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2011 IAB Annual Leadership Meeting: Press Coverage

News Coverage of IAB Annual Leadership Meeting

General Coverage

March 7, 2011 | MediaWeek | Mixed Picture at IAB

March 4, 2011 | ClickZ | The Yin and Yang of Interactive Marketing

March 1, 2011 | Radio World  | A Big Weekend for IAB

March 2011 | eMedia Vitals | Mobile first? Not so fast

March 2011 | eMedia Vitals | The missing player in the data ecosystem: users

February 28, 2011 | BtoB Magazine | At the IAB annual: Going mobile a key theme

February 27, 2011 | The Business Insider | The Rise of Digital Plumage

IDG

March 2011 | eMedia Vitals | IDG’s Carrigan: Mobilizing for mobile

March 2011 | eMedia Vitals | Mobile first? Not so fast

Google

March 1, 2011 | Cynopsis Digital |  Digital Advertising

March 1, 2011 | eWeek Google Watch | Google’s Schmidt, Mohan Champion Mobile, Display Ads

March 1, 2011 | Taxi Design Network | Google Has High Hopes for Display Ad Market

March 1, 2011 | Warc | Google eyes mobile future

March 2011 | eMedia Vitals | Mobile first? Not so fast

February 28, 2011 | Search Engine Land | Google: Mobile Growth Occurring Faster Than Expected

February 28, 2011 | ClickZ | Google CEO: Mobile Growing Faster Than Predicted

February 28, 2011 | Search Engine Watch | Mobile Growing Faster Than Predicted, says Google’s Schmidt

February 28, 2011 | Mashable | Google CEO: Mobile Growing Faster Than “All Our Predictions” [VIDEO]

February 28, 2011 | OpitimizeInternet | Google’s CEO states mobile use has risen well above their targets

February 28, 2011 | AdvertisingPerspectives.com | Eric Schmidt: Display Advertising Will Be $200 Billion Business Globally

February 28, 2011 | BKarma.com | Future of Mobile: Google Says Is Growing “Faster Than All of Our Predictions”

February 28, 2011 | Trusted Reviews | Google Says “Do Mobile”

February 28, 2011 | NationalPositions.com | Mobile Internet Use is Growing | NationalPositions

February 28, 2011 | Brafton Blog | Google CEO says mobile search and display ads to rise

February 28, 2011 | WebproNews | Schmidt Says Mobile Growing “Faster Than All Of Our Predictions”

February 27, 2011 | Ad Week | Google CEO: Display Ad Market Could Become $200 Billion Biz

February 27, 2011 | The Business Insider | Live blogging Eric Schmidt at the IAB Annual Leadership Meeting

Microsoft

March 1, 2011 | ClickZ News | Microsoft Exec Prods Ad Industry Over Consumer Privacy

March 1, 2011 | BtoB | At the IAB annual: Building trust, building business

February 28, 2011 | Wall Street Journal | Microsoft Executive Urges Online Ad Industry to Police Itself

Hulu

March 1, 2011 | TMCNet | Hulu Continues to Attract More Advertisers, Content Partners

March 1, 2011 | WebProNews | Hulu CEO Forecasts 2011 Revenue Of $500 Million

February 28, 2011 | Adweek | Hulu Set for Meteoric Growth in 2011

Demand Media

March 2, 2011 | AdWeek | Demand Media CEO Brushes Off Google’s Algorithm Switch

IAB Announcements at Annual Leadership Meeting

March 1, 2011 | IAB and Mobile Marketing Association Establish Standard Methodology for Measuring Mobile Web Ads

March 1, 2011 | New IAB Survey: Digital Ad Executives Recognize Need to Improve “Interactive Ad IQ” to Drive More Revenue

February 28, 2011 | IAB Announces Winners of ‘Rising Stars’ Competition; New Brand-Friendly Ad Formats Aim to Spur Greater Creativity in Interactive Advertising

February 28, 2011 | IAB Launches Data Council, Call to Action for Members

February 28, 2011 | IAB, ANA & 4A’s Join Forces to “Make Measurement Make Sense”—Leading Trade Groups Take on Top Industry Challenge

February 27, 2011 | IAB Announces Winners of Annual Sales & Service Excellence Awards

February 27, 2011 | IAB Announces Eleven New Board Members

February 27, 2011 | Digital Media’s Leading Trade Group Takes Self-Regulation to a New Level—IAB Board of Directors Adopts First-Ever Code of Conduct

February 27, 2011 | Leaders of Digital Advertising & Marketing Converge as IAB Annual Leadership Meeting Convenes

News Coverage of IAB Announcements

IAB and Mobile Marketing Association Establish Standard Methodology for Measuring Mobile Web Ads

March 3, 2011 | DisplayPlus | IAB and Mobile Marketing Association establish standard methodology for measuring mobile Web ads

March 2, 2011 | BtoB Magazine | IAB, MMA introduce guidelines for counting mobile Web ads

