2010 Calendar of Events

The IAB is recognized as the convening voice of the industry, hosting must-attend events for brand marketers, agencies and publishers. In 2010, the IAB will continue to deliver the conferences on which it has built a strong reputation—the IAB Annual Leadership Meeting, Mobile Marketplace, Social Marketplace, the MIXX Conference & Expo, the Ad Operations Summit and, back this year for the first time since 2008, Networks & Exchanges. Also on the calendar for 2010 are new events and new formats—a Case Study Road Show highlighting the best in interactive that will crisscross major markets throughout the U.S. and, IAB Innovation Days @ Internet Week, a two-day immersive experience into the future of TV and video, plus games and branded content. Mark your calendar now.

To find out more about sponsorship opportunities please contact Phil Ardizzone,
Director of Event Sales, at [email protected].

Scroll over each event to see more details.

IAB Annual Leadership Meeting
February 21–23 • La Costa Resort, Carlsbad, CA
2009 Recap

NEW! IAB Case Study Road Show
Digital Media Success Stories
March 9 • San Francisco
March 11 • Dallas
March 16 • Chicago
Download the call for case studies

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The IAB Case Study Road Show is a new series of events showcasing real-world examples of what works in digital marketing, presented by the marketers, agencies and publishers who are executing campaigns successfully. Each one-day event gives attendees an inside look and provides actionable takeaways from never-before-seen cross-platform and cross-objective case studies. The small, intimate events will crisscross major markets throughout the U.S.

Click here to download the call for case studies.

Social Media: IAB Marketplace
April 5 • New York

The social media landscape is rapidly evolving, but many marketers have barely scratched the surface of its possibilities. The IAB Social Media Marketplace highlights how savvy brands are successfully taking advantage of countless opportunities to engage with consumers online and gives attendees access to solutions providers in fast-paced, no-pitch educational sessions.

2009 Recap
Networks & Exchanges: IAB Marketplace
RETURING IN RESPONSE TO MARKETPLACE DEMAND
May 3 • New York

The IAB Networks & Exchanges Marketplace explores the dramatic shift in the buying and selling of online media that has taken place over the last several years. Platforms, publishers and even agencies are acquiring, creating and partnering with ad networks and exchanges to secure a presence in the new industry space. This is your opportunity to meet the major plays—on your terms, in fast-paced, no pressure informational sessions.

2008 Recap
NEW! IAB Innovation Days @ Internet Week
June 8–9 • New York
Day 1 — Innovation: The Future of TV & Online Video
Day 2 — Innovation: All About Branded Content/Content Brands

Internet Week New York is a five-day festival of events saluting New York's thriving Internet industry and the companies, organizations and innovators creating the future of online media. IAB Innovation Days @ Internet Week features two days of cutting-edge content—Day 1 focusing on the future of TV and online video, Day 2 exploring the branded content space. The program takes place at the Metropolitan Pavilionthe official Internet Week Headquartersproviding valuable networking opportunities for all attendees.

Mobile: IAB Marketplace
July 19 • New York

The IAB Mobile Marketplace examines the inner workings of the mobile advertising space with a focus on practical, actionable insights on how marketers can utilize the growing opportunities to engage consumers and convert them to customers. Meet the solutions providers who can help you connect.

2009 Recap
NEW! IAB Case Study Road Show
Digital Media Success Stories
November • New York, Chicago
Download the call for case studies

[X] Close

The IAB Case Study Road Show is a new series of events showcasing real-world examples of what works in digital marketing, presented by the marketers, agencies and publishers who are executing campaigns successfully. Each one-day event gives attendees an inside look and provides actionable takeaways from never-before-seen cross-platform and cross-objective case studies. The small, intimate events will crisscross major markets throughout the U.S.

Click here to download the call for case studies.

IAB MIXX Conference & Expo
September 27–28 • New York

The Official Interactive Event of Advertising Week, the MIXX Conference & Expo is the primary venue for elite advertising agencies, brand marketers and publishers responsible for transforming the consumer media experience. This two-day event brings together the industry icons driving interactive advertising’s future and provides the sold-out audience with an enormous amount of content. The MIXX Expo Hall is overflowing with groundbreaking companies showcasing innovative products and services.

2009 Recap
IAB MIXX Awards
September 28 • New York

Recognizing innovation and impact, the international IAB MIXX Awards honor brands and creatives that are pushing interactive advertising to new levels. The MIXX Awards is the only competition that evaluates all key facets of an interactive marketing campaign and is judged by an all-star panel representing the entire interactive advertising ecosystem—brand marketers, major media company executives and advertising agency experts. Winners are honored each year at the MIXX Awards Gala.

IAB Ad Operations Summit
November 1 • New York

The IAB Ad Operations Summit is the most high-level gathering of ad operations professionals each year, bringing them together with publishers—and in 2009, with more agency executives than ever before—to wage war on discrepancies. From process improvement and quantitative research, to system automation and integration solutions, the enormous strides being made will be explored in-depth by the experts leading the charge.