Intersection of Mobile & TV: Defragmenting Viewer Attention

The viewing audience is no longer passive in front of the big screen in the den: while they are tuning in, they are also checking in, tweeting, chatting, status-updating, gaming, reading, and even sometimes watching other video.

Join the IAB in New York at the IAB AdLab for a dynamic conversation as Joe Laszlo, Senior Director of IAB Mobile moderates a panel of expert media executives from ABC, CNBC, MTV, Discovery, A&E Networks, Mojiva and Showtime, as they discuss their views of co-viewing, and how they’re navigating the opportunities at the intersection of mobile and TV user.

This event is free but registration is required.


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Agenda
 
4:00 PM - 4:10 PM

Arrival and Check-in

4:10 PM - 4:20 PM

Welcome and Opening Remarks

Joe Laszlo, Senior Director, IAB Mobile Center, Interactive Advertising Bureau

4:20 PM - 4:30 PM

Overview Presentation

Carrie Coffee, Vice President of Sales, North America, Mojiva

4:30 PM - 4:40 PM

Case Study

Mark Loughney, Vice President, Sales & Strategy Research, ABC Television Network

4:40 PM - 4:50 PM

Case Study

Scott Boyarsky, Vice President, Product Development and User Experience, NBC Universal

4:50 PM - 5:00 PM

Case Study

Julie Benedict, Director of Strategic Account Management, Discovery

5:00 PM - 5:45 PM

Round Table Conversation

Panelists:

Pete Chelala, VP, Mobile Advertising, Viacom

Evan Silverman, SVP Digital Media, A+E Networks

Ken Todd, VP, Digital Content Syndication and Mobile Development, Showtime

Carrie Coffee, Vice President of Sales, North America, Mojiva

Moderator: Joe Laszlo, IAB

5:45 PM - 6:00 PM

Audience Q&A

6:00 PM - 7:00 PM

Networking reception

 

                                   The IAB thanks Mojiva for sponsoring this event.

Thursday, May 16, 2013
4:00pm - 6:00pm ET
IAB AdLab
116 E. 27th Street, 8th Floor
New York, NY 10016