2011 Calendar of Events

Save the Dates Now: IAB 2011 Events Calendar

The IAB is recognized as the convening voice of the industry, hosting must-attend events for brand marketers, agencies and publishers. In 2011, the IAB will continue to deliver the conferences on which it has built a strong reputation—the IAB Annual Leadership Meeting, Digital Video Marketplace, Mobile Marketplace, Networks & Exchanges Marketplace, the MIXX Conference & Expo, the Ad Operations Summit and, back for the second year, Innovation Days and the highly-successful IAB Case Study Road Show in new markets including Los Angeles and Detroit. Mark your calendar now.

To find out more about sponsorship opportunities please contact Phil Ardizzone,
Director of Event Sales, at [email protected].

Scroll over each event to see more details.

IAB Annual Leadership Meeting
Ecosystem 2.0
February 27–March 1 • La Quinta Resort & Club, La Quinta, CA (Palm Springs)

The IAB Annual Leadership Meeting, Ecosystem 2.0, now in its fourth year, has become the central thought leadership venue for senior voices in the marketing and advertising ecosystem to discuss, debate and define the key issues facing the industry in the coming year. It is here where the industry’s key players ramp up their common commitment taking the power of digital media to consumers.

2010 Recap
March 14 • New York
March 16 • Detroit
March 29 • Los Angeles
April 6 • Chicago
April 12 • Dallas
April 14 • San Francisco

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The IAB Case Study Road Show is a new series of events showcasing real-world examples of what works in digital marketing, presented by the marketers, agencies and publishers who are executing campaigns successfully. Each one-day event gives attendees an inside look and provides actionable takeaways from never-before-seen cross-platform and cross-objective case studies. The small, intimate events will crisscross major markets throughout the U.S.

Digital Video: IAB Marketplace
April 4 • New York

The IAB Digital Video Marketplace provides information you can put to use immediately—the basics, best practices and insight from people shaping the platform’s future. Separate yourself from the competition and position your company as a digital video innovator by learning and preparing for what’s coming next.

2009 Recap
Networks & Exchanges: IAB Marketplace
May 16 • New York

The IAB Networks & Exchanges Marketplace explores the dramatic shift in the buying and selling of online media that has taken place over the last several years. Platforms, publishers and even agencies are acquiring, creating and partnering with ad networks and exchanges to secure a presence in the new industry space. This is your opportunity to meet the major plays—on your terms, in fast-paced, no pressure informational sessions.

2010 Recap
IAB Innovation Days
The Future of Display
June 8–9 • New York

Internet Week New York is a five-day festival of events saluting New York's thriving Internet industry and the companies, organizations and innovators creating the future of online media. IAB Innovation Days features two days of cutting-edge content—Day 1 focusing on the future of TV and online video, Day 2 exploring the branded content space. The program takes place at the Metropolitan Pavilionthe official Internet Week Headquartersproviding valuable networking opportunities for all attendees.

2010 Recap
Mobile: IAB Marketplace
July 18 • New York

The IAB Mobile Marketplace examines the inner workings of the mobile advertising space with a focus on practical, actionable insights on how marketers can utilize the growing opportunities to engage consumers and convert them to customers. Meet the solutions providers who can help you connect.

2010 Recap
IAB MIXX Conference & Expo
October 3–4 • New York

The Official Interactive Event of Advertising Week, the MIXX Conference & Expo is the primary venue for elite advertising agencies, brand marketers and publishers responsible for transforming the consumer media experience. This two-day event brings together the industry icons driving interactive advertising’s future and provides the sold-out audience with an enormous amount of content. The MIXX Expo Hall is overflowing with groundbreaking companies showcasing innovative products and services.

2010 Recap
IAB MIXX Awards
October 4 • New York

Recognizing innovation and impact, the international IAB MIXX Awards honor brands and creatives that are pushing interactive advertising to new levels. The MIXX Awards is the only competition that evaluates all key facets of an interactive marketing campaign and is judged by an all-star panel representing the entire interactive advertising ecosystem—brand marketers, major media company executives and advertising agency experts. Winners are honored each year at the MIXX Awards Gala.

IAB Ad Operations Summit
November 7 • New York

The IAB Ad Operations Summit is the most high-level gathering of ad operations professionals each year, bringing them together with publishers—and in 2010, with more agency executives than ever before—to wage war on discrepancies. From process improvement and quantitative research, to system automation and integration solutions, the enormous strides being made will be explored in-depth by the experts leading the charge.

2010 Recap