Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit google.com.
About Adobe Primetime
Adobe Primetime helps programmers reach viewers on any IP-connected screen, strengthening brand affinity for content owners. By providing a unified, multiplatform publishing, DRM, and ad insertion workflow that bridges the divide between traditional and digital broadcast environments, Adobe Primetime simplifies and streamlines live, linear, and video-on-demand (VOD) programming in IP-based environments. Adobe Primetime helps programmers deliver the optimal viewing environment across ads and content by providing deep analytics and real-time quality-of-service dashboards. Adobe Primetime’s modular toolset is built on top of the Primetime Player SDKs, which use industry-standard, open-source protocols to promote interoperability with third-party publishing, monetization, and optimization technologies. Follow us @AdobePrimetime.
One video advertising platform built to maximize the value of premium content, everywhere.
Auditude empowers premium content owners and distributors to maximize the value of video content while providing the optimal experience for consumers wherever that video is viewed.
- Manage Video
Auditude’s Connect 2.0 video advertising platform scales video ad operations, from dynamically ingesting content metadata to managing ad loads, sales rights, and partner revenue shares.
- Monetize Video
Sophisticated targeting and integrated ad products arm your direct sales team with best in class capabilities to drive revenue, with supplemental tools to maximize the value of indirectly sold impressions.
- Delight Viewers
Connect 2.0 ensures your viewers are delighted with the best viewing experience wherever that video is viewed.
About Operative Media
Operative Media (www.operative.com) is the advertising business management company. Our core purpose is to allow the media and advertising industries to run increasingly complex businesses with simplicity. Operative’s next-generation, SaaS platform and services help media industry leaders balance efficiency with innovation to reduce transaction costs and boost advertising revenue. Operative brings together the processes and systems necessary to package, sell, traffic, manage, optimize, and collect revenue on advertising products. More than 200 companies rely on Operative to manage over $6 billion in ad revenue annually, including The Wall Street Journal, MSN, OMD, NBC Universal, and National Public Media.
About Casale Media
Casale Media builds innovative, high-performance advertising technology that maximizes digital media value for publishers and advertisers. Its Index platform is the first fully transparent real-time bidding (RTB) management technology that allows publishers to access premium demand through an exchange or a publisher’s own private marketplace.
Casale Media continues to establish its presence in digital advertising through its premium ad network, MediaNet, which is powered by Optimax, the first real-time ad serving and optimization platform. The company works directly with premium media organizations, with a focus on brand-safety and control for advertisers and publishers.
Evidon technology gives businesses around the world unique insight into the digital ecosystem, including unparalleled intelligence on the marketing technologies that underpin the commercial web and the power to control their impact on business. Our technology includes Ghostery, the industry-leading browser tool that reports on data collection across 26 million websites and informs our company's business control solutions. We also provide market-leading privacy controls for more than $2 billion of display media annually that empower more than 150 million people daily to control how their information is used online. Companies make smarter decisions, protect their businesses and consumer privacy, and grow revenue as a result.
FreeWheel manages the economics of content for the enterprise-class world of entertainment, offering technical infrastructure for revenue rights management and business operations, wrapped in advisory services. Founded and led by a team of executives from the world’s leading technology companies, FreeWheel’s solutions have already armed companies like AOL, ESPN, FOX, Sky, Turner, and VEVO with the technology and services they need to profitably scale their professional content across devices and revenue models. For more information, visit freewheel.tv. Follow the company @FreeWheel.
OpenX is a global leader in digital and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies. OpenX solutions provide a unique Software as a Service platform by combining ad serving, an ad exchange, which includes Supply Side Platform technology, and content valuation.
OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.
For more information, please visit www.openx.com
OpenX is a trademark of OpenX Limited.
Since 2006, PubMatic (www.PubMatic.com) has been at the forefront of developing innovative technology. PubMatic provides a strategic sales platform that gives premium publishers the control to manage revenue and brand strategies in the growing real-time media environment. PubMatic combines some of the industry’s most comprehensive brand control tools with a true real-time bidding platform. Uniquely, these capabilities are combined with a complete audience data management suite and open APIs that allow publishers to engage with additional advertising technology vendors and data providers. PubMatic is privately held, with eight offices around the world in the U.S., Europe, Asia, and Australia.
About Rubicon Project
Rubicon Project is the leading independent advertising technology company for the comScore 500. REVV, Rubicon Project’s real-time trading platform, reaches a global audience of 200 million U.S. and 646 million global unique visitors monthly, the largest reach on the internet (as measured by comScore). REVV helps publishers including one-third of the comScore 100 make more money by automating and optimizing monetization of their digital media advertising inventory through a real-time auction to digital ad buyers. Hundreds of buyer channels representing more than 70,000 end advertisers access and bid on Rubicon Project’s publishers’ inventory, forming one of the largest scale transaction marketplaces in any industry.
