Speakers

Speakers

Wayne Arnold is the co-founder and global CEO of Profero, the world’s leading independent global digital agency covering digital, media and technology. Profero operates 16 offices worldwide, serving such global clients as Diageo/Smirnoff, Barclays, BMW MINI, FedEx, HSBC,Western Union and Unilever. After launching the agency in London in 1998, Arnold added one office per year via Europe and Asia first before opening three years ago in New York City, where he now lives. That same year, he was named as the Most Influential Digital Brit and the following year included on The Guardian’s London’s Future 500.

---

Jackson Bazley is an Executive Director with Ernst & Young Advisory Services, where he has served the Media & Entertainment industry for over seventeen years. Jackson leads Ernst & Young’s engagements in the digital space related to Media Rating Council Accreditation, overseeing every internet measurement examination performed by the Media Research Assurance Services practice. Through these efforts, he has worked with audience measurement and analytics companies, ad exchanges, ad networks, display, rich media and video ad servers, keyword/search advertising systems, mobile ad servers, verification companies, IP enrichment vendors and publishers/content providers, and developed a broad knowledge and experience base across the internet advertising ecosystem.

---

In his current role as Executive Vice President, Global Digital Officer, David Cohen’s central goal is to spearhead Universal McCann’s digital and alternative media offering across the globe and to accelerate, integrate, and intensify a digital best practice throughout the UM universe.

David started the digital practice in 2001 as Interactive Media Director, joining UM from Zentropy Partners, a standalone digital marketing consultancy in the IPG family. In 2002, he became a Senior Vice President, overseeing all digital media strategy, planning, buying, and analysis operations for the New York, Los Angeles, and San Francisco offices. In March 2006, he was named U.S. Director of Digital Communications and in April 2011 he was promoted to his present position.

Under David’s leadership, UM was recognized as one of OMMA’s Agency of the Year winners for Best Media Planning & Buying. David was also named an “Online All-Star” by Media Magazine. He currently oversees the efforts of Sony, Johnson & Johnson, Chrysler, MasterCard, BMW, U.S. Army, Kohl’s, Applebee’s, and Brown Forman, representing well over $1 billion in digital billings.

David was elected to Chairman of the $A's (American Association of Advertising Agencies) Digital Marketing Committee in April 2009. He has also been at the helm of the industry initiative “Project Reinvention,” a joint taskforce between the 4A's and IAB designed to improve business process and efficiency in the digital industry. David often speaks at seminars and lectures and is frequently quoted in the trade press, as well as The Wall Street Journal and The New York Times.

---

Roland oversees the architecture and development for MediaMath’s TerminalOne platform. With over a decade of experience in enterprise level software design, end-user windows applications, and web-based systems, he brings a tremendous depth of technical knowledge to the MediaMath team.

Roland’s initial foray into the business world started in the Marketing Research sector, where he was surprised to find use for a degree in mathematics (BA Washington University, Saint Louis). This stint was short-lived, as he realized he wanted to write code, something he had done since childhood on an Apple II.

During the internet boom, he ran engineering for Tempest Software, building low-level messaging systems, and for WhenU as Vice President of Engineering, where he developed the first behavioral targeting and content contextualization engine. For the past several years he ran his own consulting and development firm, working with a large list of fortune 500 clients, developing code ranging from quantitative algorithms for financial trading, secure instant messaging solutions, compliance systems, digital rights management, to web applications too numerous to name. He is the rare technologist who understands the end to which code is the means.

His passion of technology and art exposed him to over 25 programming languages, 3D modeling, video post-production, and sound engineering. He even found the opportunity to compose a score for a nationally televised commercial. It’s safe to say he strives to continuously learn anything he can and add a layer of creativity not often found within the development community.

---

Adrian D’Souza
Director, Media Revenue Operations
Google
Co-Chair, IAB Ad Operations Council

Adrian D’Souza, Director of Advertising Operations at Google, Inc. is responsible for all post-buy campaign execution in Google’s online non-search businesses. He is also responsible for leveraged services like Partner Support, Yield Management and Technical Media Support and for certifying new rich media technologies. He has actively served on the Ad Ops Council as both member and co-chair for over two years.

