Agenda


Agenda


 

12:00 PM

Registration Opens

Sponsored by:
Pubmatic

12:00 PM - 1:00 PM

IAB Board of Directors Luncheon

Sponsored by:
AOL

1:00 PM - 3:00 PM

IAB Board of Directors Meeting

3:30 PM - 4:30 PM

Kick-Off Networking Happy Hour

Sponsored by:
Audience Science

4:30 PM

General Session Convenes

4:30 PM - 5:00 PM

Where We Grow From Here

Bob Carrigan, Chief Executive Officer, IDG Communications, and Chairman, IAB Board of Directors

5:00 PM - 5:30 PM

Keynote Presentation

Randall Rothenberg
Dr. Eric Schmidt
Chairman of the Board and Chief Executive Officer,
Google

5:30 PM - 6:00 PM

IAB Founder’s Award

Presented to: David Moore, Chairman and Founder, Chief Executive Officer, 24/7 Real Media, A WPP Company
Presented by: Bob Carrigan, Chief Executive Officer, IDG Communications, and Chairman, IAB Board of Directors

6:00 PM - 6:30 PM

IAB Service Excellence Awards

Presented by: Peter Naylor, Executive Vice President, Digital Media Sales, NBC Universal, and Vice Chairman, IAB Board of Directors

Sponsored by:
Evidon

6:30 PM - 7:00 PM

IAB Sales Excellence Awards

7:00 PM

General Session Concludes

7:00 PM - 9:00 PM

Welcome Reception
La Casa
La Casa Courtyard

Sponsored by:
Operative

 

6:30 AM - 7:30 AM

MensHealth.com and WomensHealthmag.com Boot Camp
Tennis Garden

Join in for an early morning, high-intensity boot camp workout class, designed to jump-start your body and mind.

Sponsored by:
Men's Health & Women's Health

8:00 AM

Registration Opens

Sponsored by:

8:00 AM - 9:00 AM

Continental Breakfast

Sponsored by:
Undertone

9:00 AM

General Session Reconvenes

9:00 AM - 9:15 AM

Opening Remarks

Event Hosts:
John Battelle, Founder and Executive Chairman, Federated Media
Bob Carrigan, Chief Executive Officer, IDG Communications, and Chairman, IAB Board of Directors
Randall Rothenberg, Executive Vice President and Chief Digital Officer, Time
Tina Sharkey, Chairman and Global President, BabyCenter

9:15 AM - 10:00 AM

Expression Versus Impression
Global Brands In The Age Of The Networked Consumer

Wendy Clark, Senior Vice President, Integrated Marketing Communications and Capabilities, The Coca-Cola Company

10:00 AM - 10:45 AM

The Network of the Future
Dentsu's Last Mover Advantage

Tim Andree, Executive Officer, Dentsu, Chief Executive Officer, Dentsu Network West
John Partilla, Chief Operating Officer, Dentsu Network West
Bryan Wiener, Chief Executive Officer, 360i

10:45 AM - 11:30 AM

Networking Refreshment Break

Sponsored by:
Undertone

11:30 AM - 12:00 PM

Data, Privacy and Control
Unpacking the Role of the Consumer in the Media and Marketing Ecosystem

John Battelle, Founder and Executive Chairman, Federated Media
Doc Searls, Fellow, Berkman Center for Internet and Society, Harvard University

12:00 PM - 12:45 PM

Online Data: Sorting Out the Land Grab

The online advertising industry is hitting its stride again as marketers shake off the effects of the recession. With the return to more robust growth comes renewed awareness of both the power and issues related to use of consumer data on the web. How the industry seizes the opportunity—and comes to terms with those issues—will go a long way toward determining our collective long-term future.

Rik van der Kooi discusses this issue and examines new ways of looking at data to more effectively engage with consumers.

Rik van der Kooi, Corporate Vice President, Advertiser and Publisher Solutions Group, Microsoft

12:45 PM - 2:00 PM

Networking Luncheon

Sponsored by:
Gigya

2:00 PM - 2:15 PM

Host Remarks

Tina Sharkey, Chairman and Global President, BabyCenter

2:15 PM - 3:00 PM

The Future of TV

The reinvention of TV is happening and 2011 will be a slingshot year. There are macro trends to consider—the kind which only happen once in a generation: Smart TVs. Tablets. Internet-connected gaming consoles. Smartphones. Ubiquitous high speed Internet access. Content owner interest (and financial necessity) to follow users onto the Internet. This shift forecasts the most dramatic reinvention since color TV. Jason Kilar will explore the significant disruption in brand advertising, content distribution, and entertainment consumption models, and will illustrate how significant value will be created through this disruption.

