eMail Committee

Working Groups
Email Monetization Strategies Working Group

Mission
The Email Committee’s mission is to support and expand the use of email marketing by agencies and marketers. The committee works to address all email monetization related issues and recommends solutions, standards and educational tools as needed. The committee delivers these objectives through industry research, case studies and stakeholder education.

Committee Leadership
Sean O’Neal, Datran Media, Chair

Committee Participants
Abraham Langer, 1105 Media, Inc.
Alexa Wriggins, IDG
Alton Phillips, iVillage, Inc
Anne-Marie Frolich, Microsoft Advertising
Annette Promes, Expedia Media Solutions
Arend Henderson, Q Interactive
Bill Nielsen, Microsoft Advertising
Brad Bacon, Weather Channel Interactive (Weather.com)
Brian Hamilton, World Wrestling Entertainment, Inc.
Carolyn Ude, ESPN.com
Chris Squire, Mediaplex
Christopher Petix, Clash Media Inc.
Chuck Bolkcom, Cynopsis Media
Cliff Bates, Disney Interactive Media Group
Courtney Caldwell, Agency.com
David M. Klein, Crain Communications Inc.
Debbie Rosenzweig, Covario, Inc.
Ellie Russ, Advanstar Communications, Inc.
Emily Christner, TVGuide
Erik Kokkonen, CNET Networks (now part of CBS Interactive)
Evan Adlman, Pontiflex
George DiGuido, Zeta Interactive
Igor Krakovsky, Edmunds.com
Jacqueline Thomas, Edmunds.com
Jessica Herber, Reader's Digest Association Interactive
Jill Greto, Martha Stewart Living Omnimedia
Joe Toth, R.L. Polk & Co.
John Clark, Clash Media Inc.
John Mullenholz, Washington Post Digital
Jon Kenney, Media Two Interactive
Jonathan Baldwin, Nurun
Joshua Baer, UnsubCentral
Katherine Rempel, Glam Media
Kim Santos, Reader's Digest Association Interactive
Lana McGilvray, Datran Media
Laura Flaherty, R.L. Polk & Co.
Lori Goode, Microsoft Advertising
Lou Mastria, NextAction
Marie Daland, Covario, Inc.
Marly Liem, Univision Interactive Media
Mary Durkin, New York Times Digital
Mary Jane Thornburg, YellowPages.com
Mayur Gupta, Sapient Corporation
Meghan Brennan, Cynopsis Media
Michael Campbell, LookSmart
Ogi Radic, Dynamic Logic
Ramki Srinivasan, Q Interactive
Riccardo Zane, Agency.com
Robert Redway, Sapient Corporation
Sal Tripi, Publishers Clearing House
Seth Hargrave, Media Two Interactive
Theresa Sim, Lifetime Entertainment Services
Thomas Mohler, The Sales Athlete, Inc.
Tony Winders, ValueClick Media
Travis Terwilligar, SourceForge Inc.
Member Companies
1105 Media, Inc.
Advanstar Communications, Inc.
Agency.com
Clash Media Inc.
CNET Networks (now part of CBS Interactive)
Covario, Inc.
Crain Communications Inc.
Cynopsis Media
Datran Media
Disney Interactive Media Group
Dynamic Logic
Edmunds.com
ESPN.com
Expedia Media Solutions
Glam Media
IDG
iVillage, Inc
Lifetime Entertainment Services
LookSmart
Martha Stewart Living Omnimedia
Media Two Interactive
Mediaplex
Microsoft Advertising
New York Times Digital
NextAction
Nurun
Pontiflex
Publishers Clearing House
Q Interactive
R.L. Polk & Co.
Reader's Digest Association Interactive
Sapient Corporation
SourceForge Inc.
The Sales Athlete, Inc.
TVGuide
Univision Interactive Media
UnsubCentral
ValueClick Media
Washington Post Digital
Weather Channel Interactive (Weather.com)
World Wrestling Entertainment, Inc.
YellowPages.com
Zeta Interactive

 

Goals and Projects
Development of Email Metric Definitions Guideline
 

To Join
IAB Committees, Councils, and Working Groups are comprised of representatives from IAB Member Companies. If you are interested in having your company join the IAB as a member in order to participate on this or other committees, please email [email protected] or phone (212) 949-2432.