Prior to this, he was Vice President of Advertising Operations at CNET Networks and was responsible for evaluating, defining and implementing new ad opportunities and technologies across CNET Network properties and defining Rich Media strategy from an advertising perspective. He led a team of product managers and engineers who deploy new ad opportunities across the multiple properties of CNET Networks. Prior to joining CNET Networks, D’Souza served as the Director of Product Management at Engage Media. He oversaw the product strategy for B2B and B2C products and was responsible for implementing new and exploring emerging technologies in Internet, wireless and streaming media applications. Prior to that, he managed a worldwide product line of enterprise management hardware and software products for American Power Conversion Corp.

D’Souza received a MBA from the R.B. Pamplin College of Business at Virginia Tech and a degree in Engineering from the University of Poona in India.

---

 

---

Mike is responsible for growing the company’s customer base of publishers and media companies. Prior to joining Auditude in 2009, Mike served as Vice President, Business Development for Yahoo!’s Publisher Network and Vice President, Sales at Right Media, the industry’s first advertising exchange for publishers (acquired by Yahoo! in 2007). Prior to Right Media, Mike spent 7 years at Salesforce.com as one of their original employees and served as Regional Vice President of Sales. Mike has a BA from Georgetown.

---

Teg runs the product management group at Adap.tv, and is responsible for translating market dynamics and customer needs into a coherent product strategy and detailed specifications for each release. He interfaces closely with engineering, sales, account management, technical support, and of course Adap.tv's customers. Before founding Adap.tv, Teg was a PhD candidate in the Computer Science Department at Stanford University with a research focus on machine learning and natural language processing. Prior to graduate school, Teg provided strategic consulting services to many Fortune 100 companies with global management consulting firm Arthur D. Little. Teg holds a MS in Computer Science from Stanford University and a BA from Brown University.

---

George Ivie is the Executive Director and Chief Executive Officer of the Media Rating Council (MRC), a not-for-profit industry organization created in 1963 at the request of the U.S. Congress to assure high ethical and operational standards in audience measurement services. His background includes almost 30 years of experience in media research auditing, oversight, and consulting. Prior to being appointed the Executive Director of the MRC in January 2000, George was a partner at Ernst & Young and their lead representative and advisor to the MRC, conducting all MRC audits and interacting with MRC management and member organizations. George has a thorough knowledge of research best practices, operations, controls, and information systems in Internet, multimedia, print, radio, and television measurement services.

---

Heather Keltz is Group Director, Ad Operations at The New York Times and oversees campaign execution on digital platforms, inventory management and the development of technology tools used to support advertising. She’s been with the Times for over 10 years. Previously she managed Ad Operations for Bloomberg.com and held print, television, and digital advertising positions as Playboy, Mediamark Research and Katz Communications. She’s a graduate of Penn State University.

---

 

---

With over a decade of experience Chris LaSala is a seasoned veteran in the digital media space. Chris currently heads Google’s New Products & Solutions team for the Americas Publisher Business Solutions organization where he leads a team that drives emerging product commercialization in the North and South American markets. Chris has held several previous roles at Google including leading their mobile publisher business development efforts, building a channel program aimed at delivering Google’s advertising solutions to local business and leading Google’s advertising agency strategy.

Prior to joining Google, Chris held the roles of director of business development at Looksmart where he was responsible for developing partnerships for the distribution of LookSmart’s advertising and search solutions, and strategy development consultant at Strategic Decisions Group, where he advised clients in the oil and gas and technology industries on making multi-billion dollar investments. Chris began his career as a public accountant for five years at Coopers & Lybrand. Chris holds a bachelor of science from Boston College and an MBA from Duke University.

---

William (Bill) Lederer is Chief Executive Officer of Kantar Video and a member of the global HQ team of Kantar, the world’s leading media and marketing research, insights, and consultancy company. As Chief Executive Officer of Kantar Video, Bill is responsible for building this innovative global company from the ground up, creating Videolytics™, a multilingual, on-demand online and mobile video audio-video content ID, syndication, tracking, measurement, optimization, and analysis platform for the benefit of agencies and advertisers, media, content creation and distribution companies, and technology and service providers.

Previously, Bill was Global Chief Development Officer and Chief Operating Officer for Kantar Media Audiences (formerly TNS Media Research) and Vice President, Corporate Development, Kantar Media (formerly TNS Media North America). Bill founded and built Art.com which he eventually sold to Getty Images. Bill’s extensive experience includes founding, building, buying, fixing, selling, investing in, and serving as a board member of several public and private companies in both B2B and B2C Internet, technology, marketing, and information services. He has a B.S.B.A. in Marketing and Finance from and is a former, long-serving Trustee of Roosevelt University, Chicago.

