Audience Validation - What is it and what does it matter?
As data driven advertising becomes more and more prevalent, audience validation is becoming more important. Given the many use cases of data in marketing, what exactly does audience validation mean? And does it really matter? Join Patrick Dolan, IAB's EVP & COO, and Data Council lead, for this in-depth discussion.
Tuesday, November 12th, 5:30-7:30 pm ET
Tuesday, November 12, 2013
5:30-7:30 pm ET
116 E. 27th Street
New York City