IAB Inaugural Content Marketing Town Hall: Collaborative “Win-Win” Approaches for Publishers and Brands

Content marketing is one of the hottest topics in marketing and one of significant interest to many IAB members. At this IAB member exclusive event, we will be looking at different business models from a publisher perspective, focusing on how publishers and brands can collaborate in new and innovative ways for mutual benefit in today’s evolving content marketing environment. 

Attendees will walk away with a better understanding of “content marketing” as it exists today, some best practice guidance with case studies, and some actionable thought starters to take back to your company.  Importantly, we will begin to set an agenda for IAB deliverables based on attendee feedback (e.g., definitions, best practices document, buyer’s guide, etc.)

We welcome special guest Joe Pulizzi from the Content Marketing Institute with speakers from Addthis, Buzzfeed, Forbes, Kontera, Martini Media, Newscred, Outbrain, Sears, Swoop, Studio One, The New York Times, Unruly Media and more!

This is a free event. Space is limited, so please register to reserve your space.

Agenda & Case Studies

Background. Why we’re here. Julie Van Ullen
Susan Borst
Andrew Susman
What does content marketing mean for publishers today? Joe Pulizzi Content Marketing Institute
Content Marketing Models Overview John LoGioco Outbrain
Case Studies (10 minutes each)
NYT Richocet Amy Hyde
Asli Hamamci
The New York Times
Pepsi Pulse Shafqat Isam
Brett Curtis
Thomson Reuters
Forbes Brandvoice Mark Howard
Meredith Levien
Tim Clark
Sears Andrew Susman
Ken Zinn
Sears Holding
Content Marketing & IAB Rising Star Ad Units Tom O'Regan
Peter Minnium
Martini Media
Reducing Content Marketing Complexity Hal Muchnick
Ron Elwell
The Importance of Social Sharing for Content Marketing Greg Cypes
Jonathan Perelman
Michael Geofron
Unruly Media
Q&A, Agenda Setting Julie Van Ullen
Susan Borst
What: IAB Inaugural Content Marketing Town Hall: Collaborative “Win-Win” Approaches for Publishers and Brands
When: Thursday, January 24, 2013 1:00-5:00pm
Where: IAB Ad Lab, 116 East 27th Street, NYC, 8th floor

Register Now

Thursday, January 24, 2013
1:00pm - 5:00pm
IAB Ad Lab