March 2, 2011 | Digital Media Wire | Mobile Web Ad Measurement Standard Introduced

March 2, 2011 | RBR.com | IAB, MMA standardize on metrics for mobile ad measurement

March 2, 2011 | Research Magazine | IAB and MMA launch new mobile web ad guidelines

March 2, 2011 | Marketing Magazine | MMA and IAB clarify mobile ad effectiveness

March 2, 2011 | UTalkMarketing.com | New mobile advertising guidelines to be rolled out globally

March 2, 2011 | MocoNews (IAB general mention) | The Mobile Lowdown: Apple iPad, GetJar, IAB/MMA, Sony Ericsson

IAB Announces Winners of ‘Rising Stars’ Competition; New Brand-Friendly Ad Formats Aim to Spur Greater Creativity in Interactive Advertising

March 4, 2011 | AdMonsters | IAB Rising Stars Ad Units: Next Steps

March 3, 2011 | ClickZ | IAB Rising Stars Ad Units: Next Steps

March 2, 2011 | MediaPost | IAB Rolls Out Six New Ad Formats

March 1, 2011 | ClickZ News | 6 Ad Units Win IAB’s Rising Stars Competition

March 1, 2011 | paidContent.org  | IAB Attempts To Bring Some Order To Choice Of Large Display Format

March 1, 2011 | Agency Spy |  Tuesday Morning Stir

March 1, 2011 | Marketing Vox News |  6 Winning Ad Formats May Pave Way to New Choices

March 1, 2011 | RICG  | IAB rolls out six new ad formats

February 28, 2011 | AdAge | Ad Industry Group Picks Bigger Online Ads in Hopes of Attracting TV Dollars to Web

IAB Launches Data Council, Call to Action for Members

March 4, 2011 | Charles Oh | IAB Launches Data Collection Council

March 2, 2011 | Daily Research News Online | IAB Sets Up Member Forum on Online Ad Data

February 28, 2011 | DM News  | IAB launches data collection council

February 27, 2011 | AdExchanger |  IAB Starts A Data Council; Dolan And Doty Discuss

IAB, ANA & 4A’s Join Forces to “Make Measurement Make Sense”—Leading Trade Groups Take on Top Industry Challenge

March 6, 2011 | The Wrap | We Need a One-Size-Fits-All Ratings System

March 4, 2011 | PaidContent | NFL Lockout Should Make Marketers Call Online Audible

March 4, 2011 | Enrichment Depot – Profiting on the Net | Three Major Players Come Together To Further Define Measurement Standards

March 2, 2011 | Ad Age | Industry Groups Seek to Unify Online, TV Metrics

March 2, 2011 | AudienceDevelopment.com | IAB, ANA, 4A’s Team Up On Digital Metrics - Audience Development

March 2, 2011 | Daily Research News Online | IAB Sets Up Member Forum on Online Ad Data

March 1, 2011 | Marketing Pilgrim  | Ad Trade Groups Set Out to Make Measurement Makes Sense

March 1, 2011 | Folio Magazine  | IAB, ANA, 4A’s Team Up On Digital Metrics

March 1, 2011 | Daily Research News Online  | Ad Groups Launch Digital Currency Initiative

March 1, 2011 | Cynopsis Digital |  Digital Advertising

March 1, 2011 | BtoB |  At the IAB annual: Tackling the measurement challenge

March 1, 2011 | BrandChannel.com  | IAB, ANA and 4A’s Join Forces on Digital Measurement

March 1, 2011 | Research Magazine |  Ad trade bodies look to silence online metrics ‘cacophony’ with currency plans

March 2011 | eMedia Vitals | Mobile first? Not so fast

March 2011 | eMedia Vitals | Advertising groups pledge digital metrics standards

February 28, 2011 | MediaPost  | IAB, 4A’s and ANA Hope To Standardize Digital Metrics

February 28, 2011 | MediaPost |  4As, ANA, IAB Band Together To Create Digital Metrics

February 28, 2011 | AdWeek  | Could Online Ad World Ditch the Impression?

February 28, 2011 | Broadcasting & Cable | 4As, ANA, IAB Start Cross-Media Study

IAB Adopts First-Ever Code of Conduct

March 2, 2011 | Word Press Theme Magazine | IAB Code of Conduct

March 1, 2011 | Adweek  | Can the IAB Save Online Ad Industry From Government?

February 28, 2011 | ClickZ | IAB’s Consumer Privacy Initiative Takes Effect

February 28, 2011 | BtoB Magazine | At the IAB annual: Code of Conduct adopted

February 28, 2011 | AdRants | Behave or the IAB Will Kick Your Ass

February 28, 2011 | MediaPost | IAB Members Must Publicly Affirm Privacy Principles

February 28, 2011 | Politico | Morning Tech: IAB APPROVES BINDING PRIVACY CODE OF CONDUCT FOR MEMBERS