Understanding Cross Screens: A Mobile and AdOps Perspective

What will be discussed:

• Why is cross screen important to publishers and advertisers?
• What’s the biggest challenges in delivering content/services across multiple screens?
• How do you sell cross-screen buys where one “placement” can be different sizes?
• How do IAB initiatives, like the V-SUITE for digital video, impact the ability to deliver media across multiple screens?

Intro: Steve Sullivan, VP Advertising Technology, IAB

Corinna Calhoun, Sr. Director, Display Advertising Product Marketing, Microsoft Corporation
Sharon Knitter, Senior Director of Mobile, Cars.com
Atul Patel, CEO and Founder, OneScreen
Greg Schwartz, Chief Revenue Officer, Zillow
Moderator: Anna Bager, VP/GM, Mobile Marketing Center of Excellence, IAB