Understanding Cross Screens: A Mobile and AdOps Perspective
What will be discussed:
Why is cross screen important to publishers and advertisers?
What’s the biggest challenges in delivering content/services across multiple screens?
How do you sell cross-screen buys where one “placement” can be different sizes?
How do IAB initiatives, like the V-SUITE for digital video, impact the ability to deliver media across multiple screens?
Intro: Steve Sullivan, VP Advertising Technology, IAB
Corinna Calhoun, Sr. Director, Display Advertising Product Marketing, Microsoft Corporation
Sharon Knitter, Senior Director of Mobile, Cars.com
Atul Patel, CEO and Founder, OneScreen
Greg Schwartz, Chief Revenue Officer, Zillow
Moderator: Anna Bager, VP/GM, Mobile Marketing Center of Excellence, IAB
Thursday, November 29, 2012
5:00pm - 7:00pm PST, 5-6pm panel, 6-7pm networking reception
1301 Second Ave, 31st Floor,
Seattle, WA 98101