Data Demystification Day
IAB Data Demystification Day
Do DSP, SSP, RTB, and Segments sound like one of Charlie Brown’s teachers to you? If so, get up to speed at IAB’s Data Demystification Day. Join some of the best minds in the business as they break down data driven advertising to an easy to understand level. To fit your schedule the IAB will be hosting two identical sessions one in the morning and one in the afternoon Monday October 8th at Microsoft’s Silicon Valley Campus Conference Center 1065 La Avenida St., Mountain View, CA, 94043. Register now and share with some you know who needs data demystified.
We will cover:
History of Data – Jonathan Margulies, Winterberry Group
Data Driven Advertising – Matthew Hull, AT&T AdWorks
Basics of buying data+media and intro to segments – Joshua Koran, Turn
From Information to Audiences: The Marketing Data Use Cases, Jonathan Margulies, Winterberry Group
Morning Session: 9:30am – 12:30pm
Afternoon Session: 2:00pm – 5:00pm
Monday, October 8, 2012
9:30am - 12:30pm PST and 2:00pm - 5:00pm PST
Microsoft's Silicon Valley Campus Conference Center
1065 La Avenida St.
Mountain View, CA, 94043