Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.
About Adobe Primetime
Adobe Primetime bridges traditional TV advertising and revenue models with next-generation IPTV experiences for broadcasters, cable networks and MVPDs. The solution delivers personalized ads seamlessly across devices with audience-centric inventory and campaign management. Our approach to video advertising uses census-based models for digital viewership that align with traditional television audience metrics, and helps ad operations staff eliminate inventory waste, reduce advertiser risk, and boost CPMs. Ads can be dynamically inserted using device- or server-side seamless ad stitching across any IP-enabled device, anytime and anywhere. Visit adobe.com/primetime. Follow us @AdobePrimetime.
One video advertising platform built to maximize the value of premium content, everywhere.
Auditude empowers premium content owners and distributors to maximize the value of video content while providing the optimal experience for consumers wherever that video is viewed.
- Manage Video
Auditude’s Connect 2.0 video advertising platform scales video ad operations, from dynamically ingesting content metadata to managing ad loads, sales rights, and partner revenue shares.
- Monetize Video
Sophisticated targeting and integrated ad products arm your direct sales team with best in class capabilities to drive revenue, with supplemental tools to maximize the value of indirectly sold impressions.
- Delight Viewers
Connect 2.0 ensures your viewers are delighted with the best viewing experience wherever that video is viewed.
About Operative Media
Operative Media (www.operative.com) is the advertising business management company. Our core purpose is to allow the media and advertising industries to run increasingly complex businesses with simplicity. Operative’s next-generation, SaaS platform and services help media industry leaders balance efficiency with innovation to reduce transaction costs and boost advertising revenue. Operative brings together the processes and systems necessary to package, sell, traffic, manage, optimize, and collect revenue on advertising products. More than 200 companies rely on Operative to manage over $6 billion in ad revenue annually, including The Wall Street Journal, MSN, OMD, NBC Universal, and National Public Media.
About Casale Media
Casale Media builds innovative, high-performance advertising technology that maximizes digital media value for publishers and advertisers. Its Index platform is the first fully transparent real-time bidding (RTB) management technology that allows publishers to access premium demand through an exchange or a publisher’s own private marketplace.
Casale Media continues to establish its presence in digital advertising through its premium ad network, MediaNet, which is powered by Optimax, the first real-time ad serving and optimization platform. The company works directly with premium media organizations, with a focus on brand-safety and control for advertisers and publishers.
Evidon technology gives businesses around the world unique insight into the digital ecosystem, including unparalleled intelligence on the marketing technologies that underpin the commercial web and the power to control their impact on business. Our technology includes Ghostery, the industry-leading browser tool that reports on data collection across 26 million websites and informs our company's business control solutions. We also provide market-leading privacy controls for more than $2 billion of display media annually that empower more than 150 million people daily to control how their information is used online. Companies make smarter decisions, protect their businesses and consumer privacy, and grow revenue as a result.
FreeWheel helps the largest players in the television industry generate revenue from their ad-supported content through a robust technology platform for ad management and monetization, a private marketplace for premium television inventory, and advisory services. FreeWheel's solutions are used by companies like ABC, AOL, Inc., DIRECTV, ESPN, NBCUniversal, BSkyB, Turner Broadcasting System, and Viacom, Inc. to profitably monetize their professional content on desktop, mobile, OTT, and traditional STB devices.
OpenX is a global leader in web and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology. OpenX provides a comprehensive technology platform for publishers that includes one of the first and largest programmatic ad exchanges, a next generation supply side platform and fully featured ad serving. All these products are multiscreen and OpenX also offers one of the industry’s most robust SDKs for app developers.
OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation. OpenX is a trademark of OpenX Limited.
For more information, please visit www.openx.com
PubMatic is the technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Our innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalized advertising experience across display, mobile, and video. PubMatic's One Platform, proprietary technology and advanced mobile capabilities are utilized by a global roster of comScore publishers. Pioneering online auctions for the buying and selling of media through Real-Time Bidding and Private Marketplace, PubMatic also works with over 400 advertising partners and has offices worldwide with headquarters in Redwood City, California.
About Rubicon Project
Rubicon Project pioneered advertising automation and is now doing for advertising what companies like NASDAQ did for stock trading. The company’s automated advertising platform is used by more than 700 of the world’s premium publishers and applications to transact with over 100,000 advertising brands globally.
A company driven by innovation, Rubicon Project has engineered the Advertising Automation Cloud, one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month. According to comScore March 2014, Rubicon Project reaches 97 percent of U.S. Internet users per month.
Headquartered in Los Angeles, Rubicon Project has ten offices across the globe including New York, San Francisco, Paris, Hamburg, Sydney, London, and Tokyo.