---

Grace Liau leads the Ad Operations Center of Excellence for the VivaKi Nerve Center. The Ad Operations Center of Excellence (Ad Ops COE) is an internal consultancy focused on establishing a community of world-class digital advertising professionals that develop and lead digital ad operations best practices across VivaKi. In her role, she is responsible for supporting the VivaKi agency teams by assessing and integrating best-in-class technology partners that generate efficiencies in the implementation, procurement and optimization of digital advertising.

Grace is a digital marketing pioneer; driving client businesses with the latest media technologies and helping them keep tabs on the developments.

Prior to VivaKi, she spent time at Digitas, where she led the Media Operations & Technology practice. Developing many bespoke strategies for clients and leading their Advanced Targeting technologies work.

Prior to Digitas, she worked at Family Education Network where she was responsible for yield management, monetizing and setting ad product strategy for all of the company’s sites. She oversaw the integrating of the company's eleven sites into the extended Family Education Network.

---

Mainak Mazumdar is an accomplished executive in the digital marketing and analytics industry. Mainak has led analytics practice, R&D and client solution functions and teams in leading companies such as Nielsen Company, Google (DoubleClick division), WPP as well as venture-backed start-ups (Narrowline, mmetrics). A well known innovator and recognized leader in the digital measurement ecosystem, Mainak has led development of several major initiatives that brought simplicity, efficiency, scale, speed and accountability—fueling growth for the Digital Analytics and Measurement businesses. Among others, his work in integrating disparate digital data (Hybrid solutions) sources and more recently his innovation in harmonizing registration data with panels and server are important contributions to the industry.

At the Nielsen Company, Mainak leads the Center of Innovation. The Center consists of five practice areas, namely, Digital, Statistics & Computation, Demography, Sampling and Research Methods. In this role, his mandate is to support organic growth for the Watch (TV, Online, Mobile) and Buy (Consumer and Retail Measurement) businesses, globally by developing new solutions and services.

Mainak was is the winner of 2011 Advertising Research Foundation (ARF) “Best Mind” award on Innovation for integrating Facebook and Nielsen data. He frequently speaks on Digital Measurement at industry conferences including ESOMAR, ARF, and IAB. His expertise is also in high demand from news organizations such as CNBC and CNN, as well as publications including New York Times and USA. Mainak holds a B.A from American Universitaire, Switzerland and has completed masters and doctoral work from Brown University, USA.

---

Dan Murphy
Senior Vice President, Interactive Research and Analytics
Univision Interactive Media
Co-Chair, IAB Ad Operations Council

Dan Murphy, Senior Vice President, Research and Ad Traffic, at Univision Interactive Media, has served as Co-Chair for the IAB Ad Operations Council since its inception.  He has been active in the interactive world since 1994 working with Sportsline (CBS Digital), Relevant Knowledge (comScore MediaMetrix), and Univision Interactive Media.  He also serves on the Council for Research Excellence, IAB Research Advisory Board, and MRC Internet Committee.  He received dual Masters degrees from Georgia Institute of Technology in Statistics and Electrical Engineering.

---

Richard Nguyen, Director of Ad Technology at Yahoo! Inc. is responsible for technical display ad operations for North and South America. He oversees teams responsible for creating and delivering emerging ad innovations across desktops, mobile, and video for premium Yahoo! owned-and-operated sites. He also manages the AdInterax rich media platform and certification for 3rd party adservers for Yahoo! and Yahoo! Network Plus on the Right Media Exchange. He represents Yahoo! on the IAB Ad Ops Council and has a BA from the University of California, Berkeley.

---

Todd Pasternack heads up the Creative Technology Group at PointRoll, a leading online advertising rich media provider. He is responsible for exploring and playing with emerging technologies before they’re needed for rich media campaigns. Todd helps manage relationships with key clients and technology partners like Adobe Systems and Apple, while also consulting internally and externally on innovative ways to use technology to execute on a creative vision. Before becoming incredibly passionate about rich media, technology, and online advertising, Todd toured across North America for eight years singing and playing guitar in rock bands and performing on multiple records, including several for Rykodisc/Palm Pictures. Follow Todd on Twitter (@toddpasternack) or shoot him an e-mail at tpasternack@pointroll.com.

