IAB Creative Showcase: Secrets of the Mobile Superstars

Calling all Creatives: Randall Rothenberg, IAB President & CEO, will be joined by mobile superstars Colleen DeCourcy of Socialistic, Thomas Feliger of Icon Mobile and Per Holmkvist of Mobiento, who will unveil stunning examples of the best mobile creative, and reveal their critical insights on how to take advantage of the breakthrough opportunities in mobile today.

This session also addresses burning creative and business questions: What are the superstars' secrets to great mobile marketing? Is mobile resetting the boundaries for ALL marketing and advertising? Is the ubiquity of mobile devices, and the increasing multiplicity of uses, reshaping consumer and client expectations for the way all advertising should act and work? How will mobile affect TV and print and the rest of digital? What will clients learn from their work in mobile that they will start demanding from all of their marketing?

Randall Rothenberg pushes, prods and provokes his all-star guests to wrap up the days learnings with key action takeaways for creative success on the go.