3MS Educational Forum on Display Viewability Challenges and Solutions of Implementation

Join us for the first in a series of 3MS educational forums where publishers can learn and ask questions about challenges and solutions for implementing viewable impression currency measurement and reporting.

At this roll up your sleeves meeting, you'll get information from industry leaders who have invested in how to think, test, and mobilize for viewabilty.  Come and learn what they and others are doing. Bring your questions and your own answers as we tackle some of the key issues. You'll also learn what large agencies are doing to implement viewability trading across their systems.

Key issues to be addressed include:

  • Need for testing
  • Processes around testing
  • Challenges and solutions
  • Data management solutions
  • Skills required to succeed

Speakers:

Jeff Burkett, Sr Director, Sales Operations and Product Strategy, The Washington Post
Rob Rasko, Founder & Managing Partner, 614 Group
Domenic Venuto, Global President Data and Technology, VivaKi


Moderated by Sherrill Mane, Senior Vice President, Research, Analytics & Measurement, IAB

What: 3MS Educational Forum on Display Viewability Challenges and Solutions of
Implementation

When: Wednesday, April 9, 3:00pm ET
Where: IAB Ad Lab, 116 East 27th Street, 8th floor, New York, NY 10016
Dial-In Option: Available upon registration


This event is for IAB Members only.

Wednesday, April 9, 2014
3:00-5:00 PM ET
IAB Ad Lab
116 E. 27th Street
8th Floor
New York City
This event is for IAB Members only.