Data Demystification Day

Do DSP, SSP, RTB, and Segments sound like one of Charlie Brown’s teachers to you? If so, get up to speed
at IAB’s Data Demystification Day. Join some of the best minds in the business as they break down data
driven advertising to an easy to understand level. To fit your schedule the IAB will be hosting two identical
sessions one in the morning and one in the afternoon Tuesday October 9th at The Rubicon Project’s Los
Angeles offices located at 1925 S. Bundy Drive Los Angeles, CA 90025. Register now and share with some
you know who needs data demystified.

We will cover:

  • History of Data – Jonathan Margulies, Winterberry Group
  • Data Driven Advertising – Matthew Hull, AT&T AdWorks
  • Basics of buying data+media and intro to segments – Philip Smolin, Turn
  • From Information to Audiences: The Marketing Data Use Cases, Jonathan Margulies, Winterberry Group

Morning Session: 9:30am – 12:30pm
Afternoon Session: 2:00pm – 5:00pm

Register Now


Tuesday, October 9, 2012
9:30am - 12:30pm PST and 2:00pm - 5:00pm PST
Rubicon Project Offices
1925 S. Bundy Dr.
Los Angeles, CA 90025