Social TV: Storytelling on the Second Screen

How should storytelling evolve as we shift from traditional broadcast to interactive TV? When you talk back to the screen, who is really listening? This town hall discussion will explore the way social TV is evolving storytelling on digital platforms. Join our thought leaders from vanguard agencies, production companies, measurement shops, and social experience houses for a show-and-tell session from the latest creative laboratories — robust debate included. Tune in, turn on, tweet out.

Presenters:

• Greg Consiglio, SVP, Business Development, Viggle
• Tom Donohue, Co-Founder, Trendrr
• Ari Kuschnir, CEO and Executive Producer, m ss ng p eces
• Gene Liebel, Chief Strategy Officer, HUGE
• Biff Van Cleve, CEO, Theatrics.com