The IAB Annual Leadership Meeting is hosted by these industry heavy weights.

John Battelle, Founder and Executive Chairman, Federated Media, IAB Board of Directors	Bob Carrigan, CEO, IDG Communications, Chairman, IAB Board of Directors	David Doty, CMO, IAB	Randall Rothenberg, EVP & CDO, Time, Inc.	Tina Sharkey, Chairman & Global President, BabyCenter, IAB Board of Directors

You’ll also hear from these influential decision makers.

Keynote Presenter:

Dr. Eric Schmidt,
Chairman of the Board and Chief Executive Officer
Google

Tim Andree CEO, Dentsu Network West, Executive Officer, Dentsu	Michael Barrett CEO, AdMeld	Wendy Clark SVP, Integrated Marketing Communications & Capabilities, The Coca-Cola Company	Quentin George CDO, Mediabrands
Blake Irving Chief Products Officer, Yahoo!	Jason Kilar CEO, Hulu	Wenda Harris Millard President & COO, MediaLink	David Moore Chairman & Founder, CEO, 24/7 Real Media, A WPP Company, IAB Board of Directors
John Partilla COO, Dentsu Network West	Ian Schafer CEO & Founder, Deep Focus	Jim Spanfeller Founder & CEO, The Spanfeller Media Group	Rik van der Kooi Corporate VP, Advertiser and Publisher Solutions Group, Microsoft, IAB Board of Directors

Bryan Wiener CEO, 360i	Bill Wise CEO, MediaBank

The People vs. Data

The 2011 program addresses head-on two non-intersecting conversations taking place right now in the digital industry:

• the belief that marketing success derives solely from expertise in data gathering and analytics
  
• the belief that marketing success derives entirely from creativity, context and content.

Quite simply, is the future of marketing a question of man versus machine?