Making Measurement Make Sense Q3 Town Hall: Spotlight on Digital Video Viewability

In this town hall, senior executives from the marketing and media ecosystem will lead a robust debate about how the marketplace will contend with new, more consistent currency for brand advertising transactions, with a focus on digital video viewability. 

The time to change is now and the leaders on both the buy and sell sides can have a significant impact on assuring an orderly transition with proper preparation. Transactions must be conducted with fairness and reasonable expectations by all parties.  The marketplace needs resources and the voices of the people who hold those resources.

This town hall will open with an update from George Ivie, President of the MRC (Media Rating Council), on the status of new measurement standards.  Following the update, our industry’s leaders will have a substantive debate on how to move forward, delivering the brand, publisher and agency POV’s.

Speakers Include:

Tal Chalozin, CTO & Co-Founder, Innovid
Adam Gerber, Vice President, Sales Development & Marketing, ABC Television Networks
George Ivie, CEO / Executive Director, Media Rating Council
Julian Zilberbrand, SVP, Global Digital Director, Strategic Partnerships & Technology Solutions, Starcom Mediavest Group

Moderator: Sherrill Mane, SVP, Research, Analytics & Measurement, IAB


Register to attend via webinar

This is a joint event of the 4A’s, ANA, IAB, and MRC. There is limited space for members of each association to attend in person. If you would like to request an invitation to attend in-person, please fill out the form below. We strongly recommend also registering to attend via webinar.


In-Person Invite Request Form

First Name * 
Last Name * 
Title * 
Company * 
Phone * 
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Tuesday, August 20, 2013
Breakfast 9-10am
Town Hall 10am-12pm

Limited Space Available - In Person Attendance by Invitation Only
IAB Ad Lab
116 E. 27th Street
(between Park and Lex)
8th Floor
New York City