Local Search Breakfast: Market Your Business
With more and more consumers conducting searches to find local businesses - especially on their mobile devices - it is becoming imperative for marketers to ensure that their businesses are included in the results and that the information is accurate. There are many challenges that come with managing business listings across all the different entities and devices consumers are using to find local businesses, including search engines, maps, directories and social media sites. In order to be discovered you have to understand how the local search ecosystem works and ways to navigate it.
Overview of the Local Search Whitepaper:
Lou Cohen, SVP Search Marketing at Citibank
Moderated by Sabrina Alimi, Senior Manager, Industry Initiatives and Mobile Marketing Center of Excellence, IAB
Join the IAB in New York for a dynamic conversation with local search experts on best practices to ensure your business is discoverable.
Tuesday, June 18, 2013
9:00am - 11:00am ET
IAB Ad Lab
116 E. 27th Street
(between Park and Lex)
New York City