2011 Ad Operations Summit
Ops @ an Inflection Point
The operations field has changed dramatically in the last 5 years. Processes have been built and implemented to reduce friction in the digital supply chain, improving the ability to deliver profitability in interactive advertising.
But, digital media is at a place of reinvention—new demands for more brand friendly ad formats create a need for greater interoperability and accountability. At the center of these challenges is the operations community. Gone are the days of sitting in back rooms trafficking ads. Operations professionals are being thrust into the spotlight to play an integral role in shifting the next billion dollars online.
The 2011 IAB Ad Operations Summit addresses the weightiest issues in the industry:
- Making Measurement Make Sense
Examine the ecosystem-wide initiative put in place to propose standards for metrics and advertising “currency”
- Tackling Tomorrow’s Video Problems Today – Connected TV is Closer Than You Think
Address the problems of efficiency and scale by incorporating VAST and VPAID standards
- Verification Tension: Creating Transparency in a Tumultuous Environment
Debate on business necessity, business impact, upcoming standards and whether verification services contribute noise or real value to the marketplace
- The Open-Ended Challenge of Seamless Interoperability Connecting the dots to manage campaigns across all platforms
- Solving Late Creative: Changing Our Approach
Discuss solutions to this ever challenging issue
Who will win the Impression Exchange Implementation Challenge? Two lucky winners will be announced and have their story told along with the sell side vendor or media company they have integrated with. Please click here for additional details: http://www.iab.net/ies_challenge