Audience Validation - What is it and what does it matter?

As data driven advertising becomes more and more prevalent, audience validation is becoming more important. Given the many use cases of data in marketing, what exactly does audience validation mean? And does it really matter? Join Patrick Dolan, IAB's EVP & COO, and Data Council lead, for this in-depth discussion.  

Panel Participants
Sean Harvey, Senior Product Manager at Google
David Simon, Director of Business Development at Turn 
Molly Parr, Director, Product Marketing & Management at BlueKai
Anudit Vikram VP, Digital Marketing Technologies at Merkle
Paul Cimino – Former CEO Brilig, Moderator

Tuesday, November 12th, 5:30-7:30 pm ET
Space is limited

Tuesday, November 12, 2013
5:30-7:30 pm ET
116 E. 27th Street
8th Floor
New York City