IAB Inaugural Content Marketing Town Hall: Collaborative “Win-Win” Approaches for Publishers and Brands
Content marketing is one of the hottest topics in marketing and one of significant interest to many IAB members. At this IAB member exclusive event, we will be looking at different business models from a publisher perspective, focusing on how publishers and brands can collaborate in new and innovative ways for mutual benefit in today’s evolving content marketing environment.
Attendees will walk away with a better understanding of “content marketing” as it exists today, some best practice guidance with case studies, and some actionable thought starters to take back to your company. Importantly, we will begin to set an agenda for IAB deliverables based on attendee feedback (e.g., definitions, best practices document, buyer’s guide, etc.)
We welcome special guest Joe Pulizzi from the Content Marketing Institute with speakers from Addthis, Buzzfeed, Forbes, Kontera, Martini Media, Newscred, Outbrain, Sears, Swoop, Studio One, The New York Times, Unruly Media and more!
This is a free event. Space is limited, so please register to reserve your space.
Agenda & Case Studies
Thursday, January 24, 2013
1:00pm - 5:00pm
IAB Ad Lab