 
2011 IAB Annual Leadership Meeting: Press Coverage


News Coverage of IAB Annual Leadership Meeting

General Coverage
 
March 7, 2011 | MediaWeek | Mixed Picture at IAB
 
March 4, 2011 | ClickZ | The Yin and Yang of Interactive Marketing
 
March 1, 2011 | Radio World
 | A Big Weekend for IAB
 
March 2011 | eMedia Vitals | Mobile first? Not so fast
 
March 2011 | eMedia Vitals | The missing player in the data ecosystem: users
 
February 28, 2011 | BtoB Magazine | At the IAB annual: Going mobile a key theme
 
February 27, 2011 | The Business Insider | The Rise of Digital Plumage
 

IDG

March 2011 | eMedia Vitals | IDG’s Carrigan: Mobilizing for mobile
 
March 2011 | eMedia Vitals | Mobile first? Not so fast
 

Google

March 1, 2011 | Cynopsis Digital | 
Digital Advertising
 
March 1, 2011 | eWeek Google Watch | Google’s Schmidt, Mohan Champion Mobile, Display Ads
 
March 1, 2011 | Taxi Design Network | Google Has High Hopes for Display Ad Market
 
March 1, 2011 | Warc | Google eyes mobile future
 
March 2011 | eMedia Vitals | Mobile first? Not so fast
 
February 28, 2011 | Search Engine Land | Google: Mobile Growth Occurring Faster Than Expected
 
February 28, 2011 | ClickZ | Google CEO: Mobile Growing Faster Than Predicted
 
February 28, 2011 | Search Engine Watch | Mobile Growing Faster Than Predicted, says Google’s Schmidt
 
February 28, 2011 | AdvertisingPerspectives.com | Eric Schmidt: Display Advertising Will Be $200 Billion Business Globally
 
February 28, 2011 | Trusted Reviews | Google Says “Do Mobile”
 
February 28, 2011 | NationalPositions.com | Mobile Internet Use is Growing | NationalPositions
 
February 28, 2011 | Brafton Blog | Google CEO says mobile search and display ads to rise
 
 

Microsoft

February 28, 2011 | Wall Street Journal | Microsoft Executive Urges Online Ad Industry to Police Itself
 

Hulu

March 1, 2011 | WebProNews | Hulu CEO Forecasts 2011 Revenue Of $500 Million
 
February 28, 2011 | Adweek | Hulu Set for Meteoric Growth in 2011

 
Demand Media
 

IAB Announcements at Annual Leadership Meeting

News Coverage of IAB Announcements

IAB and Mobile Marketing Association Establish Standard Methodology for Measuring Mobile Web Ads

March 2, 2011 | Digital Media Wire | Mobile Web Ad Measurement Standard Introduced
 
March 2, 2011 | Research Magazine | IAB and MMA launch new mobile web ad guidelines
 
March 2, 2011 | Marketing Magazine | MMA and IAB clarify mobile ad effectiveness
 
March 2, 2011 | UTalkMarketing.com | New mobile advertising guidelines to be rolled out globally
 
March 2, 2011 | MocoNews (IAB general mention) | The Mobile Lowdown: Apple iPad, GetJar, IAB/MMA, Sony Ericsson
 

IAB Announces Winners of ‘Rising Stars’ Competition; New Brand-Friendly Ad Formats Aim to Spur Greater Creativity in Interactive Advertising

March 4, 2011 | AdMonsters | IAB Rising Stars Ad Units: Next Steps
 
March 3, 2011 | ClickZ | IAB Rising Stars Ad Units: Next Steps
 
March 2, 2011 | MediaPost | IAB Rolls Out Six New Ad Formats
 
March 1, 2011 | ClickZ News | 6 Ad Units Win IAB’s Rising Stars Competition
 
March 1, 2011 | Agency Spy | 
Tuesday Morning Stir
 
March 1, 2011 | Marketing Vox News |6 Winning Ad Formats May Pave Way to New Choices
 
March 1, 2011 | RICG
 | IAB rolls out six new ad formats
 

IAB Launches Data Council, Call to Action for Members

March 4, 2011 | Charles Oh | IAB Launches Data Collection Council
 
March 2, 2011 | Daily Research News Online | IAB Sets Up Member Forum on Online Ad Data
 
February 28, 2011 | DM News
 | IAB launches data collection council
 
February 27, 2011 | AdExchanger | 
IAB Starts A Data Council; Dolan And Doty Discuss
 

IAB, ANA & 4A’s Join Forces to “Make Measurement Make Sense”—Leading Trade Groups Take on Top Industry Challenge

March 6, 2011 | The Wrap | We Need a One-Size-Fits-All Ratings System
 
March 4, 2011 | Enrichment Depot – Profiting on the Net | Three Major Players Come Together To Further Define Measurement Standards
 
March 2, 2011 | AudienceDevelopment.com | IAB, ANA, 4A’s Team Up On Digital Metrics - Audience Development
 
March 2, 2011 | Daily Research News Online | IAB Sets Up Member Forum on Online Ad Data
 
March 1, 2011 | Marketing Pilgrim
 | Ad Trade Groups Set Out to Make Measurement Makes Sense
 
March 1, 2011 | Folio Magazine
 | IAB, ANA, 4A’s Team Up On Digital Metrics
 
March 1, 2011 | Daily Research News Online
 | Ad Groups Launch Digital Currency Initiative
 
March 1, 2011 | Cynopsis Digital | 
Digital Advertising
 
March 1, 2011 | BrandChannel.com
 | IAB, ANA and 4A’s Join Forces on Digital Measurement
 
March 2011 | eMedia Vitals | Mobile first? Not so fast
 
February 28, 2011 | MediaPost
 | IAB, 4A’s and ANA Hope To Standardize Digital Metrics
 
February 28, 2011 | MediaPost | 
4As, ANA, IAB Band Together To Create Digital Metrics
 
February 28, 2011 | AdWeek
 | Could Online Ad World Ditch the Impression?
 
February 28, 2011 | Broadcasting & Cable | 4As, ANA, IAB Start Cross-Media Study
 

IAB Adopts First-Ever Code of Conduct

March 2, 2011 | Word Press Theme Magazine | IAB Code of Conduct
 
February 28, 2011 | ClickZ | IAB’s Consumer Privacy Initiative Takes Effect
 
February 28, 2011 | BtoB Magazine | At the IAB annual: Code of Conduct adopted
 
February 28, 2011 | AdRants | Behave or the IAB Will Kick Your Ass
 
February 28, 2011 | MediaPost | IAB Members Must Publicly Affirm Privacy Principles