---

Atul Patel is the Chief Executive Officer and Founder of OneScreen, a company committed to giving people more access to watch content when, where, and how they want. Atul has over 12 years experience in strategy and product development in display, video, and mobile advertising, and lead generation. He has served as an advisor to various companies in digital advertising. He is currently a Board Member of XA.net, a social advertising platform, which he was instrumental in founding. He is also currently a Board Member of Lead Intel, a verification platform for the lead generation industry that he helped launch. Atul Co-Founded LeadROI, a lead management system for financial services companies. LeadROI was sold to MediaWhiz Holdings in 2008. Before LeadROI, Atul was with Countrywide Financial, where he served in various roles including lead generation, acquisition and marketing analytics. Atul earned his bachelor's degree in economics, with a specialization in computing, from the University of California at Los Angeles. Atul is a frequent author, speaker, and panel participant, for IAB, Digiday, AdExchanger, Niche Digital, OMMA Global, and more.

---

Neal Richter, Chief Scientist, oversees the ad serving, auction, and optimization of algorithms at Rubicon Project. He joined the Rubicon Project in 2009 via the acquisition of the audience optimization company, OthersOnline, where he worked on audience analytics and analysis code. Prior to OthersOnline, Neal worked at RightNow Technologies on the self-learning search engine for CRM. He has 15 years of industry experience implementing software ranging from advanced data mining algorithms, web serving at scale, to low level hardware drivers. Neal has a Ph.D. in Computer Science from Montana State University.

---

Zack Rogers is Senior Vice President, Revenue Strategy & Operations at CBS Interactive. In this role he is responsible for media sales strategy and execution across CBS Interactive’s network of premium brands and its monthly audience of over 240 million unique users. Zack oversees Ad Operations, Sales Operations, Client Services and Revenue Strategy functions across all digital platforms for CBS including a focus on emerging marketplaces and ad innovation.

As an active member of many industry taskforces, Zack has played a key role in several successful initiatives over the past 12 years to make digital marketing more efficient and effective. Zack served as Co-chair of the IAB and AAAA’s “Reinvention Taskforce,” he is a member of the IAB’s Ad Ops Council Advisory Board & has helped deliver industry standards in areas ranging from Terms & Conditions, to Impression Counting, Impression Exchange, eBusiness and Verification.

Prior to the acquisition by CBS Corporation in 2008, Zack was a 12 year veteran of CNET Networks and served a variety of Sales & Operations leadership roles throughout the evolution of the company.

---

Randall Rothenberg is the President and Chief Executive Officer of the IAB, the trade association for interactive marketing. The IAB represents over 500 leading interactive companies. Its members include Google, Yahoo, Microsoft, AOL, The New York Times, Walt Disney Co., NBC Universal, CBS, Cars.com, Yelp, and scores of other ad-supported digital media companies, which are responsible for selling more than 86 percent of online advertising in the U.S. To support the growth of the interactive advertising and marketing industries, the IAB serves as the industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of technical standards and operating best practices. The IAB has 37 affiliate associations around the world.

Randall led the IAB from 2007 through 2010, and rejoined the association in March 2011, after a stint as Executive Vice President and Chief Digital Officer of Time Inc. Prior to his IAB role, Randall was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer.

Prior to Booz Allen, he spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age, and he continues to blog on the subject at www.randallrothenberg.com. Randall is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.

He received an undergraduate degree in Classics from Princeton.

---

 

---

Payam Shodjai is the product manager leading Google’s publisher-facing video and game monetization products, including DoubleClick for Publishers Video, AdSense for Video, AdX Video and AdSense for Games. He also co-leads the IAB’s VAST and VPAID Technical Working Group. He joined Google in 2006 as the product manager responsible for Search Personalization on the Search Quality team. Prior to Google, Payam worked at Microsoft, McKinsey and a number of Internet startups. He holds a BSc in Computer Science from McGill and an MBA from Harvard.

---

Willard (Bill) Simmons developed the company’s core technology while earning his PhD at MIT. He came to DataXu with true rocket science credentials: he developed and tested real-time flight software for guidance, navigation, and control of the Atlas family of space launch vehicles. Simmons, a co-founder of DataXu, holds a PhD in Aeronautics and Astronautics from MIT and is an expert in optimal system design and developing reliable real-time software.