Admeld helps the world’s top online publishers sell their ad inventory smarter. Built and run by publishing veterans, the company provides its clients with expertise and technology to capture new revenue streams, control how they sell each impression, and protect their data and brand. Admeld customers include Answers.com, Discovery Communications, FOX News, Hearst Television, IDG TechNetwork, The Weather Channel, and more than 500 others worldwide. The company is headquartered in New York with offices in London, Berlin, San Francisco, and Toronto. Visit www.admeld.com for more information.
About Advertising.com Group
Advertising.com Group’s mission is to simplify digital advertising at scale. This global group includes market leading brands including Advertising.com, ADTECH, the AOL On Video Network, goviral, Pictela, Sponsored Listings, and StudioNow and offers managed services and platform solutions across display, mobile, and video formats. The Advertising.com Group is positioned as a global partner for leading marketers, agencies, and publishers seeking to maximize the value of their online brands with the most sophisticated optimization technology and innovative monetization tools in the market.
DoubleVerify (www.doubleverify.com) is the world leader in online media verification and campaign effectiveness. It is the top choice of brand marketers, agencies, advertising networks, demand side platforms, exchanges, and digital publishers looking to ensure quality advertising environments, campaign transparency, and performance. DoubleVerify validates over 60 billion advertising impressions per month for hundreds of Fortune 500 brands, advertising networks, and media platforms. DoubleVerify was conferred the World Economic Forum 2012 Technology Pioneer Award for being one of the most innovative stakeholders in the technology space. Headquartered in New York City, DoubleVerify’s investors include JMI Equity, Institutional Venture Partners, Blumberg Capital, First Round Capital, and Genacast Ventures.
eXelate is the smart data company that powers smarter digital marketing decisions worldwide for marketers, agencies, platforms, publishers and data providers. eXelate’s smart data platform provides accurate, actionable, and agile data and analytics on online household demographics, purchase intent, and behavioral propensities. Through the collection of trillions of directly measured online data points and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 700M online consumers worldwide. eXelate is a leader in privacy compliant advertising practices. For more information, please visit http://www.exelate.com or follow @eXelate.
HORN is an award-winning digital communications agency. Named 2011 Technology Agency of the Year, HORN works with Fortune 500 global brands and hot emerging growth companies in technology, media, and consumer markets. Established 20 years ago, the agency is independent, with offices in San Francisco and New York, and is Co-Founder of the Oriella International Network. To learn more, please visit www.horngroup.com.
Founded in 2010, Krux delivers data fabric for the consumer web via our data management platform (DMP). Krux helps our clients protect, manage, and monetize data across all digital screens and sources. Hundreds of digital businesses worldwide have adopted Krux technology including NBC Universal, Sanoma Media, IDG, New York Times, Meredith, Centro, Forbes Media, Washington Post, Telegraph, Bloomberg, GateHouse Media, and Financial Times. Through our diverse community of clients and partners, Krux helps improve digital experiences for almost 800 million internet users worldwide. Krux is privately held with offices in San Francisco, New York City, and London. Find out more at krux.com.
About Outsourced Ad Ops
Outsourced Ad Ops, adops.com, @adops, is a leading provider of online ad management services. Our clients receive unmatched quality of service from our experienced staff of ad operations professionals. We utilize some of the industry’s top talent, have built proprietary reporting tools to assist with campaign delivery, and perfected our flow of operations, giving our clients the feel of a strong internal division rather than an outsourced service. [email protected]
About RSG Media Systems
RSG Media Systems creates software solutions that manage and monetize media assets. We specialize in Enterprise Content and IP Lifecycle-Management, Linear and Digital Ad Sales, Yield Optimization, and Reporting and Analytics. The company’s products include RightsLogic®, an enterprise rights and content management solution; Planit™ an ad sales proposal management system; AdVant™, optimizing ad sales revenue software, and Zoox™ digital ad sales software for inventory and analytics groups. Established in 1985, the company is headquartered in New York City. www.RSGMedia.com
Teradata is the world’s largest company focused on integrated data warehousing, big data analytics, and business applications. Our powerful solutions portfolio and database are the foundation on which we’ve built our leadership position in business intelligence and are designed to address any business or technology need for companies of all sizes.
Only Teradata gives you the ability to integrate your organization’s data, optimize your business processes, and accelerate new insights like never before. The power unleashed from your data brings a level of confidence across the organization that drives key audience and advertising decisions. Learn more at teradata.com.
A global leader in creative services, online media operations, and reporting/analytics with over 900 employees, Theorem helps publishers, networks, technology providers, agencies, and brands scale their online operations cost effectively. Using a combination of scale, expertise, and operational maturity, Theorem works with some of the most sophisticated digital marketers in the world.
Since 2002, organizations across the online ecosystem have leveraged Theorem’s expertise and experience to scale and supplement their digital media operations in the Americas, Asia Pacific, Europe, and Middle East. Learn more at theoreminc.net and theoremcreations.com.
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