Jason Kilar, Chief Executive Officer, Hulu

3:00 PM - 3:45 PM

IAB Rising Stars
Reinventing the Creative Canvas Online

In 2010 the IAB launched the Rising Stars, a competition to enhance IAB standard ad units, fueling greater creativity and a redefinition of user engagement online. Here, the winners of this competition will be unveiled. Leading agency executives will debate and discuss how these Rising Stars will be used to reimagine interactive advertising.

Moderator: Brad Brinegar, Chairman and Chief Executive Officer, McKinney
Emma Cookson, Chairman, BBH
Dani Nadel, President, Publicis Modem USA

3:45 PM - 4:30 PM

Networking Refreshment Break

Sponsored by:
Undertone

4:30 PM - 5:15 PM

Better Than TV

With more than a third of media consumption now online, great progress has been made in moving traditional content channels onto the Internet. Yet despite our progress, this year will see the largest gap between audience and advertisers ever—to the tune of $50 Billion dollars. If we’re to begin closing that gap we will need to take a hard look at our industry; how we serve consumers and how we serve advertisers. Join Blake Irving, Yahoo!’s Chief Product Officer, as he explores the catalysts needed to create a ‘better than TV’ inflection point for advertisers, including new device form factors, sharper analytics and advanced standards.

Blake Irving, Chief Product Officer, Yahoo!

5:15 PM

General Session Concludes

5:15 PM - 6:30 PM

Networking Cocktail Reception

Sponsored by:
Compete

the Rubicon Project

6:30 PM - 9:00 PM

Dinner

Sponsored by:
Collective

9:00 PM - 11:00 PM

OpenX After Party
Hacienda Suite (Invite Only)
Hacienda Suite

Sponsored by:

 

6:30 AM - 7:30 AM

MensHealth.com and WomensHealthmag.com Boot Camp
Tennis Garden

Join in for an early morning, high-intensity boot camp workout class, designed to jump-start your body and mind.

Sponsored by:
Men's Health & Women's Health

8:00 AM

Registration Opens

Sponsored by:

8:00 AM - 9:00 AM

Continental Breakfast

Sponsored by:
Datran Media

9:00 AM

General Session Reconvenes

9:00 AM - 9:15 AM

Opening Remarks

9:15 AM - 10:00 AM

Byron Reese, Executive Vice President, Innovation, Demand Media
Richard Rosenblatt, Co-Founder, Chairman and Chief Executive Officer, Demand Media

10:00 AM - 10:45 AM

Who’s Buying, What’s Selling?
Why the Evolving Agency Model Should Scare the Hell out of Publishers

Ian Schafer, Chief Executive Officer and Founder, Deep Focus

10:45 AM - 11:30 AM

Networking Refreshment Break

Sponsored by:
Datran Media

11:30 AM - 12:00 PM

Data Is Not a Dirty Word

Kevin O’Connor, Chief Executive Officer and Co-Founder, FindTheBest.com
Omar Tawakol, Chief Executive Officer, BlueKai

12:00 PM - 1:30 PM

Networking Luncheon

Sponsored by:
Google

1:30 PM - 2:15 PM

Delivering Innovation with Scale
It’s About The People AND The Data

The powerful combination of content and analytics, working together, is what allows ESPN to serve fans the best sports experience possible while providing advertisers the highest caliber environment and audience. In today’s multi-screen world, finding common measurement currencies, understanding consumer behavior and providing compelling content is simply becoming the price of entry. Hear from the shepherd of the ESPN brand along the head of research and analytics on how they partner to apply their insights and best practices to move “parallel path” conversations to unified and powerful storylines, serving fans and bringing advertisers measurable results.

David Coletti, Vice President, Digital Media Research and Analytics, ESPN
Carol Kruse, Senior Vice President, Marketing, ESPN

2:15 PM - 3:00 PM

The Great Debate
Resolved: A Data Driven Ecosystem Permanently Disadvantages Publishers

Moderator: John Battelle, Founder and Executive Chairman, Federated Media
Michael Barrett, Chief Executive Officer, AdMeld
Quentin George, Chief Digital Officer, Mediabrands
Bill Wise, Chief Executive Officer, MediaBank
Michael Zimbalist, Vice President Research and Development Operations, New York Times

3:00 PM

General Session Adjourns

3:00 PM - 4:00 PM

Networking Cocktail Reception

Sponsored by:
ADTECH

5:00 PM - 7:00 PM

Nexage After Party
Hacienda Suite (Invite Only)
Hacienda Suite

Sponsored by:

 

 
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