---

Steve Sullivan currently leads the IAB West Coast office as Vice President, Advertising Technology. He draws on his deep expertise in online advertising technology to help the industry improve operational efficiency and reduce costs. He joined IAB from Microsoft Corporation, where he served as Senior Program Manager, Ad Security, within Microsoft’s Online Services Division.

In 2009, Steve was recognized with an IAB Service Excellence Award and has been an active member of IAB committees and working groups since 2005, including the Measurement Task Force and most recently the Ad Ops Council. His career in online advertising technology began in the late 1990s, and he has since earned an industry-wide reputation for working collaboratively with partners and competitors on standards, guidelines, and related data quality issues. Most recently he sat on the Board of Directors of the Media Rating Council (MRC) and was a member of its Internet Committee. Before joining Microsoft, he held positions at Atlas DMT (which was acquired by Microsoft in 2004), Foretelligence, Expedia, and BlueStreak.

---

Todd Teresi
Vice President, General Manager, Media Solutions
Adobe

 

---

 

---

Mitch Weinstein, Senior Vice President, Managing Partner, U.S. Ad Operations, oversees trafficking, reporting, and overall campaign management and implementation at UM. He focuses on the latest in ad serving, targeting, and measurment technologies, ensuring that clients are making the most of their budgets, reaching their target audiences, and achieving their objectives in the most efficient manner possible.

Prior to joining UM in October 2008, Mitch was the Director of Sales Planning and Operations at Revolution Health Group, later purchased by Everyday Health, where he was responsible for inventory management, proposal development, revenue analysis, and ad operations. Before Revolution Health, Mitch worked for BabyCenter, a division of Johnson & Johnson, for over 4 years in planning and operations.

---

 

---

Kirby Winfield has been a leader in online publishing and advertising since 1996. He is currently the Senior Vice President, Campaign Verification, for comScore (NASDAQ: SCOR). Most recently, Kirby served as President and Chief Executive Officer of AdXpose, which was acquired by comScore in August 2011. Before AdXpose, Kirby operated Ascend Solutions, a consultancy to startups and venture capital firms. Additionally, Kirby was on the founding team and served as General Manager of publishing and content for Marchex (NASDAQ: MCHX), and prior to that, was responsible for all corporate, brand, and product marketing at Go2Net (NASDAQ: GNET).

Kirby was also a Board Director of SharperAgent, LLC, which was acquired by Market Leader (NASDAQ: LEDR) in 2011, and invests in and advises a number of online media startups. Kirby speaks regularly at industry events, and was recently a recipient of the Puget Sound Business Journal’s “40 Under 40” award. He is a passionate supporter of the Global Down Syndrome Foundation and related charities. Kirby attended Middlebury College and received a BA in English in 1996.

---

Bill Wise has spent over a decade leading and unleashing the potential of revolutionary advertising technologies. He comes to MediaBank from his role as General Manager, Ad Platforms and Global Exchange at Yahoo!, where he oversaw the company’s advertising platforms business including the Right Media Exchange and APT by Yahoo, Yahoo’s intelligent media planning and buying platform. Bill joined Yahoo! from his role as President of Right Media, which Yahoo! acquired in 2007, bringing Bill on board and integrating Right Media’s Exchange as the solution for Yahoo's entire non-guaranteed, spot market inventory. Before leading Right Media, he was Chief Executive Officer of Didit, the largest independent search marketing firm, from 2005 to 2007. Immediately prior to Didit, he served as Senior Vice President, Products and Strategy at Ask.com; he joined Ask.com when MaxOnline, of which he was Chief Executive Officer from 2002-2004, was acquired by Ask.com in 2004. Bill served at DoubleClick from 1997–2002, first as Director, Financial Planning and Investor Relations and then as Vice President/General Manager of DoubleClick Media.

---

As Senior Vice President, Digital Director, Technology Activation Group, Julian Zilberbrand oversees the implementation and reporting of digital campaigns for clients across the global SMG network. In this role, he leads training on buying, planning, trafficking, and billing tools for all digital staff and manages digital and technology vendor relationships. In addition, Julian has helped lead and oversee the development of the Digital Mediabank platform throughout the entire Starcom MediaVest Group network in the U.S.

Before joining MediaVest in 2004, Julian held product specialist and client service specialist roles at rich media technology provider Eyeblaster and developed the company's Eyeblaster University training program. Earlier in his career, he worked at Doubleclick as a project manager and technical analyst, where he balanced product engineering and operational roles while providing support for clients on rich media, third party ad serving, and campaign reporting.

---