Admeld helps the world’s top online publishers sell their ad inventory smarter. Built and run by publishing veterans, the company provides its clients with expertise and technology to capture new revenue streams, control how they sell each impression, and protect their data and brand. Admeld customers include Answers.com, Discovery Communications, FOX News, Hearst Television, IDG TechNetwork, The Weather Channel, and more than 500 others worldwide. The company is headquartered in New York with offices in London, Berlin, San Francisco, and Toronto. Visit www.admeld.com for more information.
About Advertising.com Group
Advertising.com Group’s mission is to simplify digital advertising at scale. This global group includes market leading brands including Advertising.com, ADTECH, the AOL On Video Network, goviral, Pictela, Sponsored Listings, and StudioNow and offers managed services and platform solutions across display, mobile, and video formats. The Advertising.com Group is positioned as a global partner for leading marketers, agencies, and publishers seeking to maximize the value of their online brands with the most sophisticated optimization technology and innovative monetization tools in the market.
DoubleVerify (www.doubleverify.com) is the world leader in online media verification and campaign effectiveness. It is the top choice of brand marketers, agencies, advertising networks, demand side platforms, exchanges, and digital publishers looking to ensure quality advertising environments, campaign transparency, and performance. DoubleVerify validates over 60 billion advertising impressions per month for hundreds of Fortune 500 brands, advertising networks, and media platforms. DoubleVerify was conferred the World Economic Forum 2012 Technology Pioneer Award for being one of the most innovative stakeholders in the technology space. Headquartered in New York City, DoubleVerify’s investors include JMI Equity, Institutional Venture Partners, Blumberg Capital, First Round Capital, and Genacast Ventures.
eXelate is the smart data company that powers smarter digital marketing decisions worldwide for marketers, agencies, platforms, publishers and data providers. eXelate’s smart data platform provides accurate, actionable, and agile data and analytics on online household demographics, purchase intent, and behavioral propensities. Through the collection of trillions of directly measured online data points and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 700M online consumers worldwide. eXelate is a leader in privacy compliant advertising practices. For more information, please visit http://www.exelate.com or follow @eXelate.
HORN is an award-winning digital communications agency. Named 2011 Technology Agency of the Year, HORN works with Fortune 500 global brands and hot emerging growth companies in technology, media, and consumer markets. Established 20 years ago, the agency is independent, with offices in San Francisco and New York, and is Co-Founder of the Oriella International Network. To learn more, please visit www.horngroup.com.
Krux (www.krux.com) is a cloud-based data management company that helps businesses and people interact more productively through smarter, faster, safer flow of people data. Krux provides the platform for marketers and publishers to unify their data from multiple sources (web, mobile, CRM and etc.) and activate the data across any channel in real-time. Today, Krux reaches two billion browsers and devices worldwide, serves over 20 billion page views and processes more than 1.5 billion CRM records per month. With Krux, companies like Kellogg's, Warner Brothers, News Corp and Meredith, are improving revenue and engagement through the delivery of personalized brand experiences.
About Outsourced Ad Ops
Outsourced Ad Ops, adops.com, @adops, is a leading provider of online ad management services. Our clients receive unmatched quality of service from our experienced staff of ad operations professionals. We utilize some of the industry’s top talent, have built proprietary reporting tools to assist with campaign delivery, and perfected our flow of operations, giving our clients the feel of a strong internal division rather than an outsourced service. [email protected]
About RSG Media Systems
RSG Media Systems creates software solutions that manage and monetize media assets. We specialize in Enterprise Content and IP Lifecycle-Management, Linear and Digital Ad Sales, Yield Optimization, and Reporting and Analytics. The company’s products include RightsLogic®, an enterprise rights and content management solution; Planit™ an ad sales proposal management system; AdVant™, optimizing ad sales revenue software, and Zoox™ digital ad sales software for inventory and analytics groups. Established in 1985, the company is headquartered in New York City. www.RSGMedia.com
Teradata is the world’s largest company focused on integrated data warehousing, big data analytics, and business applications. Our powerful solutions portfolio and database are the foundation on which we’ve built our leadership position in business intelligence and are designed to address any business or technology need for companies of all sizes.
Only Teradata gives you the ability to integrate your organization’s data, optimize your business processes, and accelerate new insights like never before. The power unleashed from your data brings a level of confidence across the organization that drives key audience and advertising decisions. Learn more at teradata.com.
A global leader in creative design & production services, online media operations and reporting/analytics with over 1400 employees, Theorem helps Publishers, Networks, Technology Providers, Agencies and Brands scale their digital operations cost effectively. Using a combination of scale, expertise and operational maturity, Theorem works with some of the most sophisticated digital marketers in the world.
Since 2002, organizations across the online ecosystem have leveraged Theorem’s expertise and experience to scale and supplement their digital media operations in the Americas, Asia Pacific, Europe and Middle East. Learn more at www.theoreminc.net.
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